copy instincts pt. 2 (iykyk... watch this)

In this video, I'm going to be breaking down the second part of Copy Instincts. If you didn't, go back and watch the very first video so that a lot of this will make sense to you. Like I've said before, I believe that this Copy Instincts is— if Copy Blocks, which is another video on this channel, is like the foundation, this is like the level 2 version. And it is so, so, so, so powerful. It's going to allow you to write amazing hooks, write amazing ads, and actually utilize AI in a much more effective way. So let's just get into it. By the way, if you don't know who I am, my name is Luke Ihop, and myself and my business partner Mario Castelli and I are copywriters. We've each done a lot of money with our copy. We have a bunch of creative strategists inside of our community, and this community is growing every single day. We work with people who work with brands like this. Here's a bunch of wins. I think this document will be posted below this video so you can check some of these things out. We do a horrible job at recording our wins, but here's a good little sampling of them. Okay, so let's break into copy and sticks. So the first thing is I want to go into a review and recap of a lot of the things that we covered last time. Even if you watched that first video, watch this review and recap because the way that I say it this time may land something for you. The stuff that we're talking about here is a little bit tricky and complicated, so you're gonna have to review it a couple different times. So use this opportunity to To kind of get a refresh on what it is that we're talking about and hear it in a different way, because it'll start to land more clearly. So copy instincts, we said these are about the questions that you ask yourself or AI. And if you remember, we figured these out by analyzing, you know, over 400+ hours of copy review that my business partner and I have done, and then extracting all the patterns. And what we notice separates us from other people who are on the call is not necessarily skills, because when we ask them questions, they would be able to give us the right answers. So they already knew the right answers. The problem is they weren't asking themselves the right questions consistently and habitually enough to generate the answers for themselves. And the same thing is true with AI. AI is— can do many things. It's a very powerful tool. But in many cases, it's limited by the amount of questions that you ask it. You can ask very crazy questions and it will give you extraordinary answers. Okay. But it depends again on the types of questions that you're asking it. So Copy Instincts are about the questions that you ask yourself, and we bracketed these questions into 3 categories: what you see, what you attract— get attracted to— and what you make. So to simplify that, these are, uh, Copy Instincts is a way that you perceive when you look at a piece of copy, you're able to see details in it. When you're trying to create copy, you know, like, kind of the direction of where you want to arrive, like you have a North Star to go to. And then when you actually sit down to generate it, you know the tools and techniques to actually get to that North Star, okay? And we're gonna make that really concrete in this video. Copy instincts operate at all levels of copy, big idea mechanism, ad copy, hooks, and headlines, and you cannot get here from simply learning more concepts, right? Because it's deeper and underneath all of it. The other thing we talked about is that it's not— it's probability and not truth. So copy instincts and things that I'm talking about work in general, but market always changes and there's always specific nuances, and I never think that I'm smarter than the market. And we also talk about don't be a nerd, okay? So that actually applies across everything I'm talking about. This is not a formula, this is not a rubric or a template. If that's what you're looking for, great, we have those, but I'm trying to talk to people who want to practice the skill and craft of being extraordinary marketers, right? And so it's not necessarily a template that you're gonna follow. Here's a definition of a copy instinct that I think is really important, and these are the perceptual instincts and the attractor instincts that we talked about in the previous video. In this video, we're gonna talk about the making, the generator instincts. Okay, but just to remind you, the stuff that helps you to see clearly are things like copy blocks, right? So you can easily analyze where there are copy blocks, where they're missing. You have interoception, metacognition, or somatic awareness. This is basically the ability to look at a piece of copy and notice what are the elements of the copy that stand out to you. They literally give you a physical reaction in your body so that you can— it gives you a signal that something may be interesting there. And the other one is what I call gray versus color, boring versus interesting, right? So if you're really good at tracking your body and your physical sensations, right, or even your thoughts as you read a piece of copy, it'll allow you to start to identify what is boring and what is interesting within the copy, which is really important. The attractor instincts are basically that these are the one North Star. So what it is is that you look at these different elements on here, so spokesperson, mechanism, ingredients, features, delivery mechanism, packaging, branding, mental association, zeitgeist. And what you're trying to do is you're trying to take all of these elements and play around with different possibilities for the ingredients, for the delivery mechanism, etc., until you come across some combination of those that is really unique and novel, really preeminent, which means it's the most, it's the best, it's the first, it's the -est of anything, that you're using things like associations and magical thinking. So we talked about the PDRN example, right? So We humans are kind of associative creatures. We don't think extremely logically, so we make associations one thing to another, even if they're not a logical connection. We kind of feel that way. And then some of these other elements. And what you're looking for is you're looking for some combination of these different elements that maximize these concepts, right, with paying attention to the trade-offs. And then they're, they're all in direction to one North Star. Okay, the North Star is what would have to be true about the world for this to be the best possible solution. Infinite budget, infinite time. You basically create that worldview and then you argue for that worldview. You're not selling the product, you're not even selling the outcome, you are selling the worldview, and the outcome of the product falls out of that. Okay, it's a little bit of a slight reframe, but this is super important. Okay, you're basically making an argument for a type of worldview that would have your product be the inevitable best platonic ideal solution, right? That's kind of the frame of where you're coming from. And then of course you can adjust based on compliance, based on what's obviously true, based on your brand, based on— you can still make damaging emissions, like, but that's kind of the North Star of what you're going to, right? Here's a couple different definitions that I encourage you— you can get access to this document by opting into my email list and all other documents— and I encourage you to just kind of look through this. Right? Again, the core idea is you have an attractor that's drawing you to making your product the Platonic ideal of a solution. When you know that it's your North Star, then you can use all the following moves to help you get there. What's most unique about this product that can't be said about anyone else? How can we make those elements preeminent, a category of one? How can we borrow associations and magical thinking to make those elements more pristine? How can we be more— make this specific unique combination the perfect combination at our current time and place? How can we make all of this coherent? And that's what we did with the PDRN. I encourage you to watch the last video. We discovered that PDRN compound plus gold microneedling were the most unique things about the product, right? I'm not saying that couldn't be said about anyone else, but you know, it's the most unique thing about this product. So then we started looking at how can we make those elements preeminent, right? So if PDRN is the star ingredient, what is about— where does PDRN come from? It comes from salmon. So how can we make salmon themselves this, uh, preeminent fish, right? Meaning the most rejuvenating fish, right? And so, and we were borrowing associations of salmon like swimming upstream and, and bruising and battering its skin and then rejuvenating itself, right? We're borrowing all of that sort of like mental real estate to make the argument that PDRN is the best, right? Because really what happened is somebody gave us this product and said market it, right? But we want to act as if somebody sat down, the most genius scientist in the world with infinite budget, was like, how could I make the absolute best skincare thing? Well, let me think about it. What animal in the wild is the most rejuvenating? Oh, it's the, the salmon, right? And therefore I'm going to extract the salmon, right? We're sort of reverse engineering it in that way. The next thing we did is we looked at even more associations and magical thinking. So we looked at different types of salmon, right? And we identified that there's something called the Korean cherry salmon, which again just has such strong connotations. Now, I don't know if they're actually derived from Korean cherry salmon, and if that's not the case, then you probably don't want to say it. But just as a teaching example, if this is true of something that you can say, obviously this is going to be a lot stronger than a regular type of salmon, right? And it's only because of the associations of Korean and cherry. Nothing has changed about the salmon, right? It's the same fish underneath it, but these associations are carrying a lot of weight. And then the other thing is like gold microneedling, and, and we add that and basically make an argument that unless you have gold microneedling plus PDRN compound, this doesn't work. Okay, and then we make all of that coherent into making one final argument. Here's a couple other examples that were pulled directly from our A-lister feedback call. So this is a guy who's basically selling a premium olive oil, but if you just say it's premium olive oil, like it's cold-pressed and high polyphenol, extra virgin. Everyone says those exact words. So what we try to look for is what's the most unique aspect of this product. And we found that these olive trees grow on what was the UN no man's land in Cyprus, a buffer zone that's been completely untouched for 35 years, right? Then we basically made the argument that because there's no chemicals or anything else, uh, we actually make the argument that it's the hardest, toughest soil to grow in. Right? There's nothing on it that's ever grown. Therefore, they produce the highest polyphenols ever because it's actually the toughest type of soil to grow in, right? They fight harder in the virgin soils. They produce more polyphenols as a stress response. It's more potent because of the adversity, right? And then if we look at Cyprus, we could even start to look at what kind of— what are the associations with Cyprus, right? And how can we make it feel like this land of struggle, right? And therefore, we have all these associations of like, this is this pristine no man's land, almost barren, right, that nobody's even touched. No one's ever grown on it. It's never been fertilized or tilled. It's the toughest, hardest soil ever imaginable. Therefore, the olive oil you get from there is 10 to 15 times more potent, right? It's just an example. And then we have some other things on here. For 3,000 years, this place was protected. Nothing has grown on it. It's a conflict zone, then a buffer zone, then nature reclaimed it. And then we use this thing called a cognitive binary. Mario said basically most premium olive oil is dead. This is the world's only living olive oil. So only is an example of preeminence. So I mentioned, I said first, most, best, only is another one. You're basically making a category of one. Only living olive oil because we made up the con— we made it up, right? So I encourage you to kind of look through these. When we say why this is locked, we're talking about coherence. So the only olive oil in the world grown on land that hasn't been touched by a single pesticide in 35 years, a former UN no man's land in Cyprus where the trees fight so hard to survive They produce the highest polyphenol levels ever measured. Most premium olive oil is dead. This is the world's only living olive oil. Now, is that the best thing in the world? No, but it is a much stronger argument than just saying, oh, this is more premium than the other guy. It's a really coherent story that gives you a lot of fodder for ads and many more things. Here's another example, a volcanic showerhead. It's basically a filtered showerhead, and everyone else talks about filtered chlorine and things like that. What we start to look for is what's the most unique ingredient, and there's basically one filtration layer that contains volcanic rock from the Faroe Islands. Look how specific we got with it. So then we basically say volcanic rock is forged under extreme heat and pressure deep in the earth. It naturally purifies water through mineral filtration. And then we talk about basically having a volcano showerhead. Then we talk about the Faroe Islands are colonized by Vikings, right? Vikings are known for legendary hair, thick braids and flowing locks. The cultural mythology of the ingredient's origin rhymes with the product beauty benefit. Now, is there anything to say that these fucking Vikings had beautiful hair because they were making volcanic showerheads, right? No, it's just like complete bullshit in a way, meaning volcanic rock comes from Faroe Islands, these guys live on the Faroe Islands, they have nice hair, therefore if you take the showerhead you'll have nice hair. That's an example of magical thinking or just associative thinking. It's not logical. Now, you can make plausible arguments and connect the dots, but you just let people's imagination do the trick, and that's how you create a really coherent worldview. There's a lot of things on here. Here's another one for an info product. This is a Norwegian fitness coach. When we looked at this guy who was a Norwegian fitness coach, the original product was— or the original marketing was really almost like a savage. to be a Wolverine type of guy. But when I looked at the guy, the guy was like, like he was fit, but he wasn't like super jacked. And he just looked like sophisticated and, uh, like he was chilling on yachts and like chilling and being cool. And his mechanism was around cortisol. So the associations I start looking at are like, oh, like what do Americans think about the Nords, right? The Nordic people or people who live like Northern Europe. What do we think about them? We think of them as being like very orderly, very like clear, like I don't want to say simple, but like minimalist almost. And we have associations that things are really like clean over there, well put together, it's an orderly society. Maybe they're not as driven, right? They're not— they're more cultured to a degree than Americans would be, right? They're scientific to a degree. So, you know, if I were selling something from like— if this was an Italian fitness coach, it would be more vibrant, and it would have flair, right, and kind of a playboy energy. If I was doing something that was like, uh, you know, somewhere where it was a little more like, you know, fucking Mexican guy, I would be leaning into Aztec warrior, like those sort of associations, right? But this guy, it wasn't really making sense to do like become a Wolverine savage testosterone-filled whatever if it's a guy from Norway. And just looking at him, he wasn't the right fit, right? So what we did was we started looking at The most interesting thing about his program was not his mechanism, it was who he was. And basically he's a young 26-year-old Norwegian talking to men over 35, so we need to answer that question. And so what we looked at is 3-pillar system. Every fucking weight loss coach talks about that. There's no mechanism. That was the original mechanism. So we said, as he's Norwegian, everything about his aesthetic— a Rolex, a polo, travel, chill demeanor, ex-soccer player— it maps to a specific specific archetype. So I said, when I think of Nordic, there's this mystique, scientific, elite, educated, old money aesthetic. Not you're going to be Wolverine. It's a mix of Scandinavian science, being level-headed, CEO, professional, combined with old money mystique and just enjoying luxurious foods. The mechanism was cortisol. So we said everything collapses to cortisol management. The workouts are short because long workouts spike cortisol. The food is flexible because restriction spikes cortisol. The results come fast because when you fix cortisol, everything else follows. So basically said the Scandinavian archetype is the mechanism expressed as lifestyle. The chill measure, why are you Americans going so crazy attitude is what it looks like when cortisol is managed. He doesn't need to explain the science aggressively. His entire being is the proof the mechanism works. He's not stressed, he's not grinding, he's wearing a Rolex, eating what he wants, training 3 times a week, and traveling the world. That's cortisol management expressed as an identity, right? And then we kind of talk through some of those things on there. So that's an example of the coherence between all of these different things, right? Where the ingredient, the mechanism, the visual metaphor, cognitive binary, spokesperson, all of these things are rhyming. And here's an example from a bee propolis product that we talked about. And again, I encourage you to get this document and go through it. You could build a skill file out of it. There's a lot of things that you could do. Okay, so you start with a destination. You know the feeling you want to create, something like, oh my God, the answer was right there in nature the whole time and nobody saw it. That feeling is the attractor. Every combination we try is measured against that destination feeling. Okay, so that's, um, the summary, and hopefully that gave you even more clarity on the attractor mechanism because that is the heart of copy instincts, right? Um, now we're going to go to the generator, uh, instincts, which are really important as well. Okay, so whenever you're writing a hook or you're writing a headline or you're writing an ad copy or you're coming up with a mechanism, what you're always trying to do is identify what is the core core idea, right? So if we look at the cypress tree olive oil, the core idea is this land is the most barren, hard land to grow ever. Therefore, the trees produce the most potent polyphenols. Therefore, they're alive and not dead. Okay, so that's the whole idea comes from how intense this land is, which produced the world's only living olive oil. Okay, so that's an example of a mechanism. When you look at an ad, Every ad should have one idea. It's feedback we give all the time. A hook, really one idea. And you want to get really good at having the habit of stepping back from a piece of copy and asking, what is the core idea? What's the most interesting one? We say stop being an idea polygamist, okay? Settle down, marry your idea. Then what you try to do whenever you have the idea is you want to start having— understanding the instincts that are going to make that idea as strong as possible. Now, where people get stuck in this next part is they're basically nerds. So, they're stuck to the facts and they're not allowing themselves to use flexible squishy logic, okay? I'm going to hopefully show some examples on here. But if you stay too logical and too constrained, you're always going to come up with boring ideas. Actually, I just literally did this example yesterday. So, it's top of mind and I'm going to use it. So, we were talking about how it was an advertorial and it was a melatonin-only So the real idea is melatonin doesn't always work for some people, right? Now that's a horrible, like, really boring idea. Melatonin does— because it's true, right? But it's not like— it's so hedged, no one's gonna really buy it. So if we're making a hook or headline, then we want to say melatonin doesn't always work, right? See how we're getting a little bit more absolute, right? This is more logical and true, And now we're just going down the line to, uh, to something else. Melatonin doesn't always work, right? How about this? Melatonin doesn't work, right? See how this claim gets stronger? And again, what we're looking for— and this is mostly for a hook and a headline— oftentimes in copy, you're saying something so crazy that people are like, what the fuck? And they almost want to argue with you. And then you kind of finesse the situation to bring them back to reality. Right, it doesn't mean that you need to make the argument that melatonin doesn't work. You can still admit, yeah, it works for some people, it does this and that, but if you come out the gate and say melatonin doesn't work, that's gonna be much stronger and get people's attention more. And we can even make it stronger. Melatonin doesn't work. Melatonin makes it harder to sleep, like hurts sleep. Now we got a really strong claim. Then we can make it more specific. Right? Now, which one in here are you more likely to look at, right? Which one in here has just more, more juice to it, right? Melatonin hurts sleep by making you pee more. And then if you can come up with this idea, then you can figure out the way to walk that idea back. So this is what I mean by psychology over facts. If you know that psychologically this idea is more psychologically appealing, then come up with that idea and then figure out how to make that true, versus let me look at the facts and if I stare enough at the facts just as they are, this idea is gonna pop out. You're never gonna read something about melatonin that's going to have this idea pop out. You need to be able to look at the facts and look at the argument and know how to come up with the most incredible argument and And then rework it backwards to figure out how to make it true. Sometimes you can't, but in general, there's almost a way you can make everything true. Even if you say, look, melatonin hurts sleep by making you pee more, that's because basically what happens is melatonin only works like this and this, and then when you wake up, it's hard to go back to sleep. And so therefore, you're peeing more because it's not really going all the way through the night. And that's true mostly because melatonin is oversaturated. You're really supposed to only have 1 milligram, and it's supposed to be targeted like this. Your melatonin receptors actually sometimes go less, which is why some people experience this or nightmares, right? And for some people it works, but for a big majority it's not, and there's actually a better way. It's like this, because it naturally works with your sleep cycle. And see, I'm walking it back, and I'm not saying things that's untrue or uncrazy, but I'm starting with something that is a little bit out there, okay? It's a really important process. So, once you have your core idea, right, and then you use these generator instincts to basically make that idea stronger, So you ask yourself, how can I make it more relevant? How can I increase contrast? For example, making a good thing bad or a bad thing good. That's one example. So here's good thing, melatonin is actually bad for you. This is good thing doesn't always work, but we want to go stronger. Good thing is bad for you or bad thing is good for you. All right, here's why McDonald's can help you lose 40 pounds. You know, eat cheeseburgers. This shit is basic, you guys know it, right? The next one is visual and concrete. You want to make it so you can see see it. Okay, so he uses examples of termites, not bulldozers. I think I have it written down here. So you could say, for example, for a joint product, cytokines bulldoze your joint cartilage, or you could say cytokines eating your cartilage like termites. Now again, both of these could work, and I don't claim to know everything, but in general, I'm gonna opt to something like this because I can visually see little particles in my knees eating my cartilage like termites. Whereas for this one, it's more of an abstract metaphor. I could visualize little particles hopping in a little bulldozer, but do you see how it doesn't really make sense? Like, I can't even really feel— I can feel how eating away at my cartilage would cause me knee pain. I can't really feel how bulldozing my cartilage is gonna cause me knee pain, even though you could say both of these. Okay, so you want to pay attention to your metaphors. Then simplicity, you want it to be simple. Intense, meaning you want to make it really extreme. So like, Heaven and hell, basically. The ratchet, what gets worse, like what happens, like what gets worse and what can't be undone, undone, like what happens to your dick if you don't, meaning like, you know, your dick will get smaller if you don't fix this issue, right? Or, you know, here's why if you manage your cortisol, then you lose weight, and if you lose weight, then you feel better. If you feel better, you probably want to work out more. If you work out more, you're going to have more energy. If you have more energy, you're probably going to be a more loving mother. If you're a more loving mother, You'll actually probably be happier. If you're happier, you'll probably do better in your business. If you're better in business, you'll probably actually make more money. If you make more money, then you're gonna end up going to heaven, and St. Peter's gonna basically send you right to the biggest mansion right next to the big guy himself, right? But if you don't fix your cortisol, then you're gonna get fat. And if you get fat, you're gonna lose your job. If you lose your job, you're gonna end up homeless. You end up homeless, people are gonna hate you. And if people hate you, then you're gonna die alone. And when you die alone, everyone who did know you is gonna come over to you and piss on your grave. And after they piss on your grave, you're gonna go down to hell. And then you're gonna get eaten by, you know, blank, blank, blank, blank, blank, Dante's Inferno, right? So again, none of those are true, but that's what I mean, intensification. You're looking at the ramifications, both positive and negative. The ratchet is looking at like, hey, as things get better, you hit an inflection point where things get really better, and then really better. And then the opposite is true. There's a negative ratchet. If you don't fix this problem in time, something happens that you can't come back from. Okay, it's a way to create a type of urgency and scarcity. We also have something called the CRAVES formula: clear, relevant, visual, accurate, expressive, and specific. This is in the Copy Blocks product that you can buy below, and it's another way to kind of do some of these different moves on here. Okay, so you can look at the example before and after CRAVES. Okay, here's an example of a process you can do to create contrast. So you can say, here's a bunch of good things, how could I make these bad? So if you're doing skincare, you could do ads about why retinol is bad, hygiene is bad, hydration is bad, sunscreen is bad, Collagen is bad. Korean people are bad. Just kidding, but Korean skincare is bad. And you could look at bad things, right? Why smoking gets rid of your wrinkles, right? Why you should drink every night in order to blank blank blank, okay? And then you can find an argument or a level at which you want to make that argument, okay? So here you have basically 9 different combinations when you're looking at stuff like this. Most people stay in this neutral zone, which is why their stuff sucks. You want good bad and bad good. Okay, here's another example of using copy instincts. So basically, here's an example of a headline: 3-pillar system that's helped 1,000 freelancers go from whatever. It actually has all of our copy blocks: pain, promise, proof, curiosity, constraints, conditions, right? So now we're looking at not that there's a gap in terms of the copy blocks used, but how do we make these stronger? Well, 3-pillar system is kind of boring. and it feels complex because it's 3 steps. Let's make it 1, right? Go from struggling is kind of vague. Building predictable revenue, can we make it more specific, right? Thousands of freelancers, can we make this proof more important? Okay, and you can use things like the CRAVES formula, right, or some of these things like contract or whatever, and all of these generator instincts to make something that's better. Here's a headline that somebody actually on one of our workshops came up with, right? Every month you spend surviving feast or famine is another month you're falling further behind. Notice how this has the ratchet and the intensification on it, and notice how it's a lot harder hitting than go from struggling. Okay, then we have predictable freelance business blueprint, right? That's more specific than 3-pillar system, right? It has strong associations to it. 1,000+ members. And we have 16-year pro. Okay, it's not about just adding more, it's about each copy block is actually stronger. Land premium clients and add 6 figures to their income versus building predictable revenue. All right, you guys have seen this stuff. Again, the Copy Blocks product below really goes into it, but it just shows you another example of how important this is. Okay, and here's another headline that we also came up with. Okay, and you guys can go through and break down some of these other things. One of the last examples I could show you is— this is an ad: if you oil your beard daily and it's still dry, you're not doing it wrong, using the wrong product entirely. And here's why it's not your fault. Okay, so I think we actually did this process. Okay, so this is an example actually from— again, these are real examples and stuff that we covered on the workshop. So we talked about the, the perception instincts are really important, right? So if we look at this ad, first thing we want to do is we want to notice what is interesting about this ad. Right, so we went through, and on the first video, we highlighted all the parts that are interesting about this ad. So now what I wanna do is, if I'm gonna make this ad better, right, is I'm gonna take what is the core idea of this ad? So to me, the core idea is that most— Most people don't know how to make money online. Okay, so the core idea of this is most oil doesn't work for your hair. Now, if you remember the audience, these are for Black men, then we could say most oil doesn't work for Black hair. This would be an example of a neutral claim, so we want to ask how we can actually make it stronger. Most oil hurts Black hair, right? And then instead of most oil, how can we make that stronger? We could say White beard oil hurts black hair. Yeah, okay, so I would work on this hook, but you can see an example of how we took this basic kind of idea, right? So again, this is the basic idea. We identified it, we move it to the top, and now we're thinking, how can we make this as strong as possible, right? So instead of making a neutral claim, we decided to make a good thing is bad, right? And instead of most oil, we use like White Beard Oil, which already sounds provocative, right? It gets the people going. So if you're using White Beard Oil as a black man, you're probably drowning your follicles, right? Notice how we're using strong emotional trigger words like drowning, and we're using something called intensification and ratchet. Make— you're drowning your follicles and making it impossible to grow a beard. So if you don't fix this problem, progressively things will get worse, right? Now, am I saying that this hook will always be this hook? I got no fucking idea. But in general, you could probably feel in your body that this hook has a higher likelihood of working because it kind of provokes something within you, okay? Now that gets into going into hooks, which is another training that I'll do later, but hopefully this gives you a sense of how we use copy instincts. I encourage you to go through this document as well as the document from the first video. Again, don't try to copy this link, this thing is not shareable. If you want access to this, go to my email list below, enter your information, and you'll get a document that has all of this plus all my other trainings on it, okay? There's a bunch, a bunch of stuff that you can use inside of there. There's also a link down below if you wanna join Genesis. Inside of Genesis, we have, like what I said, almost 450 creative strategists who we work with all the time for some of the biggest brands. So we teach, we have coaching calls, all kinds of things on there. You also get access to something called Exodus, which is a really powerful tool where you can do all the, basically everything that I talk about, you can do on here. You can build in your personas, You can borrow some of the workflows that we use to write our ads. You can easily swipe from competitors literally with a click of a button. You can get access to all of our bots. I mean, these bots have literally made probably hundreds of millions of dollars, things like Mario Bot, et cetera. You can also generate images if you want inside of here. So you can see examples of swiping products. You can also generate a bunch of images using templates and things like that, literally with a click of a button. So there's a lot of really powerful things that you can do. All that information is below. And also, please let me know, uh, in the comments what kind of videos you want to see, because I pay attention to those so I can make videos that are actually serving you guys as well. As always, I appreciate your time and attention, and I'll see you in the next video.