Jony Ive explains the Steve Jobs product philosophy that saved Apple from bankruptcy in 1998
A short transcript excerpt from a YouTube video in which Jony Ive recounts Steve Jobs' 1998 directive for Apple: prioritize making the best possible products rather than focusing primarily on short-term financial turnaround. Ive highlights the courage of that stance during a period when Apple was losing large amounts of money, and contrasts it with the natural reflex to cut spending to survive.
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