Jack Dorsey explains why the Golden Gate Bridge inspires the products he builds

28 Jul 2024 · 2 min
2:07

Jack Dorsey uses the Golden Gate Bridge as a model for product design: a great bridge gets you from A to B so smoothly you forget it's there, though the best ones are also iconic. He applies this to Square's goal of moving money seamlessly, noting that any friction makes customers notice problems instead of transacting. The bridge was built by a small team, under budget, ahead of schedule.

Questions this video answers

1933

About 1,300 people

$33 million (1934 money)

Three years (built in three years)

Expected five years and $50 million (implied)

Chapters

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