Slack founder Stewart Butterfield: Chasing “the next idea” can be really dangerous

There's definitely something to be said when things are above some threshold of good to sticking with the same idea. Not so much because that idea is the best one, but because the wild.

And erratic chasing.

Of the next idea, when you have something that has a.

Little bit of traction, can be really dangerous.

So Slack is a good example of that. We conceived of Slack as a tool for business. We developed it that way, we priced it that way. It was successful. But there's also this huge amount of.

Social usage.

Maybe a third of.

The Slack teams that get created are for.

Some kind of social usage. And a lot of people had the.

Idea that we should pursue that, like we should make Slack.

For groups or.

Even just pivot to being a consumer.

Company, like kind of a private version of Twitter or something like that.

And we've.

Been pretty steadfast in not doing that, because you can only do.

So many things well.

And there's a lot of shiny objects like that.

That are very distracting.