how to land unlimited clients using "offer cycling" (from 50k/mo freelancer)

All right, so in this video, I want to talk about a couple different concepts that I think are going to be very, very helpful if you are a freelancer, especially if you're a marketing freelancer or an AI freelancer, anything like that. These are principles and ideas and some tactics, some very specific tactics that they're very, very simple to do. But I think the thinking behind them and the frameworks behind them go quite deep and they're going to hopefully provide a lot, a lot of clarity so that in your client getting journey, in your freelancing journey, whatever the journey is that you're on, you're going to have some mental models that are going to support you and give you a lot of clarity on what to focus on. I've been in the freelancer game a long time. I was a freelancer for myself. I've worked with hundreds, if not thousands of freelancers at this point. I understand the cycles and the psychology and a lot of the pain, the difficulties and challenges that freelancing entails. And especially right now where a lot of people are struggling, like figuring out, like, how do I actually find clients? So the purpose of this is to give you a potted version, a very, very clear, direct version that's going to help you with this process. And you know, the big mistake is basically what a lot of freelancers do is they hop from tactic to tactic. They hop from opportunity to opportunity. Somebody else is shilling or has some sort of course or some sort of framework or something that they say is the end all, be all. And sometimes it's very, very good for the moment. But just like anything, nothing lasts forever, right? So a tactic is going to come and then a tactic is going to go. If you don't understand the underlying principles, you. You don't really know how to feed yourself. You're always relying on somebody else feeding you, always relying on somebody else giving you the ideas and the inspiration that's just not going to cut it anymore in 2025. So I'm going to go over a couple different frameworks and principles in here that are going to be very, very, very, very powerful. And I'll go through them as quickly as I can. So if you want to know who I am, my name is Luke Eha. I've been a copywriter for about five years. The most I made as a copywriter freelancer was around $50,000 a month. And my business partner is Mario Castelli, also a copywriter with a lot of big brands. And his biggest month was around 70, I believe he said maybe 68 or 70,000 as a copywriter. Now we both own Genesis, which is a marketing coaching company, et cetera. So we've expanded beyond freelancing. We're not freelancers anymore, although we take on side projects and things like that. That's a little bit about who we are and you know, some of the reasons why I believe that you should listen to what we do. So now we own Genesis, where we help marketing freelancers use AI to scale to $30,000 plus per month, which is not an income claim. These are just the lessons that we've seen. We've had many people go from literally like no foot in the door, never did any sort of freelancing to, you know, making six figures and multiple six figures. We have people in our community making 30K, people in our community making hundreds of thousand dollars per month, which is extreme outlier. Again, nothing that I'm going to say is promising that you'll be able to do that, but these are some of the lessons that we've learned along the way that I believe are going to support you a lot. Okay, a couple of really important things is one, I'm going to go over principles, not tactics, for some of the reasons that I just mentioned. This is really, really, really important is like in the year 2025, in the age of AI, with everything that is going on, everybody has to get better. Businesses are being forced to get better, freelancers must get better. It is competitive right now and that's just the way it is. And either you're going to adapt and get better and do more and take on more, or you're not, you're not going to be able to thrive with it. It's a harsh lesson, but it becomes a lot easier once you accept like, okay, if I want to thrive and as a freelancer in 2025, it is totally possible. There's many people doing it right now. All I need to do is kind of suck it up and just embrace that. It's going to be difficult, it's going to be challenging and that's okay. And once you go through that, a lot of the pain you realize was just psychological pain. So once you make the commitment like, hey, I'm going to really just go through this and be the best version of myself I can. That's awesome. And I won't belabor the point, but I do believe that a big part of the point of business which if you're a freelancer, you own a business about the self development work that happens along the way. So that's really what you should be embracing anyways. Okay? And you're way more capable than you might think. Alright? So beyond that, let's talk about this. I said you must get better in 2025. It's the only way you're going to be able to do it. When it comes to your business as a freelancer, you're a business owner. You're in the business of selling yourself and your services. You have to think like a business owner and you have to think like a marketer. You know, I have empathy for this, but I talk to so many people and they're like, I don't know how to find clients or this thing's not working for me or whatever. And it's like, look, if you can't solve, I can give you my answers and my tactics, but I'm not going to spoon. I can't spoon feed you the answers because every situation is different. You have to be a problem solver. And if you don't know how to solve your own client acquisition problems, then how are you expecting to solve other people's client acquisition problems? Right. How are you expecting to be a marketer? Market yourself. Now, I have empathy because it's very, very hard. I find it for myself. I'm amazing at marketing other people's businesses. It's sometimes hard to do it for yourself. And that's universally true for the most part. Yeah. Which is a contradiction. But still, however, you have to just learn to think like a marketer for yourself. And so all the skill sets and the things that you've learned and the things that you've read about market research, about understanding the pain point, about creating like really good offers, all that stuff that you're either have learned or have used or are learning currently is what's going to apply for you. Okay. Now there's many important frameworks and I put a little masterclass in here. If you want it, there's a link below. You just opt in, I think you respond to something, whatever. And I give you a big document with all my different trainings on it. And I'm going to put this one in there as well. The reason this is good, it's going to cover a lot of what we're talking about, including this monetization path bot right here, which basically it will talk back and forth and it knows these concepts. So you can, instead of, you know, you can learn and digest this stuff, but you can also just work the bot. And a lot of people found a lot of success with, with it. Okay. Now there's many important frameworks that we use in our community when helping freelancers. One of them is looking at the eight core direct response, marketing and AI skills. So for example, almost all marketing skills in direct response can come down to some variation of copy creative, which basically just means anything to do with design, anything to do with images, anything to do with video tech, which is any sort of tech integration, whether that's automations, things like that, and then data as well. So how are you doing your analytics and reading things, et cetera. And then when it comes to AI skills, again, this is an oversimplification, but a lot of AI skills, the basic ones come down to prompting, right? Which is literally the instructions and the way that you prompt things, which is still very, very valuable. There's context, right? A lot of people say prompt engineering, context, engineering are the same thing in many ways. They are, but context is really about how do you use like, like memory systems, how do you use things like rag, how do you do things like fine tuning, et cetera, how do you make sure that, that the AI models have all the information that it needs. Prompting is more the instructions that you give to the AI to process those. Orchestration is anything to do with agents and workflows. Whether they're straight workflows, straight automations, agentic workflows, or true agents, they fall in that category. And then of course, AI tools, things like Mid Journey Runway. What's your familiarity with these tools? Again, this is an oversimplification, but these are the basic core skills. And if you multiply any of these skills together, for example, if you're good at copy and good at tech and a little bit good at creative, well, what can you do now? You can create a full funnel, right? And now it's like, oh, well, if you also know, for example, the data that it's like now you can own the entire low ticket acquisition process, right? And if you know, for example, copy, and you're also really good with agents and workflows, you could create some really cool systems together. Okay, so this is just a way for you to understand what are the core skills that I should be practicing in order to basically elevate what I'm doing, right? Because one thing that I don't have on here is that you always want to be thinking about leverage. Actually, I do have it on here. Okay, you want to think about the 12 types of leverage. So there's three buckets, there's multiplication leverage, ownership leverage and influence leverage. If you look at multiplication leverage, these are Things like your skills, these are things like tech and code, these are things like other people's labor, et cetera, et cetera, okay? And the way to get ahead in life is to get more output for your input. We all have the same input in terms of the time, maybe not how hard we work, or maybe not even our intelligence, but we all have the same 24 hours per day. So we're all starting, you know, pretty much in the same place. The only way to get ahead is to get more output for your input. The only way to do that is become a master at leverage. And now we're in an age in 2025 where in order to just even stay stable, nonetheless, to get ahead, you have to know and use all these different types of leverage. Okay, so why am I talking about that skill, etc. Is because one of the best ways to multiply with what your inputs are, so an hour of your day to get amazing outputs is to work on your skills. The people who are the most skilled are able to do amazing things that the average person cannot. Okay? So working on your skills is fundamentally one of the first places you need to go to get multiplication leverage. And by watching this video, that's exactly what you're doing right now. Okay, now, the reason I bring that up is because we just talked about the eight different core skills, and there's one other mental model. Many of you may be familiar with it, but I'll just talk about touch on it briefly, which is the power of skill stacking, which basically the premise is that it's easier to get into the top 80th percentile of 3 to 4 skills than it is to get in the top 99th percentile in one skill, right? Being like the top 1% sprinter is probably. Is so, so, so much harder. Like, if you look at a chart, it goes like this, right? So, so, so much harder than it is to get in the top 80th percentile. Not to say it's easy, okay, but it's not nearly as hard, right? You would think, oh, to go from 80 to 19 or 99th is only, you know, 19 more points. But those 19 points, like, every point just gets harder and harder and harder and harder. So the power of skill stacking is to say, well, what if instead of just trying to really focus on one skill, you look at three or four different skills, you get to the 80th percentile in those, and now you occupy a unique. You have a unique skill set that you can bring to the market, okay? That's what this talks about, again, one other thing I didn't put on here is the T shaped marketer. This is not even my own thing. I think this comes from, I think Brian Belfort. But the T shape marketer basically says that you want to have horizontal skill sets and then you want to have very deep vertical skill sets as well. Okay, so these are some of the frameworks. I'm just breezing through these real quick and we'll talk about some other things. The other thing is you want to understand what the agency ladder is, which is really, really, really important. Your income directly correlates to how much agency you have inside of an organization or an operation. And agency can be reduced down to the authority that you have. So what type of decisions are you making and how, you know, what's the spread of those decisions? Like how many decisions and how do they cluster together? And the accountability, how much accountability and risk are you willing to actually take? This is very, very, very important for you to understand because this basically shows you that, hey, if I want to make more money, that means my income needs to go up. For my income need to go up. It means that I need to be in a good operation, of course, but I need to improve my agency. To improve my agency, I need to take on more authority and accountability. Well, you can pay attention to your own psychology. And if you have issues and trouble making decisions, if you have issues and troubles, taking authority, avoiding accountability, right, not wanting to make mistakes, et cetera, et cetera, this is where this stuff is going to show up. And you know, I've seen very, very talented people get stuck. And in many ways this has happened in my own life. I've had to overcome this. Many, many talented people get stuck because they're not willing to accept accountability or they're not willing to take authority, et cetera. So once this becomes clear to you, you can no longer run and hide from some of the excuses that your brain wants to make. Let's keep going. Then again, you have level one. These are some of the stages. Again, these are arbitrary, but important to understand that as you ascend in agency, this is sort of what you're responsible for at level one. You're responsible for tasks. Hey, write an email for me. Hey, make some ads for me. You're basically having someone make a decision about what they think is the most important thing and, and then handing it to you and you're an order taker. On a higher level, you start to take a function, right, where again, somebody is kind of telling you, hey, this Function is very important to the organization and the operation. You handle it. So maybe if you're an email list manager, all you do is you handle all the emails. So you're responsible for that. A little more authority, a little more accountability. Level three is where you go into, like, pure outcomes for the business. Like, hey, we need to reach this revenue goal. How are we going to do that? Well, now you have more decisions to make. Do we focus on email? Do we focus on ads? Do we focus on ltv? Do we focus on, you know, show up rate? Like, what are the things that we're focusing on? Then when you go to level four, this is just pure growth, Right. Where you feel like you're a real partner responsible for the entire operation. Okay. And again, you're sending an agency each time. One thing I said in the context of one of the review calls that we did the other day was I came up with this line which I thought was good, which is like, your job will absolutely get replaced by AI and soon, but your function or your business won't. Okay. And I modified a little bit to basically say, like, yeah, if you're doing task level work, 100% going to get replaced and probably very soon, if not already, okay. But a function or an outcome or the growth making those higher level decisions will likely have more longevity. I don't think anyone knows for sure, but it has a higher probability of having more longevity. Okay. The other mental model is understanding these five stages of freelancing. Rookie is usually 0 to 1K. Hustler is usually like 1 to 5K. Grindr is anywhere from like 5 to 15K. Snipers, anywhere from like 10 to 15K. Rainmakers, like 30 to $50,000 plus. Okay. Way more details on here that will explain that. And of course, the bot at the end, you can just chat with it and it'll tell you which stage that you're in. These are the stages that we came up with, but I see it happen all the time and they're pretty reliably true. Okay. And they have different pitfalls and different things that you should focus on. The other thing is to understand the client interaction framework. So a lot of people say, how do I find clients? Or where do I find clients? Or whatever. A lot of that gets answered on here, right? There's really 12 big main sources that you can focus on to get clients. Let me just read through them because I know a lot of people will probably want to find them. So let me pull them up. Okay. So I pulled this right from the bot that you get access to on that one, which is basically Here are the 12 different types. So you have your relationships, you have platforms where people gather, you have direct outreach, and then you have owned assets that people kind of come to you. Those are the 12 sort of meta ones. Obviously, there's. There's subsections with, within each of them, as you can see on here. And the key takeaway is that at certain levels, whether you're a rookie, hustler, grinder, sniper, rainmaker, you want to focus on some of these different sources, okay. The other thing is to focus on strategy. So the way that you approach them, positioning tactics, deal flow, again, I'm not going to go super in depth on here. You can get access to it there. Okay. And then you. It's really important to understand leverage. I really want to belabor this point because many people are familiar with leverage or kind of understand what this is, but, man, it goes so deep. And even for myself, when you understand leverage and you really understand how people can get these rapid outputs based on the same kind of inputs, it really just flips a switch in your mind and you realize that so much of the burden and so much of the game of life and so much struggle and torment or even comparison or envy, right? If you look at someone, you're like, how did that person, not even that smart, like, how did they get to the point where they want to. They want to be, or how is that even possible? Or you want to demonize somebody who has more. Right? But when you understand leverage, it actually just gives you a clearer lens to see the world. And what you realize is like, you know, when you. When you're able to stack things. So let me give concrete examples. If you have a really good, like social media, like, and not even really good, if you just have a few thousand subscribers, right, which is like, decent, and you have a good audience base, well, that one YouTube channel can open doors to new network opportunities, and that network opportunity could open a door to information, right? I'm talking about all kinds of leverage, right? Network is relationship media is a type of leverage. So it's like that now you have a door to a new relationship. And that relationship is able to give you a hidden insight into something that will change your business, which again, affords you more money. And that money allows you to buy a seat in a new mastermind. And in that mastermind, you're creating more connections and more network and more information. And eventually you got more money. And then that money is allow you to buy an asset that's continued to return things to you. And then all of a sudden, you. Your money is making you money, your real estate is making you money. You have all of this. You have all these other connections now. People want to come to you, and you can invest that money into your media channel. It just snowballs going forward when you stack these different types of leverage. And what you realize is that many people struggle because. Not because it's hard or not because they're not hard workers, but because they have some sort of mental block or some sort of fear that stops them from taking a certain kind of leverage. Right. If you're not good with people or you have limiting beliefs about being an introvert, you may struggle going to networking events and making close relationships when that's actually your biggest growth edge. It's more comfortable for you to be on a laptop, but you won't get as far ahead. Okay, or, for example, we talked about the accountability. If you're afraid of taking on accountability. Or, for example, we talked about, you know, media, how people perceive you, and you're scared about, you know, I don't know what to say or whatever. You have all these sort of mental bugs in your mind that are holding you back. It's typically those things which are the source of not being able to get the leverage that you want. Okay, so I'm digressing, but let me just keep going on here. Okay, so we covered a bunch of different concepts, but let's go a little bit deeper. There's two really important concepts that I believe are, like, fundamental to the freelancing game that you need to understand, which is positioning and offers. Positioning and offers. All this stuff is really, really powerful. And again, you can get access to it, and you can just follow it and play with the bots. That's awesome. But these are the two that are really important to understand. Positioning and offers. Now, many times when we talk to freelancers, they say, I don't have positioning. And my business partner came up with this, and I think he was really correct, which is like, it's actually mathematically impossible to not take up a position. If you exist in time and space, you automatically take up a position. It's just that the position that you're taking up is not differentiated. It's not elevated. Right. In fact, it's just a nothingness. And this is basically who you end up being. Right. That's one of his graphics. You're this just NPC character who nobody wants to work with that person. Okay. So it's really important to understand Your positioning and positioning, again, there's many different definitions and ways to do it. My favorite definition of positioning is positioning equals how can I be number one? That's really all it comes down to. Because everybody wants to be number one, right? Everyone wants to work with number one. I don't want to work with the second best or the third best. I want to work with the best, right? When I go into a store, I prefer to get the brand name. Now, maybe some people want to get the budget option. Well, guess what? The budget option is the best at being the cheapest. So people want that, right? And then if they want to pay premium, it's like that. If they want to pay luxury, if they want to get the best value for their money based on brand equity and things like that, maybe they'll buy, like, Tide, right? And they want to just get the most bang for their buck, right? The cheapest option, that's still number one. It's still the cheapest. So anything that's most est. Only est, Right. Anything that falls into this category is what positioning is, and you got to figure out how to do it. It's very, very easy to be a category of one, okay? That's the secret. It's like, it's hard to be the best, but it's really easy to create a new category where you can be number one, okay? So that's a really powerful one. The example I always use, just because it's always top of mind, was like, you know, somebody had a funnel where they're like, I'm the cockiest copywriter ever. And I don't know where that guy is anymore, but I really like that, that ad. And I just remember people are buzzed about it, right? Because he was very cocky in his ad. I'm the best. He was like, I'm really, really good. I'm Gary Halbert on steroids, stuff like that. But he called himself the cockiest copywriter ever. And I just love that because, you know, and he. I heard him explain it, and he's like, look, nobody's gonna argue with me. I could prove in this ad that I'm the cockiest because I'm saying things that nobody else would say. And he's like, I made my own category. Nobody really wants to be the cockiest copywriter, but I'm still number one in something, right? It makes me stand out. And, of course, there's, you know, pros and cons to doing that, but that's what positioning is. Another definition of positioning that's gonna be helpful for Freelancers is to understand who is it that you help. Okay? Now, most people are gonna say, oh, I don't wanna niche down and I don't wanna do whatever. It's like, that's fine. You can work with 50 different niches, but you need some way to call out who you're working for. Right? I work with business owners, I work with coaches, and I work with freelancers, and I work with copywriters. I work with all kinds of people. But I'm in this video talking to you. I'm talking about you as a freelancer. That's who I'm helping doesn't prohibit me from helping other people. It's just like when I'm talking to you and making offers to you, I help you. Specifically you. Okay? And it's also a little bit of who you are. I would say this is probably a little bit more optional, but. But it's very, very powerful to talk about who you are. What's your background that makes you uniquely qualified or interested or motivated to work with this. Right? I say this is more optional because it's more of the feeling and emotional layer. So it's very, very powerful. But you can get away without it. But it adds to the story, you know? Example I always use is like, I was an SAT tutor for about four or five years, and I was very, very serious about it. I broke down the test. All my stuff still exists, if you can find it. I think black box tutor. Like, I was borderline autistic with the way I broke this stuff down. And I applied that same sort of analytical power to copy and breaking down all of this stuff. Right? So it gives me a little bit of positioning. And when I first started out as a copywriter, I would tell everyone, oh, I'm a former SAT tutor looking to get into copywriting and marketing. It wasn't even that connected. But if I say I'm an SAT tutor, most people are going to assume, oh, that person's probably pretty smart. So I'll give them more of a shot to work with them. I see freelancers make this mistake all the time. Like, sometimes they're like engineers. I'm like, bro, talk about the fact that you're an engineer and how that makes you uniquely qualified to do whatever. Right? It's the same thing we do in copywriting. It's powerful. Then you want to talk about what outcome that you provide to people. The outcome is really, really important. Again, you know, we want to move away from here, level one task to working into functions and outcomes. So what's the main outcome that you're going to get them versus just a deliverable. Even if you're just doing a deliverable like an email, what's the purpose of the email? The other thing is how you do it. Again, this is mechanism. If you watch my copy blocks video, this would be the curiosity block. It's. And then of course a little bit of why now? And I said in other words, this is marketing. So if you understand marketing and copy, all you need to do is apply those same tools to yourself, okay. And then that allows you to go from positioning where it's like, I'm an email copywriter, which, you know, everybody and their mother is an email copywriter. I don't want to hire any email copywriter to someone who is like, I'm a lifelong personal development fanatic. That's who you are. I help high ticket coaches. Good. And what I do is I help them double their book of call show rates. That's the outcome, right. It's more of the function, but it's the outcome. And I do it by implementing a 72 hour trust acceleration sequence. Okay. You could add a little bit more because trust in markets, because we're in a trust recession. Okay. Typically if they know their pain, they don't need to know why there's that pain. But it's helpful to have that context as well. So I would say even this one is a little bit more optional. Hopefully you can see and just feel in your body that you're way more likely to hire this person than, than this person. Okay. People are afraid because they feel like this right here is limiting their options. Like, oh, like, you know, I can do so many different types of things. This is limiting my options. But it's just one of those weird bugs in our psychology where this is way more likely to just get you in the door with somebody and then you can expand and do other kinds of services with them. But this is a one way ticket to getting ignored, okay? And people want to hold on to their options at the expense of their results, okay. Which is not very smart. So that's positioning. The next thing you want to pay attention to is offers. Okay? Offers are very, very, very, very important. People ask me all the time, how do I get clients, how do I get clients, right? That's the main thing all the time. And the way to get clients in any business, it's the same way to get leads, right? It's the job of a marketer is you make lots of good offers to the right people that's basically it. Like lots of times I'm making you a good offer to the right people, okay? If I don't do it enough, it doesn't work because people need time to make their decisions, they need to be exposed. It's, you know, they make their decisions at different frequencies, etc. If it's a bad offer, it doesn't matter who I show it to and how many times I show it, they're not going to take it. And if it's a good offer and I'm doing it, a lot of times it doesn't matter if I'm, you know, trying to sell a butcher knife to vegetarians. It's just, it's not going to work. It's the wrong people, okay? And that's the formula and secret sauce for everything we do in marketing, okay? So it's really important to understand that for yourself. You're trying to market yourself, okay? So the document, like I said, talks about where to find them, the sources and so does the bot as well. But one thing that it does leave out, which I want to cover in this, is the difference between entry offers and expansion offers. Okay? So once you have your positioning sort of dialed in, what you want to do is you want to find a really good entry offer. The difference between an entry offer and expansion offer is entry offer just gets your foot in the door, right? If you look in marketing, this would be like an slo, a self liquidating offer. Or it would be a low ticket offer, right? Or it'd be a tripwire. There's many different names for it, but it's basically how can I get you to make a small micro decision? Because if you make one micro decision, then you're more likely to make more decisions down the line. And it's a way for you to sample, right? Just sample some of the stuff that I do, see that I'm a good fit, see what it's like to work with me, et cetera, et cetera, et cetera, okay? So you need a really good entry offer. And look, every freelancer I know who crushes it, they're really good at like basically three things, okay? And you don't even have to be good at all three things. But if you're good at some of them or at least a little bit good at all of them, it works. You need to be good at figuring out what's the entry offer that I'm making to people, okay? To get my foot in the door. The next thing you need to figure out is make me. I need to do a really good job. Not just like, not just good job, but like really, really great job. Like a sensational job. A job where I see that you care and you show effort and you show that you know what you're doing. And even if you don't know what you're doing, at least you care and you try and you're intelligent and you solve problems for yourself when you see that. And then you just basically keep staying and keep that relationship alive. They'll have more stuff for you to do. Okay? Because there's so much demand in businesses and many times the supply is not there. You know, the supply of really good talented people is not there to that level. Okay, so good entry offers. Let's talk about what makes a good entry offer. There's two things that make a good entry offer. And again, just so I can be super clear, an entry offer is what you as a freelancer are making to a potential new client. Okay? So if you want to get more clients, you need to make a lot. You need to make good entry offers to a lot of the right people. So let me explain what a good entry offer is. This is where we're going to get tactical and concrete. So the first thing is that they should hit this eight point checklist. Okay. The second thing, which is optional but really, really helpful, is that they're hot. And I'll explain both of those mean. So the eight point checklist is here. These are the things that you basically want to make sure are true about an offer you're making to a potential new client. Does it provide instant value? Is there zero friction? For example, if I'm coming in and you're like, hey, I'm going to rewrite your VSL for you. Like, no. Because like, there's so much that goes into testing a VSL and spending money. And I don't know who you are, like, why should I trust you to do it? And I got to get it produced. It doesn't make sense. But if you come to me and you're like, here's an ad, it's already done. All you got to do is upload it, test it and see if it works. Okay, I'll take you up on that, right? Or hey, I built these emails for you. You don't even have to split test them because you don't even have these emails. Boom. Or hey, I did this audit for you and here's a headline that you could test. There's really, really zero friction. The other thing is low risk, right? So email are Great for this because I don't have to spend money to test an email. The only thing I'm risking is opportunity cost of sending that email versus another email. And even so, I can send lots of emails. Okay. A clear need low time. You know, for example, you don't want to be making offers to people that are going to take you a whole week to fulfill because you need to make lots of these offers. You don't have all that time in the world. Okay, so these are a lot of different things on here. They're pretty self explanatory, but you want to make sure that your entry offer hits those different eight points. Okay. The second thing is you want to make sure that your offer is hot. Again, be smart and be simple. The best marketers in the world are very simple in their thinking because it's very clear and very direct. What is the old Gary Halbert quote where they're like, hey, you know, if you need to sell a bunch of hot dogs, what's the number one thing that you would want? Is it the best hot dog in the world? Is it the best sign? The best, whatever. And he always said, no, it'd be the starving market. Right? A starving crowd is the number one thing that Gary Halbert, the best copywriter of the greatest marketers of all time, what would he want? A starving crowd, right? Which just means like, hey, you should be working with a crowd where there's already built in demand. Just take the easy way out. It's the way to go. Okay? Don't overcomplicate it. I'm talking to myself in many ways. So, okay, so what is this offer heat formula? I have a very abstract and then a very, very straightforward concrete version for you. So basically whenever there's a severe problem, a new solution or some kind of market readiness, that's when you create a really, really hot offer. Okay, so I'll give you an example. Like a problem for right now for high ticket coaches would be show up rates. Oh my God, my show up rates are suffering. Okay. New solutions that could come out would be like, wow, like VO3 where you can make little videos, or ChatGPT, where you can make different kinds of ads, or NADN, where you can build really easy like agentic workflows. Okay. Market readiness are new kind of like cultural shifts, right? So for example, you know, people kind of like these like unpolished things on YouTube for cultural things. It's like a lot of people are doing, you know, building in public. Like there's a lot of these cultural Trends that emerge and they emerge for different reasons, but if you pay attention to them, you're like, okay, cool. Like this is something that a lot of people are doing, right, and other people are going to want to jump onto it. So again, when a problem has become more acute, when a new solution is made available, when the market's leaning towards one direction, which happens normally when there's a new technology, etc. Etc. Like a new guru with a book. Rest assured, one of the best things you can do as a freelancer is wait for Hormozi's book to come out. Money Models. Read everything in Money Models and extrapolate. Business owners are reading Money Models, it's probably going to tell them to do 15 different things, right? And so out of that book, because that book is going to be so massive, like there's going to be a new demand of business owners who want to do these 15 different things. Well, I can now fulfill that need. Okay, I don't know what it is because I don't haven't gotten an advanced copy of the book. I don't know what's in the book, but I can only assume that there's going to be about 10 to 15 things that were on there, right? So that's really, really, really, really important. And what this comes down to is something called offer cycling, right? So offers are going to be hot and they're going to die down. If you've been in marketing, you know that this is the case and the same is true for the offers that you want to make to the businesses that you want to work for. Okay? So you need to switch up your entry offer to meet the new demands of the moment and I'll give you some specific ones. So for example, AI meme ads are pretty hot right now because ChatGPT got a really great capability to make amazing ads pretty fast. So that's awesome. Okay. At the same time, like I said, people are suffering with show up rates. Okay, so there's a marketer named Jeremy Haynes who's excellent. I'll link a video down below. He has a strategy called the Hammer them strategy, which basically is about as soon as someone books a call, you hit them with a bunch of different ads, you feel like you're omnipresent, etc. He's got a bunch of different, like sort of content ad strategies that he uses like that. Okay. That means that there's probably a lot of a decent amount of demand for high ticket coaches, people who are running BSL funnels or call funnels any kind of call funnel. And if they don't have these retargeting ads set up, well, that's a new demand that they might need, right? Where you can be really, really strategic and let me architect and write and script and come up with the ideas and the layout for you know, 10 to 15 different ads. Or actually you probably need even more than that. All the way up to 50 different ads, use AI to do it, maybe give them 10 to test, etc. And it's like, that's cool. Like, that's awesome. The other thing you could do is ugly ads. So ugly ads are taking off. These are basically just image ads that are like, like plain text, etc. I think Hernandez Vasquez is the one who kind of pioneered those. A lot of people are using them. And then there's things like VO3 video hooks, right? Where you're using Google VO3 to create little 8 second hooks at the beginning of ads, to refresh ads and to test totally new different things which some people in our community are doing as well. These are four different strategies. Again, these are hypothetical meaning. I know that some of them work because they worked on me, but I know that examples like this, these are the type of examples that are hot right now and, and similar ones have worked always in the past. Okay? The tactics live and they burn out and they die out. But this kind of stuff in here always lasts. And these are stuff that people are in demand for, right? Like I would love some AI meme ads. I would love some VO3 video hook ads or, or some hammer them stuff. Someone can find it. Okay? Now the actual application of this is gonna depend how do you find those people and how do you set up the deal? Like, you know, that's the work that you have to do. But this is just to give you an idea of the type of offers that you should be making to. And I'll show you some examples. So for example, this is like an AI meme ad that somebody made for us and we tested it and we stopped running this funnel. But as soon as we, you know, launch a new funnel and I need these ads, I'm gonna hit up this guy and say, hey, give me some ads. Because I didn't have to worry about it. He just made them for me, right? It's super easy for me to throw them up and test them. Here's hammer them, right? So for example, I'll put the link on here. Minute 2010. If you want to find this video on here, very, very powerful. You can learn about Hammer them ads. And again, extrapolate. If this guy here, if I'm telling you, hey, this guy's got really great ad strategies, follow him and look at other people who are similar who show up in your algorithm. Follow all those people. Listen to what business owners are consuming. Do your market research. If you're trying to land a role with a business owner as a freelancer, listen to this kind of stuff that they consume. Hormozi and Jeremy Haynes and Ryan Klog, and listen to what some of these people are consuming. And then reverse engineer, okay? If the business owner is consuming that content, that means that they're being told to do xyz. So let me do XYZ for these people. Okay? Again, you have to be a strategic thinker. Ugly ads. Here's an example of ugly ads. Again, I think Hernan Vasquez, the one who pioneered that, just to give him credit. Okay, so these are type of ads that we ran. And then here are VO3 video hooks. So I'll show you a quick example of what this look like. I don't know if you'll be able to hear, but see. Okay, so that's a little eight second hook, which we have. You know, it basically says like, I've been here for eight months and nothing's grown. This is ridiculous. Like, it's a little sort of like puppet with the googly eyes and stuff like that. This guy sells organic, like super clean organic, like fertilizer for people. And so he's just testing a bunch of these different ads. That's amazing. Like, the demand for ads, especially for high level business owners, people you want to work with, is huge. And it's so easy. You can literally make these things in minutes and just create a ton. You can create an AI agent workflow that would just build these out for people. You can literally just sit there, scan, you know, the fucking interwebs, find someone who, who's running a bunch of ads and then automatically have it make a bunch of these things and then just, you know, cold DM people and be like, hey, I built you a bunch of these different, like videos, show them a screenshot and then be like, hey, do you want it? And then the ones who reach out to you, you fix those up and make sure they're actually good, send it to them, boom. You have infinite clients that way. Okay? And the cool thing is like, once you get your foot in the door with a good community and you just keep doing good, you should be able to eat forever based on referrals and whatever and ideally, you know, move into a partnership role where you're actually growing with people. Okay, that's the game, that's the name of the games. It's very straightforward. And the next question is of course like, all right, well how do I find like good hot entry offers like this? Right. Well again, YouTube channels, like I said, find high signal people on YouTube, Twitter, anything else? Pay attention to the ads you see running in the ad library on your own Instagram news feed. You should always be scrolling and taking screenshots and interacting with these ads to get more of them. Vidtao is another good source for YouTube ads. And then spy tools, of course you have to spend money but you know, scared money never makes money. I don't know what that quote is, but it seems applicable. Pay attention to new tools and technology. Oh, Grok 4 came out. Oh, Claude code came out. Oh, okay, let me pay attention to these new tools. What are the new capabilities that marketers or business owners may not even understand? And let me see if I can exploit them and come up with a good entry offer. Okay. And then of course, zeitgeist moments. What's going on in the zeitgeist? Right. I know it's sort of intangible. I'll make a video on it a little bit later. But what are people thinking about and you know, what's kind of going on. And then of course using AI. So take all the examples and this whole training and the transcript and everything, pop it into AI and be like, hey, do you understand entry offers? Good. Can you brainstorm entry offers? These are my skill sets. Boom. Can you scan the web for new things that might be good entry offers like talk to AI. Done. Use your creativity. Which means, you know, meditate, go on a walk, use your brain, do some shrooms. Just kidding, I don't endorse drugs. Kind of use your creativity. Done. And then care actually give a shit and you should be able to figure this stuff out. Okay. And then of course, don't forget the old reliable. It is good to do, you know, sort of hot offers and offer cycling and things like that. But you know, always having people test ads and emails will work. And you know, biggest of all is don't overcomplicate it. Okay, so if this was helpful for you, I hope it was. Please like subscribe. And again you can follow below. We have a couple of different things. Down below is like a $27 training. If you want to get an idea of like what a real in depth training is that my business partner and I do. It's for copywriting. If you really just want to be a good copywriter. That's the course to go through. Like, it's very, very simple. There's a free version on this page or on my channel that I think it's my first video ever that will go over copyblocks that sort of will take you from like zero to like middle school. I would say maybe high school, but maybe middle school. And then the copy blocks. Training is what will take you all the way to like PhD. So very, very good course, especially for $27. Of course, there's a free link in there. You can subscribe to my email list and you can get all the trainings that I've done associated with this YouTube channel. It's a lot of big dump, a lot of different stuff on there that you can pick around, including a bunch of AI bots. And then of course, there's an AI marketers newsletter on there. Really, really, really, really phenomenal. It's probably the only newsletter I know that takes all of what's going on in AI, the conversations, the breakthroughs and stuff like that. Again, like I said, pay attention to new tools and technology and it filters it down specifically for marketers. A very, very good email list or newsletter. And I think that's probably all that will be on there. Okay. And then of course, like, subscribe and you know, follow me so that if you want to see future videos like this, that's awesome. One other thing is in the comments below. Let me know what you think. Was this video helpful? Anything that was not clear. 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