Protect Your Parents From Scams: Start This Conversation

26 Oct 2026 · 1 min

Watch on YouTube

1:00

In this YouTube monologue, Louis Barajas urges viewers to protect their elderly parents from increasingly sophisticated scams delivered via phone, text, email, or impersonation of trusted institutions such as the IRS, Social Security, Medicare, and banks. He highlights how scammers exploit fear to manipulate victims and points out that many seniors lack the technological familiarity to recognize these tactics. Barajas calls for proactive conversations with parents, advising them to hang up any threatening request for money or personal information and to verify the call with a trusted family member, emphasizing that there is no shame in seeking help. He frames this advice within the broader mission of his initiative, "Finanzas con Corazón," which aims to safeguard families' financial dignity and well‑being.

Chapters

Now, if we can get scammed, imagine our parents. Now, have you ever received a text message, an email, or a phone call that looks so legitimate that you almost fell for the scam? Well, I know I have. And think about it, we're educated, we're familiar with technology, we know these scams exist, and sometimes we even can't tell what's real anymore. Now imagine our parents who are in their 70s, 80s, and 90s. Many of them didn't grow up with technology. Some don't understand how sophisticated these scams have become. They get a phone call from someone claiming to be from the IRS, Social Security, Medicare, or their bank, and they get scared. Because these scammers, they know exactly how to use fear to manipulate people. So here's what I'm asking you to do. Have a conversation with your parents. Tell them that if anybody calls asking for money, personal information, or threatening them, they should hang up and call you or someone they trust and remind them that there's nothing to be embarrassed about. Because if we can almost get scammed, imagine how vulnerable our parents can be. Our parents spent their lives protecting us. Maybe it's time we return the favor. And that's what Finanzas con Corazón is all about— protecting our families and protecting their financial dignity.