Twitch founder Emmett Shear on the best users to talk to for finding product/market fit
A short YouTube interview excerpt where Twitch founder Emmett Shear argues that the most valuable user feedback often comes from people who tried but chose not to use your product. He says those users can point to specific, sometimes small, details that made them pick competitors (examples: Justin TV, Ustream, Own3D, YouTube). A second speaker reinforces that small fixable issues can compound if you don't talk to users.
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