Uber founder Travis Kalanick on how to avoid bad advisor relationships for your startup

The question is early stage startups, when and how should I bring advisors on and should they get a piece of equity and how does that all work? Many, many entrepreneurs have had really bad advisor situations, or let's just say disappointing advisor situations. There's a number of reasons why that can happen. One of the main reasons is the entrepreneur tries to squeeze how much they offer up to these amazing advisors. The best way to get amazing advisors doing amazing things for you is to figure out first, if you were to bring them on full time, what would you give them? Cash and equity. Then you say, well, I'm not bringing them on full time. How long am I actually bringing them on for, like how many hours a week? I don't care what kind of value they think they bring, how many hours a week are they coming in? And that's a fraction of full time. And then that's what I would give them is a fraction of full time. And if you don't have any cash, because normally if you brought them on full time, it would be cash and equity, then you turn that cash into equity as well. And that's a fair deal. You're valuing their time for what it's worth. And yeah, it's going to be probably bigger than what you're normally used to giving advisors. But guess what? Now expectations are built, which is bring the thunder, dude. And if you don't, you're fired. Right? You now have an employee, make them your employee and push them. Otherwise what you get when you squeeze too hard, you try to give like a tenth of a percent, you're going to get either an amazing advisor that doesn't do shit for you or a shitty advisor that does a lot of bad work for you.