Jony Ive on what Steve Jobs taught him about focus
A short YouTube clip (uploaded by Lorenzo on June 8, 2024) featuring Jony Ive reflecting on Steve Jobs’ intense, minute-by-minute focus. Ive explains that true focus requires repeatedly saying no—even to ideas you find personally irresistible—so you can prioritize what matters most. The excerpt emphasizes sacrifice and disciplined attention as core to achieving results.
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