Jeff Bezos on building a business strategy

I very frequently get the question, what's going to change in the next 10 years? And that is an interesting question. It's a very common one. I almost never get the question, what's not going to change in the next 10 years? And I submit to you that that second question is actually the more important of the two, because you can build a business strategy around the things that are stable in time. And so, as you pointed out, in our retail business, we know that customers want low prices, and I know that's gonna be true ten years from now. They want fast delivery, they want vast selection. It's impossible to imagine a future ten years from now where a customer comes up to me and says, jeff, I love Amazon. I just wish the prices were a little higher. You know how you. I love Amazon. I just wish you delivered a little more slowly. Impossible. And so the effort that we put into those things, spinning those things up, we know the energy we put into it today, we'll still be paying dividends for our customers 10 years from now. And so those. When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it. On aws, the big ideas are also pretty straightforward. It's impossible for me to imagine that 10 years from now, somebody is gonna say, I love AWS, I just wish it were a little less reliable, or, I love aws, I just wish you would raise prices. It should be a little more expensive. Or, I love AWS, and I wish you would innovate and improve the APIs at a slightly slower rate. None of those things you can imagine. And so the big ideas in business are often very obvious, but it's very hard to maintain a firm grasp of the obvious at all times. But if you can do that and continue to spin up those flywheels and put energy into those things, as we're doing with aws, over time, you build a better and better service for your customers on the things that genuinely matter to them.