Jony Ive explains the Steve Jobs product philosophy that saved Apple from bankruptcy in 1998
Short excerpt from a YouTube video in which Jony Ive recounts Steve Jobs's 1998 articulation of Apple’s goals during a financial crisis: rather than focusing on short-term turnaround or cost-cutting, Jobs insisted the company's aim should be to make the very best products. Ive frames this as a courageous, counter‑intuitive stance taken while Apple was "losing fabulously amounts of money."
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