0015: Change is temporary, transformation is permanent, you were born to feel alive and thrive, not just survive with Upper Cervical Chiropractor & Inspirational Speaker Dr. Eddie Weller

Ea interviews. Episode 15 Inspiration, Transformation, Success Stories and the Imperfect Action Round. Seven days a week. Join Mario Ficcini for today's expert Authority effect interview. What shaken Expert Authority World. I am here with another great episode. I have none other than Dr. Weller from getting Weller. He's going to be sharing with us the importance of chiropractic and what it means to your business and what it means to your life. So I'm excited to bring him up right after our sponsor. So you want to go live on Facebook, but you're not sure where to start or what to do. Some people say just grab your phone or buy all this expensive software. Well, I have a better option for you. Check out mariofacini.com BELive BELive is the simplest and easiest way to go live on your Facebook with a professional production. Here he is, everyone. Dr. Weller. Eddie, it's great to have you here today.

Hey, brother. Thank you for inviting me.

So the first thing I want to ask you is the inspiration to start your company out of everything you do, why did you want to get into this and why did you start it?

It's. What's interesting is, is my, the very first business I had when I was in third grade running a chop shop with two friends that would steal bicycles in the neighborhood and I would take apart those bicycles and put them back together and I'm like, wow, am I an entrepreneur? So that was my first entrepreneurial business to start it. And ever since then, it kind of snowballed. I had no idea I was initially going to school to be a police officer and I met this doctor and moved a bone in my neck. Transformed my life. So I went from cop to being a chiropractor to focusing and specializing on the upper cervical spine, the top bone in your neck. And it's changed my life. So from there I couldn't really work for anybody else. I kind of like my own rules and wearing my own hats. And so from there, it kind of snowballed. And now as actually as of last week, I've been 20 years into doing this. So it's been pretty cool.

Wow. Congratulations.

Yeah, it's been awesome. It's been awesome. So I've been having many companies. I think right Now I'm up 14 different companies that I have started and some of continuing going and some of them good ideas. But as an entrepreneur, bad thought. But this has been great. And this is the way I get to serve people and put a smile on God's face. So this is something that I love to do.

I love it. So you were touching upon. You enjoy helping people. How. So let's go into how you help them. And how do you help them?

Okay. First and foremost, it starts with hope. Everything we've done as far as our health and who we are as humans is based on an outside in premise, which means, don't go outside, you're gonna get sick. Put a jacket on, it's cold. You know what I mean? And so it's always like, the outside is gonna get us sick. Oh, germs cause disease, cold and flu season's cause allergy season. Where did that come from? So one of the things that I focus on is I don't believe our Creator. I talk a lot of God, if you can't tell, but our creator made a mistake. And so if the body's made to take care of itself because we came from one cell, so if the body's made to take care of itself, why isn't it? Why are hospitals full? Why are we seeking a pill from the outside in when we should be healing from the inside out? Because after all, if the problem comes from the inside, so does the answer. And so this is what my last physical done sitting down with the doctor. I'm 47, was in eighth grade. And so I'm not saying anybody shouldn't get a physical. But up to this point in my life, I haven't had the need to because the things that I do, I concentrate on taking care of me. And if these are the things that I install, you know, instill in people's lives and going, everything you've done up to now has caused you to be in the situation that you're in. So somebody. I'm not saying I'm the answer, but I'm a answer may give you a little bit of insight of going, well, maybe I should make some different decisions. Case in point, yesterday a gentleman started with me. 23 surgeries, 16 prescriptions. Help me out. Like, help me out. So something's wrong with the system. And if you drive by a hospital at night and all those lights are on, those people are being pumped with medications without any hope, and something's being cut out or they're being put in synthetically. And I don't think our God created us to do that. So it's not a religious thing, it's a life thing. And so if it's a life thing, I mean, heck, if you fall down right now, God forbid, and break your arm in six weeks, regardless of age, you will heal. If you cut yourself With a knife or you get burned, it will heal. And so if it heals, if it can heal on the outside, what about the things in the inside that are healing? I can go on and on with this. Yesterday we saw God only knows how many people. My staff is with me now. Had a little one come on in, that's 12, 18 months old, ish, 13, 14 months with 103 fever. And so I analyzed the spine, identified what's going on neurologically with the spine, restored neurologic functioning. And the family calls me 15ish minutes later in the car, baby soaking wet, fever broke. I have another gentleman that's been with me now five, five and a half years. And he goes, I just had an endoscope done to see what's going on my colon. They can't find crohn's disease. Like, what? Okay, so another lady come on in, and she broke her leg, had a really bad trauma, broke her leg. The doctor said, we're gonna have to remove your leg, and if you can get motor or sensory function back, maybe we'll keep it. So she's my age, right? In the mid-40s. And anyway, so I sit down with her, explain what I do, and she's like, I know, though, but you work here. My problem is down below in my leg. I said, yeah, but the nerve supply from your leg starts here. And so anyway, she's been under care with me. She gives me a report, and the doctor said, if you can pick up a marble with your toes, you can keep your legs. So she sent me a picture in her house. She's, thank you for saving my leg. And she's holding a marble with her toes. And so it's just craziness. And so what does your spine have to do with all of these different health issues? Everything. I got sick at 17 years old. So from age 17 to 23, I suffered with irritable bowel diarrhea just about every day. And I graduated high school, barely add, kid couldn't sit still. King of the detentions, right? That kid got a 1.9 on my grade, point 10 on my ACT, and graduated high school at a third grade reading level. Struggled terribly. I've had several car accidents, falls, used to skateboard, had a blue mohawk at one time, Right. That whole kid. I don't know how many falls, bumps, and traumas I had to my spine. But I met a doctor at 21 years old. I moved, grew up in Chicago. If you can't tell, this doesn't shut up. So I grew up in Chicago. Moved down to Florida to be a cop, met this doctor, moved a bone in my neck. I went from Cs and Ds to as and Bs, and irritable bowel is gone. And so I had to do this. And so going back to the business thing, I had something that transformed my life. So I have to run a business on a level that with people that they've never had, They've seen this before, and I want to introduce it to offer them a little bit of hope with science and watch their lives transform from the inside out.

That is incredible. I love those. So you have already touched on some of your success stories. What would you say is your biggest success story? Just the biggest one you've had so far.

Oh, gosh. Gosh, that's a toughie. I mean, 20 years in, right? So it's all these different stories with, you know, people like, well, lady was in just the other day, and she's had bone tumors. 19 bone tumors. When she started with me. And she's about six to eight months of what they said. There's nothing more we can do, so maybe you might get a year's worth of time. It's just not good. Needless to say, she's been with me now six years. And so she went from 19 bone tumors, she has one left. And so the tumor is no longer malignant, it's benign, and it sits in her wrist. So those kind of cases, when I meet people, I don't fix problems. I don't fix your health issue. That's not what chiropractic is. And unfortunately, chiropractic is a box of chocolates, because you never know what you're going to get when you walk into a chiropractor's office. You know, if a chiropractor is painting the wall and you say, hey, what are you doing? They're like, I'm doing chiropractic. No, you're not. Just because a chiropractor is doing something doesn't mean that they're doing chiropractic. And so I'm a little bit of a thorn in their side. And just this morning, I actually went to my alma mater, not too far from my office. I'm here in St. Louis, and they don't. I'm looking for chiropractic books in the bookstore. They're not even selling them. History and philosophy books of chiropractic. But we have to go back to the definition of chiropractic. Chiropractic simply means Adjustment done by hand. That's all that means, period. An adjustment to what? To the spine. Analyze the spine when it's out of normal position because it's affecting nerve function. When you realign the spine, properly engage it scientifically. That's the problem. If a chiropractor is going, yeah, I can really feel it over here. You can't. This isn't a science gauge. You can't feel it. So there's got to be objective gauging. And when you objectively gauge the spine before and after the adjustment, you've proved your work, and you watch people's lives transform.

I love it. I've always known you've taken a different approach to it, and clearly it's the secret to your success. And for anyone watching him, you can see that he has this energy of someone half his age. And he alluded to it earlier, and that's why I'm bringing it up. Because when I first met him, he was just this fireball of energy and everything. And I was like, you know, what is he doing? Because so many people are just humdrum, walking around doing whatever with life. And it's like, what would it be worth to get your energy back?

Yeah.

You know, how can you even put a price on this?

That's exactly right. And what's interesting, I was explaining the whole concept of health and wealth, right? We work our tail off to gain and gain and gain and gain more money, and we lose our health at the same time. And so at the end of that, when you made your money, now you got to give it back. This guy who started with me with the 23 surgeries yesterday, he started. Money's not an issue. He owns his own business. He's crushing it, but he's sick as a dog. And so what good is it to make all your money? I always refer back to Steve Jobs, right? The guy was a rock star, yet he can buy any doctor, and he couldn't buy his health. And health was given to us. It's like starting school. You always start with an A. You start with an A and then keep it, right? How do you maintain that? And most don't. And because we lose our health with these thoughts, traumas or toxins, we're toxic people. We're stress feeble. We're not human beings, we're human doings. And we have to do, do, do, collect, collect, collect, get all this stuff. Call me crazy, but your hearse will not have a hitch. You can't take it with you. And so the idea is, is we start as infants, we work our tail off, and we want to go back to being infants by being a human being again. Why not be that now? And so that's some of the things that I teach. Getting weller, healthy body, healthy mind, healthy relationships. It just so happens to be my last name.

That works out perfectly, you know, and I've told people for years, and I know what you believe in everything too. But I always tell everyone, God help, health, family, business, in that order. Would you agree?

I totally agree. The four Fs, right. It goes faith, family, friends, fellowship.

Absolutely. And so many people, you know, you want to talk about chiropracting and getting stuff aligned. What are your priorities? You know, that's something that is exactly right. Probably going to irritate someone watching this, but that's fine because it helps them take action and go, you know what? Maybe I should shift this around or realign it.

Sure.

That's what they should be doing.

I'm in the office two days a week. Mondays and Thursdays is when I typically see clients. And I don't call them patients because I don't treat disease. You're a client. I provide a professional service to. You see the shift, Right. It's this not sickness thinking it's a lifestyle thinking. You don't go to the health club. Where do you get health in the health club? It's a gym. You move your butt. Right. Because it just makes sense. And so this is why, when I teach all these different things, what do you do on Tuesdays? Right. What do you do on Wednesdays? What do you do on Fridays? People ask me that. I'm very involved with my family. I coach all the team from different sports. I kind of dig my wife. I like having me time. I like taking care of me. I've got time. It's important. And I can make more money and be in the office and I lose part of my life then. So I kind of like this little thing I've created. Oh, you're lucky. You're not lucky I created it that way.

Yeah, you've touched on it over 20 years. And I love how you not only stay in the office, but you also do video and speaking. Let's talk about that for a minute. How is video and sharing your information via video and speaking to audiences helped your business?

It's huge. I haven't marketed in quite some time. I don't even have business cards set up in my office. My staff gets on me. Like, would you get business cards? I'm like, no, go online See my videos, right? GettingWeller.com you learn about me. On the resource page is a 26 minute orientation video getting you introduced to what it is that I do and download the new paperwork and then there's a video series that follows and I walk people through it. It's simple. Every person that walks in the store, tell me what you know about me and they all have an answer. They all have their own interpretation based on the videos that they see online. So videos are huge. And I think a lot of people are intimidated by the camera and we have to ignore that. We have to think about the person on the other side of that camera that is getting a little bit of inspiration regardless of the business, by the way. Little bit of inspiration going, I want that product, I want what they have. Maybe I couldn't do what they do, but I want what they have. And I think if we get out of our own way, you know, a lot of people like, how do I look on camera? What's this? You know, kind of like the stuff we were talking about today. We tend to be including myself, so perfect. That perfect room is the enemy of progress, right? And it doesn't allow you to move forward. So just get it done and get weller as you do it. And so that's how I look at it.

I love it. Well, we're gonna go to the sponsor and we're gonna come back to the imperfect action round. I got some rapid fire questions for you. Are you ready for them?

Go time.

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What is the biggest problem you see in your audience?

My gosh, in my audience, as far as the audience that I have on my social media audience or the audience in my office, everyone who sees you.

Hears you, and experiences you, I sell.

One of the things I have within my own profession. I have this thing that I do, online videos for my profession that teach them how to run a business. Most doctors graduate school get that piece of paper and are clueless how to be an entrepreneur. But then again, God made more employees than employers. But the thing that I tend to struggle with is that when they see the videos, they automatically assume like, oh my gosh, this is so crazy expensive. I could never afford him. And I get that a lot. And so how much do you charge? And I go, that's it. That's all you charge? Because there's such a created value. So I guess the problem of that is I try to be pretty transparent with my videos. Sometimes I'll talk God, sometimes I'll swear. Sometimes I'll talk sex. Sometimes I talk about everything because it all relates to your health. And it tends to ruffle the feathers with some people. So I think my transparency tends to be the biggest problem. I don't like to play on fake book. I like to be real with people. And some don't like that.

I absolutely love it. It's one of the reasons I invited you on the show. Don't change a thing about as far as I'm concerned.

Thank you. Thank you. So.

All right, so the second question I got for you is the shortest path to the cash. What is the number one thing other people that are in the chiropractic field could do to increase their practice?

Okay, so I guess the.

We'Ll say chiropractic instead of chiropractic. I just want to clarify. But what they can do is, is they have to stop looking at patients or clients like dollar signs. And I think when you get out of that mindset that I'm just here to serve people with my gifts that God has given me, you will attract as such. It's really, really obvious when somebody's in the business and they're chasing pain. When you see a chiropractor, neck pain, ankle pain, knee pain, toe pain, they're a replacement for an aspirin they want to get paid. And so they're not teaching a lifestyle. And so if they're not teaching a lifestyle, then they're really not serving the community. And that transparency becomes really foggy and people just get a bad taste in their mouth. So I think the very first thing, as I coach students every single week in my office that are going to school, kind of get ready to be an entrepreneur. I teach them not only have to be transparent, but have a desire to give back to the community no matter what. And so that's something I like doing. Sometimes it's financial, sometimes it's with your gifts. You know, I used to build homes for as a doc. So there's a lady here in the office and she's having a hard time with her house and different things. I'm like, know what? I'm going to get my pickup truck loaded with tools, and you have three hours of my time. Make a punch list. I will fix anything in your house. I did that just last week. And so those are the things that you become part of the community. To where I get invited to birthday parties, baptismals. I mean, funerals. I get. I'm part of their life. That's how I choose to do it. So you have to know who you are and your why. And I think most doctors, including people that are entrepreneurs, don't have a mission statement, a vision statement of their why. So that's the first and foremost thing you have to do. Write that down of why you are here on earth and how you're going to deliver that message, bringing that straight fire.

And thank you for telling me the correct pronunciation, because I had no idea. Chiropractic field.

There you go.

Practice is not a word. Thank you. So, last question for other chiropractors in the chiropractic field. How do you increase the customer lifetime value? And this is very interesting because you said most of them look at them like dollar signs. Now, you do have a business, but how do you treat them like a person and treat them like a person, but still maximize the business profit?

Maximize the business profit. Because let's face it, you know, if you want to help and serve poor people, don't be one, right? So we have to make money. And so we have to make money because it is a business. Nothing's wrong with making money. Again, it's going back. It really goes back to how you want to give back. The first and foremost, I tell all docs, keep your overhead low. You have your initial when you first out, keep the overhead low. Heck, my first office, I did donation for three years. I put a mailbox on the wall. Whatever people can afford, God will provide. Put money in the box. I didn't have any money for an office build out. I kept it really, really small. I got an X ray machine for $3,000. I garbage picked all of my stuff in my office and I spray painted it, reupholstered it. I did all myself. I didn't have any money. But you keep it low, but as you grow, have that same mentality. And so when you do that, you're not getting overwhelmed with, oh my gosh, now I got to pay X, Y and Z. I know a doc right now. They partnered up together. Their monthly nut is $9,200 before they eat. 9,200 bucks before you eat. Are you out of your mind? You're working for yourself. It'd be different if you had an office generating that. What? You have no choice but to look at people as dollar signs because all you're thinking about is the clothes and so the close will come. I don't ever think about those things. And when you do that, get out of your own way. Because again, if you don't have the vision and mission statement and your overhead is too high, you are in it for you, not them.

Love it. Well, I appreciate you for sharing. Where can people find you?

Oh, God, gettingweller.com for sure. Find me on Facebook. Just Dreddy Weller and you see my little mug with all the different videos that I have. YouTube is being revamped right now, but there's a bunch of YouTube videos. You can find me anyway, anywhere you. I'm all over social media. So find me. Click on me, watch a video, tell me if you like it, don't like it, that's okay too. I'm just gonna love you anyway.

All right, well, I appreciate it, Dr. Weller. Awesome. We'll see you in the next one.

Appreciate you, brother. You rock.

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