0063: The importance of dinner with your family and how it will improve your business & personal life with: CEO, Author, & Celebrity Nutritionist Leanne Ely

Ea interviews, episode 63 inspiration, transformation, success stories and the imperfect action round seven days a week. Join Mario Ficcini for today's Expert Authority Effect interview. Welcome Expert Authority World. I am excited to be sharing with you today. LEANNE ELY from savingdinner.com have you ever wanted to have a nutritious dinner but you didn't want to have something that tasted bad? Have you ever wanted to be eating healthier but you just didn't know where to start? I'm excited to bring her up because she has not only been on magazines, tv, radio, she has her own show. She's published books all around the world and she's done it with self publishing and traditional publishing. She's a wealth of knowledge and I've been following her for a couple of years and I've learned a lot myself. So I'm excited to bring her up. But first we're going to thank our sponsor. Congratulations, you got started with your cell phone and I welcome you to the live streaming game. Now you're comfortable on camera and going live regularly, but I caution you don't get stuck in startup mode. This is why I stepped up my game with Wirecast Pro and advise you do too get your 30 day free trial at eainterviews.com forward/wirecast. Here she is, ladies and gentlemen, Leanne Ely. How are you doing, Leanne?

I'm doing great, Mario. Thanks for having me.

Well, I'm excited to have you share with Expert Authority World because like I was saying in the intro, I've learned a lot from you, love what you do, I think it's fantastic. And I want to know what inspired you to start your company. Why saving dinner.

You know, it's somewhat of a long story, but I'm going to shortcut it for you just so we have some time left at the end of this on this interview. But I was a freelance writer at the time and I did an article of a woman that I was following online who helped me as a homeschool mom get my act together at home and get organized. Her name was Flylady Marla Cilley, if you've ever heard of her. And she was just, you know, she just had a way about her and she and I really hit it off when I went to go do her interview and she said, you know, I don't cook much, but my ladies are always asking me for help in the kitchen. Would you help out? So I said sure. And so one day she also, she gave me a call and she said, you know, we are going to have a concentrated time of doing a cleanup, you know, and decluttering of the house. How about if you make like some Crock pot meals for the week? I said, I'll do you one better and add shopping list to it. And we sent it out and it was. I got bombarded with bombarded hundreds of emails saying, do this every week for us. This was great. It was so easy. And I said, I'm not going to do that. And I was talking to her and she said, leanne, this is a business. And I went, oh, yeah, so it is. So this is the year 2000. And by about 2001, I had my first, my first website up. But before that I was just dealing with what are now Yahoo groups. But you know, I just kind of cobbled a business together. It was the first menu planning website on the Internet.

That is very impressive. And I remember the Yahoo groups. You're taking me back to aol. I am aiming Prodigy Times. You're probably using Dial up for that too, weren't you?

Oh, heavens to Murgatroyd. Yes. I mean, it was just, it was terrible. And you know, nowadays we have all these experts in everything, you know, they can, they do everything, anything that you can think of online. Well, there were no experts when I started out, or if they were, they were all hiding under rocks because I certainly didn't know who they were. And I just kind of figured it out myself. So it was quite an interesting time.

What was the most, let me ask you, what's the most interesting thing that's happened since you started to. Let's just say the first five years. You know, I'm going to ask you some stuff later down the road because obviously you've had major success with all this. But let's dive in from that day when you had no website and everything. The first couple of years, what was one of the most interesting things that. That happened with you?

You know, it's so funny because, and I think you would agree with this that what happens oftentimes in your career is things just kind of, you know, it's like a snowball going downhill and just snow. And that's pretty much what how my career has been is just, it's just been gathering momentum and gathering, you know, more snow as it goes. And for me, you know, I got a lot of opportunities right out of the gate. There was no such thing as an influencer. There was no such thing as a blog back then. But I was an influencer and a blogger before the terms were coined. And I was on QVC three times. That was fascinating to watch. The whole home shopping, the way that's all been done, and just watch thousands of books in 20 seconds go out the door. It was amazing. That was one of my big things. And then I've done several. I did a media tour that was a satellite media tour. That was a fascinating first time I'd ever done anything like that. And I just basically stood in one place and was rocketed. You know, satellite is all over the United States. That was interesting.

You know, lots of book tours and flying all over the United States. I've met some interesting people along the way. You know, it's just. It's been a. It's been fascinating. I've. I feel like I've been really blessed with a great career and, you know, just the way everything's been.

Yeah, lots of things. I mean, I'm now a. I don't know if this even in my bio, but I'm. I am a spokesperson for Meals on Wheels America. And that has been a real highlight of my career, too. Just being able to see people brought to the table to eat, everybody, even our disenfranchised elders. And so this has been. It's been quite a journey.

I love that, because a big part of what I do, and the reason I always wanted my own business. And it sounds like you're a huge advocate for starting your own, which is awesome, is like, you're saying being able to give back and helping those other people that, you know, feel like they're lost or whatever the case may be, because there's so many that, you know, you. There's only certain ways, and you have to be at certain levels to be able to go, you know what? Here, do this, do that. If you're struggling yourself, it's real hard to, you know, want to give whatever it is you do away. So thank you for contributing also.

Well, it's been my pleasure, you know, and it's. It's also interesting, too, that, you know, my daughter has started her own business, and she's a food photographer and recipe developer. And so the apple doesn't fall far from the tree. So that's been really. That's been rewarding to watch her just really grow into her own creativity and, you know, to know that I had a small hand in it. It's pretty. Pretty nice.

That's awesome to hear about leaving the legacy, because it shouldn't end with, you know, our generation. It should continue on, I believe.

Absolutely, 100%.

So with what you do who would you say is your ideal target market for who you're looking to help? Is it a single person? Is a married couple? Is it kids? Is it the whole family? Tell me more about who you help and how you're helping them.

It is so funny because, well, and I told you, I started this. I have a brand new business that I just started, my Nutra Coach school, and that is an older demographic for sure. These are women who are coming in who are just saying, I want to do something that's meaningful, mission driven, and will help. And I'm getting women who are 50 plus who are teaching millennials how to cook because they're realizing, yes, this is important. It's not just a matter of having an Instagram worthy photo of a plate of food that you picked up at a restaurant. It's also a matter of creating it yourself. And so we've had some really nice success with that. I've enjoyed that. So that's my older demographic. In my business and saving dinner business, I also have an older demographic and I have a younger one. And it's funny, I think it's just because I've been in business so long. When you've been in business for 19 years, you've got people who've had kids, grow up with your kids, and, you know, they have conversations with you like, they've known you for 18 years, which is really fun. So. But my younger demographic for sure is, you know, they're moms, they've got kids, they're doing carpool, and they're anywhere from, I'd say, about 35 to 50. And they're, you know, they're in the trenches doing it, so. And then, you know, my older demographic, I don't think they'll ever leave me just because I think we're old friends now. Yeah.

Well, I think it's awesome that you're helping both sides of the coin because you have the wiser generation. And then, like you were saying with the millennials, I've met a few who, they're like, oh, I can cook. And it's Hamburger Helper. That's not, if you ask me.

Right.

I love cooking. I got started when I was about 8. Mom and dad taught me, and I'm very thankful for that. And I'd make fun of my sisters on occasion because they were always like, they can't let them near the stove. It's gonna. I'm like, well, there can be like 25 and not know how to do.

Anything, but it's a life skill in My opinion, it's so. It's such an important thing to learn. You know, you, you. If you've basically handcuff your children, if you don't teach them how, you know, because it is a life skill. This is like not teaching your children to floss their teeth. That's an important part of taking care of their health, as is cooking or taking care of your health. You know, that's where your nutrition comes from. Is your food so critical?

Absolutely. I think it's important and it brings the family closer, I'm happy to say. My nephew now, he graduated from the Culinary Institute of America.

Oh, wow.

You know, now we ask him what we should be doing, but it's definitely runs through the family, and I think it's a great thing just to bring family and friends together. So I'm glad you're. You've been focused on it because I know you're contributing to that. Tell me about transformation. What's the biggest transformation you've seen from someone that's read your blog, read your books, gone through your programs? What's a really great transformational story?

Well, you know, and we have gotten just a few thousand.

I was going to say, I'm sure there's thousands. What's one that stands?

There is. But my very favorite one is the one that named my business, because back in the day when I first started, it was called Menu Mailer because we would literally email menus to people who were in our Yahoo Group. So don't ask me. I mean, it was just like, what a disaster that was. But anyway, that. That's exactly how it was. So it was called Menu Mailer. So I bought menumailer.net.com wasn't available. That was the only thing that was available. And I had that until I got my very first legitimate book contract. That's a long story what legitimate and illegitimate book contracts look like. But when I got my first legitimate book contract for my first book, and it was at the time named, the working title was Menu Mailer by the Book, and my editor hated it. I wasn't in love with it, but I thought, you know, at least tells it what it is. And they're coming up with all these dumb names. And I was just like, ugh, it sounds like everything else that's on the market. And this book is different because nobody put out a book with menus, recipes, and shopping lists like I had, like I was getting ready to do. And so my editor and I were going back and forth and back and forth, and then I Got this testimonial email that just absolutely blew my socks away. And I said, that's it. And she said, leanne, not only did you help me save my dinner, you helped me save my marriage. And she went on to list all the different things that it made her feel like she was accomplished, like she wasn't lost in the kitchen and she knew what to do. Well, when I saw Save Dinner, I went, whoa, yes, that's it. Saving dinner. And so I told my editor, I want to call it saving Dinner. And they came up with the little, you know, book cover with the superhero. It was a little caricature of me, of the superhero with the grocery cart and cape and all. And it was just, it was perfect. It was exactly what I wanted.

That is a fun story because that I always like looking for the deeper side of things, not just the surface level, but that's truly what you're doing when you can bring people together and cook and have dinner. I mean, it's kind of an intimate thing. You're not just, you might go out with a group of friends, but how many do you really have to your house? It's not everyone, you know.

Oh, of course not. And, you know, there's just, there's a benefit, the huge benefits for the family for having dinner every day at the table, as much as you can anyway. And there's Casa, and it's a Columbia think tank group put together this whole study of studying the family dinner table and what they found. I think if every parent knew this, they would not hesitate to feed their kids dinner at the table. But they found that drug use went down, they did better, kids did better in school, they felt secure, less apt to have any kind of an eating disorder, and that they felt connected and they were less apt to rebel and do something crazy. I mean, it's not a catch all and it's not the whatever. But, you know, I mean, you could read the study online. It's absolutely fascinating. Every year they go back and they fish out a new statistic, and every one of them are positive and affirming to the family.

That's really important because I hear so many people say, like you just said, well, it's not the end all be all. I say the same thing myself, because there, I don't think there is a silver bullet, but when you get one area right, and then you get a second one right in a third, fourth, fifth, and sixth, they all might not be silver bullets in and of themselves, but when you're shooting 99 and a half percent. You mitigate those chances of bad stuff happening quite a bit.

Why not stack the odds? Absolutely.

Tell my clients that all the time. Let's stack the deck. You know, if this was a court case and you were on the trial of your life, do you have enough evidence to convince anyone beyond a reasonable doubt, beyond a shadow of a doubt, they should do business with anyone but you.

Correct.

And most people don't have, you know, the deck stack. They put one thing out there, like, why isn't this happening overnight?

Well, keep going, Keep going. Yeah. Tenacity is everything.

So out of all the qvc, the tv, the books, everything, let's touch on one or two things. What do you think was a big lever you'd recommend to someone that's, you know, just a little bit behind you and looking to get to your level? What did you say that makes the biggest difference? Was it the book, the tv? I know it's all of it and it's all compound.

I mean, all of it together. But I would say it's just the consistency that I've had over the years. And I will tell you.

It'S really funny. Social media has become such a thing. And of course, I've fallen into the social media pit somewhat myself. You just have to, right? In this day and age. But, you know, I think I look back and, you know, I was cleaning out some files, I was looking back, I was looking at old content calendars and everything. And it's just through the years, my consistency has been the reason why I'm still around. You know, day in, day out, there's always something going on. And, you know, you just have to be that way. You just have to, you know, continue and fight on. My bookkeeper one time told me, she goes, you know what? I have never met a woman with more grit than you. And just because I'm like, no, we're gonna do this, and it's just we're gonna do that and just, you know, plowing ahead and hitting all of your goals. That's what. That's what makes it happen is, is grit and staying. Staying the course. There's. I don't know of a shortcut.

I love that. I really do. And you're talking to me also. I've. I appreciate that. I would agree, but I also don't mind hearing it over and over again.

So we're gonna go to the imperfect action round, but before we do, you're gonna be one of the lucky new recipients of something. I just started the last week of episodes, so I don't have the wheel yet, but I have about 12 questions I came up with. And are you. Do you want a hardball one or a softball one?

You can do whatever you want. I'm not afraid of anything. I like that good degree.

So I came up with stuff that's like real deep and then other stuff that's kind of surface level. And I want to peel back the onion a little bit. If you had the opportunity, I'm going to ask you this one. If you could talk to anyone, anyone from your life again that you currently aren't able to anymore, who would it be and what would you ask them or tell them?

It would be my dad. He's passed away. 1985, he died, and he was a young man. Yeah, I mean, you know, but I guess I think what it would be, it would be just more of a discussion of trying to more understand him instead of just dismissing him. I would have asked him questions to understand him more. And I think, you know.

I think in our current situation, our current culture, we have such a disenfranchised, splintered society. You know, everybody's against each other. And.

You know, my thought is we have to look for the place where we can have empathy and where we can feel and love one another again, because at the end of the day, that's all there is. And if we want to live in a way that's just polarizing and repellent to everyone, then, you know, go ahead and be a Facebook troll or whatever. But, you know, I just look at, where am I with. You know, I just look at. If I could do anything over again, it would be that relationship with my dad.

I can relate. I. I lost dad two years ago, actually this month. And thank you.

And that's actually what inspired this question, because that's my answer as well.

Awesome.

Had a great relationship with them, but if I could have one more conversation, I'd pretty much do anything for it.

That's neat.

And I agree, because there's so many people focused on business and life and this, that, the other thing. But, you know, if today was your last, what would you do differently? And it's like, I think most people would come to the conclusion, maybe not the people we know, I'd say maybe 80, 90%, we'd keep it the same. But most people, I think they change a lot. And it's one of the reasons I started the show, is to give them great people like yourself to say, hey, look, here's. Here's thousand thousands of possibilities. Go for it don't wait another second.

Amen.

We are. What's going on? We're going to the imperfect action round. Okay, that didn't distract me one bit, but thank you for being honest.

Yes.

All right, we'll be right back with the imperfect action round after we thank our sponsor. Instead of trying to get your prospects attention, why not be so captivating they can't look away? That's a quote from my book, Video marketing for business owners that I created as a reminder for both my clients and myself for. For success on camera. And that's why I use Wirecast Pro for my professional productions. And I advise you do as well. Get your 30 day free trial today at eainterviews.com wirecast and start filming your show professionally the way your brand and audience deserves. Once again, that's eainterviews.com wirecast and we are back with the imperfect action round. Leanne, are you ready to take imperfect action?

I can take imperfect action.

You've done. You've done it once or twice, right?

You might say that, yeah.

All right, the first question is, what is the fastest path to the cash? In your experience.

A really good irresistible offer.

Tell me more about this.

So what do you mind that includes.

I think it includes. Well, it's changed over the years, of course. I think it includes something that is a connector, like, you know, eyeball to eyeball kind of a thing. So being a part of a group, being a part of a community, I think is part of it. Information, but, you know, information that they're looking for. In my case, they're looking for an easy dinner or whatever. So it could be an ebook of recipes, but something to connect those two dots. Community and information. Information is cheap and easy to come by anymore, but connection's hard. So if you put them together, I think you have something good.

That does sound like an irresistible offer.

I was thinking about that the other day. There's so much info out there, but I think people have lost the ability to have one on one conversations and communicate totally.

Absolutely. And people want that communication. They want, you know, we might not have the old fashioned coffee clutches that, you know, our mothers and grandmothers had, but we do have the opportunity to bring people in and to communicate and to be a part of their lives and hear their voices and bring them on camera with us and do all kinds of things. And we also have the information that we can get out to them, being experts that we are. So it works, I think, hand in hand.

Love the answer. The second one would Be what is the biggest problem you see your prospects making and how can they fix it the fastest?

Hmm.

Let'S see. You know, so I think part of it is indecision and, you know, just kind of like have one foot in and one foot out. And I would say, you know, with. Whether it's with my Nutra coach clients or it's, you know, my saving dinner, stop, just jump in and let's get, let's get busy. You know, I like it.

The third one would be, how do you maximize customer lifetime value in your business?

Well, an email sequence, of course, is really important. A nurture sequence, funnels, et cetera are important. But I think again, it goes back to that whole sense of community. What I've noticed in the last 19 years and, you know, when you look at the stats and your conversions and everything, when I'm present and doing video and doing communities and what have you, my conversions are way up there. If I just put something out, my conversions are way down there. So I think that's the way to bring conversions up and to increase the lifetime value. When people think that they know you and they have an opportunity to ask you anything, people will ask me, well, I love your, you know, what kind of shampoo do you use? What kind of. I mean, seriously, they'll ask me anything and I'm fine. I'm like, okay, this is what I use. I mean, I don't care. But if they have that kind of a comfort level with you, that means that they're connecting with you. So connection, I think, is supremely important. Especially, especially in my world where I've got my lifetime value is I've got an inexpensive product, you know, information product on continuity. On the back end, I've got supplements. And then I've got another separate thing that, you know, I teach people how to be teachers and teach people how to cook and be, you know, with nutrition and what have you. So all of these things together, I mean, they can all connect up together and I can have them for a very long time. And I have a lot of people that I've had for a long time. But I think that's part of the secret sauce is that one on one connection.

I want to expand on two of those because you made a lot of great points. And you know, for people listening to this, I want, if you could expand a little bit on the continuity side of things because I think a lot of businesses miss this boat also.

Well, I think a lot of. Yeah, well, there's been a lot of slime in the continuity business. And so I would just say cut the crap and just get, let's get down to what continuity should be. First of all, trying to trap somebody in continuity by here's your free thing, but we need your credit card. And then dinging them later, you know that, that is now going against the can spam laws now finally. But you know, that just, that took a lot out of the, you know, those of us who are doing it right from the beginning. You know, there's, there's like this suspicion of people who want to do continuity. Continuity is a great thing. And continuity again is back to consistency. If you're not going to continually release your product at the certain time, then, you know, you've blown it. So I will tell you, in the 19 years that I've been in business, I have had two incidents where one was with my mother passed away and the other one was with, yeah, it was two years ago. And the other one was with.

You know, I had.

A glitch in my software when I did not deliver. But those menus go out every single Tuesday except for those two times. But, you know, we caught up with it and you know, it went out Tuesday evening instead and I had my, my assistant take care of it. And then on with the glitch, we just, you know, we said, well, you can't log in, but here are the links, you know, and sent those out. So you have no excuse, if you're, if you're going to do continuity, you have to be absolutely 100% sold out that you're going to continually do continuity and send that out.

So, yeah, I agree. There's a lot of people who have been doing it wrong. I remember one person that reached out to me that wanted help to grow their business and he was, he was saying all the right things. And I'm so glad he slipped up because there was, it was a gym and at one point he's like, well, this sounds all well and good, you know, as long as we can get them in, I don't really care if they come in, just as long as their cards are on file. And I was like, yeah, we're not going forward. Because I could tell his heart was, I just want the numbers and the things. He didn't care if they actually, I'm, no, absolutely not. I don't work with.

Yeah, like that.

But the upside, like you're saying, is for anyone listening that doesn't have a continuity program 19 years, and all you've done is kept growing it and growing It. And growing it. It gives you the baseline where you don't have a revenue roller coaster and you just keep things rolling.

Yeah, we just. We just keep filling that fund. You know, $10 at a time. It's a $10 a month product. You know, it's a very inexpensive product.

Irresistible offer. It's. It's not a high barrier.

Very irresistible. Yeah.

The other thing I wanted to expand on was the video. How has video helped your business? Because it sounds like it's. You're using it to build the community and have that deeper connection with folks.

Yeah, I've been. Yeah, I will say yes. I have been doing that. I've been a little MIA lately. I've just. It's been a sanity break from the madness.

You're here now, though.

I am here now, but I've been doing a lot of development. I've been working really hard on my Nutra Coach stuff and everything. So head down, just keep going. And it's funny because I've seen a little dip and so I need to get back out and, you know, just do my thing. Our Facebook lives do really well. And, you know, sometimes, occasionally we get one that goes viral. So that's always fun. And, you know, that, that. I would say that that is the. That's the connection piece that people are looking for and that, you know, especially if you mess up and you just say, whoops. Well, they're, you know, sorry about that. And I will get little comments like, you're just human and thank you, and it's so fun to see you mess up, you know, and I'm like, okay, whatever. So it's. It's just the con, you know, continuity, consistency, and community. Those three things, those three Cs, really important. And you build your community by being out there and being willing to be vulnerable and being willing to, you know, just be yourself. And when I say be vulnerable to one of the things that. One of the things just annoys me to know and is when somebody gets on and says, I'm just going to be really vulnerable with you right now. I mean, who cares? You know, you don't have to. You don't have to preface what you're going to say with, oh, now I'm going to be vulnerable with you right now. Because I feel like it's really phony. If you're going to just genuinely be yourself, just say, hey, you know what? This is a little tough. You know, forgive me, I might get a little bit, you know, this is tough for me to say, but if you come out and say, I'm going to get vulnerable with you. It's like you have a playbook of your. What you're going to do, and it just doesn't. It doesn't translate as. As genuine.

I agree with you. I've seen people. And it's funny you say that because I've heard it with the authenticity people going, okay, I'm gonna get authentic with you now, just being real.

And it's like, what does that mean? That the rest of the time you're not.

Yeah. Or I've joked with people and in real life, when you're having a conversation and like, okay, let me be honest with you. It's like, what, you've been lying to me the last 19 minutes?

Exactly. Exactly.

Would you ever start off a speech or an interview going, okay, I'm gonna start talking now? No, you just start doing it.

Exactly.

That's interesting.

That's precisely it right there. It drives me insane.

All right, so I have a couple more questions for you, and I'm gonna get vulnerable with you.

Here we go.

It's actually about books. What is one book that has really helped you throughout the years?

Oh, my goodness, that is such a good. Well, I mean, think and grow rich. I've read all the, you know, all the classics of books. Course.

Let's see. How about a book that just has recently kind of rocked my world atomic habits. I don't know if you've read that.

I haven't read it yet. I've been hearing a lot about it and I'm picking it up.

Oh, so. So good story, brand, excellent book. When I like books, what I will oftentimes do is I will buy it with. And then I've got my pencils, my yellow marker, you know, my yellow highlighters. And I also listen to it on audible because I just feel like I'm gonna get that much more out of it. And sometimes I'll go back a second time. Intentions by Wayne Dwyer. He's one of my heroes. I love him. What else have I loved? Gosh. Ready, Ready, fire, Aim has been a good one. Or. Yeah. Ready, fire, Aim. I think it is. What else do I like?

I mean, Tools of the Titans. I don't. I'm sure you've read that.

You're mentioning a lot of good ones.

Tim Ferriss. Yeah. Well, I'm sitting here looking at my bookshelf going, I like here. Yeah, I've got.

Wow, you have a great recall.

Oh, no, I don't. That's why I was so glad that you had. Yeah, all of this here. But I mean, I've. I've got, you know, I've got a lot of books. I read a lot of books.

That's fantastic. And it sounds like you read them the same way I do, where it's more of a. You study them.

Yes, absolutely. 100%.

I will tell you some of the lowest points of my life and business. If there's one thing I could recommend to anyone, it's if you have nothing, invest in highlighters in books.

Yes.

It will turn everything around. And I love the highlighters. And I do the exact same thing.

I do, too. And sometimes if they're really good, I get those little sticky things, you know, with the. And I'll put it on that page just so I can go back and, you know, why did I do that? I always think, you know, why did I do that? And then I went, oh, yeah, I'm glad I come back to look at this one.

Yeah. And I'm glad they finally started making the highlighters that don't smudge because it was like, yes, those crazy old fashioned ones back from the yahoo groups of 99 and Prodigy and AIM and ICQ and all that. But I know constant improvement is good. Have you ever heard of Aqua Notes?

No.

Oh, my gosh, you're gonna love them. Is that with summary, waterproof notes, you can literally take notes in the shower, get your ideas out on the boat whenever you're outside near the pool.

Well, I'm writing that down. Aqua Notes, what a good idea. I keep a notebook by my bed for things, and I use my phone constantly in the notes section. But, you know, I love Evernote. Evernote's great. Yeah, we use that.

That's why I used to write a couple of my books. You can voice it, voice the text, take the notes, bring it to the desktop. But Aqua Notes, I. I had an idea for aquatic notes. I was on my waverunner on the lake and I was like, they've got to have something. I found them. And even if it wasn't for how cool they are, I got to tell you, their tagline, no more. No more bad ideas down the drain. I was like, from the marketer of me, I'm going sold. But I've been using those for probably 10 years plus.

All right, well, I'm. It's on my. It's right here. I'm gonna be looking that up. That's a great idea.

They're fantastic. You'll have to tell me how you like them. So I appreciate you Sharing the books with us. And the only other thing I wanted to ask you is where can people find you? I know we've been mentioning it and I've been doing that intentionally, but tell us some more and where's the best place they can find you?

Well, they can find me on savingdinner.com for sure. I'm pretty much always there. And then also nutracoachschool.com as well. And pretty much always there as well.

Excellent.

Yeah.

If I may elaborate. As much as you can. I want to make sure everyone knows about your newest program because that's what you're excited about and launching. If you want to go a little bit deeper, feel free with the Nutra coach and who it's for and what you're doing with that.

Well, I appreciate that, Mario. It is, you know, it's sort of kind of the culmination of my life's work because my whole intention always has been to teach people how to cook and get their families back to the dinner table and make it as easy as possible, you know, doing all the heavy lifting, etc. And I have always said the only thing I don't do is shop, chop or cook. Right. Well, now I'm teaching people how to do my method, methodology of menu planning, understanding. I've been a nutritionist for 25 years, understanding nutrition reasons why, how to put all of this together. And I have downloaded modules, each module building upon each other. So at the very end of it, they have a feasible business. Plus there's business training too, because for a lot of these women, and I just put 11 women through my first beta.

And these women were all, they're a little bit timid about it. And my whole thing to them is, you know, you have to be a little scared and a little crazy to start a business. And so, you know, if you, if you could just embrace that and lean into it, you can, you can have your own business. And plus I show them exactly what to do. I mean, you know, and it's not so that they can start online businesses per se. Having an online presence is important, but they get the hands on part where they are with people. They're teaching them to cook, they're showing them how to menu plan and they get that community connection right away. And so I always tell them, you've got a distinct advantage over me. You know, you get to do this hand in hand with people, you know, and bring these people into your home and teach them how to cook or go to their home and do cooking lessons. So I'm thrilled and excited about it because it's an extension really of saving dinner. And it's really taking, you know, all the things that I've done for the last 19 years and putting hands and a face on it and a presence in people's homes to really help them out and get them on the right track. I'm thrilled about it.

You should be. It sounds fantastic. You got me thinking of a couple people I'm going to tell it to because it's not only the front end and you're welcome. It's not only the front end of here's how it's going to help you. You now are creating this ripple effect of, you know, there, there's. I know there's a lot of women that maybe they're raising the kids and they want to do something more, but they don't want it to take away from that. And this is a perfect opportunity form on top of saving dinner.

Absolutely, 100%. And they, you know, and they'll learn their own skill even if they, you know, don't. I had one woman who just took the class because she wanted to learn how to cook and now she's starting a business. So that's pretty exciting.

That's exciting.

Yeah. She feels really confident about it. It gives you real confidence. And the other thing is the world does not need another nutritionist or another nutrition coach out there. It doesn't. What the world needs is they need actual skills so they know what to do in the kitchen with all those vegetables and they don't rot in the crisper. They know what to do with everything and how to create a well balanced meal. That's exactly what Nutra Coach is all about.

Well, I'm glad you're starting it.

Thank you.

It sounds really good.

I'm really excited about it.

Well, I appreciate you for coming on and sharing with Expert Authority World. I've enjoyed it as much as I know they have and I look forward to connecting with you even further.

Thanks so much, Mario.

All right, Expert Authority World. We have another great one here. We'll see you on tomorrow's episode. God bless.