Jony Ive explains the Steve Jobs product philosophy that saved Apple from bankruptcy in 1998
Short excerpt from a YouTube video in which Jony Ive recalls Apple’s stance in 1998 after Steve Jobs returned: instead of focusing on immediate financial turnaround, Jobs said the company’s goal should be to make the best products possible. Ive emphasizes that this required courage because Apple was "losing fabulously amounts of money" and the instinct would have been to cut spending to survive.
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