Becoming Your Fittest, Boldest, Hot AF Self with Samantha Nivens

What if your body and your life could both be the sexiest, strongest, most turned on versions of themselves? Not 10 years from now, but starting today in this episode, I'm bringing you a conversation with someone who is the literal embodiment of doing hard things, creating radical self trust and living fully on purpose. Samantha Nivens is a former ultra marathon athlete turned muscle building boy, momming life and body coach who is is here to help you become hot as not just on the outside but on the inside. We're talking running a hundred mile marathon and what this taught her about mindset, self belief and not quitting when life gets hard, why women need to stop separating body goals and life goals, and how doing both together actually amplifies everything. Her Spicy take on 75 hard and what savage mode really looks like when you want results without the burnout. And how to completely reinvent your identity at any age. Whether you're entering your 30s, your 40s, or just saying goodbye to a past version of you, this conversation is real, raw, inspiring and full of takeaways that'll have you rethinking your relationship with discipline, desire and how you show up in your body and in your life. Let's go ahead and dive in. This is Busy Getting Better, the podcast for women who are committed to prioritizing their own personal growth. I'm your host, Madison J. A mindset and money coach, a first generation wealth builder and a woman on a mission to help you master your finances and live your best life. Money is not all we are covering though because in order to live your best life you have to become your best self. So we are diving deep into all things personal development and bringing you the mindset shifts, money, tips and inspiration. You need to go out there, be bold and build the life you can't stop daydreaming about. It's time to get busy babe. Busy getting better.

Yay.

I am so excited for the conversation today. Today we have Samantha Nivens on the podcast. Samantha is a former top placing ultra marathon athlete. Like why I need to hear more about that journey. You are a boy mom of two young boys which I'm sure that that is just a very fun stage to be in. And what I love most about you is this new era that you are in which is all about helping other women get fuck. And I know you just entered your 40th decade and you are just all about helping other women create an unapologetic life for themselves, but also help them see what is possible for them. And in all chapters of Life. Right. I think what's really cool is that you're really. You're really focusing on women in their 30s, in their 40s, in their 50s, like, it's not too late to ever reinvent your life and get hot as fuck. So. I'm so excited for the conversation today. And Samantha, welcome to Busy Getting Better.

Thank you so much for having me, Madison. I am so excited for this conversation combo too.

It's gonna be so good. I wanna tell everybody how we first met, because I have a visual of you of being the coolest girl ever. So we met at a. I don't know if you remember this or not. We met at a. A networking event. I feel like I talk about this networking event all the time on my podcast, but we met a powerhouse woman out in Phoenix who live on the East Coast. You were just in town for this, and it was at the. The first night, there was like, a pajama party, and everyone's in, like, their cute little pajamas. And then there's like, a dance party that goes off. And this is where I saw you. You were in your Jordans. I'm pretty sure you might have been wearing a hat, too. And you were just getting down in the dance floor. Was a little scaredy cat walking into the room. I knew nobody. I was like, there's no way I'm dancing in public. I have, like, zero coordination skills whatsoever. And I just look over and I'm like, this girl looks so fucking cool. Like, what are you doing? And so I just was like, I need to know you. I think I introduced myself to you at some point on the end, and we talked a little bit. You told me about your ultra career. And then we kind of, like fell into our own world and then reconnected in another network networking event. And I was like, wait, I know you. So we just had a really good conversation. And, yeah, I'm excited to have you here. But that was my first visual of you was just bright, like, dancing, getting down in your Jordans, just looking so cool. So that's how I remember you.

Oh, my gosh. I love it. And I do remember that that was, like, such a special weekend time. That was my first and only Powerhouse Women event so far. I'm sure I'll be at another one. But it was so funny because, like, to just give, like, the audience visual, it's like, even now, if they get to see me like, I am Sporty Spice, not Athleisure mom, you know, like, yes, some of those components. I actually have tried to Pinterest, this sporty luxury, like athleisure, like, that's my vibe. So I went in my big ass Jordan T shirt and shorts, and I remember everybody was like, who is this girl? Like, I don't do that silk button up. Like, no, I wear a big ass T shirt and I like my. Just my little shorts and sneakers. That's my vibe.

It was so cool. And yeah, to your point, everyone's in cute little pajamas. Like, some people are in the dresses with the heels. And it's such a vibe. It's a slumber party style. But I just love the way you showed up and how on brand of just so unapologetic, like, this is me. This is how I'm gonna show up. You said PJs. I sleep in a big tea. Like, let's, let's party. You know, I think that's great. I also sleep in a big tee. I did not show up in that. I show up in the cute little pajamas. So I just respect that a lot for you. What I would love to do is let's kick it off. Obviously, your entire brand is all around helping women become hot as fuck. You have, that's all in your bio. You've got your podcast, the hottest, hottest fuck podcast. You've got your coaching program, the hottest fuck coaching program. Like, we are owning this. So can you please explain to the ladies what does it mean to you beyond esthetics, Right? Cause I know, I know that's your whole. We're not just here for the vainness of it. Can you talk about what it means to you to be hot as fuck? Like, what plays into that? And how did you get to the point of making this what you want to be known for?

Oh, yes. Okay. I love starting off with this question because it is. It really is such an embodiment that I carry and that I want to deliver to all my women and all my ladies, like, in any way, shape or form. Whether you listen to the podcast, you're listening to this, or you're in. My actual world is like that all of us women can claim and own being hot as fuck. And what that means to me is because I started as a health coach, mostly because so, yes, ultra marathon athlete for 10 years, top placing female. I even ran them while pregnant. I lost the weight after both my babies, they're now nine and six. But at the time, I lost it, never counting a single calorie, a single macro. Restricting myself in any way, shape or form. I didn't even focus on losing weight. So my initial entry point into coaching was health coaching and a lot of weight loss and things like that. And what shifted though, for me was in the last year or so, I kind of started to feel this different shift. Even before turning 40. I turned 40 in March of 2025, like 30. There was something tingling, something happening, and different thoughts, different feelings about life. And like, really this coming into my own. I started to also kind of go down this spiritual path instead of like, strategy, strategy, strategy. This very masculine, like, how do I do something? How do we do this? Which is whether it's your healthier fitness, whatever. It's like we grasp on so much. And I started to let go and I started to be more in flow. I started to actually be like, who the fuck am I and what do I actually want? And then it started to be like, literally, I've always had somewhat of that texture to me, like how I showed up at powerhousewomen, but like now it was just like landing. And then I started talking to other women and just the narrative around midlife and even just I feel like for women in general, I was even talking to like 30 year old the other day and she was feeling something like, we're done in midlife at 40. Especially, like, men are just like, well, I'll just be this frumpy dump and, you know, this woman, like, I have to take care of my kids. I've got a business to run and overwhelm and burn out myself and, you know, just abdicate, be the soft, not speak up, play small, because your husband's maybe playing bigger doing those things, or men are. And I am like, no, no, no, no, no. We are not doing this anymore as women. The hottest fuck brand. And what I stand for is like, we as women get to do what we want, get what we want in all areas of life. And we are not done, like, at whatever age it is but like really owning and claiming who we are and then claiming what we want in this world, whether it's money, our body, our business, our family, all of that. So just to be really, like, literal about it, so what I work with and coach on and hot as fuck, what is that? Truly? It's your body. Yes, y'. All. My hand is raised and I do not care. I will claim that boldly. We can have the fucking body that. I know, I know everyone listening. You have a body that you desire, right? It's. It's okay. It's okay to claim how you want to look and what you want to be hot as in your Body. So I believe in that. And then I believe in having a hot as fuck life. Meaning it's not just about the body. You could have that body but still be dying inside. Your soul is not lit up and not alive. Or you don't have the money, or you don't have the ability to leave a partnership you don't want to leave and you're so unfulfilled or a business in that way, you don't want to leave. Hot as fuck life is not. It's the body for sure, but it's also your life. I like to think of it as like, what makes you come alive, what makes you feel energized and lit the fuck up. It's hot as fuck life and body.

I love that. And I think that's why we connected so much too, is because it's such a similar mission. It's all those things that you're listing. Yeah, being able to pour into your physique, but also being able to live the life that you want to live and not stay in jobs, not stay in relationships, not stay in all of these things. Like, that's why I love focusing on the finances, because that's a resource to be able to do all of the same things that you are also on your mission. Like, we just have such an overlap there. And it's so interesting about this, like, decade changeover. I just recorded an episode about stepping into my feast. So my 30th birthday is coming up in a week or two. It might be a couple weeks post when this episode plays live. Feelings of just, like, what is it gonna look like? What do I want my life to be about? What are the things that I'm gonna focus on as I head into this next decade? But it's that feeling, like, you mentioned of when you were heading into your stepping into 40s. Like, I don't know if that's just a societal. Like, we're stepping into a new decade. Obviously it's a major milestone, but I think it's such an incredible time to reflect on where are you at against what you want to be doing and what are the changes that you want to make? And it's never too late to pivot. Right. You and I are having that very similar experience. I'm stepping into my 30s, you're stepping into your 40s. Like, no matter where you're at in your life, even if you're stepping into your 50s, if you're stepping into your 60s, like, you have so much life left to live and you get to Change the day to day activities that impact how you live that life. And I just, I think that the work that you're doing is so important. I think just an incredible way to show women that it's never too late to change your life. And you owe it to yourself to go after those things and to experience what it's like to live a hot as fuck life, to love your body. And I love that you called that out because one of the things that I mentioned in that episode of you know that I want to focus on in my 30s is like my it girl, glow up era. Like, I want the body, I want the clothes, I want the hair. And it's not vain. It's a representation of how I want to show up into the world. And I think it's okay to say that you do want those things. I know it's deeper than that. And all of it plays into. It's not just the looks, but I think when you pour into showing up from as your best self, like that ripple effect into every other aspect of your life is key. I think putting some emphasis behind that body and that appearance, it's not vain. It's from a place of showing the world that you care about yourself and how you want to represent yourself to the world and finding your own unique expression. And it doesn't have to look like me, it doesn't have to look like you. But figuring out what that is is so important. And also having a healthy body is such a foundation for being able to do so many other things in your life. So it totally makes sense that you loop in all of those things into your approach. I think that makes a lot of sen.

Yes, yes. I thank you. I love it. It is so fun and it's so holistic, right? It's like they. Because they matter. Like I've talked to so many women when they're like, well, you know, they're emotionally eating or something. Well, why? Because your relationship maybe sucks. Okay. Or you're stressed out because your money sucks or whatever. You don't have enough of it. Okay. These things matter. They all go together. And I love creating the space for women to like, this is where you can. It's really. I love it because the women in my space are like, they're sharing the things you don't share anywhere else. Like this is the safe space where you're like, I don't know what to do about this. Or I feel shame about this or I feel embarrassed about this. All the different things. This is where you fucking land. And we get that out, we release it out of us to then get the coaching and mentorship, to be able to move forward.

How fun is it to be able to be the person responsible for creating the space that people feel comfortable coming in and talking about those things that they maybe don't have anywhere else to talk about it? Like, I think that that's really cool.

Yeah, I. It's so honestly. And it feels like a gift that I was given. It's just how I've been. Something you said earlier, and we were just going back and forth. One of my words of this year, and even what comes up there is, I'm a very deep person. I don't want to talk about or I don't have friendships that are just very surface level. I want to fucking know. I want to know you. Like, I want to know your soul, your depth. All of that's the conversation I want to have. So I think I've just naturally been able to. I can get on a call. Oh, my God. Gives me goosebumps with somebody I've never known. And in 30 minutes. And I've talked to burly men from the Midwest who are like, oh, like, you know, this is like, life sucks. And within 30 minutes, it's like their gel. Because it's like, I can create that space of, like, this is it. This is where you can land.

It's.

It's safe. Yeah.

Mm. I think that's so great. Yeah, I think that's awesome. Okay. I kind of want you to take us back a little bit, though. Cause we're talking about how you originally got into this coaching, and it was the health space. Right. Because you were an ultra athlete. Can you just, like, what does that mean? What is an ultra and what goes into accomplishing it? And I feel like you said you've done a hundred of them. Can you take us a little bit about that journey? Like, why was that such an important part of your life? What's the draw? Because as someone who is not. I like to work out. Right. But cardio. Mean cardio. Not that close. Right? So to me, it sounds so crazy, so intimidating to be in this ultra world. And for anyone that also has no idea what that is. Can you just explain, like, what. What does that look?

Yeah, totally. I love sharing my ultra life and journey. I retired last fall, too, so I. I do lift now more, and I actually gained over 15 pounds of muscle. My goal. And this is. That was like, an identity change, too, Right. Because I did it for 10 years, and then I was Like I want to double the size of my ass. And this next decade is about me creating the booty and like just really just that next level toned look and dancing more. I'm doing my own change. I did my own change already in six months and now I'm just gon keep going. I'm like halfway there. So back to ultras. I also want to share this. Like, even so, I actually smoked cigarettes for over 10 years. I started smoking when I was 14 and didn't quit until my mid-20s. That's when I found ultra marathon running. I read one book called I was into running. I will say that I've always been an athlete to some degree or working out even while I smoked and I was running. I had run a marathon and and was trying to qualify for Boston. Like was a pretty decent runner. And then I read this book to run. I highly recommend the book. It was the gateway drug into ultra running. Anybody that reads that if you have a little bit of like sick crazy in you, you're like I cannot wait to run one of these. And so I read that book. I ate it up. You introed me and shared. And that's my vibe. It's like what is possible for us humans bodies physically and mentally. And so in an ultramarathon. Okay, I'm skipping over what that is. It's anything over a full marathon. So a full marathon is 26.2 miles. So an ultra marathon is a 50k which could be around 30 miles. A 40 mile race, I've done 30k. Or excuse me, 50k, 40 mile race, I've done 50 miles. I've done a hundred mile race. So I've done all of those. I even, I've even done those while pregnant.

And you're just running, right? Like this is just straight running. You're telling me you ran for a hundred miles?

I did. Now I will say this. In a hundred mile race, it's a little bit different than a marathon. People are like meow. Like God, can I get to the finish line and stop? And in ultra we're kind of just like chilling. Like you and me talking right here, right now. But we're eating along the way and we're just having a good old time. It's like a big old party. You can stop to eat. You can stop if you want to lay down to rest, which I did in my hundred mile race at mile 85. But then obviously you like, do you get back up?

Are those legs going to come back and work underneath you after that many Miles. I don't know if my legs would turn back on once I stopped, but that is good to know. I was definitely picturing just like Forrest Gum style. You're running across the country with no brakes. Yeah.

And each one looks different. Like loop races. I eventually found that I really. I know it sounds crazy, but 100 mile race was a less than 3 mile loop because you just kind of get in a flow in a zone. But yeah, so that's what ultras are very much. I run for 6 hours, 9 hours, 12 hours, 100 miler took me 27 hours and 48 minutes with my little slight stop. I stopped for like 20 minutes to lay down.

Quick cat. Yeah.

And you can walk. You can walk in them. I walked overnight a good bit, but yeah. So I started my ultra journey over 10 years ago and just was fascinated like how what our bodies can do this. And I just. I dove straight in and it sent a fish. Oh my gosh. The. The magic that has come. It's definitely lessons that I teach now and use in my coaching for sure. Because you. It's the mental and the physical that go into creating that. And I've had like really magical, fun results from some of my ultras. That would be like. Like what. How is that even possible? And it is. There's just. Yeah, I know.

I was kind of curious. Like what did doing all of these marathons teach you about mental resilience? Yeah.

It really teaches you. And I'll give you a story, an example of this, like, of I'll. My a hundred miler is a great one. But just truly that we are capable of so much more than you think, like all of us. Like I cannot even makes me a little emotional almost to like think that, say that. Truly that's what it's done for me is it's like people can say to me now or like. Or I could see and it's like, oh, I can't do this. And I'm like, no, no. Like I have no qualms to be like a thousand percent. You can't. Because I have done some crazy shit in my day in ultra running. And it's just opened the door of possibility to be like there's almost like nothing that I can't do or imagine doing because of this. Oh my. A hundred mile race. This was seven years into like my ultra career. So I learned a lot at that point. I'd compounded the lessons. I also like to say I trained for this race on basically four days a week, maybe 5 of training because I am a mom, I do run a business, working full time, like so very busy, full lifestyle. And I still was able to train for that race. People think it takes so much work to get in shape or to lose weight or to make money and. Right. And it's like, no, what you need is a potent AF and simple AF strategy. And so that's a part of my methods. That's what I did to even train for this race. And, and that was, that's mindset too, right? Instead of more, more, more, more, more, more that leads to injuries and people burning out. I, I don't have that option because I have kids and I like to work. So my 100 mile race, basically I was doing great. I was had this smile on my face and this energy you see now up until mile 60. And then I started to like slow down a little bit. But even then, like some people don't even finish these races. It's called dnf.

I don't run. I'm like, there's no way my little legs could make that. That's so I'm impressed already.

Right. Like, like I was just having a ball. I was doing great. It was really one of my best races. And then slow down a little bit because I had been running for about 12 hours at that point. It was funny. And so my crew was my partner and his sister in law and you can have them help run with you after mile 50. So I picked them up. I feel like that might've even slowed me down a little. It's funny because like I was going so strong and well and they are not runners. But it was just like you thought, you get some company and that's what you do. Okay, so long story short, mile 85 comes up and now it is like 3:42 in the morning. I am tired. I've been up for over 24 hours. My feet have now started to blister because I changed shoes. It was your feet expand when you're running this much. I changed shoes and it was a tighter shoe and I, I didn't realize that I didn't put that together. So it's a tighter shoe and then there's a wet spot on the route. Wet friction, not good in a tighter shoe. So I got these huge blisters all over my feet. My feet were now hurting because now I also had been running for 24 hours. I had chafed between my legs like to where it was like burning. And so at mile 85 I'm just like feeling done. I, I, I Came around in this loop race. Our little tent area laid down and I started to fight Madison for my, my quitting there, for my death on the like, listen, I was telling them I have run 85 miles already. That is more than I've ever run before. That's a really great accomplishment.

Your rational voice starts to peak up and be like, I mean this was, this was.

Talk you out of it. I was literally fighting to stay down there and in that moment in time I would have been fine and really felt like, wow, I, I did a great thing, you know. Well, luckily my partner was there and wasn't going to let me do that. So he pulled me back up and was like, let's just walk because you can walk these. So started walking literally with like my sandals on. And we started and there's some music and the music was kind of helping me. And we were talking within that first like hundred yards and he was like, you know, if you just walk the rest of this race, you'll finish in like six hours. And I was like, hell no, I am not gonna be out here for another six hours, absolutely not. The other voice in my head started to peak up, be like, fuck no, I am not doing that. And something shifted in me. I literally was like, tell sister in law, bring my shoes, I wanna start running. And you could because it was a loop race. So she was able to intersect us within that first mile. Brought my socks and shoes, I put em on, I start running, I start running like a nine minute mile. It's like about to be sunrise again now. But I was just like, it's making sense again to think about it. Like I was just like, no, fine, I'm gonna do this. My energy changed, my mindset shifted and I continued. I ran 9 minute mile, almost 10 minute. So much so that I had to drop my partner, he could not keep up with me and he had not been, you know, running this whole time. I had with the blisters and all, with blisters and all with the chafing. I slowed down a little bit between mile ninety and a hundred. But regardless, I finished that race. I was the first place female actually, 27 hours, 48 minutes with a smile on my face, like I did it. And so I share that in that lesson of like, we think we're done. You think when you're really ready to quit and you got all the reasons to quit, you got all the reasons to quit and that's when you find that deeper, that voice and you have support, you have people in your corner to literally lift you back up and say, no, no, no, no. You've got this. You can do so much more than you think.

What was the. The conversation you're having with yourself as you're about to put your shoes back on, and you're going to be like, nah, we're finishing this. You obviously said you had a mindset shift, but can you remember anything that you're. That you said to yourself or an epiphany or realization in the moment that made you be like, nah, put my shoes back on. And we are. We are finishing this. This race. Because I think it's so easy to be like, sure, I shifted my mindset, but I'm sitting here hearing 85 miles of running. Sounds psycho to me. Sorry, but it sounds absolutely psycho. And also the chafe. It's so easy to be so uncomfortable. You're like, my feet hurt. I'm fucking exhausted. I've been running for 27. Like, that's crazy, right? I'm just so curious. What is it? Is there anything specific that you can remember saying to yourself to. To pivot and get yourself back in that race mentally?

Really, what I remember is that first statement of like, I am not running. I am not running or walking this for six hours. I remember very vividly. That's a no. That's a no. I'm just not here for that.

Because you don't want to be out there for six more hours or because you didn't want to walk?

Mostly the six hours, I was ready to be done.

I can't be out here for that much more time. That's what I feel like would do it for me, like, putting it into perspective of like, okay, I can't. Okay, I don't want to do that. So what's a faster option? I guess we're back to running. Yes.

Yes. I really feel like that was. That was the main shift. I mean, I feel like too, there's definitely. Then, like, after that, it was like a let's go. Like, let's do this. But that was it. I feel like even for anybody listening, it's okay, listen, nobody has to run an ultramarathon, right? Maybe for you guys, like, no, I'm not gonna Let this take 10 years to get the money that I want, or I'm not gonna let this take three years to get the money that I want. Let's fucking go. I'm gonna put my quote unquote shoes on and start running instead of walking. You could walk millions, or you could put your shoes on. And start fucking running. Even quote unquote, 85 miles. You're tired, you're blistered. I get it. We got real life, we're living here. And you can still put your shoes on and run a nine minute mile.

Mm, I love that. I feel like what I'm taking from this is something that I love. Like, usually if I need to complete a task, I'm like, let's eat the frog mentality. Like, let's do the hardest thing first and go. But sometimes if I'm really struggling, I pick the easiest thing and it's like, let me just do what, what's the easiest thing I need to accomplish right now. Then if that, if the eat the frog mentality is just not motivating me, I pick the easiest thing to do and then I'll start doing it. Which it's like, that's what you did. You're like, I'm just gonna get up and start walking. And then once you start doing that, you're like, okay, well, what else could I do? Right? And I think that's an important way to maybe do motivation too is, well, let me just pick the easiest thing. And then what you did there of like the, okay, if I keep on this pace, if I keep on this path and this is my go, how long it's going to take me to do it? Do I, Am I okay with that timeline? And I love that you're like, no, I can do that way faster. What is that going to take of me? Who do I need to become in this moment to accomplish that goal faster? And a lot of it is just overcoming our own limiting beliefs and overcoming what we think we are capable of accomplishing. I just feel like, what a beautiful and also extreme example of putting that into action. I think that's super badass.

Yes. And I want to share something too that's coming up here. That's like a tool I use with clients and in general in this situation too, and in many of my ultras is how do you make the uncomfortable more comfortable? Because I think like you said, we hear this and I love my bros too, and, you know, masculine energy and like, let's go and let just fucking do it type of thing or eat the frog. And that doesn't always serve us. So I like to open the conversation not only with what you just said of like, start with the easy thing, because that's exactly what I did. Do I do that many times for workouts even, but it's like, like, how do I make this uncomfortable thing I have to do and I want to do more comfortable. So it was like, well, I already had my crew there, right? So I had that. I had chosen a loop race for a reason, not just for logistics. To be able to get what I needed. Fuel wise, you have to eat a lot and fuel a lot, but because I like people. I've been in ultra marathons where I was the only person on a trail race for fucking miles. And I got lonely and I got up in my head and I started thinking. Not good with thoughts. And it just wasn't as fun. And like, y', all, if you ain't getting this already, I'm a fun type of gal. Like, being fun. I don't need to be really doing it. I like to have fun. So it was like, I got to be around people in that loop race and talk to them. That made that uncomfortable, all that that was going on. More comfortable. I had music. I had a playlist. That music was hyping me up, making this. All right, my body's failing right now. Feeling. Not feeling that great. I'm going to listen to this music in my earbuds. So how can you make whatever that goal is that uncomfortable, more comfortable? Do it with friends. Do it. Make it more fun. How can you. So it's like you want to do it or it's easier to do it.

I love that. I love that so much. I think that's such a smart little thing to add there. And also, yeah, just remembering how important it is to do hard things with the right people around you. That's a really important lesson. You can do hard things. And if it's. It's just so much easier when you got people around you rooting for you, believing in you that are like, girl, you said you were going to finish this. We are not going to let you kick. Put your shoes back on, pull your panties out of a bunch. You're running 15 more miles. Like, let's go. So I think that's really great. I need to know what is the very first thing you eat after running a hundred miles? Because I'm like, drive me to in n out. I need a cheeseburger stat. Right? Like, what, What. What's the first meal you ate after that? What was the first thing you did or ate?

Gosh, that's. That's so funny. Well, I was pretty broken after that, so sometimes after an ultra or even a long run, you almost are a little nauseous and you don'. Want to eat right away. But when it comes back around, I Am generally like, yeah, give me the food. I don't know, Pizza, chicken tenders, a burger. I cannot remember what I did. I feel like I was ready to just go to bed after that one. But usually it's something. Something very hearty, and I'm like, gimme, gimme, gimme all the food. Yeah, love that.

Oh, my gosh. Yeah, that makes sense. I feel like your body probably wants to recover. Maybe it's some soup or something. Nutrition. Maybe a Gatorade. I'm sure you've got some, like, refuel tactics in there, but give me a burger stat. That's my mind would be.

I will say there's, like, my favorite food to eat. I drink my calories a lot during an ultra. That just works for me and my stomach and to be able to go as fast as I can go. But at some point, and what I had in the middle of it was, I love a good turkey sub. That's my. Like, real food during an ultra is like, I love a good turkey sandwich. There's a picture of me just, like, eating my turkey sandwich at mile 50.

Is it. Is it a homemade turkey sandwich? Or do you have a place that you love to go that has your. Go to Sammy?

It's just like, a sub sandwich. Like, honestly, Borsette Ingles. That's our grocery store around here. Publix, you know, whatever the grocery store is, just.

Yeah, love that. So fun. Okay, I want to kind of pivot gears here. Kind of not. But I. I want to talk about something that I saw you talk about on your Instagram and on your podcast and this idea of Savage Mode. Like, I'm obsessed with the term Savage Mode. But what I also want to talk about in this conversation is your perspective on 75 hard. Because 75 hard, when I think of, is kind of savage mode, right? Like, 75 days, two liters of water, two workouts. It's intense. I have tried to recreate, like, my own version of 75 hard, but you have a really interesting perspective of someone who's, like, hot as fuck. Savage Ultra Runner. You talk about how you don't actually think 75 hard is a good thing to be focused on. So I want to hear your perspective of this. And, like, what does savage mode look like then if it's not hardcore? You know what I mean? Like, must do all these things every single day. Talk about, like, bro mentality, right? So let's talk about this. I want to unpack your perspective on it.

I love you asking this question because, like, I'm really adamant and, like, want to open this. This door up and, like, get it out into the wild. Because savage mode to me is getting after it with intention and, like, really clear on what your vision and goals are, and then being really intentional about getting after it. And I use this word before potent. It's not about more, more, more, more, which is. I think a lot of that bro mentality is that's 75 hard. And the every day, like, God, it just makes me tense doing that, like, in saying that. So savage is just being intentional and clear about what you want to do and potent about it, if you ask me. What's the way to be savage or to get after your goals and vision in life? Your workouts, my ultra marathon running, if you want to lose weight and you want to even lose it a little bit faster than normal, is flexibility. That is the like. Like, secret sauce is. We in this world and the way humans we generally operate is like, all or nothing, right? Either I'm all in and I'm 75 hard and I'm doing this shit, or I'm whole 30 in it, or I'm ketoing it. I'm never allowed to have a carb, alcohol, anything like this. And it's either we're all or we're nothing. And that just doesn't work with human fucking life. I'm sorry. Like, you could do that and. And who cares if you did it? 75 days. Is that your goal for 75 days to do all that shit? No, your goal is to get in shape and feel the best you can feel. Whether it takes you 60 days, 90 days, 120 days, I don't care. But it's about the goal. So I don't think most people have a goal to just be in shape or eat healthy for 30 days or 75 days. And I get like, I'm. I'm also okay. And I get. If somebody needs a little reset, okay, but you. It doesn't have to be 75 days, nor all of that shit that he has in there. It's like, what works. My philosophy and what I feel like is we all need to tap into more. And what I help my clients do is you. What works? Who are you? What works for you? What's your goals and vision? Everything you do filters through that, just like in money. It's like people invest in different things or have a different budget for things because it works for them. There's not a cookie cutter way to do that. And that's what 75 hard is to me. Is like so fucking cookie cutter. There is no point to doing that. Oh, and then guess what? When you fail at three days in or four days in or three weeks in, you feel like a failure. You shame yourself, you guilt yourself, you go down a shit show of thoughts that don't serve you versus if you're flexible and you're like, listen, for me in my life with two kids and I'm running a business and I'm scaling and I'm one the of making millions, oh well, for me four days a week is good. And guess what? If I can run a hundred mile race and take first place female on four days a week of workouts, maybe five, y' all can do whatever the fuck you want to do. Like I promise you.

Yeah, yeah. I think it's such an interesting conversation around this. Like I don't know what your perspective is on this like masculine versus feminine approach and how our society feels like it was really built around man's body and hormones and Life on the 24 hour cycle. I know something I've been learning a lot more about lately is like, like that versus the females, you know, 28 day cycle and how creating a routine where you have to do all of these things every single day might work if you're a guy, I don't know. But I feel like females, we just need a little bit more flow and flexibility in a way to create accountability and a good routine that isn't necessarily as rigid. Because we are not as rigid. We're not on that 24 hour cycle. We have different things going on in our bodies, different weeks of the month. And I think building a and around that gives way more ability to, I don't know, like life to be real. Expecting to be able to do all of those things every single day I think is a lot and I get the side of like the mental. It's almost what you were talking about with the ultra of proving to yourself. I think that's the one thing that's more enticing about the 75 hard thing is proving to yourself that you can do something hard. Right? Like that's the whole, the whole concept of it. I'm curious, what would you tell someone who's with their client or they want to do 75 hard but they don't actually want to do it. What kind of reset could they implement in their life that gives them the mental challenge and the accountability and the structure and some of those same benefits that come along with doing a 75 hard, like what would your take or your Approach be on that. Yeah.

I would say two things come up there because I do believe it's nice to have like even my nutrition guidelines. It's intuitive with structure. So nobody's just like, oh, I don't know what to do. No, we don't want to just be like totally lost in space and flowing like, you know, something in the wind, like a flower in the wind. And have no structure.

Right.

So we do want to have some structure. So that's why I really love to offer having a goal like a race that has worked so well for me. And any athlete would tell you the same. It's like when you have like I have a race in six months. I don't right now, but I'm saying when I would always do that, I would set a race six months. So then it's like, okay, that's structure. I have a training plan each week that is, you know, say 25, 30 miles. For that week I'm gonna run four days. But then guess what, if something happens on Thursday, the planned run day that I can't run, okay, fine, I'll do it Friday. Oh, no big deal. So there's structure for the. When you have a goal that you're going towards. And then each week is the structure with the training plan. But there's flexibility to still be able to navigate that. Yet you have this challenging goal ahead of you. You that is like, oh, I want to accomplish something. I want to do something hard and challenging. Great. And so what that could look like because again, not everybody has to be a runner. It could be a 5K. It could be a half marathon. It could be a regular marathon. It could be a PR in like your squat or a PR in the hip thrust. Your booty building goal right here. It could be certain number of push ups. It could be able to do a pull up. I know for a lot of women can't do a pull up. That's even been one of my goals.

That's one of my goals this year too, was to be able to do a pull up. I didn't seem like it was going to be that hard. And then I went to go do one and I was like, why? I've been working out for a couple years now. Why can't I do a pull up? Turns out I have not been working out the right pull up muscles. So that is also my goal list. I love that.

Yeah. So yeah. So something. Something that resonates with you. I even tell my girlies who are like more like dancers, like, who like to dance. Okay, maybe there's a dance competition or a thing you could do performing in six months. Or you make it if it doesn't exist. You like, you see the theme here? It's going through you, the filter of you. Triathlon, like whatever resonates with you. There's so many things nowadays that people can do. Hyrox is a great race for somebody who's into lifting, but not as much cardio. So find something that does resonate with you. That again, it's gotta light you up.

Up.

If it's like, oh, I need to run a minute, it's like a bucket list. Because that's what Samantha does and that's what everybody else does. And that would be really hard and challenging. But I fucking hate running. Don't do it. I would just say like, don't do it, don't do it. That's number one. The second thing I would say, that's maybe a little bit more digestible and tangible. I like to offer. I've run this before with clients and just have put it out there is it's a three day reset that is really like if you're kind of in your slump, you got off track, you do need a little challenge, a little more structure to kind of kickstart things, get them going, whether you're in the middle of something or totally been off. And that three day restart without spending a whole, like dive deep into it. But basically the main pieces is movement. I would offer like a 30 minute hard workout. Day one, day two. Two workouts, 30 minutes to 45 minutes. One in the morning, one in the afternoon, however you want to do it. And that can be a moderate and a hard workout. And on day three, at least one, I would offer even another double workout. So basically you're getting one, two, three, at least four workouts within 72 hours. And the reason for that is because it does change our state mentally, it changes physically. And I know it seems like a lot when people hear that, they may be like, oh, that sounds like little crazy little ultra girl stuff over there. I'm telling you, it will change your state.

State.

Give yourself three days of four workouts. Five. You will be a new woman. When you walk away from that. And it will not tire you out. It will give you the energy and you'll want to eat healthier because you moved your body and you're in a better state. You'll be feeling more energized because you didn't just sit around for the last, you know, and after you've been sitting around for the last little bit. Three days, four workouts, get after it. That will change your state.

I love that. That's such a good tangible thing. Like anybody listening to this can commit to Three days days, a three day sprint to get yourself out of your way, get the body moving. We know there's so much positive benefit of moving your body and to your point, what that does for the decisions of, oh well now I want to eat better and I probably want to drink more water and I probably want to prioritize my sleep because I'm probably tired after doing a two a day for the first time maybe since high school. Right. So I think that's great. And then the motivation off of that, it's what we were talking about previously. What's the easiest thing? Like how can you just start and get the ball rolling and get the momentum rolling and then off the back end of that three days you can really set what worked. Okay, maybe you're trying morning and afternoon workouts and now you can figure out, okay, well I'm a morning workout person. Or screw an afternoon like morning workout. I want to work out in the afternoon. So I feel like it just gives you an opportunity to get the momentum going, get the ball rolling, change your state, change your mindset, prove to yourself you can do something that's not in a 75 day stint. Right. Five days to prove your worthiness of completing a task. Let's do it in three days. So if you're listening and you're in a slump, I want you to commit and you've got a dm, me and Sam and let us know if you guys are in your three day slump and how it helps you get out of it. I love that tangible takeaway. Okay. I'd love to end with just like a quick rapid fire. I'm going to list some things and I want to hear your perspective on them.

Love it. Love it.

Okay, first up, do you have any morning non negotiables?

Yes, I drink a pint. Yeah, I drink a pint glass of water. Literally. Okay. I go to the bathroom, first thing I do is I pour an ice cold glass, pint glass of water. I'm basically chug it. Not meaning like I have to chug it. But that's just what happens. That's how I start my day every day. I will say part two would kind of be journaling. I'm a journaler. Five out of seven days I'm spending time in my journal saying all the shit.

Love it. Are you like A. I'm just gonna write a couple gratitudes. Are you doing, like, three pages free flowing? Like, what's your journal style in the morning?

I'm generally free flowing. Just, like, brain dumping, like, what's coming to me. Sometimes it's five minutes, sometimes it's an hour and a half.

I like that. Okay, least favorite diet fad.

I'm gonna say. I say keto. I. I am done, y'.

All.

I'm done with the. Like, carbs are the enemy. Alcohol. Like, I'm. I don't even drink that much, but, like, the carbs, the sugars, the enemy. I have dessert, like, every day, and I have for my whole life. I love carbs, and, yes, I do. Obviously, I needed them for running workouts, but even as I've shifted to lifting more, carbs are not your enemy. Never, ever do keto. You don't ever have to do that ever in your life again. Permission granted.

Amazing permission. I'm eating an extra large dessert tonight, so thank you for that. Okay. Favorite booty builder workout in the gym.

I love this one. Listen, I'm a huge fan of hip thrusts, y'. All. If you have a machine to do it or, like, definitely with a barbell. I cannot even tell you how empowering it feels. Like the amount of weight as women, we can lift with our lower body with our hips is fucking badass. And you, you feel so strong. Like, hip thrust is my favorite. Love a good leg press. You know, deadlifts is like those too. But hip thrust and leg press is, like, my favorites.

Love it. Okay. Happy to hear hip thrust are part of my regular workout routine. So I'm glad. I'm glad I'm on a good train here. Okay, favorite mindset mantra that you have.

Ooh, I'll tell you the one most recently I got from my coach, one of my coaches, earlier this year, and it has stuck with me since March, since the spring. And that is, I go first, I go often, and I go with purpose. So when things start to. Oh, God, I don't know about you, Madison, but, like, you know, sometimes when things are, like, hitting the fan or you're like, why do I always have to be the responsible one? And why do I, you know, and it's like, I go first, I go often, I go with purpose.

Purpose. I love that. I think that I relate to that a lot. I would imagine a lot of women listening to this podcast also relate to that. Right. I tend to attract the highly ambitious people that get a lot of responsibilities in their life and sometimes Feel like, why is it always me that has to learn these lessons? Like, what is the deal here? Um, so I, I like that. I'm gonna write that one down and stick with that. Okay. What is one thing that makes you feel hot as fuck instantly?

Oh, I love this question. Because I would just wanna say too, this is a part of what I teach. When you like, join the hottest club is like, what's one thing that we can do every day that will have you feel hot as? So for me, my earrings. I'm an earrings girl. You can see them now if you watch, if there's a video of this. But I have like certain pairs of earrings. Like, if I put my earrings on, I am good to go. Like, that's my like clutch, hot as fuck piece.

Okay. I like that. Because that's such an easy thing that you can put on. It's almost like, like stepping into main character energy. Right? Like I'm put my hoops in and we are going to get shit done. Yes, I. Yes, I like that. I think I need to find an item like that where I can just put it on and be like, I'm almost picturing, like, I don't know why, like Power Rangers, like, charge me up, we're going in. Give me a little boost of. Boost of something. I think that's great.

It's real. It's real. Yes.

And your hoops look phenomenal. You look great. You're rocking them right now. Okay, last one. What is a recent unapologetic move that you've made in your life? Life?

Ooh.

Ooh.

I feel like this last six months. I'll just say this too. Like, usually I'm a, like year to year. I feel like I've literally become a new woman every year for like the last five years. And this year it was like this last six months. Like, it didn't take a full year. I've been working and investing on my personal development and growth so much and. And the 40 door probably opened that up where I'm like, I ain't playing anymore, you know, I would say so in spring. I had been teaching group fitness at my gym for last eight years. It was fun. It was something I started doing once my first little guy was born. Like, I wanted to work and it was so much fun. I loved it. I got a free gym membership and it started to feel flat and like yell and resistance as I started to shift and change over this last year and especially at the beginning of the year. And so I let it go. I've had some people be like, well, you got a free gym membership and it was fun. It was so fucking easy for you. It's like my, you know, I've done this for so long. No, it's just not for me anymore or my time, so I'm gonna let that go. So that. That was a. That was a big move. Trying to think of something juicier than that, I guess, too. The other thing. Oh, go ahead.

Oh, no, go ahead.

Other thing was like, my did this rebrand to the hottest at the end of the year. And I had been the ultra life. You know, I had this kind of different Persona and different business and a lot of the same concepts. Of course, it's way more like energetics and embodiment and like spiciness now. It's like expanded so much more expansive now. The life coaching even. But that was a pivot that. I remember the day I thought of the hottest fuck membership and the hottest fuck brand. All of it was like the Friday before Christmas last year. And I was like, what the fuck just happened? Like, what is this? I was like, okay, we're just gonna soak on this because Christmas is coming up and, like, I've got Christmas things to do as a mommy. And then after Christmas, I, like, took a couple days and sat with it and I was like, am I really, like, changing my whole brand and identity of, like, being known and I retired as an alt. Gives me goosebumps. As an ultra marathon runner for 10 years, that was like a part of my identity to lift and to do this hot as fuck brand. It took me a couple days. I journaled a lot for hours, and I held that space and it came out the other side and I was like, that's it. Lift off. Here we go. And I totally did a rebrand over a weekend and I fully embodied it. And obviously it's like, now I just can't shut up about it. But that was. Yeah, I think a lot of people would maybe have a hard time with that. And I just was. I said yes.

I love that so much. Listening to those desires, those little messages that just pop in where you're like, what? Like, am I really supposed to walk away from things that made me me? Right. I think that that's a big part of the journey. And a lot of what I feel like I've heard you talk about is just being okay with your identity changing and knowing when it's okay to walk away from things that you once wanted that. That no longer support who you are and who you're becoming. And I think that is really hot as fuck. So I love that for you. Okay. I always ask the last two questions. I ask everybody. You already answered one of them, which is, what book do we all need to read next? So would that still be. Will you say the name again so I can make sure we pull it and put it in the show notes?

Yes. Born to Run. I will say I'll give one more just because that was like. That's very, like, running. I really feel like the book that I just started picking up now and I've picked up before, it's resonating. I want to share it is 10x is better than 2x by Dr. Benjamin Hardy. You probably know this book and I can't. Dan Sullivan. Yeah. Yep.

Yeah. Such a good one. I listened to the audio version of that one either end of last year, earlier of this year, and it was such a good perspective shift. And so I would back that one up. I think that's a really good one. Especially if you were in growth mode. If you were like, how can we go bigger? How can I. How can I actually grow? I think that they have a good perspective. And then the last question for you is, what is something that you are busy getting better at right now in your life?

Ooh, Well, I guess scaling. Scaling the hottest club for sure. Like, what that looks like to scale versus the level that I've been at. And I'll just say too, like, this kind of just popped up in my heart and head, honestly, like, being a mama. And listen, y', all, I know I'm a really great fucking mom. Having more patience, more words, more tools for myself and for them to even deepen our relationship. So, yeah, just more time and space, getting better. Being a mama.

Wow, that made me tear up over here. I think that's so beautiful. Your sons are just so lucky to have such an incredible example of what it's like to pivot and to live boldly and to go after your dreams and to do hard things. I think that that's really, really important skills to instill in the future youth of our society and also just the future men in our world. So they're so lucky to have you. Thank so much for being here. This was such an incredible conversation. Can you please tell everybody a little bit about your Hot AS membership? If you are listening to this and, like, I need to be in Samantha's world, how can they find you? How can they listen to you? How can they get enrolled in your world as.

Okay. Yes. And thank you so much. This is so amazing. I love this. Okay, so I'm on Instagram. I'm an Instagram girly for the most part. So it's just my name at samanthanivens. N I V E N S. And then I have my podcast, the Hottest Fuck Podcast. Come hang out there. Madison's gonna be on that soon too. And the Hottest Fuck club, it's a 12 month membership where we coach on all the things we talked about. I would love, if anybody's interested, just DM me and we'll have a conversation and talk about it. I will say too, I have a masterclass next week, which I know this probably won't be released by then, but anybody can just DM me and I'm happy to send them the recording. It is how to claim who the fuck you are finding, owning and claiming yourself. So we are going to be doing that masterclass and if anybody is interested.

I would love to have you Love that so much. Okay, we will drop all of that in the show notes. You guys, if you're listening to this and you enjoyed anything Sam had to say, shoot her a dm, let her know how you found her, give her a follow, hop on her membership and work on stepping into your hottest era. Samantha, thank you so much for being here and I will talk to you all soon.

Sam.