Travis Kalanick says angel deals are momentum plays. Founders can use repeatable tactics to build awareness, get investors to commit, and then manage the momentum that follows. He points to a blog post called "Seed Raising Skillzzz" for more detail.
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What I see happens a lot is it's a momentum play. Every angel deal that gets done is a momentum play. And so the key there is there's a whole set of things you can do in the art of the deal to make it a high momentum play that gets you funded at the end of it. I wrote a blog post on that. It's called Seed Raising Skills, and there's like three Z's on there, but you can just go to my blog. But there's a process, there's an art of the deal to bring momentum. Angel deals are about momentum. And so you first, you get that information out there, you get awareness, and then there's certain ways of saying things to get angels to start tipping over. And then when they start tipping, then it becomes momentum. And there's certain ways to play that.