Jony Ive recounts the time Steve Jobs called him vain

I remember having a conversation with him and was asking why it could have been perceived that in his critique of a piece of work he was a little harsh. And, you know, we'd been working on this. We put our heart and soul into this. And I was saying, you know, couldn't we be a little bit more could we not moderate the things we said a little bit? And he said, well, why, Ann? I said, well, you know, because I care about the team and, you know, care about and he said this brutally, brilliantly insightful thing which he said was no, Johnny, you're just really vain. Oh. And he said no, you just want people to like you. And I'm surprised at you because I thought you really held the work up as the most important, not how you believed that you were perceived by other people. And I was terribly cross because I knew he was right.