Jeff Bezos: focus on customers, not competitors

But the number one thing that has made us successful by far is obsessive, compulsive focus on the customer as opposed to obsession over the competitor. And I talk so often to other CEOs and some other CEOs and also founders and entrepreneurs, and I can tell that even though they're talking about customers, they're really focusing on competitors. And it is a huge advantage to any company if you can stay focused on your customer instead of your competitors. So then you have to identify who is your customer. So at the Washington Post, for example, is the customer the people who buy advertisements from us? No. The customer is the reader. Full stop. The customer is the reader. And then, by the way, where do advertisers want to be? Advertisers want to be where there are readers. So it's really not that complicated. You know, it sort of it comes around really well.