Seth Godin on the difference between a logo and a brand

So let's talk about the difference between a logo and a brand, right? Because companies spend way too much time on their logo. Just like people on YouTube spend way too much time on their hair. I'm told they spend way too much time on their hair. If Nike owned opened a hotel, I think we would be able to guess pretty accurately what it would be like if Hyatt came out with sneakers. We'd have no clue, because Hyatt doesn't have a brand, they have a logo. If I swapped the signs on a hotel, at that price point, you couldn't tell if you were in Marriott, if you were in Hilton, if you were to Hyatt, the hallway, the room, I don't know where am I? No brand. So what it means to have a brand is you've made a promise to people, they have expectations. It's a shorthand. What should I expect the next time? And if that is distinct, you've earned something. If it's not distinct, let's admit you make a commodity and you're trying to charge just a little bit extra for peace of mind. The problem that Hyatt and Hilton and Marriott and the rest have is sort by price. Because if I go online now to find a hotel, it's really simple. Sort by price. Why would I pay $200 extra to go a block away? I don't. So what's the value of a brand? The value of a brand is how much extra am I paying above the substitute? And if I'm not paying extra, you don't have a brand.