Jun 23, 2025 - AI Money Matrix Deep Dive

All right, what is up, everyone? Can you hear me okay? Hello? Does it sound like this mic is working? Sound like good. Good audio quality. Sounds good. All right. How's everybody feeling this Monday with the lowdown? How we feeling? Out of ten? We have five. I'm actually curious. All right, somebody, Somebody, speak again. X, maybe. Okay, There we go. I'm an idiot. I set my microphone as my. My speaker. Oh, okay. So now let me ask again. How is everybody? How's everybody feeling?

Like.

I'm sorry, five. Yeah, I'm in the middle. Somebody, somebody. Well, long story short, I started following a bunch of, like, astrology, Instagram things, and they pop up all the time. So now I'm like, like, really nerdy stuff. Like, oh, my gosh, like, Uranus is in cancer squared against Scorpio and moon and stuff like that. And I don't know, there is that quote that millionaires don't believe in astrology, but billionaires do. So I look. And apparently, today, as a weather forecast, today is supposed to feel like a Monday. So if you woke up today and it felt like a Monday, that's how it was supposed to feel today, Which I don't know about you guys. That's how I felt today. My credit card's getting declined. My credit card's getting hacked. I got people complaining about products and want a refund. I got just bunches, bunches and bunches, bunches of fun stuff. But I learned. I read something long ago in. I think it's reality transurfing, which is like, there's two quotes that I keep reminding myself. One is, if something could be fixed with time and money, it's literally never worth being worried about, ever. And that's a really. To me, that's a really, really good, like, rule of thumb. If it can be fixed with time and money, then there's just, like, literally just no reason to be upset about it at all. And I like that. And the second one is. Yeah, major hack, for sure. I know. The second one is like, yeah, it's from reality transurfing. And it's basically like. They call them the pendulums, right? Which is like, when these. These forces of excess importance, which basically just means you take. You take yourself too seriously. You're taking something too seriously, and you start. You know, it's affecting your emotions and all that stuff too. And basically what it says is every time you. You catch yourself getting, like, too upset or too, like, involved in something to just take the opposite reaction, right? So if the. The normal feeling of being like, oh, like, you know, things are going bad. I should be upset. I should be moody. Like, if you just flip the script and just laugh, take the opposite approach. Be like, oh, this is. Like, this is funny. Like, this is. This is great. I'm actually going to use this energy. It has a really interesting way of just diffusing that energy. I don't know. That's at least what I'm telling myself this morning to get through the day. That's how I'm coping today. But I hope you all are good. All right, let me warm up because we have a lot to go through today. A lot, A lot we talked about. I know that the name of this call is. Let me see. Kurt says, can you remind us where your thoughts, note process are for creating the brain. Kurt, can you talk. Elaborate on that? I want to make sure I understand. You can unmute yourself, too, if you want. You. You were.

You were talking about using Claude for projects to kind of create projects that.

Could talk back and forth to one another. And I don't remember when you did that or when you were discussing it. So I was just. Hope you could. Before the call was done today, you could give me a reference briefly. Touch. Touch on that, or just give me the place to go review it. Okay. Right now, I don't have a training in Genesis. I do have one on my YouTube channel, albeit it's not as in depth as the one that I'm going to make for you guys. But let me share that real quick so you have access to that, because I want to do one. That's, that's, that's good for you guys, but you can watch this to get set up. Anybody in here not have their Claude desktop cloud project set up? I'm asking that every single time, so I'm forcing you. All right. Keith says it's great. Good. Been using it like crazy. Awesome. Can you put in the chat Keith or Scott or anyone else, like, not. I don't want people to do things just because I'm like, you should do it. Tell me what your. What your real, like, assessment of it is, Mark. 100% understand. Just. Just get it launched. It takes five minutes. And like, you just. Once you. Once you get it going, the momentum just starts taking care of itself. And the real cool thing is when you get to a point where you have projects set up for all the different aspects of your life and you can use the projects to talk to each other. I have it for everything. Like, like film recommendations. I'm like, okay, I'm like, studying, like, trying to help how to make these films. Okay, give me a film recommendation based on this. Boom. It, like pops all these things out. Awesome. Like, I need a form for Genesis made. And I'm like, My first instinct was like, I'm going to go to P.O. and talk, to, talk to talk to it. There's. To make the form and give me ideas. And I was like, wait a second. I had this whole brain inside of Claude and I just asked it, hey, I need a form for. And it knows everything. It knows Genesis, it knows you guys, it knows what you guys need. All of that stuff. The projects don't chat with each other, but you can basically have. You can have Claude Desktop and you can have the app open on your browser and you can just pop things back and forth to each other, which is pretty cool. Okay. And we'll, we'll talk about some other things on there that's just simple copy and paste. Like I said, there's way more comprehensive ways to get started. But if you haven't gotten started, started with cloud desktop. That's, that's what we need to do to start. Okay, so for today, we got a lot of stuff to go through. The title of this call is the AI Money Matrix, because that's something I've been thinking about and going through. I'm going to give you guys some resources at the end and kind of talk high level, because that's going to influence a lot of what we're. We're doing inside of Genesis, and we're going to be restructuring before we get all into that. There are. There's a lot of, like, house. I'm gonna call it housekeeping, but it's way more than housekeeping, as you'll see in a second. There's a lot of cool little rollouts, including a gift that I teased a little bit ago that I'm going to share with you guys that I think you guys are going to really enjoy. So I just want to make sure that's cool. It's. It's going to take a little bit of time to go through a lot of these, these updates and housekeeping stuff, but I really think it's going to be worthwhile ultimately. And then we'll do the AI money matrix stuff as the. At the end. I just want to make sure that that's cool with everyone. That's clear. Because the AI Money matrix stuff is going to be pretty quick. Pretty quick to go through and you'll get some, Some benefits. Chris asks. Yeah, I think the benefit for Desktop is the mcp. That's the main thing. Okay, so let's jump in. The very first thing that I'm going to do, very first thing that I'm going to do is I'm going to announce some of the bot builders, the bot team. I know I've been teasing that, but we basically selected five, I think maybe five or six members in, in Genesis to join our team. The bot team is like the SWAT team, basically, meaning it's a. We have a little slack channel. We go and we share everything that we know about bot building. I mean, we shared everything we know with everyone in Genesis, but that's where we share a lot of stuff. Each person on the bot team commits to building one new bot per month. So we'll be rolling out a bunch of new ones every single month. Everyone in there is very, very talented and handpicked. We meet twice, twice a month, lots of other things, et cetera, et cetera. I'm really excited about this. Selfishly, the reason I'm most excited is because I know that the fastest learning comes from, like, feedback loops. So seeing how some of these, these bot builders are going to be building things is going to inform and show me how to do things, which in turn I'm going to be able to elaborate on that and show them things, which just means the overall process of being able to interact with these LLMs is just going to go through the roof. And of course, everyone in Genesis benefits from that. If you don't know, please come down here to the Genesis bot builders and submissions. This is an overview of this whole area. I think Susie, you submitted a bot for us. Her objection, Crusher 1. So if you just come on here, you can watch the video and you can, you know, kind of walk through everything in here and see what this is about. But the botbuilders who we have is we have Gary Gill, Mr. Jason Gasparo, Ernesto Josado, Ron, Javier and Max. I'm also going to put Joshua Hill on here as well. These are our botbuilders. The reason I'm putting them here and, you know, for these guys, make sure you add your profile on here is so that they can get a little bit of exposure too. Which means if you're a business owner, like, it doesn't matter if you're building bots for people and you want help, these are the guys to go to. And if you're a business owner and you want to automate a process, these are the guys to go to. And those are their email addresses on There and we have that. The other thing is, you know, for someone who builds at least one bot that we end up putting inside of Genesis, we'll put you on here as well. And then for certified bot builders, if you build five bots for us, we'll put you on here as well and you get that certification, you know, pretty much for life. Okay. So we can give a little, you know, shout out to these guys. I'll be, you know, sending some more emails and newsletters and things like that for y' all. But I want to kind of put them, give them a little bit of love on there because these are some of the bots that we have coming down the pipeline. We have some YouTube script writing bots. This is both ideation as well as script writing. It may take a couple months for us to knock these things out, but that's one of the main, the main things that I'm focused on. If you guys seen, I've been making a lot more YouTube videos, so I'm really focused on growing that and building tools and automations that are going to assist with that. We have a new Facebook script writing bot. The Infinite Ad Bot is good. It's just a little, it's a little too universal. If one of you guys built that, I would yell at you and say, why didn't you build a Facebook ad bot instead of an Infinite Ad bot? But you know, it was Mario and we, you know, Mario is Mario, very imperfect person. So we're building a Facebook one. We're also going to build opt in pages. This is more general, but it's like, you know, sometimes it's annoying to write the copy for an opt in page, whether that's for a lead magnet, anything else like that. So this is going to help you to do that with someone working on a book writing bot, shorter book, somebody who's working on a lot of the stuff that you're going to need for upwork. So both profiles, submissions, all of that stuff on here, and the next one is someone who's, who's. They're going to be making a couples counseling bot for us too. Yeah, we need that. The other one is going to be a bot reference, which is basically as we build more bots, we're creating more problems. Right. So we need to upsell you. Just kidding. But we're creating more problems, which is. Okay. Now there's all these bots. Which bots do I fucking use? Many of you guys already have that problem and I'm sympathetic to that. So we're building out something that's going to help you to orchestrate all of that. And when you see what I'll show you in a little second, it's going to get even more powerful than that. So yeah, Ron's upsell bot is really, really good. Also the low ticket bot is going to be added in there. We've had it for a while. It's just not in there. The bot building bot, so the bionic bullet bot which I think Jason made, the upsell bot which Ron made in the UGC bot which Gary made, all of these are going to be updated into the community and organized for you guys as well. So I don't know about you, but that to me is super, super exciting. Every single month, it's just this pace is going to just increase and there's going to be more and more tools and resources for everyone to use and they're just going to continue to get better because everyone in here is getting better as well. Cody, type out a little bit more what you mean by the creative strategy. Bottom and that's awesome. Scott. Yeah, so I'm excited. I think we're gonna, I, I don't know, I'm just pumped about this and that's one thing that I want to want to share. The next thing that I want to share that I'm super excited about. I don't know if you guys got notifications or invitate invitations but tomorrow we're going to start our very first AI agent call. This is with someone named Kai. Kai has been working with us for about a month as a contractor. We just recently brought him on full time so he is building AI agents and infrastructures for us in our, in our, in our business and for some of the other stuff we do. Kai's. Kai's a young guy, he just graduated college literally like a week ago, but super smart, pretty. He's, he understands engineering. He has an engineering degree but he also understands like product. That was his, his like dual major or second minor or something like that. So he understands product. He understands all of these will be in a, in a month. Chris. Within a month, sooner or later, within a month or so. And I got some other things I'm building for you guys as well. But anyway, so Kai has been building some stuff for us. He has experience, like I said, both in terms of like programming, N8Ns, all of these other ones. The call tomorrow is going to be at 1pm Eastern. I'll make sure that all the invites and everything go out for that. Thanks for sharing that Cody. I'm gonna, I'll save that. So we have that as a, as a possibility. It's not on the, the queue right now, but it is something I can consider and put on the queue. So anyway, so Kai is going to be building out these, these flows. I know many of you guys want to build these flows for businesses and many businesses want these flows for yourself. Um, so we're gonna do one kickoff call tomorrow. I'll be on the call with him, we'll see how it goes. I think it's probably his first time leading calls. Um, he's obviously qualified. We've, I, I hired him after interviewing a bunch of different people. He's performed pretty good and he's excited and wants to do it and, but he's, you know, it's a little bit newer for him so we'll see how it goes. But my, I, my goal is to have these every single week on Tuesday at 1pm if he, if you know whether it's him or somebody else. But that's the main goal is to have these every single week. The main focus is going to be on building. Yeah, that's a good question, Keith. So the main focus for Kai is going to be building on just like agents and agent workflows. So really think N8N that's probably the tool he'll use the most. Although if we need to use Zapier or Make or anything else like that, that's the main goal. But the main thing is just AI agents inside of N8. Nuno is probably more universal with automations. Nuno, like Scott said, is like a go high level expert and I'll make sure that all the stuff is coordinated so that there's no overlap between those. I'm super excited for this. The end goal, just so you guys know, is to build up a library of templates. So plug and play templates that you know, other businesses need because a lot of businesses have the same needs. And what's really cool with NADN is literally it's a piece of code and, and you can just download it and upload it and you have the agent already built. So we'll be creating a bunch of templates for you guys, finding the best templates that exist so you have an entire library of what these templates are. And we'll be creating training videos so you can understand. You know, I know there's a lot of technical stuff like, like how do I host this? Right? How do I self host this? How do I set up the database? Right? So setting up the database and information structures. How to do fine tuning, right? If you want to do fine tuning, you guys already know the prompts and the bots probably better than anybody. That's an really important, like, what's really interesting is I talked to a lot of people like Jelani and Dave and a lot of other people, and the prompting, the actual creative that goes into the prompts is probably the most important part. And that's the part that it's not the most important part, but it's, it's like if the quality is not good, it doesn't really matter how fancy your, your agent structure is. And I know many people who have really fancy agent structures, but the prompts and the bots and the outputs are not that good. So you guys in many cases have a head start because you know the hard part. But we'll be creating those training videos and tutorials, all of those things, and then Kai will be there to help you build things. So if you have a request of something you want to build, the goal is every single week that we, we are introducing a new template for you based on specific things that you need. And then there also will be open Q and A. So you guys can, you know, you're going to run into bugs and errors and things like that. Kai also, I told him to make a cloud desktop and to build a very specific base that will help him to build agents using code and things like that. So he's going to be sharing those, but that's going to be kind of the all encompassing call. I'm going to give you guys this form. I know you have a million fucking forms, but, sorry, we love forms here. The purpose of this form is for you to make requests so we can guide the, guide the calls. Okay, so these are going to be the request types. If you have a request for a training or tutorial, like something doesn't make sense and you just want like, you want like one. Yeah. Form bot coming soon. You want one training video. We'll put that on here. A template or workflow request. This is like a specific agent that you want. A technical question, like something that's, that's bothering you. If you have the question, chances are other people have that question, so we can kind of save that. And then if you have tools or news to share, like, oh my God, I found this really cool tool or there's, you know, cool news thing, I just want to share it so that, you know, that can go out to the Genesis ecosystem. Here's your detailed description, end goal and Use case and then anything else that you'd like to share and then you can pop that in there as well. I'm super excited about these calls. I think this is just going to take, I know this is something that you guys want really, really bad. And I think it's going to be so much value. Like whether you're a business owner or a freelancer, I think having these skills is just going to be insane. So that's probably the thing I'm, I'm most excited about. And yeah, that's it. Any questions on that so far? Cool. Awesome. You guys ready for the next, the next big one, the fun one, the new surprise gift that we've been working on. Right. So here we go. Well, I have been working on a little gift for you guys. I don't know if you guys are familiar with Delphi, but Delphi is basically a probably the leading, like cloning software. So if you guys come in here, they work for, let's see, people like Brendan Burchard and Who else do they have a lot of really, really big names. Whoever this guy is. Oh, Ben Green, I should know who he is. I talk about him all the time. Or Ben Greenfield, whatever his name is. Anyways, so there's a lot of, a lot of really, really Brian Tracy, a lot of really, really great people on here. And it's a great company. There's Sequoia back. They got a lot of funding and they probably have the best RAG system that is set up and they make it super, super easy. There's different tiers if you guys are interested in doing this yourself. This one is built on the highest, the highest possible tier. Very, very expensive and it's unlimited for you guys to use. Long story short, this is a, this is cloned on literally everything that is inside of copy coders. So like, and I, I, I mean everything. It literally is trained on 8 million words so far. Rag, for those who don't know, it's retrieval, augmented retrieve, augmented generation. So basically when you ask it a question, it's going to go and reference a database and pull everything out. That's very similar to what you do if you put a knowledge file inside of a GPT or inside of POE or inside of claude. The only difference is how you organize and chunk that data together to make it easier for the AI to recall. It is jai horrendous. Oh, that's not good now because it's built on the same one. However, I think this one is pretty good. The reason I got this one by the Way is we were in another group, Mario and I, and the guy who runs the group, he built one of these. And it's actually really, really good. I was, I was impressed with his. So much so that I was like, I don't really trust or like these clones. But I was impressed enough by his that I was like, okay, we're going to give this a shot. I'm going to show you everything in here and I'll be putting some videos on how to get the most out of this. This is the beta. So it's trained on like. Like I said, it's trained on a lot of shit. It's trained on literally every call that we've done inside of Genesis over the last two years. Like, every single call, like thousands of hours worth of stuff. It's trained on all of the CA vault that we have. It's trained on all of our trainings. It's trained on. It has context on the types of bots that we've made it. It's trained on just a fuck ton of stuff. Even. Even all the feedback calls that we've done. Literally all. Every single feedback call that we've done, including private feedback, like from our loom. All of that stuff is in there. Okay. And it's. Yeah, it's. It's fucking massive, you guys. As Genesis will get access to it, I'm going to show you all of the features and how to use it and we'll play around with it. I just want to kind of tell you about. This is the beta version. Okay. It. Mistakes may occur. It's Mario after all. Yeah, we're replacing Mario, so you'll be able to. We'll be adding things on here pretty soon. We're going to roll out the ability to both text and WhatsApp with the bot, using both voice messages and anything else. So literally you can ask it questions if you're texting. If you're doing WhatsApp, you can do all of these different things. Will upload the video. You'll be able to have a video call with Mario. If you are a masochist and hate yourself and want to spend even more time with him. The video is very, very buggy. But that's one thing that we're going to add on there as well. We're also going to embed it inside of circle, so you can just access it right here inside of circle and not have to go anywhere else. And a bunch of other things that we'll continue to add on here. But already it's pretty darn. Robust. So let me just show you some of what you can do with it. Okay, one, one. A couple little things that you're going to notice is like the voice is not perfect. I had to send him an email. We're going to upload like the actual like way it speaks is not perfect yet because there were some, some things on there. But somebody gimme a question that we want to ask and anything that I know or Mario knows, AI Mario knows as well. So. Okay, let's see. What is a mental bind in copy? Also you guys are going to have to. A mental bind is like psychological jiu jitsu in copy writing. It's when you set up a situation where the prospect feels like they can't back out. Uh, here's how it works. You predict how they're gonna react to your copy, like skepticism, resistance or even discomfort. And then you call it out before they can act on it. Let's say you're selling a weight loss program. You might write if you're thinking this sounds like every other diet I've tried. That's exactly why you need to pay attention. Cuz it isn't a diet. It's the reason diets fail. And there's your examples on there. Uh, pretty good. And, and, and by the way, this is the beta. Yes. This is a second brain in a way. So I need you guys to give me feedback. I'll probably have another form for you guys, another fun form for you guys to give me the feedback. But I'm also just going to kind of like literally please give me feedback. Like put it in the Genesis chat, send me an email. Yeah, actually I might be able to just do that inside the chat where I can just ask like hey, where can you make this better? And then you guys can just give feedback directly in the chat. That's one thing. That's cool. Another thing I'm going to kind of give you guys a heads up on is once you use it three times, it pops up a form that you're going to just put. You just put your email in. The reason for that is just to keep continuity in the conversation. It's not like you're sending anything to Delphi or signing up to anything. Literally everything is contained inside of here. But I want to give you that heads up. And that may be something I change a little bit later. But for right now, that's the way that it's set up. So don't think that you're like giving away any information or any data or opting into anything it's just literally to keep the continuity of the conversation. And if all active Genesis members, like literally right now, behind the scenes, I'm having all the VA's. The VAs. Add every active Genesis member to this, and you'll be able to access it probably through the same link that we have up here, which I'll give you out in a second. And then later, you'll be able to access it inside of. Directly inside of Circle, as well as text and WhatsApp. So you'll have lots of different places to access it. Okay, So I knew what a mental bind was. That's pretty cool. Give me some other questions in here. Let's see, what is the most important copy block? It's pain or problem. Hands down, no contest. Right? So it knows that. What else? Let's try to stump it. So. So that's one thing, one thing to fix. You can say, give me RNBC outline. Okay, so it understands rnbc, just trained on all that knows everything about intelligence units. Okay. It knows all the bot types. That's a good question, Daniel. What's the opposite of ontological resource? Okay. And then when you click on here, you can see the different citations that it has. Okay. Like, so you can see this is coming directly from different calls that we have. All right, let's see. That is. That is the eternal question. Ah, he's the guy. Instinctive talent. Stop being so diplomatic. Pick a side with a. Okay. All right. At least it sounds like Mario. Now go cry about it. Good. So it's got some of his voice on here. So it literally knows everything. I don't think there's. Like, I. I've tested it a lot over the weekend and over the last week to try to see what it doesn't know. It knows just about everything that you could possibly. Cool. I don't know if it'll be able to do timestamps. Let's see. That's. The other thing is I'm going to have it index the video so I can link you guys to the actual videos and trainings. Right now. It just. It just pulls the resources. So let's see. Oh, it thinks it stands for One Less Obstacle Framework, so obviously it doesn't have that one. Correct. All right, let's see if this is right. So I just made up a bunch of. Cool. So we'll have to add. Add some stuff on there. Looks like we look like we stumped it. Now, one of the things is it also knows all the bots and will link out to all the bots. And pretty soon, Joshua in here is building the bot coordination bot, basically, which will go in here. So this will be able to tell you a workflow. So we already have some of it. Let's say, for example, which bots would I need to write a really good vsl? It's just going to use context. Eventually this is going to be more programmatic, so it'll be more accurate, but it'll know which bots you need. Okay, that's obviously not right. Don't speak to your AI like this. All right, so that's why we need. That's why we need the other thing. However, it does know the bot. So you can say link me subject line and Universal Email Bot. Okay, all right. I don't know why it's doing that. I'll fix that. But regardless, it does have access to all the links which we can see here. Like, what's the link for Universal Email Bot. And it'll take you right there and everything is synced up, so you should be able to find it easily. You could say link for Mario Maria bot. Yeah, I don't know why it's doing that, but we'll fix it so it'll have access to the links. So you can just. You can just talk to it in here and you can look at everything. Yeah, maybe the links are getting updated right now and that's why it doesn't have it. Not sure. The other thing is I would not use this to write. I would not use this to write your copy necessarily. I would use it more as, like finding resources in Genesis, brainstorming and talking about concepts, going back and forth, and then getting links. When it comes to actually writing it, the links inside of PO are way better. However, you. It does have some training on some of those different ones. So you could say, for instance, write me an upsell. You want to be very specific about the language that you use, so make sure you reference the bot or like the title of the bot. So if you say write me in upsell, it's going to do its version of the upsell bot, which right now is Ron. So you could say more of the same. Cool. And then you can upload files and you can do stuff on there. So you can work. You can work with the bots to a degree. It's just very, very limited. I'm going to talk to them this week and see if we can update the model on this to be a little smarter and a little bit better. But for now, you have all of that and you can just. You guys can play around with it. You can say, write me an email in the style of Luke. Okay. It's not horrible. I don't think it's as good as the ones in po, but it's not bad. And then you also have copy Chief stuff in here, and then you can say, give me 10 subject lines for that. Yeah, obviously those are not very good, but it knows a lot of those things on there. Okay. One thing that's very interesting that I've been finding because I've been playing around and trying to break this, is you can. You can have it. Have conversations with the bots, for instance. So let's do. Let's do this. Actually, I don't know what Ron put in his bot, but I was having the funniest conversations using this AI Mario clone and Ron's upsell bot. And they were just arguing with each other, and I was just pasting their stuff back and forth. Let me see if I could find the chat real quick. I highly recommend it because it's just very funny. But it actually did lead to some good. Some good stuff. So I'll share this. Basically, I asked it to. I asked the AI Mario to write me one, and then I asked this one to make it better. So it rewrote it for me, and then I gave it the feedback that AI Mario said, and it was like, oh, wait, no, it's not this one. We got a better one. What do you say? All right, let me stop you right there. This has some, you know, solid bones, but it's drowning in generic marketing speak. I gave it the feedback. Hold on. I need to call bullshit on this whole critique. You're giving me feedback like I'm some junior copywriter. Let me break down why your improvements would actually hurt conversions. And you know what? You just earned some respect back. This response showed you actually understand the nuances of what makes copy work and that it fixes that. And then it was like. At one point, it was like, you're overthinking this. Like, fuck out of here. We're moving on. We're not. I'm not writing this anymore. So it's pretty funny. Like I said, when it comes to the actual quality of the copy, I would not use this clone to write the copy. But when it comes to trying to navigate the Genesis library, and when it comes to trying to reference concepts and deal and talk with concepts and find all of that, this thing is the money. Okay, you can also.

Yo, what's up? Listen, I'm Mario's digital clone here. Basically, it's me, but in robot form. But let's be real. I'm way less entertaining than the actual flesh and blood version. No high Marvel watching sessions, no UFC commentary, but I've still got all his knowledge about copywriting, marketing, and making bank while working less. So hit me with whatever questions you've got about direct response copy, AI systems sales letters, or how to make the math. Start mathing in your business. I promise to keep it real, drop some knowledge bombs, and occasionally call you out on your bullshit, just like the real me would. What do you want to know?

I've got you here live on a Genesis call right now. What advice or overall motivation and inspiration do you want to give them today on June 23, 2025?

All right, listen up, you beautiful degenerates. It's June 23, 2025, and you're on a Genesis call, which means you're already smarter than 99% of the people out there still trying to figure out how to spell AI. So here's the deal. First, stop overthinking everything. Most of you are sitting on gold mines of opportunity, but you're too busy second guessing yourselves to dig. AI isn't here to replace you. It's here to make you faster, sharper, and richer. But only if you stop treating it like some magical genie that'll do all the work for you. The best AI copy doesn't come from fancy prompts or templates. It comes from feeding the bot real raw voice of customer data and giving it clear direction. You've got to treat it like a partner, not a vending machine. Second, let's talk about hustle culture for a second. You know that.

Okay, that's good.

Nonsense. That.

That's. Okay, that's enough. What do you want to say to Ron? Javier, he's here on the call. We know Ron's your best friend, so what do you want to say to him?

Ron? Javier, my man, first of all, let me just say, if you're hanging out on this call, you're already smarter than half the clowns out there trying to figure out how to make AI work for them. But you, you're here soaking up the good stuff. Now, Ron, you and I both know you've got that magic touch. You're the guy who can take a half baked idea and turn it into a full blown money printer.

This is way.

So here's what I want to say to you.

Stop it. This is way, way, way too kind. I'm loving it. Very, very unrealistic. Mario would never say This. I would talk to this bot from now on.

Ron, you absolute pain in my ass. What the hell are you doing here? You know, I can't even roast you properly on this call without getting sidetracked for 20 minutes. But since you're here, let me just say this. If you're not out there making people uncomfortable with how good your copy is, you're wasting your time. And don't give me that I'm trying my best crap. Your best better be terrifyingly good, or I'm coming for you. Now go do something useful like making Luke look bad. That's always fun.

All right, roger that. Roger. It's pretty cool. I'm gonna. I'm gonna share this with you guys. Somebody's just try and see if. What it looks like when you access it. You try to access it. What is it? What is it? What's it look like on your end? It's as well as Delphi continue with Google. So it's asking for, like, a login, I guess. Okay. And then when you log in it. I'm trying it now. Okay, cool. So you guys should have access by the end of the day. No access. Okay, cool. The team is literally working on it right now. I just. I shared it with them. So by end of day, you all will have access to the wonderful Mario Bot. Break it, tell me what works, what doesn't work, and we'll go from there. Yeah. It sends a code, but it comes back with no access once you put the code in. So that's where we have read so far. Cool. Yeah. And whatever email you signed up with Genesis 1 is the one that you'll be assigned. And then if you guys have issues, of course, just email support and let them know, like, hey, I'm a member. A member, and I want access on this email or something like that. And they'll get you guys all taken care of. Okay, cool. That's the one that I want to share with you all. I'm pretty excited about that one. I don't know about you guys, but that one is super fun. All right, now let's move on. Once you talk about some different stuff on here, we may do. We may do a loop bot soon, too, depending on how good this Mario Bot turns out. We'll figure that out. Okay. All right, let's go through Larissa, you said, how do I use IYT what do you mean by that? IPT yourself. Is that what you're talking about? Or iyt? What is that? Oh, how do I use the AI Mario clone? I Don't know yet. I'm still testing it. It's still very new for me as well. So I'm just trying to break it, basically. I think the main thing I'm going to probably try to use it for is taking all of the concepts that we have and just starting to organize them so using it as a brainstorming partner. Because there's stuff I know that I don't know, that I know. And so that's just like a nice relay of, like. Oh, like you combine insight vectors with this. And here's one thing that you said here, that's one thing that I would use as well. And to find something more easily. Yeah, it's not a great search tool right now. Yeah, it's not a great search tool right now because it doesn't have the links to all the calls, but I'm going to end up putting the links on there as well. All right, I want to talk about the. Hannah says. What about a workflow, what bots to use for what you're working on? Yes, we have one that's coming that we're working on right now that will be available pretty soon, and that will be inside. It'll be its own separate bot, and it will be inside of the AI bot or AI Mario. So you can just ask it, and it will be able to reference it. And then we'll fix the whole link thing. So it'll be able to point you to the links, which is the main thing I would use it for. You can hop in there and be like, hey, you know, I'm trying to make. This is my situation. I'm trying to make XYZ kind of money. Okay, cool. Like, here's the. Here's the process that. Here's the flow that I would go for to do this kind of outreach. Here's the bots that I would use. Here's the link that I would use for the bots. Okay, what would you put inside? You know, the bot is asking me for this information. What would you put inside of that? Oh, I would put this information in there. Okay, cool. And then you upload that into the bot and you just have them work back and forth and it's. It's done. Like, it's. It's pretty easy to set that up. So that's the main thing I'm going to do. As I break it and as I get feedback from you guys, I'll do some tutorial videos, too. So you just reference those tutorials. All right, you guys ready to move into some of this AI money matrix kind of stuff. All right, cool. So there's a couple things we'll go on here. I'm going to share a doc, which I put together. I actually put this doc together for one of the webinars that we're doing. And there's a bot on there, and it's a really cool mental model for thinking through some of this stuff. But I want to have a conversation about this too, because it's something I've been working on and thinking about over the weekend, especially for you guys. So for everyone in here, I think most of you fall into either you own a business like Solopreneur, business owner, or you're a freelancer. Those are pretty much like freelancer slash in house somewhere. But it's either like, you're like a freelancer service provider, or you're a business owner. Solopreneur, that's pretty much the only. The two main camps that we have of people that are inside of Genesis. So I'm trying to think about, like, what as we, you know, we're here in 2025. What is the fastest way to start to, like, again, we have a bunch of cool AI tools. We have all these bots. You guys are going to have access to all these agents. You have access to this AI Mario clone. You have access to a lot of really cool tools, including the community. So now, you know, what is the road? I think the main thing that that's been missing is what's the roadmap and the pathway, like, the clearest pathway of action in order to take these skill sets to make money. Right? And I'll be honest, I know that there's a little bit of a lack of a roadmap and a lack of direction somewhat. Like, I'm. I'm aware of that. When it comes to Genesis, sometimes it's overwhelming because there's just tons of resources, and it's like, okay, what do I do with these resources? I got calls, I got people, I got bots, I got agents, I got tools. What the fuck do I do? Right? And part of the hesitation and the resistance that I've had, at least in the last little bit, is we're in. There's a lot of unknowns. There's a lot of things that are not clear, right? When it comes to, like, what do I do? You know, what does the world look like? What's the best path? What's the best recommendation? And so giving that advice and steering has been, like, something I've been hesitant to do. And Something that I really wanted to think through and make sure it's well thought out. But I feel like I have a pretty. A pretty. Because I. I don't ever want to tell you. And Amari is the same way. I don't ever want to tell you. That's why we've never done this as like a biz op. Like, I don't think we ever talk about, here's how you make 10k a month online using whatever, right? We know how to do it, and we can show some people and we have people hit those metrics, but we never really talk about that or do that because it's just. I want to be really, really confident in the stuff that I'm sharing. Not just aspirational, because I really care about the results. At the end of the day, however, I've been thinking through this, and what I've kind of come to terms with is that there are a lot of unknowns when it comes to AI and what the world looks like and where the world is going. That's just. This is just factual. I think anyone who denies that and anyone who thinks they know is. Is steering you wrong, is what I would say. So from just a meta perspective, I think the only thing you. It's. It's hard because it's like, on one hand, we're blessed, because I feel like we're. We're born in one of the craziest timelines. Like. Like, just think about that. Like one of the craziest timelines imaginable. I think about this all the time. I know there's some people who don't live in the States here, but just the simple fact that you're in on this call, like, in this age is like a statistical anomaly times a statistical anomaly, times a statistical anomaly times a statistical anomaly. Like, the way I think I said to someone is like, for trillions of years, it was just fucking dirt. And then for like another trillion years, it was fucking ants and bacteria, right? And then there were, like, monkeys and then there were humans, right? And then for a lot of times, it was like, you step on a stick and you die for, like a long, long, long, long time, okay? And it's like everyone on this call pretty much got to live with, like, right at the birth of the computer, living like. Like either before or like, right at the birth of the computer all the way into, like, creating super intelligence. And many of us, I mean, even if you don't. But for many of us, we live in Western countries and we have the means to be on a call like this and to be entrepreneurial to some degree. I'm like, what? Like, if you were, if you were to throw like a, you know, if you were to like playing darts, like, you guys hit the bullseye. I don't know. I mean, maybe. Maybe this is. We'll find out in a few years. Maybe it was a fucking horrible. Maybe we all, you know, really didn't really luck out and we're all going to get. But I don't think that's the case. I'm just like, like, what a remarkable time and place to be in. And so there's a lot of opportunity, there's a lot of really, really cool things, and there's a lot that's just completely unknown, right? Just unknown. And if you look at like the real conversations, a lot of this stuff is. Is scary. And so I've had to wrestle with this for myself and wrestle with it for, for you guys. I'm like, what do I actually think? And so what I think is like, you know, and then there's part of me that's like, man, why couldn't I just be born in like the fucking 80s when shit was simple? Like, like that would be like, like why couldn't I, you know, like, I got to be born in this time where I'm like building something and I don't know if what I'm building is even going to be here tomorrow or like if I'm doing. And what I realized is like, every generation, every people group, they have their own challenges, right? You get the blessings and you got your own challenges. And it just so happens that the challenges that we're facing and are are equivalent to the blessings we have. We have the blessing of being able to make amazing art on mid journey to ask a soup, have a super intelligent friend at our side to answer any questions. And we have the challenge of figuring out what the. Is going to happen and where are we going. And that's just sort of the position that we're in. And I think there has to be a level of acceptance of like, okay, there's challenges and there's opportunities and so there's a responsibility. And either we take that responsibility or we don't. Just like Susie said. And I think one of the main things we have is that we have to wrestle with the unknown. That to me is one of the biggest ones. So where I've kind of come to is like, I want to provide all the.