Zynga founder Mark Pincus explains why engagement metrics don't always tell the full story

And what insight did you. What truth telling about Facebook? Did you have insight into that you could tell Mark that he wasn't hearing from his own team?

I mean, it's not always truth people want to hear. So even in the last couple years, I encourage Mark to think about what's really going on with the engagement with the big blue app. And even though their metrics aren't showing necessarily declines in US Usership or engagement, I said, you know, maybe you want to try to look for other indicators behind those that there might be some weakness in that engagement model that you're seeing that the metrics aren't yet showing you. And I gave them an example of Farmville where Farmville. When people were playing Farmville, we had a net promoter score of like a plus 35. The day after they quit, our Net promoter score was like minus 50. Okay. I mean, just for perspective, like the IRS is minus 15. You know, Comcast is like minus 20. And so this is.

So after they quit playing Farmville or what? Yeah.

So the day after they quit, they hated farmville.

Got it. Got it.

It's a sign that maybe this was starting to be like an addiction. This was starting to be something that they didn't feel good about. Like, I'm happy I quit potato chips or cigarettes. So when even though your engagement looks great and your Net promoter score looks great, the insight I was trying to share with them, that I don't know if it's true with Facebook, but I said, maybe you go and start measuring the change in opinion for people after they've quit Facebook and if it's violently against this, it might be a sign of underlying weakness in your engagement, your product. And. And Mark keeps his own counsel. You know, he doesn't need anyone. You know, he's really brilliant. I mean, we, I think seen he's not maybe lauded as much today, but. But so he'll say, interesting. That's all he write. That's all he was interesting.