Jensen Huang: “We never talk about market share in our company.”

We never talk about market share in our company. And the reason for that is because why are you talking about I have 23% market share and they have 27% market share. Why are you fighting people for market share? Because the whole concept of market share says that there are a whole bunch of other people who are doing the same thing. And if they're doing the same thing, why are we doing it? Why am I squandering the lives of these incredibly talented people to go do something that's already been done, unless we just enjoy the competition, which I tend not to. So we tend not to go fight people for market share, fight people for markets that are already commoditized. And so that's one way of thinking to go do something that's never been done before. The other way to demonstrate that is to walk away from businesses that has been commoditized through our own initiative or otherwise. We've walked away from many businesses in the past. And so that demonstrates very clearly to your employees that we're not going to go do commodity work. And so the combination of choosing the right work and walking away from the wrong work, that is the best way to create the conditions.