Paul Graham explains his rule of thumb for when to launch your product
8 Jan 2025 · 1 min

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Paul Graham explains his rule of thumb for when to launch a product: prefer launching as soon as you have a "quantum of utility" — i.e., the product enables at least one person to do something they couldn't do before. He contrasts the risks of launching early versus launching late, notes that early launches are often less risky than late ones, and links his notion to (but distinguishes it from) the idea of a minimum viable product. The guidance: if at least one person would be genuinely helped or ten are excited, you should launch.










