7 hidden sources for static ads that actually scale ($100mm+ in ads used this)

Okay. In this video, I wanna talk about an easy way to generate a ton of winning static ads using something that I call the SCRAWL process. And I'll be breaking that down inside this video. This right here, just a little bit of a cheat sheet of what we're gonna be covering inside of this process. So SCRAWL is an acronym that's gonna help you find different sources of winning static ads. We'll talk about the exact way that you can use to generate these together. So, Why this matters more than you think. Static ads are one of the most underrated parts of creative strategy right now. People obsess over video, and that's true, but static ads are cheaper to produce, they're faster to test, and oftentimes they scale hard, if not harder than video ads. Depends on the account, but it's really, really powerful. And I like the workflow of when you're working in a new account, generating a bunch of ads with different types of winning statics. Then once you get winners, you can iterate on those statics, and then you can promote the winners into videos and promote the videos into creating new funnels And then you're testing funnels and that's a way to kind of work, work starting from like a brand new net new concept into creating something that is more robust, right? In terms of a full funnel. So I'm gonna tell you a system that you can use to generate a bunch of high quality static ad concepts. Really, really good stuff. I haven't seen anyone talk about this specific method and it's using an acronym called SCRAWLs, which we're gonna cover. And then I pasted this in the wrong place. I'm supposed to paste this in my proof section. okay? But I missed it. So I, I copied over some other stuff. But essentially, if you don't know who I am, my name is Luke Iha and I run a program called Genesis where we have about 400 different marketers, direct response copywriters, creative strategists, D2C brand owners. We build a bunch of powerful AI tools to support people who do creative strategy. And of course we do coaching and training and workshops and all kinds of other things to help make the best creative strategists in the world. And I'm confident that we can get there. I myself have sold over $100 million worth of copy. You know, at least one VSL actually has sold $100 million, which is, I think I have a little screenshot down here somewhere. And I work right now for a, as a creative strategist for a big brand. And so a lot of the learnings and stuff that I'm taking are actively working right now. And then you guys can get access to this document down below if you're interested. But basically this is a bunch of success that our students have had. I won't go through all of them, but, you can see some of the results that people get from our tools and from the training and stuff that we have on here, which of course I only recommend, or, uh, and me bringing this stuff up so you know who I am and why it may be worth listening to me and giving me a few minutes of your time. All right, so I'm gonna break down what this process is and let's get into it. So to me, there are basically two categories of static ads, which basically fall into category one, which is unaware and problem-aware static ads, and then solution-aware and product-aware. Now these are the stages of awareness. You should be familiar with them if you wanna be a creative strategist. Um, there's unaware, problem-aware, solution-aware, product-aware, most aware. You don't want to get like too nerdy with it. Um, because people get over in their head around, oh, I gotta do problem-aware. Is this solution-aware? And it's like, it doesn't really matter at the end of the day. Um, the importance of the awareness levels is to make sure that you're starting your ads at different places in the sales process from someone who just doesn't have any idea what's going on. They just want raw curiosity to someone who actively knows they have a problem. Someone actively looking for a solution, someone actively looking within a product category, and then someone who wants your product, they just want a deal or a discount. You're gonna have people who exist somewhere in those buckets or categories, and they're more like spectrums than they are hard categories. And you just wanna make sure that you're hitting ads that are hitting all those different people. Okay? Because people are on different stages. You wanna meet them at where they're at. Now, what I like to do when I write ads and when I do static ads especially is I lump unaware and problem aware and solution aware and product aware together. Obviously there are distinctions between them, right? Solution aware is someone looking for a solution in general. Product aware is someone looking in a specific product category. Okay? And there's distinctions here as well. However, the feel of the type of ads that really do well for unaware problem-aware ads, especially long-form static ads, are kind of similar, right? So, they're a little bit more like curiosity-driven. You're gonna have a lot of more like native in-feed style stuff. If you watch my awareness levels, the unaware master ads one or masterclass that I did, it's on this channel somewhere. You'll see it's a lot of in-feed style stuff, very curiosity-invoking stuff, and sometimes a little more harder hitting. And then problem aware is a little bit more similar. When you get to solution aware and product aware stuff, typically you end up with more things like people holding signs or you have like lighter imagery or it's more product-centered focused stuff, right? So breaking down the product or more branded stuff as well. So this is like very top of funnel and this is more middle of funnel, bottom of funnel. And the feel is a little bit different, right? Sometimes these can be a little bit heavy 'cause you're dealing with the problem and it's just raw curiosity. It doesn't look like an ad. and these can look a little more like an ad because people are already in the buying process. So hopefully that makes sense. I have this little, uh, thing up here that kind of breaks it down. Um, it's a little bit odd of these images that it generated, but unaware and problem aware in-feed style. So raw curiosity, paint the problem scene. They don't look like ads. There's visceral reactions. So like bizarre body parts. Again, if you're in the health market, vague suggestions, person think, what the fuck am I looking at? Nice. I must have said that somewhere. Solution aware and product aware means animation style ads, text-based ads before and after, et cetera. Again, please be, let me be clear, these are not hard and fast rules. I've just in general seen these types of buckets and feelings of ads work for each level of awareness. Okay? But use your own judgment, obviously. Now the reason I bring that up is because when you're going to write static ads, you want to kind of pay attention to what type of imagery that you want to create. Okay? So for me, if I want to do solution-aware and product-aware ads, you basically just need a set of proven static ad formats. And then you run your product through each one. Okay? So, again, solution-aware and product-aware ads. I like a set of proven static ad formats, and then I just run my ad through each one. For unaware and problem-aware ones, you need a much deeper ideation process. In general, unaware and problem-aware ads are higher leverage and a little bit harder to write. So, you need a much deeper ideation process. You're not just picking a format. You're trying to find images that stop the scroll through pure primal curiosity. And of course you can mix these processes together, right? But that's where SCRAWLs comes in. I'm gonna cover both starting with the easier one and then we'll move into what the SCRAWLs process is, which is much more powerful, okay? A quick note on context. There are nuances depending on what you're selling. For example, the info products, which is what, you know, we sell, again, not for the clients I work with. I work with clients in D2C space, but we have an info product and a coaching company. So I'm often not going crazy on the unaware, super curiosity, story-driven static ads because most info products or coaching businesses live and breathe based on exclusion, right? So if you're doing info products, for instance, you don't wanna be too mass market. Like for us, we wanna make sure that you have a working brain 'cause I don't wanna come in and promise that anyone off the street can be a great creative strategist. I want people who are already smart and already in motion. So I actually wanna exclude people. But if you're doing an e-com product, a lot of times these are lower ticket ones. You want anyone who's ready to buy and it doesn't really matter. Like the product does the fulfillment, they don't have to do it themselves. So again, I just want you to use your brain, which you should be doing, use common sense. So not everything I'm saying is gonna universally apply, but you will find a lot of value if you can pay attention and contextualize it for you. Okay? And I forgot to insert my examples here. Okay, so solution-aware and product-aware static ads. So there are basically, this is the very simple process. We go inside of Poe.com, right? And you can do this wherever you want. And inside of Genesis, we make a bunch of different bots. So what is a bot? It's similar to a GPT, but we use these in Claude and we basically have a ton of different bots. That when you put in an ad, it will generate you new static image ideas, like static image prompts. So basically, we have over 30 of these different ones. So these are all of the different types of static ads that we cover. I'll show you real quick, just an example. These are not the best ads themselves. Our VA just went and used them, but you can see some of the different examples like side-by-side ads. Then we have infographic ones. We have comparison ads, which is a good one. Scientific study ads, which is cool. We have these collage ads, which is great. People holding signs, that's a pretty big one. Native news style ones, so they look like almost like a news report. Apology letters, which are pretty powerful. Testimonial ads. What's in here? These are like, we just call them like bold text, bold typography. Meme style ads. Comment review. Anyways, you get the point. We have a ton of these different ones and we're constantly adding new ones. And then of course scraping what's working in the market and adding them to our, our thing. So what I recommend is that you pick, you know, 10 to 12 different ones you have. You can either get the bots inside of Genesis or you can do this yourself. Just find the static ads that you think are great, organize a bunch of different types, and now you can have a bot. So every time that you wanna work, all you do is you take your ad, you upload it into any one of these different bots and you say, hey, give me a prompt that's optimized for either Nano Banana Pro or GPT Image 1.5 or whatever the best newest model is. So these are the two that I use. Okay. And so basically if I'm writing a solution-aware or product-aware ad, I'm just taking my, taking my ad, I'm jumping it into a bunch of these different types and I'm generating a bunch of different concepts. And of course, you know, if you're inside of Genesis or elsewhere, you can also automate this process using tools like OpenClaw or Claude Code. And then you just generate a bunch of different types and then you pick the ones that you think are good and you kind of vary up the different types and boom, You're done. The workflow is very, very simple. It's what I use, I, uh, especially to do info products and stuff like that. Very, very powerful process that you can use. Okay? But it's just one part of the process. And one mistake I see is that a lot of people doing AI image ads typically just stay in this category when in reality the ads that I see typically scale the most, especially for problem-aware and unaware ads, are some of this stuff that I'm gonna talk about in just a second. Okay? So hopefully this is clear. It's a very simple process. All you do is you look at what's working in the market, You organize those into types. I've given you a bunch of types here, and then you can create an AI workflow like the one I mentioned to quickly generate a bunch of different concepts in each bucket, test which bucket works the best, and boom, you're done. Okay? That's what I do. Now let's talk about this. The SCRAWL process for unaware problemware static ads. I love this process. It's fairly powerful. So SCRAWL stands for Swipes Copy Derived Reptile Triggers, Audience Language, Wild Sourcing, Loopback, and Source. 7 different sources for generating static image Concepts. The purpose of Scrawls is to generate massive volume and variety. And, and then you go from there. I said 80 to 200, but AI just kind of assumed that. That's not actually quite true. Okay. Now, the re— what Scrawls stands for really is where do you find, what sources are you using to find your static ads, right? So you're pulling from swipes. So what other people are doing, you're pulling from the copy itself. You're pulling from your comments. You're pulling from a wild sourcing, which I'll explain loopback and source. I'll explain what each of these means. The essence though is you're using scrolls to allow you to pull static ad image ideas from different sources. Why is this important? Because what I've covered on this channel is that one of the things that especially on Meta, Andromeda, but pretty much any of these platforms are really prioritizing right now is creative diversity. You've heard that term creative diversity, and there are levels and layers to creative diversity, especially 3 that are really important. The first layer is your segments. You wanna make sure that you look at all of the possible buyers of your product and break them down into segments. Okay, some of these segments overlap, some of them whatever, but sometimes you just wanna talk to men, sometimes you just wanna talk to women. So sometimes you just wanna talk to someone experiencing joint pain or someone experiencing menopause, but your product can help with both, right? So you're breaking it down into different segments. That's a kind of an internal process you have to do. The next one is you also wanna break things down in terms of awareness levels, which you already covered. Unaware, problem aware, solution aware, product aware, most aware. So this means however many segments you have, let's say you have 5 times however many awareness levels each of those segments have, 'cause each segment is going to have people existing in each of those awareness buckets. Now you can create a matrix where you multiply 5 times 5. So 25, there are 25 different buckets. Some people are unaware joint pain and some people are solution aware menopause, right? And the ad is gonna be slightly different in terms of how the ad starts. A lot of elements will be the same, but how the ad starts, the hook, the opening, the image itself, how you draw people in is gonna be different. And that is a very sophisticated model. Most people never get there. Most brands, creative strategists, if you're watching this video and you can internalize this as a creative strategist, you can provide so much value to brands. Who have no idea this model even exists. Okay? Most people are not there, but I'm gonna take you a step further and say there's one more layer, at least to me, of creative diversity that almost nobody talks about, which is what is the source for the idea, both of your copy, right? So the messaging and for the creative, which is your image or video, what is the source of the idea? Because if you're pulling, let's use copy as an example, or actually let's use static ads. If you're pulling ideas only from the copy itself, especially if you're using AI, very soon you're gonna be stuck doing the same type of images over and over and over again. So there's no diversity. But if you're basically doing ideas that are derived directly from the ad copy itself, and I'm gonna show you an example in a minute, and you're doing ideas based on what the comments are saying, now you have more, even more diversity. Now if you're doing copy and audience and you're using swipes and all the other things I'm talking about, now you're getting ideas from all of these different sources. Okay, apologies if there's some background noise. So then you're getting ideas from all of these different sources. So now you have segments, you have awareness levels, and you have all these different sources. And so the, the likelihood that you're gonna find a winner and the range at which you're testing is so much higher. Okay? So hopefully this framework makes sense. That's the reason why we use scrawls is because what we're doing is creating diversity by using different sources for our image. Okay? And that's basically what I've talked about on here. Cool. Okay, so let's go through each one. So the first one is basically swipe mining. All you do is you look at what static images competitors are currently spending money on. Then you go to Meta Ad Library, you search for a competitor brand name, you find those ads and screenshot them, and then basically you use those as the sources to generate new ads. That's basically it. So I guess I'll just show you an example. Why not? So let's go in here. Here's an ad that I wrote. Okay, what silver investors know, I made a killing buying silver, something like that. Cool. So let's say we have that one. Well, we're going to go into Swipes. and I've given you a list here inside of our programs. We have hundreds of different examples of these, but all we're gonna do is look for some D2C brands. We'll go into the Facebook ad library. We'll come in here and we'll look at what these people are doing. So we see, for instance, oh wow, there's doing a bunch of like writing on bodies. Okay. We have a bot that will do that. They're doing a collage of different body parts. Okay. That's interesting. They're doing like some bruising on the leg. That's interesting. They're doing some sexy grandmas. We got some Gilson here, Gilson lingerie. And we have this whiteboard one. So what you could do is you could say, and by the way, these would be more like solution-aware, product-aware ones, right? See where we're showing the product, they look a little more branded. This would probably be a little more problem-aware. And so would this one, right? They look almost like images you would see. There's different ways to do this. You can automate this process, but honestly, you can go pretty far just doing old, good old-fashioned copy and paste. Okay, so we come in here, just copy and paste the images that we like. We like this one. We like those. Okay, we come up here, we're like, awesome, cool. We want some, some, some creepy looking skin. So we'll take that. Very cool. All right, so now we have a couple different ideas on here and we have 'em saved and you could just go through each one of these brands and you could be like, okay, cool, we're gonna find this, we're gonna find that. And coming up with new ideas as sources, right? I maybe never would've thought, let's do a collage of body parts until I saw this ad. And now I'm like, okay, could a collage of body parts work with this? Yeah, right. Or I could adjust it differently. The next one that we're gonna do is copy derive. This is the one that a lot of people do. It's basically you just look at the ad itself, you look at the concepts, and then you're trying to figure out like, cool, how can I make this thing work? So if we look at our ad, you could do this manually. So you'd be like, okay, I made a killing buying silver. Awesome. So maybe images of silver. I had the wrong portfolio. Maybe images of a portfolio. Financial suppression. Maybe I can show an image of, What would look more conspiratorial? 5,000 years, every major civilization did this. Maybe I do images of Egypt or something like that. Greek physicians or medieval royalty. Cool. Maybe I could look at surgeons. Maybe I could put a quote on here. Maybe I could put a big pharmaceutical company or something like that. Maybe I could do something that shows electron conducting properties. So any element in the ad, I'm just like, cool. Maybe like I could do a silver-coated catheter. Let's see what that looks like. Silver-coated. Catheter. Right? Cool. That's awesome. So we could look at images like that. I mean, it's not awesome, but it's possible. So you get the point. And of course, what most people do is you can use a prompt. Now, inside of Genesys, we have a very custom bot. It's a pretty intense process, but you can get by. I've given you a little sample prompt on here so you can just get a sense of what we're doing. We would take our ad. We would pop it in, pop it in, and we let this thing cook. Okay, we'll come back to it in a second. So that's the copy derived ones. Some things I put on here is sometimes you have to push it because a lot of times your first pass, uh, I found especially with image ideas, is usually very similar. So they just keep giving you the same stuff. So you have to just keep pushing it, like make it stranger, make it more visceral. What objects from daily life, stuff like that. Okay, so it's gonna go through the core ideas and stuff like that. Just let it cook and we'll get some ideas a little bit later. Okay, the next one is what I call reptile triggers. Again, we have a specific bot inside of Genesis, but more or less the way that I think about is these are different, 13 different triggers, old and vintage, uncanny object, voyeur, ultra real, gory or visceral. So body parts, things like that, sexual. So things that are sexual, which by the way, come and look in here. This looks a little bit gory in the sense that it's a body part with bruising. This right here is also a little bit like intense, okay? This right here is a little bit sexual. I'm not saying we want to sexualize everything, but in general, there is something about this that has sort of some sexual connotations, at least suggestive, okay? And those types of ads kind of work. This right here is a little bit gory and a little bit intense. So is this one on here, okay? So we use these reptile triggers because these really trigger, like all we're trying to do with the reptile trigger is to trigger the reptile part of the brain. So like I gave you some examples on here. We have a bot that will do this inside of Genesis, but again, you can just throw this in AI yourself and just think through it and it'll give you new sources of ideas. Okay, let's come back to our copy-derived ones. So this is saying the symptom callout, a selfie style. This is a 1919 doctor quote. Here's a timeline. Here's a hospital hypocrisy, barefoot connection, stat bomb. These are not great, but you could just start from here again, say make it more visceral, more specific. Et cetera. The other one you can do for the ANR process is what's called audience language. So this is about mining real comments, testimonials, and group posts, right? So for every comment, look for visual language. So objects, scenes, moments, physical experience. I was white knuckling the toilet seat becomes hand gripping a toilet seat. My hiking boots haven't moved from the door becomes dusty abandoned boots. I haven't slept more than 3 hours. Someone mentions a specific object, a heating pad, a pill organizer, a knee brace. That object is the image. Okay? So again, let's just show a quick example. Here's a little prompt on here. It's not optimized, but it's a good enough prompt to get you started. We'll come into Poe. We'll use Claude Opus 4.6. You can do this in regular Claude or wherever it is that you want. Here's a bunch of comments that we have from real ads, and I'll pop those in there, and we'll let this guy cook as well. Hopefully you're getting the point. I don't know why my voice cracked there. That was embarrassing. Hopefully you're getting the point that, like, using this Scrawls process is allowing you to come up with different ideas that you wouldn't otherwise. If all you did was look at the copy, you're gonna be too literal. That's a problem I see people make with static ads. It's like the point of the static ads is to catch attention and, and to open up the question of like, what is, how is this related to this idea? It doesn't even need to really answer it, right? That's the kind of interesting thing. It doesn't need to be a logical connection. It just needs to be something that gets their attention in the right way to get that ad to work. And a lot of this is hard to figure out in advance. So you just wanna test different types of combinations, but you want your test to be significant. So you wanna be testing really diverse types of things. Okay? The last one is wild sourcing. So this one is instead of thinking about the idea and thinking about the ad, you go out of it and you go and look at what is the content that these people are naturally consuming? Okay? And what are the sort of ideas that you would see? So examples of this would be free Facebook groups and Reddit groups, right? So all you do is instead of looking at like your product, so this is a grounding product, I would just basically look at, um, who are the people in this? So seniors, old people, people going through aging or menopause, Okay, here's menopause ones, nerve pain, earthing, grounding, right? So you're looking, you make a collection of these sources of forums and places like that. And all you do is you just go into them. And you're looking for what are the images that are getting people's attention. Okay, so you may have to scroll a little bit, kind of check these things out. Cool. I'm not joined. I'm sure there's different types of things that you can do. Cool. So I'm not getting a lot of images on here, but that's fine. We'll just keep moving on. And again, you'll figure out which ones become good sources for you. You know, it may take some time to kind of find these. Not a ton on here either. All right, let's look in this one. Facebook group. Here we go. And I'm looking for very realistic photos and any patterns that I see, right? So like, here's one that's kind of interesting. Okay, so let's just take that image. This is also kind of interesting. Okay, someone making a joke. Here's another image. And by the way, you know, what you'll start to realize is like, this is obviously kind of similar to this, right? These original images on here, which also kind of fall into the reptile trigger stuff. So you'll start to find these correlations and be like, okay, I'm seeing some patterns here. I have a good instinct that this would maybe work. All right, we also have feet picture. Okay. We got to stick with our feet, of course. Here we go. What's this? Cool. We like that. Take an image of that. This is interesting because it's not quite clear. Exactly what you're looking at. Pills is interesting. This right here, someone taking a pretty picture. Okay. So you get the idea. You can just continue to go through this process and find new things like that. Awesome. Let's loop back real quick and look at this prompt, what it did. Visual close-up photo of a clean, healthy-looking hand. A photo of beautiful old silverware. That's a good idea. So maybe I like that. So maybe we want a photo of beautiful old silverware. Again, these are the audience-derived ones. Dog wool. Cool, and again, I would have to just keep like, keep pushing it, you know? Keep pushing it. And you just find the different ideas that you like. This is your job as the creative strategist is to, you know, keep your intuition and understand, all right, this is the stuff we wanna do. We got our wildcard ideas. Loopback basically means you take all of your existing ad images and you're looking for patterns or themes in those images. So typically you'll see, oh, I always know feet pic work or historical photos work or this type of image of a nurse works. So you'll find those and you can use those as sources as well. Okay, and then source just means you're pulling from source, pulling from your brain and coming up with new ideas that way. Okay, so I won't do these two because I don't want to show all the different images, but this is the process and then you have source on that. So, so far so good. And basically what you've gone going through this is you've got like 1, 2, 3, 3 new ideas. Oh, for copy derived, let's see what we ended up with. Okay, maybe something like this. Maybe a worn-out shoe. That could be interesting. Okay, I would still push it for new ideas, but you should be coming up with tons of different ideas. You'd have your own ideas, patterns from this, you would have wildcard ideas, you would have audience-derived ideas, copy-derived ideas, and then swipes as well. And should basically have, you know, 10 different ideas and then just choose the ones that you want. Okay. So that's the basic workflow. Then you want to go and generate the actual image. So there's a couple of different processes on here. The process I like to use for unaware problem-aware ones is I like to use Midjourney, or I like to use Nanobanana Pro. I'm just going to show you Midjourney and then just understand that you would do this process separately. Okay, so the idea is really, really simple. It's not even— it didn't even make it in here. Oh yeah, it is. So the first thing you need to do to make it really, really clear— I'm going to even put it right here— first thing you want to do is you want to choose your ideas. Okay, so I have— we chose our ideas. You want to find a reference photo, and then you want to upload. You want to reverse engineer prompt, and then you want to upload into Midjourney. Okay, so I'll just do this example with one of them. So let's say, for instance, that I wanted to do an image like this. Okay. I don't want to take this image directly, right? Which you shouldn't. So what are we going to do with this one? Well, first thing we'll do is let's go into back into Poe. Let's go into Opus or any of your image models. Let's make a new chat. And very easily, we're just going to come in here. We're going to screenshot this. We're going to say, please reverse engineer this photo. Into Midjourney prompts detail. Give me 5 variations, no other style tags or anything like that. Just the prompt, because that stuff's kind of annoying. So you're going to let it cook. Then you're going to come into Midjourney. You can see I've done this process quite a bit. You're going to take this image, so copy the image. You're going to come in here and paste it. And you're going to paste it for image prompt and style reference. That's what I like to do on there. I like to paste both. Then you're going to come in here. And one thing you want to check is you want to make sure that your standard is raw. That's kind of what you want to do. Okay, I don't know why it's saying that to me, so we'll just do that. Interesting. Okay, let's try this process again. Now we're in video. Okay. It's not liking my image because it's probably too sexual, which is a good sign. So let's actually go into Poe. We'll go to nano banana2. Sometimes Midjourney doesn't want us to have fun. And we'll let this thing cook. Okay. While this one is cooking, you'll see you can just come into here and you'll see that I followed this process quite a bit. So let's somehow close this. Close this. And you'll see I followed this process. So, for example, you just upload the image. You put realistic photo. You can tell it to do ultra-realistic and stuff like that. So I kind of like this corrosive battery. That's a bunch of other kind of images. Here's some feet ones, et cetera. And you can see you're just taking the inspiration and then you're adjusting it. You can make it more or less the same. You can make it as different as you want. There's a lot of prompting things on there. This is not a Midjourney class, but we'll explain it. Okay. So let's look at this. Still a little too similar. So let's say— Okay, so you can see, for instance, for this one I did nano banana2, and then I just came in. I didn't put the reference image, and we got something kind of similar, right? So I may make this— try to make this more realistic. Of course, you want to make the aspect ratio correct. Inside of Midjourney, you can see the process on here. These are some nightmarish looking images, but all I did was I put in the collage Then I put in my different prompts. You could specify it to be different. You can also upscale it directly in here. I'll probably make these look like— I guess these look like women's legs. That's the basic process on there. You can see for Nana Banana, this one's probably still a little too similar, so I'd want to change it up, although it looks pretty good. This is the other example in here. And then we have the Midjourney example. Okay. And that's the basic flow of what I do. I just go through each one of these. Oh, sorry. The last one is let's say, for instance, that we want a stack of silver maple coins, right? So how would I do that? I need to find a good reference image. So what I do is I just say I'll just type in Reddit silver maple. I'll switch to images and I'll just look for a realistic looking image of silver. That looks kind of like cool, okay? And looks ultra realistic, okay? You can— there's different sources for it, but like, that's kind of good. This one looks pretty good, so maybe I would copy this. Okay. Well, sometimes you, sometimes you run into these issues. Let it be what it is. Okay, but you should have the overall idea. That's the process. If you want access to this document, then it is very easy. You just opt in down below, sign up. I'll send you all my different documents and references I have for everything else. Hopefully this was valuable. Please put in the comments below what you got from this process, any questions you have, any other videos you wanna see. And as always, appreciate your time and attention. Peace.