Lorraine K. LeeFounder & CEO at RISE Learning Solutions

Building community and brand on LinkedIn

23 May 2021 · 1 min

Watch on YouTube

1:24

In this short video, Lorraine K. Lee, editorial director at Prezi and former LinkedIn editor, answers a question for Joel’s Personal Brand Brief newsletter: what is the single most important tip for building a community around a personal brand? She emphasizes three core actions. First, publish content on a regular schedule to establish a presence and attract an audience. Second, ensure each piece delivers genuine, tactical value that aligns with the creator’s expertise and uses an authentic voice. Third, actively engage with anyone who interacts—replying to comments and messages—to prevent followers from feeling ignored and to foster ongoing conversation. Lee notes that consistency, helpfulness, and responsiveness together differentiate a brand and help a community grow over time.

Chapters

Hi everyone, my name is Lorraine Lee and I'm the editorial director at Prezi. And before Prezi, I was an editor at LinkedIn, which is where I first met Joel. So Joel asked me to answer a few questions around my personal brand for his Personal Brand Brief newsletter, and I thought I'd answer one of those questions on video. So the question I'm answering today is, what's your number one tip for building community around your brand? When you're starting off, it's important to make sure you're publishing content regularly to build up your audience. So the content should ideally provide value and tactical advice, relate to the area of expertise you want to be known for, and use a genuine voice. Remember that building a community takes time, but being consistent with your content schedule and being helpful to others is going to help you stand out from the crowd. And of course, as people start interacting with and engaging with the content you share, don't forget to respond to them. Nobody likes to feel like they're talking in a vacuum, so the more you can engage, the more likely conversations will take off and your community will continue to come back for more because they find value in the content you're sharing. Thanks for watching. I hope you found this video helpful, and please check out my other responses, which I hope will help you as you continue on your journey to building your personal brand.