iPhone co-creator Tony Fadell: “Great ideas chase you”

You have a great idea.

And like I said, great ideas chase you.

In this world, there are so many people who have more ideas than they.

Have time to implement.

I used to be like that. I would like, oh my God, this idea. And you try to do all of.

Them, but.

The best ideas are the.

Ones that you can really focus on.

And you shut out all those other things and you bring them other ideas.

Into the thing you're trying to do.

So I try to run away from a great idea and then it stalks me. It hunts you down because you're like, ah, that's going to have this problem. I'm going to put it aside and. And then all of a sudden, a few days later, oh, I think I.

Know how to solve that problem.

Or I talk to somebody and you're just always niggling around the edges at it. And then at some point it becomes like this black hole that just sucks you. And you're like, I can't think about anything else but this. It's almost like a relationship in the world, right? When you find your partner and then.

All of a sudden it just.

It comes together, right?

It's like that ultimately achieve focus. See, I'm different. I just dive right in.

I used to do that too.

I used to dive right in. Yeah.

But I learned that you need to. It's more effective to run away from. Run away from it. And so it chases you because it makes you think harder about that story.