0033: MONEY RULES: Want More Money Honey? A Practical Guide to Creating your Financial Security and Stability with Financial Expert & Best Selling Author Nobby Kleinman

Ea interviews episode 33 inspiration, transformation, success stories and the imperfect action round. Seven days a week. Join Mario Ficcini for today's Expert Authority Effect interview. Welcome Expert Authority World. Have you ever wanted to increase your profit? Have you ever wanted to make more money in your business? Have you ever wanted to serve your clients and you get a bunch of revenue but are you necessarily getting the profit? Do you want to increase your profit but not necessarily your workload? I'm excited to have none other than Nabi Kleiman here, CEO of Money Rules and international best selling author. He's going to be sharing with you tips on business success and profiting with your finances right after we thank our sponsor. Congratulations. You got started with your cell phone and I welcome you to the live streaming game. Now you're comfortable on camera and going live regularly, but I caution you don't get stuck in startup mode. This is why I stepped up my game with Wirecast Pro and advise you do too. Get your 30 day free trial at eainterviews.com forward/wirecast. Here he is everyone. Knobby climbing. Nabi, are you excited to shine?

Hey Mario. Absolutely. Every day it's an opportunity so I'm pleased to be here. Thanks for having me.

Excellent Nabi. So why Money and why Money Rules? What was your inspiration for starting your company?

Money Rules came about after I left financial planning. I was a financial planner for 20 years and during that time I was always being asked one question by women more than anybody else, and always the same question. But after 20 years I'd had enough of the financial planning industry and decided to get out. So that was 2006 and I took a couple of years off to travel around Australia in a four wheel drive and also do some landscaping and renovation at home. And one day a switch went off in my head and it said, you're bored.

So I knew I wanted to get back into helping people with managing money. And it was that one question from women that came back into my mind. So in 1994 I had started looking around at budget programs because the question that women kept asking me all the time was I don't want to know about financial planning, insurance or investment advice. I just want to know how do I manage my daily money? Because even back then they were having trouble with coping with the incomes. There's the usual story. Couples get married, wife gets pregnant, she stops working, they have their first child. By the time she's ready to go back to work, they're having their second child. So now she's Stuck at home looking after the family and they're living on one income. The cost of living goes up and wages haven't increased over the last.

Five to ten years in reality. So the struggle becomes coping with all of that. And generally there's more children come along. So I couldn't find a program that could actually help people. They were always budgets and budgets are not user friendly and they conjure up this thing in the mind that just says restriction. And that's the end of life. Life is over. Women used to say to me, if that's all I'm going to have on a Friday night, I'm not giving up my glass of wine for a budget, I'd rather not know and stick my head in the sand. So I had to find a better way. And quite often, like most people, I do my thinking when I'm washing the car or cutting the grass or I'm in the shower or whatever. And the idea actually came to me in the shower and I got out, I wrote down my idea and it took me about two weeks to put it all together, sent it off overseas and the program came back and basically that was about three months in total and fine tuned it and haven't really changed a lot since.

But that was basically how Money Rules came about.

Well, I love that story and you and I are similar because I have all kinds of good ideas in the shower. Have you ever heard of Aqua Notes?

No.

You can literally, they're waterproof notes. You can literally write them down and their tagline is no more good ideas down the drain.

All right, nice.

So that is an inspiring story. So tell. Let's go a little bit deeper with who you help and how you help them. You mentioned, you know, women. Are they strictly your demographic or do you help both men and women and how do you do that?

Okay, so the main demographic, the one person that I was concentrating on, was generally a 42 year old woman, recently divorced.

Two teenage children and looking back on her life and saying, well, I've got nothing from that and I'm 42, I've got about 18 years until I get to retirement.

What am I going to do? I've got to start getting some money together and I've got to look after these two kids and basically I'm homeless because there's nothing that's come out of the relationship. Everything's been lost. So that was the original target. But the reality is the program itself.

Suits everybody. I mean, when it came to the book that I wrote, which is Money Rules, Want more Money honey, that was designed for the 42 year old woman.

But the program itself, as I say, evolved.

Predominantly for people who are probably in their 30s through to their 55s. It worked for older people as well, but that's the main demographic. It's helping them cope with managing their money. They're in deep trouble.

Well, I was smiling because I know so many companies that don't know who they're talking to and you nailed it right off the bat. It's unfortunate with the circumstances. So for anyone wondering why I was smiling, it wasn't because of the situation or the people. I mean, I'd never wish that upon anyone. But when you said it's a 42 year old woman, she's recently divorced, she's planning for a future, she has 18 years, that it's. Honestly, I knew you knew your stuff to that level of a degree and it's why I invited you on the show because I know you know what you're talking about. So that, so that's awesome. You have it that narrowed down. So let's talk about the people you have helped with your training. What has been the biggest transformation you've seen? Maybe it's one of these women that was recently divorced found out about you. What was the transformation you were able to take them through and where did they end up after your help?

Okay, well, so like I say, it generally will help anybody. This program is. It will work across the board for everybody. It's repeatable.

And so the first lady that I actually got started with was she was probably in her late 30s at the time and actually mid-30s at the time. And she was going through a terrible time with her husband. I found her on Facebook At 2 o' clock in the morning and I said, what are you doing up? And she said, oh, look, I'm really worried. We recently bought a car and I've just realized it's going to kill our budget and I just can't sleep and I'm so worried about how we're going to cope. And. And they just had their second baby, so the story just keeps rolling on. And so I said, look, don't worry, I'll come over on Friday, we'll go through it and I'm sure it's not as bad as it looks. So we got there, I went through the program with her, she put everything in within two weeks. She wrote back to me, she sent a testimonial about this long in Facebook about everything that had changed in her life within two weeks and how she'd say basically somewhere around about $4,000 in fees and charges on insur and registration and different things that she hadn't even considered prior to having the program. So what we did was we confronted her exact reality at that point in time and we put all of the information into the program as it was. And we then said, okay, what can we change? So we're not saying you've got to restrict yourself. It's changing how they're doing things. So it's modification and that's all it comes down to. It's not, you must do this to survive. It's like, what can you do to change the outcome? Within two weeks, she'd made all of these changes. Didn't realize that if she didn't ask, she wouldn't get. And now that she'd asked, she was more than happy to keep asking and getting.

And so we turned that around. She said, look, we now realize we can afford the car. Her husband quit smoking. He came on board. That was one of the hard things, was getting her husband on board. He'd actually just got a raise at work, a promotion, and he was gone up to about $65,000. Now that's to a lot of people, that's a lot of money. But they were still having this hard time affording things, which was just crazy.

You can't, you can't. What is it? You can't. I can't think of the word now. If you don't measure it, you can't know what you've got, Right? So once they knew what their figures were, they were much better off. And it was just this whole relief to see this thing in front of her that said, you actually don't have that bigger problem if you make these changes in your life. So we cut back on her expenses like hairdos or getting her fingernails done or he cut back his smoking. He quit smoking. He wanted to quit smoking. So this was the incentive for him. He was drinking two slabs of beer a week, which was absolutely crazy. So he cut that in half to one slab a week.

So big financial changes. So that was the first one. And of course she was extremely excited and will talk to anybody. And she says it's gone beyond their daily living now. They've got their future planned. And.

Another one was a woman that we saved $2 million.

She bought 10 properties for her retirement and she was in a high flying six figure income and had been terminated just after the GFC in 2008, 2011 when she came along and she said, we don't have that six figure income anymore. And we've got these 10 properties to support. What am I going to do? And I said, well, put all of your information into the program. We found that she was actually $80 a week short. I said, can you find $80 a week? And she said, well, yeah, look, I love teaching piano to children. And so she came back two weeks later and she said, I've got the money because we're now I've got children that I'm teaching piano to. When we looked at the whole scheme of everything, they were going to save $2 million in interest if they followed the program all the way through on these 10 properties.

And.

And they were going to save something like 10 years. So it works. It's following a system and following a program. It doesn't matter what you do. Follow something that works.

All right, Navi, thanks for sharing both of those transformational stories. And what I like about them is you're not just able to help people with the finances.

You'Re also helping them personally. You're bringing that family together again, helping him stop smoking. And that's great on a family level. And it sounds like two different demographics because you also have the success story of someone in the millions. I remember hearing long ago that it's not how much you make, it's how much you keep, because you can make 2 million a year, but if you spend 2.5, you got a problem. Conversely, if you make 100 grand a year and you keep 95 of it, you're doing something right. So you were talking about your training and your book. So let's touch into your Money Rules book. And I see it on the. I see it on the shelf behind you, along with your other one. Rich girl, smart girl. But how have your books helped your business?

You know, the books came along as a secondary thing. Somebody said to me, you've got a business. The only way that you're going to get known is to write a book. And writing the first one was a bit of a hard slog and the next one just came so easily. But what it does is it does position me as an authority. It's like, I've got a book that I can hold up and people are going to say, wow, you're an author. Author comes into authority. Therefore you've put all your knowledge into the book. And I can read that, and they can read that in their own time without me talking to them and therefore thinking that I'm trying to sell them something. It's like, I'll read Your book. If I like what I see, I'll come back to you. So there's no pressure, but the fact that the book has been done is obviously an important thing. The next book that came along, which was this one here, Rich Girl, Poor Girl.

Was because a lady had read the first book and she said, I love that so much, we're writing a compilation book. I would love for you to put a chapter in there. So in my trips back and forth to the States from Australia, I started writing this book. And it was over six flights that I actually ended up writing it and put it together. And.

It started off as a fairy tale and I suppose and that's why it sort of animated, cartoony. But we then turned it into an animation video that goes for half an hour.

It's me just reading the book and it's that half hour video. People who've seen or seen the video or read the book have said, my daughter needs to watch that. My, you know, my. It's again, it's based around women and how they face the challenges of life. Like we spoke before, you know, growing up. It's about two girls growing up together. One's rich, one's poor. And the global financial crisis hits. So everybody comes back to a level playing field. They just go through life, get married, have children.

One ends up getting divorced. They all have money problems and along comes a solution and they, as a bit of a secret, it's, they love baking cakes.

It turns into a business and they basically live happily ever after. But, you know, that's the basis of the book, but it's also the basis of life. That is what is happening to the families that are out there. So it's not that far from the truth for people who read it, it's a half hour read, It's a half hour video. So not hard to do. But again, that also provides authority. The people say, well, you are genuine. I can align my thinking with what you've put in print or in video. So you need to be believed. People need to have this thing of trust with you and you break down the barriers by being able to give them something that says, take my word for it. But here, read it for yourself. Once you're comfortable, come back.

So it sounds like next to publishing, you're saying that video is a good thing for a business too.

People will absorb things that they can see.

In a video. You can show them a picture and a picture certainly will have an impact. But video, just like this is doing now, you'll see my expressions you'll see my passion come through and that happens in a video with people and they'll say the guy is genuine about what he does or do you know what, I don't like his style. So they'll pick up on it either way. And you know what, I'm not fussed either way here to help people, but the true hero is always going to be the person I'm working with. It's their journey and I'm just the guide to show them how to get to the other end in one piece.

I love what you represent and stand for and I've always known that about you and I think it's great that you have that experience. Like you said, 20 years in financial planning. But why did you want to parlay that income, create a training and not just keep doing it one on one?

You know, there's a lot of people in the world who are in financial difficulty. The reality is it's more than 75% of the population, it's probably 80% of the population who are living paycheck to paycheck. I can't do that one on one. I'm looking to work with financial advisors and money coaches and things like that, people like that who can actually then go off and spread out and talk to their tribes.

I'm just a guide. I'm not the person to do this for everyone.

I'm happy to help others get started and help more people and just let that ripple effect work out. I'm not the important person, it's the tool. And if I can give people that tool and show them how to use it, then they can show so many more.

That is great because you want to make an impact around the world and I know you are and it's always great to see you when you're in the states, but glad you're representing down under there. So we're gonna go to thank our sponsor and we're gonna come back for the imperfect action round. Instead of trying to get your prospects attention, why not be so captivating they can't look away? That's a quote from my book, Video Marketing for business owners that I created as a reminder for both my clients and myself for success on camera. And that's why I use Wirecast Pro for my professional productions and I advise you do as well. Get your 30 day free trial today at eainterviews.com wirecast and start filming your show professionally the way your brand and audience deserves. Once again, that's eainterviews.com forward/wirecast. It's time to take imperfect action. Navi, are you ready to take imperfect action?

Let's roll with it.

All right. What's the number one problem you see your audience make and how can they fix it?

Spending money they can't afford to.

Quite often one of the things that shows up is, is it a want or is it a need? People buy emotionally instead of logically. So if they're in the dumps or something like that, especially life is hard enough. And if you don't have a lot of money, it's those little truths that you really like. I want to go to the movies. And you should be able to do that.

But can you afford to do that? So they'll put it on the credit card. It's like just loading another bullet into the chamber. And the reality is it's people who've got these credit card debts, and most people do. They're handcuffs. The bank loves it. Take more credit, spend more money, and they're just tying them up forever. Banks are not your friends. Do not ever think that a bank is your friend.

In life, people will either pay interest or they will earn interest. And most people are paying interest. It's a tax on their income. Not only do they pay tax to the government for the money that they've earned through all that working, now they're paying a further tax on borrowing. And that's money that's gone out the window. They'll never get back. It's wasted interest and lost years because the interest they save actually for their future. And as much as I.

Don'T want to push it, that's what Money Rule shows them how to do. How to pay off their debts in the shortest possible period of time and save all of that interest, as well as save all of those years and then put that money to work for their future.

That is fantastic. I'm so glad you're sharing that. And that's the goal of your program and your book. And there will definitely be the links in the show notes here. But I'm so glad you're doing this because there are so many people, and you got me thinking of when I was in high school, and you know, oh, here's a credit card, here's a credit card, here's this, here's that. And you, unless you run the numbers, you don't really know what's going on with that. So thank you for bringing that up. So now we're going to go to the opposite side of the. So that's the biggest problem. Your Audience has, that's how they can fix it. What's the shortest path to the cash?

Shortest path to the cash is a lot of people think that they have a debt problem. They don't have a debt problem. They have a cash shortage problem. Right? So spend less than you earn and pay the highest interest debt. That's the fastest action you can ever take. And that was the answer that I always used to give to women when they'd say, I don't want to know about everything else, just show me how to manage my money. That was it. Spend less than you earn, pay the highest interest debt first. And everyone will tell you that. But the reality is that this is where they look at me and they say, yes, but how? And I realized they wanted the push button solution and that was how the Money Rules program came about. But.

Even once that happens, one of the things that you'll find in this is the solution to actually then going out and generating cash. Even the Money Rules program in itself is a cash generator. Because the way that I've got it set up, it has an inbuilt affiliate program. You buy your program, but if you want to get it for nothing, share it with four other people and you'll get your money back.

So it's generating more income. That's not a hard thing to do if you know four other people. And we are generally.

The people that we hang around with, we're all in that same boat. So if you're working with or you're spending time with mothers at school, tennis clubs or sports groups or anything like that, all of those people are generally in the same sort of financial area and they're all sort of struggling, but nobody wants to say anything. If you turn around and say, look, you know, guess what? I've got this and this is brilliant. It's just made it so clear for me and the stress has gone from my life, then wouldn't you share that with other people?

Of course you'd want to. I don't know why people would have a problem. You know, obviously people don't want to admit stuff, but I think that just perpetrates the problem instead of going, you know what, here's what I did, here's honestly, it's one of the reasons that inspired me to do the show is to go, hey, I know these great people such as yourself. I want to showcase them because we've had one on one exchanges and hung out in person. And I'm like, man, it's like everyone is so awesome. One on one but then it's like everyone goes to their corner of the earth and no one knows what you're doing behind closed doors. And you know, with my coaching and my training, I've had the opportunity to see behind the closed doors and I'm like, so that's why I wanted to showcase this because I know you can help 10,000, 100,000 people as well you should. So I'm going to do everything I can to get your stuff out there to make an impact for people. So thank you for making it available.

Thank you.

I have a third question. Question. It's awesome. The third one is customer lifetime value. How do you maximize the customer lifetime value specifically with your business in this instance?

Well, for me, that's a hard one. But I mean, customer lifetime value is in the result.

That's easy.

Yeah, it is. It's in the result. If you show them and I can, I can show them within minutes, right? Nothing else matters other than knowing what the future is going to be from a financial perspective. If they follow the program and I can show them that within absolutely minutes. The first one we're going to show them is the worst scenario, which is if they keep doing what they're currently doing, this is what life is going to look like and it ain't a very good picture. So now we can work together and make changes so that I can absolutely turn your life around. I could probably show you how you can have a million dollars at the end of the same period of time of say 25 or 30 years when you're paying that mortgage off instead of giving all that money to the bank.

So if you can show them how to pay off their debts in less than half the time and keep all of that interest, a $300,000 mortgage, you're probably going to pay $250,000 in interest over the next 25 years. What if you cut that down to say 100,000, you've just saved 150,000 and that now goes to your retirement and you're debt free in half the time. And no, you know, no fakeness about it. This is the program. Everything is in the program. It is simple. It was designed for women. Now.

It is so simple for women to use. Guys have looked at it and said, this is a no brainer. But women look at it and they say, I can understand that. There is no more confusion. Because.

If somebody I've heard say, if you confuse, you lose. This is so simple that women look at it and they say, I get it. I totally get it. I now have control. I don't need to rely on a guy because in all honesty, a man is not a plan. There is no white shining night.

So women can take that control for themselves and say, yes, I do that. Most of my clients are women so it's not a hard thing. But when they sit there with their husband, it's like, this is it. We are doing this because I'm in control. The president of the United States can boss around the whole country, but when he goes home, his wife says, and he'll do it. The biggest corporations, the same thing. The guy goes home to his wife and his wife is in charge of that household.

I appreciate you for what you've shared already, Nabi, and I'm glad you've made this information available. Where can people get more information on your training and your books?

They could actually go to moneyrules.com au and check out the website. But I've got a special for your listeners if you like where I actually show people for nothing up front what their future is going to look like. And to do that, all they need to go is to moneyrules.com au.

Dfy so done for you. But just the letters D F Y and what they'll find there is the program that they can just put information into and we'll send them back a report.

Very good. Well, I appreciate you for making that available to Expert Authority World and I'll make sure that the link is in there in the show notes. I just have one more question for you. What book would you recommend that has made an impact on your life in business?

One of the best books that I think I've ever read in business. This guy, it must have been like he was looking over my shoulder. And it's Michael Gerber in the E Myth. Brilliant book.

Great recommendation. Well, Navi, thank you so much for the insight and again for making this available because I know the world needs it and you're increasing the financial literacy. So thank you and it's been great having you on the show.

Thanks very much for having me, Mario.

All right, Expert Authority World, we got another one. Great one here. We'll see you on the next episode. Take care and God bless. You're already successful. You've worked hard to get where you are. We both know it wasn't overnight and hasn't always been easy. No doubt you're the expert on your subject matter, but do your prospects in your marketplace think of you first as their go to trusted advisor all the time expertauthoritychecklist.com is 100% free and reveals the 21 steps to determine if your prospects view you as the expert and authority of your marketplace or if it's just all in your mind. Important required steps like do you have a process in place for prospects to self identify if they qualify for your time and expertise or not? Does your current offer have the seven components of an irresistible offer required to make it a no brainer for your prospects? Do you have a real life paperback book showcasing you as the subject matter expert you can actually hand someone? Get your free Checklist now and expertauthoritychecklist.com Once again expert Authority Checklist to make sure you have the 21 steps covered. It better not be more, but don't leave those one or two things you may have missing go any longer. Visit expertauthoritychecklist.com and make sure you're being seen as the expert in authority today. Once again, that's expertauthoritychecklist.com get your copy now. Congratulations, you got started with your cell phone and I welcome you to the live streaming game. Now you're comfortable on camera and going live regularly, but I caution you don't get stuck in startup mode. This is why I stepped up my game with Wirecast Pro and advise you do too. Get your 30 day free trial at eainterviews.com Wirecast thanks for listening to the episode. I hope you got a lot of value out of it. Let's continue the conversation over in the community. Expertauthorityworld.com we can have discussions, talk about the episodes and I'd love to get your thoughts on it. Once again, expert authorityworld.com.