Reid Hoffman on how human nature should factor into the products you build

I think that one of the things that's actually really important for inventing products is a fairly deep sense of a theory of human nature and humanity. And so I think that anyone who is inventing the kinds of products that we typically do, you should actually, in fact, be able to articulate a relatively robust theory about what is human nature, what is humanity like now, and where is it going, and how does your product or service fit into that? And that may not be so much. They disagree as actually, most people I talk to can't articulate a particular robust theory of human nature. And that's one of the reasons why, years back, as you know, I started saying this thing, I invest in one or more of the seven deadly sins because I was trying to get people to think about what is actually, in fact, kind of common human psychology. And if you're trying to create a mass market consumer application, what are the parts of how. What it is to be human that you're actually triggering, responding to, serving, et cetera? That's a great answer. I bet most people in the room don't think about that or don't agree. It's important.