Lynda ArtesaniLegal Accountant and Data Migration Specialist at The Proper Trust

Stop Burning Marketing Money - Track Your Leads #lawfirms #legalaccounting #profit #kpi

6 Oct 2026 · 0 min

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0:22

In this brief segment, the speaker warns law firms and legal accounting practices that failing to track the origin of client leads is equivalent to wasting marketing dollars. He stresses that without a system to capture where leads come from—whether through a hired firm or internal staff—firms cannot measure return on investment (ROI) and risk burning money on ineffective marketing. The speaker notes that even when a firm hires an external marketing agency, internal office staff often neglect to record lead source data, undermining the ability to assess campaign performance.

And then if you're not tracking where the clients are coming from, are you just, you could take the money and just light it on fire in your backyard. It's the same thing. Or are you getting the ROI on it? And I think that sometimes that piece, they hire the firm, but then somebody in the office isn't actually tracking it. Like we track it when the leads come in, we track where they're coming from.