Jeff Bezos: “You can build a business strategy around the things that are stable in time.”

I very frequently get the question, what's going to change in the next 10 years? And that is an interesting question. It's a very common one. I almost never get the question, what's not going to change in the next 10 years? And I submit to you that that second question is actually the more important of the two, because you can build a business strategy around the things that are stable in time. And so, as you pointed out, in our retail business, we know the customers want low prices, and I know that's gonna be true ten years from now. They want fast delivery. They want vast selection. It's impossible to imagine a future ten years from now where a customer comes up to me and says, jeff, I love Amazon. I just wish the prices were a little higher. I love Amazon. I just wish you delivered a little more slowly. Impossible. And so the effort that we put into those things, spinning those things up, we know the energy we put into it today will still be paying dividends for our customers 10 years from now. When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it.