0016: How Introverts can become courageous & extroverted (enough) to market their message with Positioning & Content Strategist, Best Selling Author & Host of Courageous Entrepreneur Podcast Winnie Anderson

Ea interviews. Episode 16 Inspiration, Transformation, Success Stories and the Imperfect Action Round. Seven days a week. Join Mario Ficcini for today's Expert Authority Effect interview. Welcome, Expert Authority World. I'm excited to be here for another great episode and bringing to you Winnie Anderson. Have you ever felt like you want to get your message out? Have you ever felt like you have a story inside of you you want to share with the world, you want to help, you want to make an impact, but you're not sure where to start and you're not sure how to do it. And even better yet, you don't want to be in front of people, you don't want to be in front of a camera, you don't want to be anything. Well, Winnie helps introverted people get clarity on their message and get out to the world in a very congruent way. That's very easy for you. I'm excited to bring her up, but first let's thank our sponsor. So you want to go live on Facebook, but you're not sure where to start or what to do. Some people say just grab your phone or buy all this expensive software. Well, I have a better option for you. Check out mariofaccini.com BELive BELive is the simplest and easiest way to go live on your Facebook with a professional production. Once again, mariofoccini.com belive welcome, Winnie. It is great to have you here. Are you excited to share with Expert Authority World and help them out?

I am. I'm so excited to be here with you, Mario. Thank you so much. I'm honored to be here.

We're going to have some fun, so let's jump right into it. So I know a little bit about your story, but Expert Authority World doesn't. Why don't you tell us what gave you the inspiration to do what you do and start your business?

Oh, Mario, how long do we have? The short version is I had no other option, to be honest with you. I was in a car accident in 1999 and I was literally knocked out of work. So not only did I have to manage my recovery, but my primary injury is to my head. I have a brain injury. I have brain damage. So one of the worst parts about that is how demoralizing it can be because you feel like you've lost your identity. So I had to figure it out. I had to relearn how to learn and then I had to relearn what I was going to do for the rest of my life. And at the same time, I really felt like I Was called to do something bigger, which was kind of disturbing, actually, when you feel that way. But I really felt pulled that there was some way I was supposed to use my gifts and use the. The mess that I was now in to help other people. So I had to completely reinvent myself as a professional.

I love that. That's how I started this show. You know, after all the talents and abilities God gave us, what are we doing with it? And I realized there's more I could be doing, and I'm so glad you realize that also. So why don't we dive a little bit deeper into the realization? How did you get that and what was your first step you took to really start compounding all your talents and abilities and get you to the point where you're at now?

Yeah, thanks. I. Well, I was blessed to be, in many ways, because I really should not be here at all, to be honest with you. There are people who have less injury and they don't live, they die.

Which is really startling when you think about it. So then you start asking yourself, why me? Right? Why was I chosen to survive? So as I was. Was Began to recover, people started to give me projects, and I had some people tell me, I've been waiting until you got well enough to work on this with me. So. Which was just exactly what I needed to hear, because my self image had taken such a beating with the loss of my. My memory. So I started to write. I had always loved writing. I was always good at it. I actually won a contest in high school.

Started to write because I was reading that. That's a great way to position yourself as an expert, right? So I was telling a friend of mine that, you know, I want to write more. And she said, well, guess what? I run the job fair segment of the newspaper. You're writing for it. So that was my first writing job. I would have done it for free. They gave me $50. I was so excited. And my. My column, my article, I should say, got picked for the COVID story.

So exciting.

Thank you. Thanks. It was so exciting. I mean, I was a published writer. I got paid on the COVID It was so exciting. So, you know, when that happens, you tell everybody you ever bumped into getting a cup of coffee, hey, did you see my article? Right. So as I started to share that, other people were like, this is really good stuff. And I had one person who. Total accident, you know, you think, right? I'm sitting next to this guy at a luncheon, which I never even go to those mixer kind of luncheons. I sent it to him too, because I'd sent it to everybody. And he said, hey, I need help writing. How about if you do some ghost writing for my agency for me? So I'm like, all right, well, I don't have anything else to do. Right. So I start writing for him, and it just sort of snowballed from there. He started to get a lot of positive feedback about my writing, and before you knew it, I created his blog and wrote. Wrote his blog. I created his newsletter, wrote his newsletter. And after that, I just got sucked in and started to actually write for his clients. So I became a brand strategist and copywriter, and it was just totally by accident. Literally by accident or divine coincidence, right? That's exactly right. Because we both know there are no accidents at all. Yeah.

So who would you say you help and how do you help them?

I help two segments, but the same way I help people get clarity around their message and create a message and messaging tools that help guide their buyer to take the next decision in the buying process and ultimately to buy. And in doing that.

When I work with individual entrepreneurs, I help them build their business at the same time, because I'm helping to get that message out. Right. So I'm helping them get. Get it done and get it out and get it in a more powerful way so that it really resonates with their audience and helps that person take action. My clients, as you alluded to, they hate selling. They're not crazy about marketing, so they really need content that pre. Sells them, as I refer to it.

So let's dive a little bit deeper in there, because I. It's one of the things I'm familiar with too. And it's so beneficial, the messaging and getting your clarity on what you're saying, whom you're talking to, who. Whom. Whatever, what you're talking about.

Right.

But what would you say is the biggest thing that holds people up in that area? Because I. Every day I put stuff out myself that's like, hey, when you're making a headline, do this. When you're doing a sub headline, do that. When you're starting a freaking video, perh. And people just go, I'm XYZ Company. Come buy from XYZ Company. What could you tell everyone that would help them go not make that mistake.

Yeah. There are a couple of things. Number one, though, is to really get clear on your point of view. First, every guru out there will tell you, they'll ask you, well, who's your ideal client? And you really have to think about who your ideal client is. And I got news for you. Most people don't know and what they really need to do first, because all of this grows out from inside you, right? So you have to understand your point of view that's made up of your beliefs, your values, your approach, your philosophy, your methodology. Once you really understand at a deep level exactly what you believe, you're then able to create a message that resonates with others who share that belief. Then you can start getting clear about, well, who do I really want to resonate with? And you can learn more about them. Because the common tendency is to think that we're our client and you're not. Right? There's an element of commonality that we share with our client, but then it diverges. So we really need to remember that our message starts with us at a very deep level. And then we tweak it, massage it, to really resonate deeply with that target audience. And then the other piece that's really important to remember is that your audience doesn't want to be sold to just as much as you don't want to sell. And that's why I tell people that marketing and sales, they're one in the same. And that really you're doing four things. Educate, elevate, inspire and invite. It's those four things that really guide the person to help them make a decision. That's all you're trying to do.

Are you here in this expert authority world? She is bringing solid gold here. Hashtag solid gold. Check out the website for the show notes because those are going to be highlighted, those four points. She is absolutely spot on. So tell me what it's done for your clients. Winnie, you've taken through your process. They didn't know where they were in the beginning. You've gave them the clarity. They're moving forward, even if it's in their own room, behind closed doors and not talking to anyone.

Right.

They're getting there for them, what's meant for their business in life?

Well, first of all, what it means for their courage and their confidence. Because when you feel confident about what you're saying, you are going to be perceived as more of an authority or right away because you just feel just more power and passion about what you are delivering. So that is number one. It's that boost that it gives your own morale to be courageous and step out and boldly put your message out there. Then it's that consistency, because you know how important that is. Mario, it's that consistency of getting your message out on A regular basis that builds that know, like, and trust as you build an audience of people who go, you know what? He's a smarty. I like what he has to say. Yeah, I really do believe him. Because part of what we get caught up in and why we hate selling is we think about that. We're trying to persuade people. If you're trying to persuade somebody, honey, you're doing it wrong. Because nobody wants to be persuaded, right? Look at the political climate that we have right now, right? People trying to convince other people that their idea. So stop it. You're wasting time. Focus on what is in common, and then your message will resonate. So talk to people. Preach to the choir. That's number two. So you want to make sure that you really own that message. Get it out. And so it builds confidence, courage. It helps you get your message out consistently. It starts building your own community. And then I've had clients who, you know, they get clients. So people who go from feast or famine to sustained revenue. You know, I'm not going to tell you somebody went from zero to 9 million, because that's just not reasonable. Now, when I've worked for larger organizations, when I've worked with them to get their message out, yeah, I've had some big wins. Like, I created a sales kit that brought in $400,000 worth of new business in only four months. That's the power of message. And getting the right message to the right audience.

Wow, that is powerful. And you literally have me smiling, and I'm smiling so much, I'm tearing.

Can you believe that? So that's not. I'm also kind of smirking because before we started and I turned the camera on, you were like, I'm gonna bring it to you straight. And I'm like, oh, really? You're like, well, let's get it going. I'm like, oh, cool. Let's bring up politics. Cool. No talk about free reign. Say whatever you want. I know sometimes people are like, oh, we're not going to cover this, this, this, and this. Nope.

Yeah. And I'm not. I'm not saying, you know, this side's right, that side's right. My point is, one of them's left. What? The point is.

If you're trying to convince somebody, you're just wasting time. You're just really wasting.

There was someone that reached out to me just the other day, and she started a business. I'm super proud of her. Court, if you're watching, if you're listening to this, I'm super proud of you sincerely. And she was going. I go, what do you think would help you the most? And she goes, well, if I could just get the languaging down, you know, for recruiting.

Right.

It would make the game changer. And I was like, let me save you a decade. You need to find the right people. You could have the best script in the world or the worst script in the world. And you can't say enough of the right things to the wrong people and enough of the wrong things to the right people.

Right, Right.

So I'm glad you're sharing on the messaging because it fires me up too. And you alluded to, you're making this super easy for me. So you explained how you help people and kind of the results. That's the, that's the next thing we're going to jump into. Your clients. Tell me about your clients biggest success story. They came to you, they needed help, you helped them. Where did they start? Where do they end up?

Yeah. So I have this one person, her name is sue. And when we first started, started working together, she was like, so many people. I'm a great person, I'm super smart. People are just going to come to me, right. We have this belief that our reputation is already so strong. And she already had. She was right. She had a certain level of reputation online that was really good. But at first she had been attracting clients because she was in a directory of experts. But eventually people go off onto other things. That directory loses its traction. Online software changes, as you well know, and she started to lose clients and had not been doing anything to really actively market. There's passive and there's active. She was doing a lot of passive things. So she wanted to make the commitment to get this message out. And all she did was promise herself and me that she was going to send three emails a day. That was her commitment to herself. She did it. She started to get conversations with people, she started to get recommendations from people and she started to get clients just from sending three consistent emails a day that had just enough information to spark a conversation. Too often we're trying to hit a grand slam when all we need is a base hit. Right. We'd love to send one email and get a big client. It just does not happen. So for her, she was able to go from crazy peaks and valleys like we can all deal with to steady increase. And that's what she wanted. And then she ended up getting a big client and she's got a nice established revenue now. She's ready to make her next big Leap. I have somebody else who. Same thing. It's really the consistency as people search for the right language. It's the consistency of getting their message out. And then I think the other thing that holds people back is they're so afraid of making a mistake. We're all afraid of making a mistake. We bring with us our emotional baggage from our prior professional lives. I'm a corporate baby, right? I was just talking about this with my coaching group this morning. We were all corporate babies. And when we went out on our own, we had been conditioned to be fearful of making mistakes. Because what happens in corporate life when you make a mistake, your butt gets fired. That's what happens when you make a mistake. So there's really a lot of subconscious pressure that I can't make a mistake. Whatever I put out has to be perfect. No, it doesn't, because it's going to evolve over time. So that's one person who had a really great result. I have another person. It was very similar kind of thing. It's the consistency of the message. For some people, getting it out on a consistent basis, and then others it's wordsmithing the language. And that really comes down to testing a lot of times seeing what really does fly, participating in groups to see how your audience uses language and then borrowing the language, that really resonates.

And that is so very true about the consistency. And would you agree that the more consistent you are, the more confident you become, not only in your abilities, but the outcome?

Absolutely. That's a great point. The more confident you become in the outcome. So as we start building a community of people who love us, nobody like warm or lukewarm, rather, we want people who love us. As you start building a passionate community, you're going to start recognizing that, hey, I've got 1,000 people. If I put out X, a percentage of that population is going to make a purchase that now you have predictable, relatively predictable income you can start to forecast and you can start to build off of that. So, yeah, it is. And that consistency is also very important for brand building, which is super important.

It's interesting how everything builds upon each other because the consistency you talked about gives you the confidence. Because of course, everyone wants to have that grand slam deal with one client. But if you don't get it now, it's like your whole world is shook. Now if you know you're scheduled to send out 15 emails this week, you're kind of like, I don't really care if this one goes through or not, one of them will Right. And I remember hearing confidence in the future gives you power in the present. And I believe that is so true. Because even with the show, I don't know if someone's going to say yes. I will tell you that it's a 93.6% percent yes so far. But there was the same fear I had with this, as everyone would have, of going, what if I asked some people and they don't want to. Well, BFD, there's like 326 million people in the world or whatever the stat is. And I love that you touched upon healing yourself. And we all have that baggage. And I just recently saw something that says, if you don't heal your own wound, you will bleed on those who didn't cut you.

Wow, that's really powerful. And unfortunately, it is so true. Yeah, yeah, that's. That's a great. A great saying, and it's very, very true. You also don't realize if you have not healed yourself. And again, I was the worst person in the world with this. If you don't heal yourself, you. You will be caught up in frustration. You'll be caught up spinning your wheels, which is depressing to work hard and not to feel like you're working hard and not get a result. But in reality, if you have emotional baggage you're dragging around, you might feel like you're working hard, but you're really not working hard towards things that are going to produce a powerful result for you. We get caught in the busy work and technology and bright shiny objects and that sort of thing, and all of that is really avoidance. So, you know, there's another old saying out there that, that being self employed is the most challenging, the best, and the most expensive personal development program you will ever take part in because you come face to face with your own crap you didn't even realize you had because you had stuffed it in your closet so tightly and it just comes flying out. That happened for me.

So let me ask you about that, because I know exactly what you're talking about. It showed up for me with my first clients, my first 50 clients, first hundred when I first spoke. And on my book for sure, I failed English seven times. And now I'm writing a book. Tell me about your journey and how your book has helped you.

Oh, boy. Well, I can tell you I've written two so far and I have several that are now in the works. I can tell you that the first book I wrote by myself, I didn't realize. I mean, there wasn't even a kindle right. When I wrote my first book, I didn't realize what I was doing and know what I was doing. But I wrote my first book and I got it endorsed by Ken Blanchard, the legendary management guru, legendary multi New York Times bestselling author, which was very exciting. So exciting that I'm like, what do I do with this? Right? And then when I wrote the second one and it became a bestseller, it was like I took that big leap forward and then 10 leaps backwards. So the book, because I was still caught up in the throes of self sabotage and I. Part of it was that I think I was subconsciously waiting for like the heavens to open, money to rain down on me and somebody would just put me on the COVID of the New York Times and, you know, this miracle would happen. No, that's not what happened. Because a book is a tool that you then have to leverage. And I was so messed up still that I just self sabotaged myself. Yes, I got it to bestseller. Yes, I used it to a certain degree, but I just let it die because I just didn't know and I didn't feel I was ready to really leverage it fully. And yes, I could beat myself up over that. But you know, flower blooms when it's ready and I had to go back and really do that difficult work. So I'll just give you a little Reader's Digest of this. So as when I was recovering from my brain injury. What happens when you have a brain injury? It's like the filing cabinet in your head gets dumped out and all the files get messed up and then they're thrown back in the drawers and then you've got to figure out what goes where. So as you're doing that process, old memories get matched up with new memories or recent memories. So I had just been through all of this trauma and so my brain was going, oh, hey, look, here's some old trauma. How about if we file this with the trauma with the car trauma? How about if we do that? And I had all of these memories from my childhood come rushing back to me as if that was yesterday. And I realized then that I hadn't dealt with all of that emotional abuse that I had gone through. I realized that the bullying that I experienced in corporate life from the rotten bosses that I worked for had still scarred me and I hadn't fully addressed it. And once I was able to do that, and I wish I could say, and it took me five minutes, once I was able to deal with all of that, then I was really able to Start helping other people. And I was able to then capitalize on everything that I was doing on a consistent basis.

Well, I am so glad you have because it's been great watching you grow. And you know, one of the main reasons I invited you on, because I've been watching what you're doing and I've always followed you when we're in person at the same events and different things. And you really are bringing, bringing it today. You weren't joking about that. It's all making sense now. And I appreciate how deep you're going because when I set this up, I mean, it's my show, we can say whatever we want. And I never wanted it to be surface level. I wanted it to dive deeper and really get behind the scenes because everyone looks around and is like, wow, look at the lights, look at the cameras. You know, they could look and go, oh, we both have best selling books and whatever. But the truth is there's a lot of stuff you have to overcome. And whether you have it or not, it doesn't really matter because you can. I was crying writing the first book and the second and the third and they're about six years apart and you know, I'm still working on stuff, but you move forward like you have and overcome and you've overcome so much. So it's such a blessing. So thank you. The book. Would you say the book has helped, helped you bring all of this together, you know, full circle?

Yeah, I think that's a good word. And I would say that's true because with both books I never would have made the strides that I've had had I not proven. First of all, as you just alluded to, it's proving to yourself that you can do it, screw anybody else and that you're worth it. Right? So screw what anybody else thinks. You do this for yourself. And when you can see that, oh my God, I do have these great ideas that really can impact somebody positively, that really can make a difference and I deserve the success that comes from helping other people in this way. Yes. And then it's like the floodgates are open to all of these other books and courses and programs and people then start to see you as the expert that you are. So, yes, it's okay, just get, get whatever it is that you're working on out there. Understand it's a tool. And then that you've got to then capitalize on that.

Now, what happened to your, you personally and your business when you combined it with video?

Oh, well, let me tell you that's when things really started to take off. So I actually started using video, I'm going to guess about six or seven years ago. And I started with my little flip video camera and I would only do what I call tip videos. Little like a minute, two minutes, something like that, or less, because it was all I could memorize. So I would just like, okay, I have this in my head, boom. Because I didn't know how to edit. And this is back in the day before when editing software was like a gazillion dollars or whatever. So I just thought, I'm just going to do. It's got to be good enough because it's got to get out there. So I started doing those. And then as I started to build my confidence and as I got positive feedback about those little recorded videos, then I started to feel a little bit better and I started to do some live video when Facebook had that capability. And again, I would only do these little like, tip videos because it was all I could memorize and know I wasn't looking stupid. And then the more I did, the more confident I got, the more comfortable I got. And it turned into my own full blown podcast a few years ago and it brought clients.

I love it. You're making me reminisce over here.

I literally, yes, Mario is one of my guests. So when I first started doing video, it just started to build this momentum and again, it's like you're doing it for yourself. Because I didn't have a big audience at the time, but it helped me to think through my own content and start to come up with the right words, start to really create my first branded content. And then when I met our mutual friend John Cody, and I started to really think about, wow, he did a podcast and that's the kind of outcome he had. Well, shoot, if I can do half of that, I'd be happy. Yeah, he is. Oh my gosh, I adore John. So I started to plan my own show and I knew that, you know, I knew that video was going to only continue to be more powerful. So I wanted to do my show with capitalizing on video. And then, you know, like, like you do, I think is. Is have the video and the audio and then really repurpose it. So I knew that if I was going to work, I wanted to go all the way to video and then work backwards to capitalize on that.

Well, I'm so glad because it's great to see you and hear you and I'm glad other people can experience what I have in person.

Thank you.

I want to talk about your podcast and how you overcame it. So, Winnie, tell me about your podcast. What inspired you to start it, and how did you overcome all. I know what it takes to do a podcast, because obviously that's what we're doing. And I will tell you, it is not something an introvert would normally do. How did you overcome that to get your message out and stay focused so that way you could spread your message to the world even though you may or may not love being on stage or the camera?

Yeah. So I'm actually a passionate introvert. So there is an outstanding TED Talk. And I'll share the link with you, Mario, so you can put it in your show notes. There's a great TED Talk that explains what a passionate introvert really is. And that's what I am. A passionate introvert is someone who, in my definition, is so concerned about getting their message out that they will overcome their own discomfort because they want to help their client, their audience, so they're willing to be uncomfortable to get that message out. And a passionate introvert really is passionate about their topic. So we can kind of tune out that we're in front of a big audience if we're really fired up about what we're talking about. So that's number one. I'm really a passionate introvert around my subject. So I launched my first podcast, which you were on let's Talk Tech. And I did that specifically because I was moving, and I was moving 500 miles away. I knew nobody, and I knew my entire life had to be online.

So when I met John Cody and discovered I had heard about podcasting, but when I discovered I knew somebody who did it, that's when I started to think, you know, maybe I could do this too. And that first podcast gave me such great connections. It gave me a lot of courage and confidence, and I got a lot of attention. I got clients from it. I got opportunities. I actually recorded two audio commercials for hostgator. It never would have happened had I not done that podcast. And then when I decided to end that show because, and this is the power of podcasting, I don't know anything that will build a brand faster than having your own show. It just positions you as a clear authority. Well, here's the problem with that. If you're doing a show about something that you really aren't an authority in and don't want to be an authority in, people are going to see you as an authority. And I started getting offers for me to be the chief Tech person for these online entrepreneurs. I'm like, are you insane? I'm lucky. I can do my own. I don't want to do my own technology, let alone yours. So I knew then that I had. And here's the other thing. I still started that show because my own clients were resisting taking action. I was creating these brand strategies for them, these marketing strategies and sales conversations and all this stuff. And they weren't doing it. And they were saying, I can't do that because of the technology. So I thought, well, I'm going to start this show. And then it dawned on me. They were hiding behind the technology. So I stopped. That show retooled and that's when the courageous entrepreneur was born. And it, this show is really designed to hit the heart of my audience, to help people overcome their self doubt, their disempowering patterns, take action to get their message out and make their next big leap.

Good for you. I'm so glad you did it.

Thanks. Thanks. Yeah, I love it. I love it. And you know, part of me actually. So I'll tell you two secrets. One is not a big secret. I am a past recruiter.

So I've been interviewing people for decades, right. And I think that that marketing, job hunting, that's. That's marketing, right? You're selling yourself to, to me, the recruiter, I'm the buyer. So I had a background already in interviewing, but when I was a kid. This is gonna be. This sounds so ridiculous. I wanted to be a talk show host.

Really?

I did. I did. I wanted to be a talk show host.

Were you three or four?

I was probably four. When I wanted to be a talk.

Show host, I was.

No, I'm. I'm dead serious. I was four, no more than five. But when. So this is really going to date me and I'm so sorry to do this, but. So I grew up in the Delaware Valley, which is part of the Philadelphia region. And the big talk show in the afternoon was Mike Douglas. I'm like a dinosaur. I know. And my grandmother who lived with us, she used to watch it and you know, so I would watch it with her. I'm like three or four or whatever. And I wanted to be Mike Douglas.

Okay, I am in the process of looking for. I wasn't three or four. I probably was eight, nine or 10. But I have Cassidy set tapes somewhere where I'd have the TV show in front of me and I had this little recorder deal with a microphone and I was just commentaring on the show and it was like In Living Color, you know, a kid show. And I was just saying whatever I felt like. And I gotta find them. They were these tapes that were bright colors and they were, you know, you know, festive when all the MC Hammer stuff was going on. And I know I have them somewhere because I got the black case that's nice and organized for keeping your crap together from a birthday gift one year. And I was like, oh my gosh, I'm never going to lose these. It's just a matter of.

And you know, so for you parents out there and aunts and uncles like me, little ones are displaying.

Their future right in front of you. So if they, you know, if they really start demonstrating something, cultivate that.

Absolutely.

Let them explore it because you just never know where that is going to take them. So I think podcasting is actually a great thing for an introvert to do because you're controlling your experience and you're talking to. If you do an interview based podcast, you're about talking, you're talking directly to that individual. But your reach is so powerful. And if you're a passionate introvert and you really are concerned about making an impact in the world, that comes out in video. And it's why I encourage everybody to start getting into video. You know, I've been doing it for, I don't know, six or seven years now, as I said, and it's taken me this long to get really super comfortable on camera. But I was a stand up trainer so I had some experience in speaking in front of other people. But I think that podcasting is actually the perfect medium for an introvert.

We're gonna dive a little bit deeper. When we come back, we're gonna thank our sponsor and then jump into the imperfect action round. I got a couple rapid fire questions for you. Instead of trying to get your prospects attention, why not be so captivating they can't look away? That's quote from my first book, Video Marketing for business Owners. And I'm saying again today because the truth of the matter is if you can't get your prospects attention, they're not going to pay attention to you and they're not going to receive your message and you'll never be able to help them. That's why I love Belive. Before it even launched, I was using it in the beta phase and it is the simplest and easiest way to do Facebook lives, to reach your audience, to interact with them. You can cue the comments up, you can take questions, you can answer them live. There's live polling features. You can Make a professional looking production very inexpensively and very quickly, which is important because you don't want to be spending your time messing around with computers and hardware and all this other stuff. Live streaming can get very intense and there is literally nothing else I would recommend to start off with that is simpler, easier and more affordable than belive. So check out MarioFoccini.com/live. Once again, that's MarioFacini.com/belive. And we're back with the imperfect action round. And this is for all the entrepreneurs out there because Lord knows you don't need to do close to anything, right? And it will still work as long as you take perfect action. Would you agree, Winnie?

Amen. That's what's so crazy, right? Do something. It's gonna work.

Do something. Yeah, you don't need perfect lights. You can have a table lamp with some tissue paper over it. One of my clients back in the day, my very first one at their restaurant, we, I was shooting some photography for the website that my company was building and there was no soft boxes, there was no lights, there was no nothing. There was napkins though. So if you ever have a napkin lying around, don't fold it two or three times, but you can fold it once possibly to cover the flash on a point and shoot camera so it's not so bright and it looks like you're in the studio even though you have everything propped up on the sink. So that's the beauty of imperfect action and being resourceful.

Yeah, you know what, I'm going to interrupt you one second to piggyback on that, Mario.

Sure.

People don't want perfect. They want you. They want you. And they don't want perfect. They want good enough too. They really do just get your message out.

And I appreciate that because when we started earlier in the show when you were talking about the breathing and you said breathing or something and I felt myself and I could see it on the monitor and I just go, you know what? I'm trying to look at the camera so it's framed up perfect. But I've also not moved in 20 minutes. So you know.

You can't do that for too long before you feel too bad. So I appreciate that, Winnie. So first question I have for you is what is the biggest problem you see with your audience and how can you help them overcome it?

Oh yeah, yeah. The biggest problem I see again comes down to message that people are trying to be too careful and they're just be clear, not clever and don't be Careful. Just get it out. Just get your message out.

Alright, very good. Imperfect action. Get your message out. So the second question I would say is what is the best way they can, the fastest path to the cash once they get their message out?

What?

Instead of doing 491 things, what could they do? Where's the biggest bang for the buck? The highest and best use of their time? What's the fastest path to the cash?

Your fastest path to cash is going to involve conversations with people. Sorry, I know you don't want to hear that. So your fastest path to cash is to think about how your buyer makes their purchase and what their problem really is. If you can communicate that, you can solve their problem. I promise you, you can screw up half of what you say. But as long as you are talking about how to fix their problem, they're going to be there.

Love it. Alright, so the last thing is maximizing customer lifetime value. So we go through all the work, time, energy and money in person, virtual, whatever the case is, we want to show everyone we can help them. We've now got a client. How do you maximize the customer lifetime value once you have them?

This really speaks to providing value first because no one is going, you know, value is an energy exchange and no one is going to give you their energy in the form of money unless you can prove that you can help them at a deeper level. So really focus on giving deeply and producing a great outcome for them and people are going to want to work with you at a deeper level for a longer period of time. So create some kind of support, some kind of longer term community which is part of what people are looking for.

Winnie, last question for you. What is the best book you could recommend to Expert Authority World for them to read? What book has impacted you the most?

Oh my gosh, so many. But I'm going to tell you if you are perfectionist, read the book Finish by John Acuff. J O N Acuff A C U F F. Outstanding. I read it last year, I'm going to read it again. It had the biggest impact on me in 2018.

Appreciate the recommendation. Appreciate you being here. So Winnie, it's been an absolute pleasure. You definitely brought the. You said you were going to shoot straight and you definitely did. I appreciate it. So tell everyone where they can get your book, learn more about you. Where would you like them to go?

Yeah, yeah. Thank you. Yeah. I am doing a free seminar right on Facebook inside a group that I've set up to help people make their next big leap. So I help people in this free seminar look at what gets them overwhelmed, Deal with that and focus on just what you need to do to make your next big leap in your specific business so you can decide to join that free workshop. If you'd like that free seminar, go to winnieanderson.com nextbigleap Very good.

Wennie. It's been a pleasure. I'm glad we got to do this. It's been a pleasure having you on the show.

Thank you. Thank you so much for having me. Always a pleasure being with you, Mario.

All right everyone. God bless. Up, up and away and we're out. You're already successful. You've worked hard to get where you are. We both know it wasn't overnight and hasn't always been easy. No doubt you're the expert on your subject matter, but do your prospects in your marketplace think of you first as their Go to trusted advisor all the time. ExpertAuthorityChecklist.com is 100% free and reveals the 21 steps to determine if your prospects view you as the expert and authority of your marketplace or if it's just all in your mind. Important required steps like do you have a process in place for prospects to self identify if they qualify for your time and expertise or not? Does your current offer have the seven components of an irresistible offer required to make it a no brainer for your prospects? Do you have a real life paperback book showcasing you as the subject matter expert you can actually hand someone? Get your free Checklist now@expertauthoritychecklist.com Once again, expert Authority Checklist to make sure you have the 21 step covered. It better not be more, but don't leave those one or two things you may have missing go any longer. Visit expertauthoritychecklist.com and make sure you're being seen as the expert in authority today. Once again, that's expertauthoritychecklist.com get your copy now. Belive offers entrepreneurs and small business owners around the world the opportunity to broadcast live video on your Facebook page, profile, group or event. The platform is fully web based, there's nothing to download. Belive has made the dashboard super easy and intuitive to use. You can be up and running with your own TV style talk show, interviewing guests, interacting with your community and offering your products and services to a wider audience in 20 minutes. To learn more go to mariofaccini.com belive Once again, marioficcini.com belive thanks for listening to the episode. I hope you got a lot of value out of it. Let's continue the conversation over in the community, expertauthorityworld. Com we can have discussions, talk about the episodes and I'd love to get your thoughts on it. Once again, expertauthorityworld. Com.