0062: Police Dog Training Strategies To Grow Your Business with Worldwide Dog Training Expert, Speaker, & Best Selling Author Andy Falco-Jimenez

Inspiration, transformation, success stories and the imperfect action round. Seven days a week. Join Mario Faccini for today's expert authority effect interview. Welcome expert authority world. I'm excited to share with you another VIP guest. Andy Falco has trained dogs the world over. He's a best selling author, he is an international public speaker and he's going to be training, he, he's going to be sharing with us today what it's like to train police dogs. Now I don't know about you, but I've always wondered how do you get someone to take action with business that's a person, you can talk to them, you can communicate with them, but how do you do that with an animal? And I remember when I was asking him to be on the show and he was telling me a little bit behind the scenes there's a key he was talking about which you can apply to your business and your prospects and customers. But I'm excited to learn what he has experienced over the last 20 years of training police dogs. So I'm going to bring him up right after we thank the sponsor. How would you like to grow your wealth? Easier than you think. With the change you probably don't notice anyhow automatically. That's why I started the compounding interest snowball investing with acorns and advise you do too get started simply and easily today@eainterviews.com ACORNS Here he is, ladies and gentlemen, Mr. Andy Falco Jimenez. How are you doing, Andy?

Outstanding. How are you?

I'm doing a lot better now.

It's great to have you. How's it going?

It's good. I'm just so glad to be with you. I was just thinking while I was waiting to go live with you, trying to figure out how long I've known you, but it seems like I've known you since you were a kid.

Since I was a kid. Well, I'm still young and Right, right, right.

But I just happen to see your success and all of the things you're doing and I'm just proud to be on the show with you and so I'm happy to be here. I'm just waiting to hear what you're asking gonna ask me because I have no idea what we're gonna talk about.

Well, I appreciate the kind words and I, you know, you know what was going on with this. I mean even everyone watching in the last 30 seconds saw what was going on. I'm like, yeah, Mr. Successful, I got one out of the 10 things. Right. But that's the cool thing about this. That's why I encourage people to go live to do of stuff because you get better and even if you have a mishap, just, you know, hang loose with it. So for. I want to know the. I want to know more about your story. What got you into. I was studying law enforcement for some time. What made you want. What inspired you to pursue a career in law enforcement and ultimately bring it around and build a business around it?

Well, that's a really good question because it was kind of an accident, to tell you the truth. I mean, when I was a kid, I wanted to be a dolphin and whale trainer over at SeaWorld. That was my goal. I almost didn't think about anything else. I subscribed to SCUBA magazines. I watched Jacques Cousteau, you know, every. Whatever it was Saturday, I think it was. And that's really what I thought I was going to end up doing. And then I got into school and found out I wasn't as smart as I thought I was. And so I love science and I did well in science. It's when I got to chemistry and mathematics that I kind of struggled. So suddenly.

I found myself doing a lot of other things. I was a magician. I juggled. I worked at Knott's Berry Farm. I worked at restaurants. And then I began driving buses. And I drove buses to ski areas, river rafting. And when I was doing that, I worked with about three, well, two police officers, one from LAPD and one from Whittier Police Department. They drove buses on their days off to these places. We went to, like I said, Mammoth and Colorado, Utah river rafting up in Northern California. And on those trips, they would tell me stories about, you know, the SLA shootout that they were involved in or other, you know, exciting events. And I was a big fan of the TV show called SWAT and Emergency. And I go, wow, you know, I get bored really easy. I can't imagine working in an office setting every day. I think I would go crazy. And so as they told me the stories, I became way more interested with each story. And then the next thing you know, somebody told me about being a reserve police officer. I went to Fullerton City College, where they had a class to become a reserve police officer. It's essentially an academy. And just signed up and joined without a police department to work for. And then I applied for LA County Sheriff, Fullerton City, gosh, a whole bunch, probably five different cities. And I went to Anaheim and Anaheim decided to hire me. And they sponsored everything that I needed to finish the Reserve Academy which at that time, you didn't get paid as a reserve police officer. So I went to work for the city of Anaheim as a. As a reserves reserve police officer for free. And turns out I loved it. And that's how it all started. So again, it wasn't something that I planned out in my entire life. It's just that these guys told me a couple of stories. I thought it sounded interesting. And the next thing you know, I'm wearing a badge and a gun and driving through the city of Anaheim telling people what to do. So that's how I ended up being a police officer.

Well, I find that fascinating. I love to go off on a complete tangent here and ask behind the scenes stuff and ask you what kind of gun it was, but I'm doing my darndest to stay focused. So that's how you got started being a law enforcement officer. And sincerely, thank you for what you do because a lot of people I think should have a greater appreciation, I'll say that.

Thank you.

You're welcome. But what made you want to say what got you into the training of the dog side of it? Because you could have been a regular officer, but you went past that. Tell me a little bit about that story.

Yeah, I think there's a couple things that are important to know, and that is that I wasn't your typical police officer. A lot of people asked me like, well, how did you get into this? You should be a fireman, not a police officer. Or they would say, you're too nice to be a cop. Because I just, I loved having a good time. And I really did enjoy helping people. And you know, even the baddest, because one thing I did learn, I knew I wasn't the biggest person on the planet. I was only like 175 pounds at that time as a cop. And the last thing I want to do is fight with a 200 pound gang banger that's been working out in the prison for 15 years.

Full of tattoos on his neck and his face. And so I had to learn how to use my mouth to arrest people. And that means that I would say, hey, sir, I know that you can destroy me. And then I would talk them into putting the handcuffs on and they would. So I had a different skill set, I think, than most people. I had the, the gift of gab and a way of handling these tough situations. So that was one thing. The next thing is my love for animals. And still in my back of my mind, I think I still believed at some point I would still Train some type of animal, whether it was whales and dolphins at SeaWorld or somewhere else. And so I ran into the canine unit almost immediately on my, you know, I don't know exactly where I was when that happened, but I found the canine unit and go, oh my gosh, you mean I can be a cop and work with animals at the same time? And I just signed up, I mean, signed up just in the sense that I hung out with them all the time and said, how can I help? Can I wear that suit so I can go get bit? Can I hide the drugs for you on the car? Can I follow you around? Early on in my career, as I then went into becoming a full time police officer, I actually got paid. My interest in K9 was really noticed and I was just passionate about it early on and so I never stopped. And so from that point on, in about 1984, I know it's a long time ago for you. 1984 was when I became a reserve police officer and about 1985 is when I started working with the dogs. And I was passionate about it and I immersed myself in learning about everything I needed to know about training dogs. And then at that point is I think when I realized that training people was way more important than the dog part of it. And so that gift of being able to talk to people and teach people and train people became very handy when it, when it came to me helping other police officers and administration understand the power of the dog and then teach them how to train dogs. So it's, again, it was just one of those things that kind of just evolved. But it was just my passion for training animals that got me in there first and then training people was next.

So I didn't want to interrupt you, but at the one point you, you, you were, you sounded like you were pretty excited to go get bit.

Yes, I got bit a lot. As a matter of fact, my whole left side is, was pretty much damaged by the time I ended. I, you know, the last time I probably took a dog bite was probably only about a year ago. But, but yeah, that's why you have.

The protective suit to minimal, minimalize that, mitigate that.

Yeah, I have some scars that didn't minimize the bite. I've been bit in places where I didn't have the equipment. I've been knocked down, I've been knocked off of the back end of a truck on.

You name it, it's happened. But because it's, it's like being a football player. Those dogs hit you at about 15 miles an hour and they weigh about 120 pounds. So when they hit you with all that power and you're standing still, it can take a toll. Take a toll after a while. But yeah, that was my life. I was, it was awesome though. I did love it. It was fantastic.

I remember when I was in law enforcement training, I never pursued it fully, but it was always, I always wanted to help people. That was my driver and it was FBI, CIA, doctor, lawyer. I mean, I just wanted to help people. Now some of them are a little bit more action packed than others. But at the end of the day, if you can help someone like you're saying, the people training. Let's talk about that real quick because I'll never forget you telling me this. I go, I was trying to wrap my head around it when I was looking into everything going, how do you train the dog? And I'd love if you could share with expert authority world what you shared with me as to.

Your success behind it. How do you train the dog?

Well, I know I'm trying to remember exactly what we were talking about, but there's a few things that are really important to understand.

Didn't have to do with the dog. You don't train the dog, you train the.

Yeah, the human. Yeah. But the understanding, the relationship between the two is another key component between the two. And helping the human being understand that it is still a dog. That is really important because there's so many people that believe that these dogs are their children. Now that's all fine, right? I love that they love their dogs so much that they would care for them and respect them and love them and all that type of stuff. But you have to be careful that you don't start trying to treat them like a human because they're just simply not humans. I know you think they're human. I know they think, you think that they understand everything you're saying. And I know that you think that they can do things that are just incredible and in some cases they can, but just understand always that they're a dog now. And then the next thing is understand that this dog will never be the last dog you had. Right. Everybody wants the last dog they had because the only thing they remember from their last dog is that they were wonderful. They don't remember the difficulties they had maybe in the beginning also. And so I had to often remind people, you're trying to train your dog like you did your last dog. Your last dog was a basset hound. This dog is a German shepherd. Completely two different things. Right. And so as I began to explain that to people, I became more and more aware that my job was to really train human beings. The dog part of it was really easy. At some point, I had enough experience of training dogs that no matter what breed it was, I could figure it out. No matter what sex the dog or no matter what the problem, whether it was aggression or peeing on the floor, those issues were pretty easy to tackle. But when it came to the human being, it was very difficult at times until I really understood how to teach human beings how to train them, because they all learn differently. Some of them hate their dog and want the dog to go away, and they're looking for an excuse to get rid of the dog. But sometimes I can teach the dog that it's not the dog that they need to worry about, it's their perception of the dog. And then after a while, maybe I can even get somebody that hates their dog to once again love their dog. I have people that love their dog too much and they're not willing to take the or do what it takes to correct the dog or discipline a dog. So the dog understands what the differences between right and wrong. So every step that I took, no matter what it was, it involved helping the human understand what steps need to be taken and what their preconceived ideas may be getting in the way of training their dog. So the human part of it was way bigger than I originally thought. And it has become our strength with our company that the fact that we can train human beings is the more important thing. And the fact that we can do it makes us one of the better dog training facilities. I believe in the world.

I was, I was gonna say in the world because I know you've traveled all around it. Why don't you. 30 seconds or less tell, Tell everyone. Well, actually, I was gonna ask you what's your biggest success story? So I'm gonna make this a two parter. What's your biggest. I always ask on the client behalf, what's your biggest client success story? And I'll let you add on your biggest success story. And I hope it's the one I'm thinking of, but if it's a better one, that's cool too. Okay, so success stories, your client and yourself.

There's so many success stories in relationship to dogs. And that's not to be cocky or anything like that, but I love it.

When the last 10 interviews I've done, it's like, this is the biggest problem now. It's like, oh, man, there's so many success stories. It's like, that's a good thing.

That's a good thing. Yeah. It's because our system really works. And as I train our trainers, and I have other trainers now that. That work the system, and I just kind of oversee what's happening and make sure that they're staying in line with our. With our mission statement and that kind of stuff. But I think one of my favorites that I remember is that a gentleman who was a fireman, by the way, he came from Riverside, which is about 45 minutes away from where I live currently in Orange county. And he drives down and he goes. He comes to where we're training a whole group of pet dog owners. And he gets out of his car and during a break, he comes to me, he goes, is your name Andy? And he says, yeah, he goes, my name is. Whatever it was. And he says, I was on my way. I was supposed to be on my way to the dog shelter to turn this dog in that I have here. He's become aggressive. My wife's afraid of him, and we have a baby on the way.

But I love this dog and I know that he can be a good dog. I don't know what it is we're doing wrong. I've gone to several other trainers and they can't seem to help us, but we've heard that you're the best. And so just before I go and put him down, because that's what the path was for this particular dog, before I put him down, I wanted to come and see if there was anything you can do. And so I evaluated the dog and looked at it, looked at him, and I go, it just didn't to me. Again, we get a lot of bad dogs. And so I said, no, I think we can. I think we can do this. If we can talk to your. If you can talk to your wife, if you want my help, I'll be more than happy to get on a call with her and let her know the steps we're going to take. And he goes, well, number one, I goes, I don't know how I'm going to go back and tell her, because I'm afraid that she's going to divorce me. But I goes, I just can't do it. I can't put this dog to sleep. So make a long story short, he was able to get, you know, some time. He was able to get the dog, put the dog on parole for a little while. And so seven weeks of training with us, coming to our training, listening and actually following through with our training, he made that dog a happy member of the family. Didn't have to put the dog to sleep. They had their baby, they loved the dog. I've gotten messages every so often that everything's fantastic. The dog has gone on to live its entire life and, and didn't have to be put to sleep. But those are. That's just one of several stories of that type of situation where we were the last resort, we were the last stop before that dog was going to be put down. And because of that, we were able to build a relationship and create a family environment that was able to stay intact. And I'm getting a little teary eyed because now I'm remembering a couple other stories, but those are just. It's so powerful to me to know that we were able to do something that saved a life and then created a relationship that otherwise might not have happened.

I would have to agree that that is a true success story because you got to keep everyone together.

Yeah. And the child grew up with the dog and knows the dog now is a happy member of the family.

Well, thank you for sharing that with us. Why don't you give us a quick synopsis of your biggest success story from one of your clients at. And I hope it's the one I'm.

Thinking of over in the Kingdom of Bahrain.

Yeah, I mean, yeah, there are a couple. I mean, I produced a show with Cesar Milani and I did a show and that kind of stuff. And then I've had contracts like Disneyland and some other big corporations and been able to travel all over the world. But having an entire country come to us and say, you know, we did a lot of research, we've watched your videos, we've got your books, and we've determined that you are the best for us and we want you to train our dogs for the military over at the Kingdom of Bahrain. And so we landed that contract. We charged a good amount of money for it. They paid 50% up front. We had a good contract in place. And yeah, they wired the money into our account and we landed that deal. And I put a lot of parameters in place because working with countries, and some countries in particular, you want to make sure and have all of your ducks in a row. And a good contract that has limits, like 30 day limits, has very clear parameters so that if anything happens, you don't get stuck. I didn't want to get stuck with the first 15 dogs that they ordered because each one of those dogs cost me $7,000. You can see, that would be very costly, including. And then you have shipping and a whole bunch of equipment and vet bills and all kinds of stuff. And so a great success story in the sense that both. I learned how to be a really good businessman at that point, learning how to deal with a country, how to put together a good contract so that when and if things went wrong, because I always something is going to, I say always something's gonna go wrong. So prepared, be prepared for something. And yeah, it just happened and we came out of it very positively and it was mostly because of us being very diligent in what it was we were putting together. And then the contract we put in place made it, made it a really good story.

That's fantastic to hear because I know a lot of people that, you know, I've worked with medium to large sized companies and I know other people that work with larger corporations and all that. But when you're like, yeah, I. One of my clients is a country. Yeah, that's pretty, that's pretty cool and inspiring. So thank you.

Yeah. For the, for the small business owners. The only thing I want to say is that it doesn't have to be complicated. Right. It doesn't mean that you have to hire 10 attorneys to do this necessarily. Now you're going to do what you think you need to do. Make sure you get good guidance and all that kind of stuff. Don't use me as a guide to do anything, to give you legal advice, because that's not my job. But don't, I would say don't over complicate things if you can help it. But just be very clear of these are the stages that's going to take place. This is going to, what happens is what's going to happen if you don't follow through with what you're supposed to do. And this is what I'm going to follow through with what I'm supposed to do and just keep it very clear. And again, don't trying to make it too complicated because then it'll be just the same thing. It'll be so convoluted and complicated that nobody can figure anything out.

Keep it simple. I love that. So you were talking about your books and video. Why don't you tell us about your books and what you've done with video and if you'd recommend others do the same thing.

Yeah, well, how you and I met is in San Diego with a couple of marketing gurus that we decided to follow. And it was during that period of time that I learned that how Important video. The first thing was how video, how impactful video is and how important it is, especially today now. I started doing video back in 2005 when YouTube first started and even before that I was shooting with a video camera with a big VHS cassettes in them and videotape and then selling those, you know, for, you know, a hundred and something bucks for, you know, a dog training video. And so I learned that video was important, but that necessarily wasn't marketing, that was just teaching. But now, as we come into today's times.

Video recordings and live broadcasting, I think are the key to almost any business, if not every business, their success. If they're not doing video, then you're missing out on an important part of your marketing. So people can get to know you and trust you and learn about what it is you do and hear you talk about it and hear your passion about it. I sometimes get really excited on camera when I'm talking about whatever it is I'm talking about. And I almost always get, you know, comments back from people saying, man, I really love how passionate you are about what it is you're doing. And that makes me feel comfortable that I'm in the right place with you and potentially doing business with you. And so when it has to be authentic and real, right, you can't be fake or else they're gonna see right through that.

They can see the screw ups too.

Yeah, yeah, let them, let them see you screw up. I screw up all the time. Stuff gets knocked off, you know, my face gets frozen for a second, then it comes back. That's just what's gonna happen. Don't sweat the small stuff, but the video is very, very important. And then in regard to the books, that's the next thing that we both learn is that writing a book really sets you up as an authority. And I've written nine number one best selling books. I think I've published 20 something books altogether and about 15 journals or something like that. And each time I've done that has not necessarily been, well, not at all. None of it's been to make money because of the book, because I've written the book, or people buying the book. That's not how I make money. How I make money is by using that to put me in a place of authority. So that when I, when I go approach a television station or the producer of either a television show or a podcast or what have you, is that I say, you know, I want to let you know that I'm an international number one best selling author. And I want to, if possible, get on your television show to talk about this thing. So I've written a book about a few different things. One of those right now is CBD Oil. And I have become a leading authority in CBD Oil. I've spoke to doctors, medical doctors in Nashville, Tennessee. I've gotten on podcasts, I've been invited to go on television shows. And it's really that moment that I publish the book and become a best selling author is when everything happens. And now I become the authority in that particular niche. Understanding. I've only been in the CBD business for a year now and already I've set myself up as a leading authority and people will say things and this wasn't intentional, but the last four or five times I've been introduced on a television show, they've said, here's the guy that's written the book on cbd. As if I'm the guy who created cbd. And I kind of look and I got to go, well, I didn't write it. And I kind of, kind of played down, I said, well that's not, I just wrote a book on cbd. I'm not necessarily the guy who invented CBD or anything like that. But people remember that, right? They remember that's the guy, that's the CBD oil guy. And it really sets you up. So if you want to set yourself up as an authority, I would suggest you write a book and become a best selling author. That was. And there's a way of doing that that's not as complicated as you think.

Yeah, I like the point you made there. Because a lot of people get fixated. I know I get the question a lot with my clients. They're going, well, how many copies of the book do I need to sell? And I swear to you now I'm going to say, well, do you want to sell 10 copies of the book or work with a country? Yeah, because I have a high feeling that you would probably rather have another country reach out to you and have deal like you did then maybe 10 or 20 copies sold today of your book.

Yeah, those two books, one of them was the Detective Dog Manual and the other one was Dog Sniff Evidence. And both those book is what, is what the Kingdom of Bahrain found. When they did their search for me, a Google search probably in the, in the books at that time came up because one of them was a number one bestseller. The other one, I didn't use the technique. So it was still there. It was good enough because it was a companion book that they saw, but both of those. Yeah. And so that's what led to that contract. And again, the other thing that's important, I was the same person before I wrote the book as I was after the book. So the book didn't make me a better trainer. The book didn't make me more knowledgeable in training human beings in relationship to their dogs. Right. The book just set me up as a higher authority than I was without it. Without it, they never would have found me. Without the video, they never would have found me. It's because of the book and the videos that I did is what caused people to find me.

And I have in the videos allow you to demonstrate it. One of my rules is I don't take anyone on that's actually not an expert in authority because I know it's just amplifying what they already are. It's not going to turn you into one. You need to be it. But if you're not doing it, you're definitely missing out. So we're going to come back to the Imperfect Action round and we're going to do the rapid fire questions right after we thank our sponsor. Invest Automatically, Save for Later and spend today. That's why I love Acorns. I used to think spare change didn't make a difference and saving and investing was an old fashioned manual process. It's not and it's a game changer. If you're not leveraging compounding interest in your business and life automatically, you're missing out. Acorns not only makes saving and investing easy and automatic, it makes it even more valuable. By investing with diversified portfolios, spare change, extra cash and rounding up everyday transactions. You can even set recurring monthly investments in the amount you desire to make good.

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There is also a debit card option that will continue to help you save and invest even further when you spend. Plus no minimum balance and overdraft fees. Now for the cherry on top. They have partnered with 250plus companies and brands and growing with their Found Money program to invest back a percentage into your account with the everyday purchases when you shop, two of which you're probably listening to this right now through an Amazon or Apple device. Get started profiting from your everyday life and business simply and easily today@eainterviews.com Acorns Once again, that's eainterviews.com Acorns all right, we are back with the Imperfect Action round and I am excited to ask you the first question. Andy, 60 seconds or less. What is the fastest Path to the cash you found in your business.

Oh, writing the book, it changed everything. Once I wrote that book and got it out there, when you talk about fast, I could write a book fast. I could write a book in about two or three weeks, get it published and get it out there. Become a best selling author and the next thing you know, you're on television.

All right, number two, what is the biggest problem you see your prospects making and what's the fastest way they can fix it?

Right now, today, my prospects making. My prospects make.

The big mistake of not vetting their experts and following through and implementing what's being taught, the implementation. You can learn and learn. You can go to Harvard, you can go to some of the best colleges, universities and learn the stuff. If you don't implement and take action, it all goes for not so you have to learn from the leaders and experts, copy what they say and then implement. Without implementation, you have nothing.

I love that. Number three, how do you maximize customer lifetime value in your business?

Oh, wow. I may be stumped on this one.

Everyone loves this question.

One more time.

How do you maximize customer lifetime value in your business?

I think it's something I learned in the academy and that is understanding that the thing that somebody's approaching you with is the most important thing happening in their life in most cases. And you need to look at it that way. Don't look at it as if it's a burden that you help them with it or that they're just another customer or they're, you know, they're just kind of, you know, just another, another name on the, on the ledger. Understand the feeling that they may be having by coming to you that, that thing very important to them. And you need to have the respect to talk to them in that way. And if you do that, the people will stick around for a very long time.

Love it. Books. What is the number one book you'd recommend that's helped you?

Oh my gosh.

Look at my bookshelf. There's a couple of them and the name's escaping me.

You know, well Done is a really good book. I wish I had a handy.

Oh my gosh.

I recommended the People. I love that book. Yes, I love well done. It is, it changed. It's something that I always think about all the time and I use it with my kids. I wish I would have used it in my marriage, which is no longer in existence.

But it has helped me in a lot of ways be a really good boss and understand, look for those opportunities that people are Doing something right. And don't always be looking to discipline people all the time. And that's the only thing you do. Look for things that they're doing right and reward them for that.

No one has recommended that. That's one of the books I've recommended for about, let's say, a couple of years now.

I love that book.

It's a great one. Very good. Well, let everyone know where they can find you. What's the best place to get more information on Andy?

Well, I just. Facebook is a great way. Andy Falco Jimenez I have a bunch of presents on there. If you want to learn how to train your dog, you can find that. Falco Canine Academy. If you want to learn more about CBD Oil, I got today's CBD Oil, but Andy Falco Jimenez I have a public page or a, I guess a celebrity page. What else? They call it Public figure. Yeah, there you go. Public figure page, celebrity. And you can see some videos on there and things that I've done and whatever it interests you. If you have any desire to write a book, we have a publishing. I know I do a lot of different things. We have a mastermind group. And so because of all that, if you just want to get engaged and figure out how it is that I can help you with something, I'd be loved. I'd love to do that. And just find me on Facebook and that's probably the best way to go.

Excellent. Well, Andy, it's a pleasure to see you. I appreciate you sharing the information and I know this is a long time coming, so thank you. It's been a pleasure having you.

Thank you very much. I'm glad to be here.

All right, everyone, that's it. We'll see you on the next one. Have a great day and God bless. Spare change. How's that going to make a difference? I know that's what I thought before I started investing. With Acorns, throwing change in a jar is not very leverage and time consuming. But what about all the transactions you don't use cash for? You know, like majority Acorns not only invest your spare change automatically with roundups, it also lets you add a preset amount to each transaction. Regardless, it's pretty inspiring to see how quickly and easily you can end up with a pile of cash instead. A pile of receipts. Get started simply and easily today@ea interviews.com ACORNs Once again, that's eainterviews.com ACORNS.