1591 Word "Mega Prompt" Automates Market Research

Yo, what's going on? My name is Luke and in this video I'm going to give you a 1600 word master prompt that will automate all of your market research. If you don't know who I am, my name is Luke Eha. I'm a copywriter. Sold over nine figures worth of goods pretty much in almost every niche at this point. I've been fortunate enough to beat previously unbeatable $50 million controls. I helped launch a seven figure agency with my business partners that we did over a million in under a year and I've worked with hundreds, maybe even thousands of copywriters inside of my coaching program Genesis over the last three or four years. 50. Today I'm going to show you how you can automate all of your marketing research in four and a half seconds which I actually timed. And I'm going to give you that process with both a prompt and a bot. And if and only if I fulfill that promise, my only ask for you is that you like this video. So I know that this was actually helpful. Subscribe for similar content and then most importantly, let me know in the comments below what other sort of topics you want me to cover in the future. So let's jump into it. The first thing is that market research is to me, hands down, the most important thing when it comes to writing compelling copy. I've seen people try to kind of talk their way around it and talk about not doing research, but in my experience this is not really the best approach. Right? All the greats, from Gary Halbert to Gary Benzivenga to David Olavy, they are all really, really big on research. In fact, if you go and look and read some old Gary Halbert newsletters and you look at his research process, it was insanely intensive. More intensive than anything I see other people doing and more intensive than my process, which I consider myself to be a very thorough, borderline obsessive person. And Gary Halbert was even beyond me. So if the greats did it, you can almost kind of guarantee that this is a really important step to copywriting success. One thing I always say is that how accurately you understand your market will determine the success of your copy. Two other things that I say to the students that I teach is you want to pay attention to something I call the diamond and the bullseye. These are just really basic visual metaphors for you to remember. Two of the most important things when it comes to copy. It's not storytelling, it's not fancy word choices, it's not painting. Really cool benefits and Pain points. It's not amazing mechanisms. Those things are fun and cool. However, the foundation of good copy are two really boring things, which is represented in what I call the diamond in the bullseye. The diamond is all about clarity. If you're copying your message and what you're trying to communicate isn't clear, doesn't matter how good your mechanism is or how good your product is or your story, people are just not going to understand it. Clarity is king. It will always be king. You can never sacrifice clarity. It's the foundation. The second one is what I call the bullseye, which is that precision and accuracy is the most important thing that you can do. You want to make sure you're describing the pain points and the benefits and the future and the reality and the objections and everything. You want to explain that to your market using the exact same words that they use to describe it themselves. You kind of want to get inside their head. And sometimes, you know, when you read really, really good copy, which, you know, really good copy is measured by how well it performs. Sometimes it doesn't even look all that fancy. It can even look boring on the surface. But because it's so accurate and so precise and the way that it's structuring problems and benefits and everything else, that's what makes it really, really work. So precision is more important. These are the basics, these are the fundamentals. But if you don't nail this stuff down, nothing else you do in copy is going to matter. So the diamond and the bullseye are some of the most important things in the world. This is exactly why I go deep in my research. Right. I, like I said, I can be a borderline obsessive person. In fact, I recently taught a workshop with my partner and we did spent I think 11 hours breaking down our step by step research process. This is something that we constructed, reverse engineering the process used by all kinds of copywriters and marketers. Our own process stuff that most like really, really good copywriters, the people that you don't see making YouTube videos because they're making so much money writing copy. The stuff that they do, the way they think about copy, it's so automatic for them that they're not even aware of how they do it. Right. It's even hard for them to teach that stuff. What we did is we reversed engineered all of those fine details and created almost this like Swiss watch of research methodology. Right? Things like the 10 dimensional pain matrix, core wound and ontological resources, piffiny threshold constraints and dissolution frameworks, desire Daisy chain. You probably read those and you're like, what the fuck does any of that mean? And that's okay. I'm just giving you an example of how deeply and how thoroughly I personally think about copy and research and marketing. When I go into it now, all this stuff can be done with AI and this is an example of the workflow. Again, I'm only showing you this so you can see at the highest levels and trying to be as great as you can. This is the level of thinking that goes into research, okay? And you can look at some of the processes here. However, in a lot of instances, you actually can get by with good enough research. This is not something I say a lot of times I don't believe in good enough for anything. I think the secret to success in any realm of life is just being obsessive, doing more reps, doing volume, never taking shortcuts. That's sort of my ethos. However, there are cases where you can get by with, like I said, good enough research, basically the 80 20. And here are some cases where I think that really matters. Let's say you're a copywriter and you're working with a client. You're trying to continue to raise your rates. Maybe they're not paying you a ton, or you're only doing a couple jobs for them, or it's a small job, so you don't have. And you're managing other jobs. You don't have time to spend all day going deep into that customer research, right? So you need to kind of balance your own time. Sometimes 8020 is going to work in that case. Or other cases where you have an offer that sells itself. Your copy and marketing doesn't need to be insane, right? You can get by with the 8020 or you're a busy business owner. I think if you are a business owner, then you should understand your prospects and who you're talking to as deeply as possible. But there are cases where you can kind of take some, take some different shortcuts and use the 8020 process. There are cases where you only need good enough copy. And that's what I'm going to give to you in this video so you can automate the entire process. However, before I give you the keys to the kingdom, right, And I'll give you both a prompt and a bot that will do this for you. I want you to understand why, and this is really, really important that you understand why. If you just take these AI tools and processes and you don't know how they work, you'll never Be able to find one, where they make mistakes, two, you'll never be able to steer and guide them to exactly the place where you want to get get to know them. And three, you're never actually getting smarter yourself. Okay, you're just offloading, hitting the easy button and being lazy, never actually developing the internal skill. And so you want to have a combination of do both. Don't sabotage yourself, learn the internal skill and then also learn how to use AI and automations as tools to save you time, save you energy, move faster and do better, higher quality work. Because swiping blindly is stupid. So I'm going to break down the 8020 of what you should know about your market. At the end of this, you're going to have an entire brief for any market you want that you can print in 4 1/2 seconds. And more importantly, you're going to understand the depth and the nuance of why every single element is there. When I first showed this brief to an agency owner that I knew, very successful agency owner, doing probably multiple millions in revenue, working with really great brands, he looked at it and he was like, wow, this is so good. You could sell this brief to companies for $10,000 as a one off service. I don't think he was being hyperbolic. I've never tried to sell this thing for $10,000. Do I think you could? Maybe, maybe not. But all I'm trying to explain to you is this is a really, really thorough, valuable brief that like I said, can be automated with AI. So pay attention as you go through it because there'll be a lot of marketing lessons you can get just from breaking down this. Okay, so here's everything. Demographic information, the core problem statement, emotional drivers, fear scenarios, how this impacts the relationship, hurtful comments, past solution failures, undesirable solutions, desired transformation, transformational impact on relationships, post transformational testimonials, market success beliefs, what prospects must give up and blame factors. These are really like bread and butter names. I didn't put any fancy spins on them. But these are really, really important from a psychological perspective. If you want to understand what makes your market tick, let's dive in and just go through them one by one and I'm going to provide you with examples for everything. This is my ethos. I always want to give you examples because if someone doesn't have examples to back up concepts and ideas that they're talking about, chances are they haven't really thought deeply about that concept and it may be more confusing than it is helpful. So make sure whoever you're learning from always has examples to back up their stuff. Okay, so number one is demographic information, key details about the target audience, age, occupation, family status. This is boilerplate kind of basic stuff. But what you'll get with these briefs is it's going to print out a name, an age, and a short description of who they are. Okay. This is really, really important. Most markets will have a couple different avatars that you can choose from. Right? Because most products are going to serve a couple different types of people. But it's really, really good to kind of personify who you're talking to. And remember, at the end of your copy, right at the end of your ad, end of your email, end of your sales page is actually another human being and you're talking specifically to that person. Okay? So I think naming them is quite important. So you can see an example from weight loss, an example for like a dating offer, and an example for a copywriting offer. The next one is what I call the core problem. There will always be multiple problems and frustrations and failures and fears and doubts that a market has. There's typically one core issue that they want to overcome. For weight loss, this is going to be uncontrollable weight gain during menopause. This is specifically for a menopausal offer that seems resistant to traditional diet and exercise methods. Right. Just uncontrollable weight. In dating, it's the inability to attract and date beautiful, high quality women done in copywriting, the inability to consistently earn $10,000 per month as a copywriter. Need to understand what that core problem is. Then we jump into the emotional drivers. So copy is all about emotion. If you're able to evoke emotion, I think it's one of the most powerful skills that you can have in copy, in marketing, in your life. Be connected to your own emotions. Being able to evoke emotions in other people, I can't think of a more valuable skill because we're humans and humans are driven by that. We love emotion. Emotion is what moves our decisions forward. So if you're not able to stimulate that and tap into that and you're leaving so much on the table, it's just so, so valuable. Okay. And I'll do other trainings on that if that's something you guys want to see. So you can see examples of the top five from weight loss, from dating, from copywriting, et cetera. Frustration is making the list a lot of times. Anxiety, self doubt, all of those things. The next thing is you want to understand the fear scenarios. This is not to manipulate people, right? But you really want to understand what are these fears that people have? And reflect on your own life. When you have problems, whether you have it in your health or in your relationships, or in your finances, or in your self esteem or self worth or in your family, whatever those problems are, there's these fear scenarios that you play out in your head. It's really important to understand what those are. And sometimes they're not obvious. So we're doing weight loss, but becoming completely undesirable to my husband. This is really, really important in that, in that niche. The other one that you might see is it actually is not on here. But if you really investigate the weight loss market, a lot of it is, what impact or what legacy am I leaving to my kids? What example am I sending to my kids? And these are emotional levers and things that are really real for people that you want to understand if you're writing effective copy. And this goes deep, right? These are really, really quite good. Five of them. All of these are made with AI. So dating, dying alone and ever experiencing true love or companionship, being seen as a loser in the dating world, missing out on having a family and children, being laughed at or rejected by beautiful women, settling for a less attractive partner out of desperation. Then we have copywriting, being seen as a wannabe or an amateur, blah, blah, blah. The next one is relationship impact. This is one that a lot of people miss, even if it makes sense. So pay attention to this one. Relationship impact is so important is because we don't live in silos where humans were social creatures. Social. So any problem, most problems, okay? Most problems that we have impact other people around us. For some people, quite frankly, they may have a problem and it may be bothersome to them, but it doesn't really become something they want to solve like a bleeding neck issue until they realize the impact that it starts to have on other people. Okay? That's when things get quite real. A lot of times people will take action to help others more than take action to help themselves. So understanding these levers is just so, so important. Okay, so we see some in weight loss here, some for dating, right? Avoiding social gatherings, becoming distant, developing a better attitude towards, towards women struggling to maintain genuine friendships, etc. Same with copywriting. Strain on romantic relationships due to financial stress and unpredictable income. It's huge, huge, huge, huge tension with parents, avoiding social gatherings. I mean, as someone who knows so many copywriters, I know how accurate so many of these are. The next one is you want to understand what are possible hurtful comments that people could say about them to their problem? I'll tell you a quick anecdote. One time I was working for an offer that helped women basically start their own business, and I was writing their emails for them, and I was actually teaching a class in my apartment building, and I had to run downstairs or something. We went on a break, and I was teaching from these emails about these, these whatever. And I ran to the front desk to my receptionist, and I was, you know, decently like. Like friendly with her. And I saw her, and as soon as I came over, she kind of covered up her stuff. But she was working on writing and doing whatever, and I was like, oh, that's kind of interesting. So I asked her. I was like. I was like, you know, just making small talk, and I was like, what is it you're working on? She's like, oh, well, it's just this thing that I did and blah, blah, blah. And I kept kind of, like, asking questions. And eventually I got down to. She was like, yeah, I just bought this course that's supposed to help women, like, grow their online business. I was like, what's the name of the course? And then she said the exact name of the course that not only did I work with, but that I was also just teaching moments before. I was like, wow, what are the odds of that? It really taught me something interesting, which was she told me that I was her. Me and her brother were the only people that she told that she had bought this course because there was a sense of like. Of shame almost, right? Of like, who are you to try to build yourself or become something more? I don't know. That's something you guys have experienced. But, like, when you're taking a step out and you're trying to build up your dreams, a lot of times people will kind of try to pull you down. And this is true when you have the problem, when you're trying to get success. So understanding what those. Those voices are from, from a spouse, a family member, a daughter, a parent is super, super important. So what this part of the brief does is it pulls out some of those things. You can use these in ads and emails and sales letters wherever else, but you want to understand what are the actual real or imagined pieces of dialogue that your market might be hearing. So husband saying something like this child say, mom, why don't you ever come to the pool with us anymore? Or why are you always hiding in photos? You know, dating, right? You're such a nice guy. I don't understand why? You're single, right? And you're like, well, you know, damn, you're not dating me. So, like, what's going on? Or maybe you're just too picky if you consider lowering your standards, right? I'm just not feeling a connection. Good luck out there. Or probably more likely never getting a reply at all. Romantic partner. Maybe it's time to consider a real job. I told you this copywriting thing was just a pipe dream. You know, must be nice to sit at home all day while the rest of us actually work for a living, etc. Etc. The other thing you want to understand this is these are. Is this common sense? But it's so easy to miss. And one thing you'll see, actually, is once we print out this brief, you can use this as the foundation for so many other things. So I failed to mention this at the beginning of the video. So if you're still watching, the reason why this brief that I'm about to give you is so important is you could plug this into any AI tool and have it write emails, ads, anything else, and it will automatically base it on exactly what your market is. So you can use it as a foundation for almost everything else that you do. And in fact, this entire workflow that I showed you here is all built around build a buyer base. That's exactly what I'm showing you. So this is the foundation for even my really intense, obsessive process. Okay, so one thing you want to understand is that your. Your market doesn't exist in a vacuum, right? There are other people who are solving this problem for you. And so your market is always thinking about different options. It's easy as a marketer, as a copywriter and a business owner to just be, you know, kind of like blindsided and almost narcissistic where you think, this is the only offer. This is the only offer. This is the only offer. But understanding people live in this world of options and tons of information and different ideas, right? So you really need to deal with the different ideas and conflicting solutions that are in people's minds, okay? Including solutions they tried in the past that didn't work. Okay? So for weight loss, it might look like this. And here's what they might say about it. Dating. You know, I swiped right on thousands of profiles. All I got was ghosted and. Or awkward first dates. This is like, let's say you're selling a dating app. Well, you want to address this because they probably already tried a dating app, right? Or let's say you're selling a system, and you're not telling how the system works to get women. And you want to highlight the fact that this doesn't involve any dating apps, right? So if you've been, you know, forget swiping right on thousands of profile profiles, forget, you know, getting ghosted all the time, blah, blah, blah, blah, blah, pick up lines. Made me feel like a creep. I read the dating books. They didn't prepare me for real world rejection. I got ripped at the gym of beautiful women, still aren't noticing me, et cetera, et cetera. Same thing with copywriting. Taking endless copywriting courses and programs, lowering rates, cold pitching, Right? Like all these things, I know that copywriters do, like this one. Sick of sending out hundreds of pitches, hearing crickets in response. Let's keep going. The other one is undesirable solutions. We already covered why that's important. So, so I'm pointing this out here with the exact quotes that people have. Next one is, we want to look at the desired transformation. You know, people, a lot of copywriters, they'll talk about the distinction between features and benefits. So a feature might be like in your program, hey, we have weekly calls, right? But the benefit of weekly calls is you get access to top copywriters, right, who can answer your problems, et cetera, et cetera. However, features and benefits, there's. There's more and more layers of how this goes. But the highest, most ultimate, most powerful, most emotionally charged example of a promise that you can make to somebody, it's a transformation. People want to transform. They want to actually get something and become something else. This is really what they're after. Copywriter oftentimes, you know, they may like, like words and they may like copywriting, but they're more attracted to this transformation of being able to work, make lots of money, feel respected, feel good in my craft, not have to answer to anybody, have this freedom. That's what they're. That's the transformation. They're looking for somebody who's with dating. They want this transformation of feeling totally free when it comes to. To women having feeling like they have endless options, feeling like they're totally confident, they don't have to be shy or awkward. That's the transformation that they want. Okay? And so you really want to narrow in on what that is, because that's what you want to say, hey, I can give you this transformation. And everything else just becomes logistics and handling objections. If you can really make sure that you're getting the right transformation they want and proving that you can get it to Them, okay? So here's examples here, here's examples here, here's examples here, etc. The next one is, we already talked about the negative impact that a problem has on relationships. Well, let's talk about the beneficial transformational impact, okay? Because again, people will buy. Sometimes people will buy to just be a superhero, right? If you don't know who Chris Hadad is, he's probably one of the best copywriters in the world. One of. Definitely one of the best emotional storytelling copywriters in the world. And he always talks about something which is you want to make your. Your buyers feel like they're being a superhero, right? Like I'm not just buying this, you know, offer about a solar panel or solar generation to save myself, but to be a hero for my friends and family, right? Or I'm not doing this weight loss just for myself, but to be a hero to my friends or family. Anytime. That you can really paint this picture of the product of them not just benefiting themselves, but everyone else around them makes it that much more compelling. So this is really, really important. Again, it's basic, but it's something that people miss. So once you have this process, you'll never miss it again. Dating, copywriting. You can read through these examples here. I'll show you how to get access to this in just a little bit. Post transformation testimonials, right? What do people say about them? Honey, you look amazing. I feel like we're newlyweds again. Mom is so proud of you. Linda, you have to tell me your. Your secret, etc. Or dating, dude. What's your secret? You're dating models now. You got to teach me your ways, okay? X. I made a huge mistake. You really changed, in a good way. I'm proud of what you've accomplished. And now we can build a life we've always dreamed of, right? I should have never doubted you. I can't believe how much your life has changed. I was wrong about you, okay? As someone who is. Who has heard some of these things or some version of these things, I can tell you how good they feel and how memorable they are and how desirable they are when you're starting out, okay? Now we're gonna get a little bit pay attention here. Cause we're gonna be a little bit nitty gritty. So you really wanna understand that sometimes markets have a lot of beliefs, okay? There's so much we can go into with, with beliefs, which may be stuff that I talk about later, but when you're going into beliefs, like deep into Belief systems. A lot of times markets will have made up in their mind what the solution is. They just don't know how to get or what, how to get to the solution they want. They just don't know how to get there. The market may, for instance, say they want to lose weight. In their mind they have this belief that if they can get their metabolism to work, then they can lose weight. So getting the metabolism to work is actually the thing that they think will help get them there. Okay. Or let's look at copywriters, for instance. What copywriters really want, the transformation they want is to have something they feel proud of, to have freedom and flexibility, to have a high income for people, to be proud of them, etc. Okay, but what they think that they need to do first is they need to make 10k a month. Okay? So that's the belief that it's kind of. They've already established in their mind, if I can make 10k a month working my laptop, a couple hours a day, then I'll have blah, blah, blah, blah, blah. Okay, so this is what you want to pay attention to. And it's really important to be aware of what these are. So physical appearance, right? Wealth and status symbols, fame or social proof. So the market believes they need to have these types of things in order to have success. And it's important to understand what those are because these can become limitations and things that you need to deal with. Another one that's really important, but quite subtle is that to get anything, this is sort of a little more of like a mindset thing. But to get anything in life, you have to give something else up. This is just how life goes. To get anything, you have to give something up. So it's really important to understand what this is because sometimes people become attached to their failures and to their, their limitations. Usually not the people who are in the mood to buy things. But even so, it's important to understand what these things are. So for example, weight loss, the ability to indulge, sense of camaraderie, right? These are things that the market has to give up, whether they're willing to admit it or not. Like the identity of being a struggling artist or misunderstood creative, the excuse to procrastinate, the safety net of low paying but easy to get gigs. This is huge. This is super, super huge. Right? When you're not making a lot of money as a copywriter, it's easy. It doesn't feel like that. It's that scary, right? But when someone sends you $50,000 to write a sales letter for them. You know, you feel the weight of that, right? Because this thing better be good and it better perform or, you know, you feel like you are not doing a great job. Okay? So these things are really, really important to understand. The last one is blame factors. Okay, so who do does your market blame? This is just human nature again, right? I believe in taking personal responsibility. But even myself, especially myself, I would say, okay, can fall into the trap of being a victim and victimizing myself, right? Like it's because of this, this scenario, this blah blah, blah, blah, blah, blah blah. You want to understand what those are in every market because they're going to be so powerful, right? So men blame women for being too picky, right? Or society or their parents or themselves, right? Or copywriting. They blame oversaturated, saturated copywriting market. They blame AI, they blame gurus, they blame all of this. It's really important to be aware of in your marketing, okay. Whether you're going to use that as a hook or you're going to just address that as an objection, it's super, super, super important. Cool. So now you know the entire process and you know why each element is in there and you have great, great examples across the board to check those out. And you'll get access to this doc. I'll show you how in a second. But if you want to automate this process, I've given you two things. So the first is that I've given you this prompt. This is really, really cool. My partner Mario wrote this prompt. So I would actually encourage you to read it because you'll learn a lot about copy just by reading this document. And then I turn it into a bot here. Okay, this is po.com. i recommend that you have po, the premium version is $20 a month, but you have access to everything like ChatGPT, Claude, new models. It's just amazing to use this, this process and all the bots that I make will be available in here. So if it says, hey, ready to automate your market research? Just tell me about your target market and product. And here's an example of what that looks like. Okay, so we're going to type this in. Let's say target market is somebody wanting to make money trading crypto. And we'll say a meme based trading approach that promises you to find those 10x moonshots. Okay, this is not even good. I'm giving you a subpar example. But obviously you can put in a better example of your target market and your product. But this just show you. All you need to do is pop that in and you will see it prints out everything we just talked about little by little by little. Now, one really cool thing that you can do is you can take this, build the buyer, you can put it into a Google Doc, which you save as a. Txt file, or you can just copy and paste it, whatever it is you want. Okay, so to show you an example, you can pop this in here. And now you have your entire buyer brief with everything that you need on here. And you can save this as crypto Bill the buyer come over here to file, go to download, and then save it as a. Txt file. Okay. I like to save everything as. Txt file when I'm using AI tools because the file is a lot smaller, so it's way easier for its process. So I'll show you how you can use this. Okay, so there's way more prompting that you can need. But let's say write me a direct response email using attached buyer brief, and then all you do is you hit this button and then you can attach it there. It's giving me this weird formatting. But now we have an email ready to escape the 9 to 5 grind and ride the crypto wave to freedom. Hey, Mike, sick of watching crypto millionaires flaunt their lamb balls while you're stuck in that IT cubicle. I get it. The phone was real. Time's clicking and it goes through. Okay, is this a great email? Not really, but see how easy it was? Like I just literally wrote a couple sentences and put the brief in there and it's capturing all of that information. Okay, let me show you another example. Okay, so using another bot that is a little more. That's, you know, we programmed to write emails a little bit better. All I did was upload the buyer brief and pop this in and it says the meme coin matrix that making it guys rich. Mike, sick of watching bitcoin billionaires flaunt their lambos while you're stuck in a soul crushing it job. Discover the meme coin matrix that's turning cubicle slaves into crypto kings. Something about hodling or day trading the big coins. It was our batter that predicts which silly dog coins and pixel jpegs are about to explode. Craziest part, you don't need to be a tech genius or have tons of capital, etc. Okay, so this is literally all I did was put that buyer brief into a specialized bot that I made and I wrote this email. And this email is really, really solid. Okay, so that just shows you what you can do with these. This build a buyer brief. It becomes a foundation for so much your marketing. So. So you have access to that. You can use the bot as much as you want. All I ask is that you do not share it right outside of watching this video. Okay? Just use it for yourself and your own good. And then P.S. if I fulfilled this video's promise, okay, please like and subscribe like I asked. And then let me know again in the comments what other videos you want to see. And then below in the description of this, there'll be a place. All you gotta do is click some buttons, opt in, whatever, and. And you'll be able to get this document, plus every other document from all the other trainings I've done, which is pretty much like a copywriting crash course. Right on. And I'll continue to add to it. So if you want access to this and you want the links for the prompts and the bot and everything else, all you gotta do is fill that out. It'll be in the description below. Thank you so much for watching. Thank you so much for your time and I'll see you in the next video. Thanks for watching.