How to turn OpenClaw into a 15K/mo "ad writing machine" (full creative strategy workflow)

Luke Iha shows how to use OpenClaw to generate ad copy and creative at scale, targeting $15-20K monthly revenue. The workflow splits into four phases: analysis, ideation using a "storming" framework across swipes and templates, copy generation via three-prompt architecture, and image creation from competitor research. He emphasizes manual judgment paired with automation, secure setup, and continuous prompt refinement with top-performing ads.
Chapters
Okay, so in this video, I'm gonna explain how you can be— use OpenClaw as a creative strategist, and I'm gonna be giving you the full workflow beginning to end to make this possible for you. Okay? Now, one thing I wanna make clear is that in this video, I'm not gonna be going through all the technical setup of like how to install it and how to set up the memory and the tokens and stuff like that. I will link some resources below that I have found really useful. It's the way that I've set mine up. I think it's a very, very safe, secure way to do it. And that's what I'm going to recommend to you. If you're watching this before essentially April, I believe April 4th or April 5th or April 6th, something like that, I'm doing, we're doing a live workshop on OpenClaw. So whenever that's ready, I'll pop in a link down below and you can access that as well. If you're watching this after that date, there may be a link below where you can access the full workshop to go through a lot of these things if you want to. But To be honest, there's so many free resources that are available that you can solve a lot of this with YouTube, and I'll link some of the ones that I think are very helpful. So I'm gonna be talking on a high level how I have personally used OpenClaw to fulfill a lot of the functions that a creative strategist would do. And this is what I've used personally for, you know, tasks that I need to use, especially like writing ads, things that I've done for clients that I work with, and also what I've taught to many of my students. given them this exact process and they found it insanely helpful. It speeds up the process. It helps them focus just on the, the part that really matters, the part that's high leverage. Uh, so I'm gonna be talking high level on how, what's the, the structure that I've used to set up Open Claw just for, uh, creative strategists. Okay? So hopefully that makes sense what this video is and is not. Uh, the other thing that I just wanna highlight real quick, and I won't spend too much time on this, is there are many different tools out there. Obviously you click this video, you, understand that Open Claw is a powerful tool. But if you have any hesitation or any doubt or you have a question in the back of your mind like, hey, like Open Claw is this and now Claude is coming up with something like this and there's Perplexity Computer and there's Manus and which one do I use and which one is better and this and that. What I have found is like typically those questions just stem from procrastination and the people who actually get the results and who are actual doers and having have success, they don't ask questions like this because those questions come from like a scarcity mindset. Of like, oh my God, I don't wanna spend this energy or spend this time and like, I'm gonna do it and then it's gonna get replaced and stuff like that, which to me is just silly. Like the amount of opportunity that's available by mastering these AI tools is so insane that like, you know, if you have the mindset of like, I'm trying to hold on so desperately to my precious time, I don't wanna learn this or learn that, like the pace at which AI is changing, we just all have to really accept that this is the world that we're in. It's no longer a world where, changes take, you know, like a glacial pace and we have the luxury and the time to really invest in one tool. And then if when something comes out, then we adapt, it's like, no, we have to learn to be adaptive and resourceful. It's both the beauty and the curse of the age that we live in, right? The beauty is we get all of these amazing, insane superpowers and the curse, if that's even what you wanna call it, is just that we have to be very resourceful and attentive to change. The other point that's really, that I wanna make clear is that learning to interact with OpenClaw, which is just a specific type of, you know, agent architecture, learning to interact with that tool, you're gonna be learning meta skills and principles that will serve you for interacting with all AI tools in the future. Just like, you know, when ChatGPT came out or something like that, if, you know, just the sheer amount of hours, uh, I'll use me as an example, the sheer hundreds, if not probably definitely thousands of hours that I have spent interacting with AI and talking to AI in multiple chats, literally every single day for the past 3 years, like, and just an insane amount, like hours and hours and hours every single day. Doing that just gives you an intuition for how the models work and interact and the way to talk to them and prompt them and what they're good at and what they're not good at. And it just builds this meta connection. So now anytime new tools or new LLMs come out, those stay with me. I still get to interact with them. Same thing is true here. When you're using OpenClaw, you're learning how to go into the terminal and play around with things and get over your fear of that. You're learning how to set up file systems. You're learning how to use memory systems. You're learning how to you know, get these skills to work. And really you're learning how to take the stuff that you do and turn it into a workflow and a process, right? So it's something that can be automated. And those skills, it's just better to jump in. You just want to jump both, you know, feet first in, and you're not really going to know what you don't know until you start playing around with it. So you really just have to get over the fear and over the scarcity mindset, pick a tool and just jump right in, and you will learn the meta skills and principles that make working with all these other tools easier. And that's how you have people who just slingshot and become so good at using these, this stuff is because they just took the first step and they weren't afraid. So my thing is, if you have any of that doubt, like one, just understand that this is a really powerful process that I've personally used and other people have. So you can trust that there's actually value in using this. And more importantly, like when you work and set this up the way that you want to, it's gonna make using all of the other resources that much easier. Okay? So I just want to, make sure that that's clear. The other thing I'll just highlight real quick is if you don't know who I am, my name is Luke Iha. I run a program called Genesis where we have over 400 marketers, including creative strategists and D2C brands that hire tons of creative strategists. We build a bunch of AI tools for these individuals and we also build a bunch of concepts and workshops and coaching that we do for them. I also run private mentorship cohorts where I help people set up and scale to $15,000 and $20,000 months as creative strategists or more. Some of our best students are hitting $30,000 to $40,000 months or more. There's a bunch of different things in here that you can go through and look at some of the results that our students have had. There'll be a way to access this doc in a link below. At the same time, I was a copywriter and I've sold over $100 million worth of goods for myself. You can read some of the stories on there. And I work as an active creative strategist right now for an 8-figure brand. So with all those things in mind, just to give you context that I have my finger on the pulse of what's working and everything I'm talking about is actually what's working in the trenches, not just theoretical stuff. Okay, so I wanna touch real quick with just very, very high level some of the stuff that I recommend for OpenClaw. Okay, just on a high level. Like I said, there's resources linked below, but I wanna talk very, very high level on what to pay attention to. So the first one is you want to set up your OpenClaw. People wonder, do I need a Mac mini? Do I use it with a VPS, whatever? I recommend just using a VPS. It's always running and you can do it very, very securely. That's what I recommend in the process I've linked below. We'll also recommend that when it comes to security. The process I recommended below is also very, very secure. I won't go into the technical details, but you can trust that if you set that up, you're really mitigating so many of your risks. The only possible risk that you really have with OpenClaw is one, giving it access to do certain things that you may not want it to do, or access to credits or credit cards. Like, if you're giving it access to your money, it may just spend your money. If you give it access to an email, it may just send an email, right? And so you want to be careful and thoughtful about that process. If you give it access to tons of tokens, it may spend a bunch of tokens unbeknownst, right? So those are some of the risks. The other risks are things like prompt injection, which they can be important, but I don't think they're as big as long as you're smart. So this means basically you can download skills that have like little hidden things inside of them. So you want to be careful the skills that you use and download. At the same time, let's say you have it connected to an email. If someone wants to send an email to that email address with the prompt injection inside of it, there's a very pretty low, but there's a potential risk that they could do some sort of prompt injection and get access to something, right? Again, a lot of these risks are pretty covered, especially if you use the process that I have linked below. All right, some of the other things you want to pay attention to are things like memory. So OpenClaw is equipped with the type of memory, but I really encourage and think it's worthwhile to explore some of the other more sophisticated options for memory, how to set it up using things like RAG, et cetera. Also, skills are very important. There's tons of free videos on skills, so I won't cover them too much in here. Then there's the personality. I really do find like my OpenClaw is called Jose. He's fucking funny. He's got a great personality and it really enhances the experience. So I encourage you to take time to actually set that up. The other cool things, sort of technical organizational things that I have found useful, especially as a creative strategist, is one, setting up what's called an Obsidian vault where you can store a lot of your files and have OpenClaw interact with that. It's really nice. It's a way to visualize a lot of the material and stuff that you have. And Obsidian has a lot of other cool features that make this really, really effective. The other thing that I found quite effective is using OpenClaw within a platform like Slack or Discord. You can obviously also use Telegram. I like Slack or Discord because what it allows you to do is to set up multiple channels. So let's say you are a creative strategist, you're working with 3 to 5 clients or maybe 10 clients. You know, some of our students do that and you could just have a dedicated channel for each of the clients that you have, which is great. It just keeps things clean. It gives you like a sandbox to work in that's just for that client. A lot of the context remains directly inside of that channel there. You can link and pin things Discord is also the same feature, but I find it really, really helpful because it makes your workflow awesome. It just means that when you want to work with a specific client, you just go directly into that Slack channel and you can start the process that I'm about to show you, right? I know that's very, very high level, but I don't want to go too deep into the weeds. We're going to cover that in our workshop, and I've linked some free resources down below that you can also use. But I want to share some of this stuff, especially the vault and the channel setup, because these are two things that I found very, very helpful specifically for creative strategist. Okay, so the next thing to understand is that in order to use Open Claw or really any of these tools or just automation in general, you wanna really understand what your workflow is. Now I have my specific workflow that works for me and that has also worked for so many of my students and I think it's the best workflow. That's what I think. But everyone has a workflow that works for them. So you need to take some of the stuff that I'm talking about and adjust it for you. but understand everything starts with the workflow. Okay? So that's where I'm gonna begin. I'm gonna tell you what my workflow is, and then I'll tell you how we can start to automate it, uh, using Open Claw. So the, the big things is you wanna ask yourself, all right, as a creative strategist, what are the things that you do, right? Well, you do client outreach, but when you're actually talking about fulfillment, typically it's writing ads is like 80 to 90% or 90% of the job. I do believe that writing funnels and, and testing funnels will become more important. And for some creative strategists, it is important. And then there's also sort of other things like, you know, working with organic or brand or other operational things. But in general, most of the time it's just writing ads. Okay? So when it comes to writing ads, I have it bracketed into two parts. There are net new ads, which are just brand new ad concepts, and then there are variations and optimizations. Right? So those are two separate processes that you're gonna want to create basically skills to give your, your Open Claw. These are two different processes that you're gonna wanna focus on, but we're gonna focus on net new. Just for the sake of time. And because if you can master writing net new ads, like brand new ideas, then the variations optimizations becomes pretty easy. All right, so when we come to net new, there's basically 4 different steps that I like to focus on, which is analysis, ideation, writing, and creative. Creative is basically the statics and the videos that you're gonna do. So analysis about 10 to 20% of your time, ideation 60 to 70%, writing about 10%, and creative 10 to 20%. All right, so let's go through them. So For analysis, one thing that I want to mention is that I believe that analysis is important for you to do manually, and you can still use AI to accelerate and complement the process. And what I mean by that is the analysis stage is where you get to spend time looking in your ad account, looking at the metrics, looking at the actual copy, looking at the comments, and what you're doing is you're saturating your brain with information. And I feel like if you just skip this step, because you can do so much of this automated, right? You can have something scrape the, you know, to connect to Meta API and scrape the data and scrape the ads and perform a bunch of analysis and stuff like that. But really, as the creative strategist, the thing you're getting paid for is your judgment and your taste. I've seen this myself and I've seen this with my other students. It's like you may start on an account or a client and at first you don't know what's going on, but over time you just start to know the niche and know what they respond to so well that it's like this, like intuition and knowing. You're like, yes, this is gonna work, this is not gonna work. And that's really the skill that you wanna sharpen. So if you skip the analysis process and just use AI, you're actually never really getting better yourself, which is like, hey, you know, if you're not really getting better yourself, yes, AI is cool, but what value are you providing to the clients? One. And two, like, are you allowing yourself to actually get better? So my process for analysis is we could do it fully automated, but I would still always do it, uh, in a manual way. So, in general, the process for doing analysis is you're gonna go and look at the top-performing ads in the account for that week or the last 2 weeks. Then you're also gonna look at newer campaigns that were just launched, so they may not be the top spenders, but they may have some ads that have some traction and some interesting data in them. You're also gonna be looking at all the metrics for those ads. So, you know, primarily you want to look at just the main KPIs, right, like ad spend, CPA, things like that. But there's other more sophisticated things you can do like looking at the click-through rate and understanding like, hey, is this the hook a problem? Is the copy a problem? And make hypotheses that way. The last thing I like to do is kind of look at the comments. Okay, so that's the main thing that I like to focus on. So, when it comes to analysis, the process that I like to use is either you have a spreadsheet, which you can certainly share with OpenClaw, right? And you can share that inside of your— inside of the Obsidian vault or just whenever you start your workflow. The other thing you can do is go to scrapecreators.com. So I'll pop it on here. Scrape Creators. It might be.ai. Let me see. Okay, so it is scrapecreators.com. And what you'll do is you'll get an API key that basically allows you to pull and transcribe data from Facebook. And again, it's a separate API cost, but you can set that up and give that key to Open Claw. And so the process that I would do is I would just go into my ad account when I'm starting it. I would pick, you know, maybe the top 10 ads or any of the interesting ads, and I would just put in the link to those ads into OpenClaw and say, hey, go ahead and scrape all this data and pop into a Google Sheet for me. That's basically all you need to do, right? And what this does is it gives you one repository for all of this information, right? And while you're going through and clicking it, I would just be looking at the ads. I'd be copying and pasting any interesting ads that I see. Just paying attention to all that information and then giving it to OpenClaw. And what's cool is once you scrape all that data, you should have gone through manually, focused on like, all right, these are like the winning ads, these are the things that I see, the patterns. And now you can ask OpenClaw, hey, like what are the patterns that you see in these winning ads, right? And you can go back and forth with the model there. We have bots inside of our program Genesis that help you do this process and a lot of trainings and concepts that I won't be able to get into today. But really what you're looking for, just patterns, right? Why is this a winner? What's the language patterns? What is the messaging? What's the segment, right? What's missing? What kind of new ads would I do? And you can go back and forth. Same thing with the comments. You can just paste in the comments and say, hey, you know, analyze these comments for me. Tell me new ideas and stuff like that. And really you're just saturating your brain into what it is that you want to focus on, okay? Then we move into the next part, which is ideation, which is the most important process. Now, many of you guys know that I like to follow a process called storming. So basically the idea with storming is that you're gonna pull your ideas from multiple sources. So storming basically stands for— where is it? Swipes, templates, organic research, R, which is basically research or comments, matrix, which we'll skip, internal vectors, new styles, and gambits, which are just basically your own ideas. That's the overall process. Now, the reason why I like to use this storming process is because when you're pulling from multiple different sources, it creates more creative diversity in your account. That's something that you'll probably hear a lot about is different creative diversity. And a lot of times what people talk about when they're talking about creative diversity is that you wanna be making sure you're writing ads to all your different segments. So really clearly defining your different segments, 5, 6 different segments that your market is composed of. At the same time, you wanna define your awareness levels. So the 5 awareness levels that we have. So unaware, problem aware, solution aware, product aware, and most aware. Basically, for each segment, you should have multiple awareness levels. If you have 3 segments and 5 different awareness levels, now you have 15 different buckets of ads that you can create. Most people never even get to this level of thought. Most businesses are not being run this way, but it is really, really important. Just following this will give you a lot of creative diversity. However, there's one more level of creative diversity that a lot of people miss, which is called the source. That's at least what I call it, which basically means an ad that was inspired by an organic post is oftentimes gonna have a, be a really different type of idea than an ad that is created because you swiped a competitor, which will be different than an ad that you created because you analyzed a bunch of the different top-performing ads, which will be different than an ad that you got while you were in the shower, okay? It's not to say that one is better than the other, but because you're pulling from these different sources, you're likely to stumble upon new angles and new ideas that you wouldn't otherwise if you were just focusing on, oh, I'm just gonna swipe and rip my competitors, or I'm just gonna focus on organic, or I'm just gonna focus on using my own brain, right? When you blend and mix these different sources of ideas, you actually give, you make it more likely that you'll find new winners, okay? So that's another source of creative diversity well beyond segments and awareness levels that I think a lot of people dismiss and don't credit enough, okay? There's some other stuff on here. You could read this document. It'll be linked below, but I'm gonna skip some of that for now, okay? So with that in mind, I like to focus on this storming framework. So swipes template, organic research, comments, internal vectors, new styles, gambits, and more. Okay, so how do you use OpenClaw for this? Well, again, you should give it the Scrape Creators API, and you can also give it a list of different types of competitors, right? It can run cron jobs, which means it can go and scrape these accordingly. Some of this stuff gets a little more complicated, but if you want to keep it dumb simple, I just recommend, hey, here's a list of my competitors. I go and click on their Facebook ad library account. And whenever I find a swipe that I think is, is a good idea, I'll just copy that ad link and I'll paste it back into OpenClaw. And then it will be able to scrape the concepts, pop it into a new Google Doc, and then you could say, hey, rewrite this for my specific brand. Really, really powerful. Okay, you can also do the same thing with organic research. So what I like to do is I like to have a dedicated account for, for each client. I go into the feed and I scroll through the feed a little bit. I'm looking for viral outliers. When I find it, I take the link, you pop it in OpenClaw, and you say, hey, scrape this and turn it into an idea, and then you can write it using the process that I'll talk about below. Same thing with the comments, right? Internal vectors is basically looking for internal patterns from your own winning ads, which we already have that process for. New styles means you're basically looking through organic and paid, like your competitors, and you're looking for new styles like animations or claymations or Pixar styles and saying, oh, How can I adjust and make my ad look like that? The goal of your entire purpose of ideation is to come up with a brief that basically looks like this. This is my brief. This is actual briefs that I would use. You can see it's not really that much information, but we have a hook, right? Because this one was pulled from organic copy, so we have a hook that's pulled from that. It kind of tells us what the core angle is. The overall ideas, and this is basically all that I want it to do. So I use Open Claw going through each one of these sources together. Then I can say, all right, I like this idea, this idea, this idea, and I want to assemble it into a brief, right? And you can give it these examples and it'll be able to do that for you as well. Okay, so, so far I'm just going back and forth with it on Slack, pulling different information. I'm going through this process step by step, and I should have a list of maybe 10 to 11 different ideas, okay, which is quite powerful. Now where OpenClaw really, really shines, which I even said right here, is the writing. Okay? And the key mindset shift is the writing is solved. So once you get to your ideation, you can literally just give the Google Doc of here's my 11 ideas and OpenClaw, if you set it up the way I'm about to tell you, it'll just write everything for you and you don't have to edit it. It's like so easy and you can just go to sleep and it'll be done in the morning. Okay? Now the way that we use OpenClaw is we have it hooked up to a server that's connected to our bots inside of Genesis. So bots are basically like GPTs or sophisticated prompts or stuff that we've developed. We have over almost 100 different bots and prompts inside of Genesis. And so our members, they don't— we haven't released it yet, but it'll be released in a week, right? So it's March 25th, 2026. So a week from today, more or less, we will release this API key. And so this process I'm going to tell you, works really, really well when you pair it with Genesis. But you can certainly do this yourself, develop your own prompts, your own bots, your own way of doing this, and you will get a similar output. It's the architecture of what I'm about to show you that really, really shines. Okay? So you know that the first goal was the analysis. The second goal was coming up with really good ideas and putting them in a brief like this. Okay? So that's all you really need to do. Then when it comes to the writing, the process is very, very simple. Okay, so the first thing that you're going to do is generate your hooks. From your hooks, you're going to generate your body copy, and from your body copy, you're going to generate your headlines. And that's basically it. And the way that I like to do this is I like to give my OpenClaw the tools to make a lot of different hooks and then a lot of different body copy and a lot of different headlines, and I just choose the ones that I think are the best. Because like with AI tools, like if you do, it's almost like a lottery, right? Like if you write 4 different, you know, 10 different hooks or 4 different body copies, chances are one of those is going to be decent. Okay, and so rather than just going back and forth, I'd rather just like let it go, and then maybe one of those is really good. I'm like, I'll take that one, and I don't have to edit it that much. Okay, it uses a few more tokens, but it saves you an immense amount of time. All right, now the way that I come up with my hooks and my headlines is by using specific prompts, right? Like I said, inside of Genesis we have specific prompts mixed with mixed with our bots and our servers, so we have a more complicated process, but you can still get a lot of juice just from following this process here. So, in order to generate your hooks, you need to basically have a hook prompt. In order to generate your ads, you need basically a, what I call the starter prompt or the ad prompt, and then you need a headline prompt. So, how do you do this? The first thing you do is you go and you gather 10 to 12 of your top-performing ads, 10 to 12 of your top-performing hooks, and 10 to 12 of your top-performing headlines. High-performing headlines. That's basically it. If you're working with a brand new account where you don't have high-performing ads, then you want to find high-performing competitor ads. You want to modify those in AI to fit your brand, and those become your top 10, 12 performing ads. Or if you have templates, you can use that as well. Okay, same thing with hooks, same thing with headlines. Then what you do is you turn them into prompts, which is basically saying like, these are my top-performing ads, use them to help you write new ads. Don't copy them verbatim, just use them as inspiration. Okay, and then you'll basically have a starter prompt, a hook prompt, and a headline prompt. Okay, so you have 3 different prompts that you're going to feed and save to OpenClaw made up of each of these. Pretty easy. So the step-by-step process, and again, you could even just, you know, get this document and give it to OpenClaw. First thing you do is you say you paste in your starter prompt and you have OpenClaw process it. Then you give it your hook prompt plus your raw idea brief and you ask it to generate hooks, typically 10 to 12. Okay, so your starter prompt again is just literally something like this with all your 10 to 12 performing ads. Then you paste in the hook prompt, which again is just literally something like this, but instead of top performing ads, it says top performing hooks and it has a bunch of different hooks below it. And then you just put in your raw idea brief, which looks something like, uh, the one that I showed you here. Okay? So you pop that in there and it will go and it will write you a bunch of different ads. Right? Or sorry, it'll write a bunch of different hooks. You just choose or edit the hooks you want, and then you say, okay, now write the body copy based on the hook in your starter prompt, which again is made up of your ads, and it should do a pretty good job. Then you pop in your headline prompt and you say, now make me headlines. And if you follow this general process, you should come up with faster hooks, better copy, and stronger headlines. Okay? And the cool part is that once you do this, you can create a skill file based on the same flow. And so once you have your ideation thing here, it can save all the different prompts that I told you about. And all you gotta do is paste in the idea, the, the brief, and it will just write the ad for you using the step-by-step process. It is like magic when you do it, cuz you can literally just make a doc of 10 to 11 different, uh, ad ideas, give the Google Doc or just copy and paste the information into Open Claw and say, write me these ads, put 'em in a Google Doc. And it's like, boom, boom, boom, boom, boom. Here's your 10 to, to 10 to 11 ads. And you didn't have to write them. You had to spend some time on doing analysis and a little bit of time doing ideation, but the writing is like mostly done and now you just edit it if you want to. Okay, now the last process— oh, here's the other thing, here's the other cool optimization. Every time you get a new winner, which you should be catching during the analysis step, you tell Open Claw, here's a new winner. So you can basically, every time you get a new winning ad or new winning headline, it will go and update your starter prompt, your hook prompt, your headline prompt, which means this thing just gets smarter and smarter. Pretty powerful. Okay, let's talk about the creative now. So, I like to use this process called scrawls, right? S-C-R-A-W-L-S. This is basically coming up with a static image, right? I like to use this process because I like to have image diversity. It's the same thing I mentioned with ad diversity. I want image diversity. I want to pull from different sources because I have more different ads, and more different ads means I'm having a more robust ad account. So, I like to do things like swipe from competitors. I like to derive it from copy. I like to use something called reptile triggers, audience derived, which is basically comments, wildcard, which is going and looking at existing photos in the wild and using those, loopback, which means basically analyzing all my past winning images, and then source, which is just your own ideas. Okay? So, hopefully this makes sense on here. And the way that you do this process is very, very similar to what you did for writing. So, once you have your ad, you say, "Okay, I wanna make my creative for these ads." Let's say you wanna make 10 ads. 10 static images. So first thing is I would go to my competitors, I would look in the ad library, and I would look for any interesting new ideas. And I would say, oh, this is a cool image. Let's take this image and modify it for me. Right? And Open Claw will be able to do that process. Again, you could just narrate this and figure out your workflow, turn it into a skill, and it will do all of this stuff for you. You could also say, here's my copy, give me ideas for the images. Boom, it will do this. You can also say reptile trigger. So you don't know what that is, but reptile triggers are basically primal triggers. Trigger, but triggers. Things like, things like things that are, you know, maybe bizarre, maybe things that are gory, maybe things that are sexual, right? Things that just like really trigger, you know, without being overt, they just have a suggestion and they trigger a strong emotional reaction. Okay, so very similar to the same process for writing copy, you just go through OpenClaw and you go through each one of these steps to come up with new ideas, and then you plug it into something like Nano Banana or or yeah, Nano Banana, or you can use OpenAI ChatGPT Image 1.5 or whatever the newest version is. I find that that API key is a lot easier than getting the Google Gemini API key, but either one of those is fine. And OpenClaw can then just generate your statics and put it all in a Google Drive for you. Okay, this process, again, you want to find the process that works for you, but once you have it established, you turn it into a Markdown file, you tell OpenClaw to basically save it, and now it can just follow this process. So you can, once you get your ideation, You pop it in and it will spit out, you know, uh, it'll spit out all your ads and it will spit out a bunch of different statics for each one. And you'll have confidence that you're pulling these from different sources overall, which is insanely powerful, right? Now, understand, a lot of this was tricky and high level, but I wanted to give you the overall architecture for understanding how to use Open Claw and how it makes sense for you, okay? I'll put resources down below that will help this to make sense, and we'll also be doing a workshop that, you know, I'm Obviously we'll be breaking it down a lot more in depth and you can let me know in the comments below what more you wanna see or what questions you have about this process. I know it's a little bit tricky, but I highly encourage you to start playing around with it, pushing around, getting comfortable and getting familiar with it. Now is the time to really do that. And that's all I have. Let me know other videos or other topics that you want me to cover and I will see you in the next video. Thanks.
More from Mario

easiest way to make $30k/mo as a creative strategist (I’ve helped 100’s of people)

how to write hooks so dangerous you break people's brains (4-step "deep fry" process)

The Complete Creative Strategist Pricing Guide for 2026 (Every Deal Structure I've Seen)

this copy instinct framework makes you a monster at ads (nobody teaches this) pt. 1

why "insight vectors" are the most valuable marketing concept of 2026 (I didn't want to share this)





