Sam Altman on why it's easier to start a hard company than an easy company

It's also easier to start a hard company than an easy company. Most people, especially young people, want to pick something that doesn't sound too ambitious, doesn't sound too hard, because they're like, well, signing a company, starting a company sounds really hard. I better pick the easiest possible company. But actually, starting a company is always hard, and it's about equally hard no matter what you do. If you start a hard company, though, if you inspire passionate people, if you are building, you know, like general AI or supersonic airplanes or nuclear power, you'll have a lot more people that are excited about that than another derivative idea. Facebook, 1952 so this idea that it's easier to start a hard company than an easy company, I think is a big secret in startups still, but it's one that I've seen again and again.