Paul Graham explains his rule of thumb for when to launch your product
8 Jan 2025 · 1 min

0:58
A short YouTube clip of Paul Graham (uploaded by Lorenzo on Jan 8, 2025) in which he advises on when to launch a product. He argues that launching late can be riskier than launching early and offers a rule of thumb: "Launch as soon as you have a quantum of utility"—i.e., when at least one person can do something with the product they couldn’t before. He emphasizes that even a small group of excited users is a valid signal to launch.










