0075: Travel With Interesting People with Model, Speaker, & CEO Lauren Koenig
21 Oct 2019 · 33 min
Podcast episode (Expert Authority interview) featuring Mario Fachini interviewing Lauren Koenig (model, speaker, entrepreneur) about her company TWIP (Travel With Interesting People) and the concept of 'travelity' — a taxonomy of traveler motivations used to personalize recommendations and marketing for travel brands. Lauren shares her origin story (inspired by curiosity as a child, studied French at Ball State, moved to France), entrepreneurial realities (hard, requires stamina), travel activity (visited ~17 countries in the past 12 months; won $15,000 in flights from Lufthansa/Swiss in 2018), TWIP's focus (licensing B2B recommendation tech to travel brands), the 10 'travonality' types (Altruist, Culturist, Epicurean, Imaginable?, Soldier, Purist, Maverick, Victor, Wayfarer, Urbanite), speaking engagements, and practical advice for founders (listen to customers, stay agile, offer upsells to maximize LTV). Includes calls-to-action: website (www.twip.co) and social handle (Twiptrips).
Chapters
Ea interviews. Episode 75, Inspiration, Transformation, Success Stories and the Imperfect Action Round. Seven days a week, join Mario Ficcini for today's expert Authority effect interview. All right, Expert Authority world. I'm excited to be here with another great interview today. I have none other than model, entrepreneur, speaker and CEO of twip, Lauren Koenig, who specializes in travelity. We're going to get into this with you and in just a bit right after we thank our sponsor, why every business needs a book, including yours. Would you like to save five plus hours with every prospect, generate more leads and profit in your business? Now visit businessbookchecklist.com and learn how you can implement this in your business today. Here she is, ladies and gentlemen, Ms. Lauren Koenig. Lauren, it's great to see you. How are you doing today?
I'm great. Hi, Mario, how are ya feeling great.
It's great to have you here today.
I know, I'm so excited. I've been waiting for a long time to be on this show. So I'm glad we finally got our acts together and our busy schedules and we made it happen.
Absolutely. So let me ask you, what made you want to start twip? What inspired you to start your company?
Oh, my goodness. You know what? I've asked, been asked this question a lot, but you know what? It has to always come down to a cereal box.
Really?
I swear to God, a cereal box. You know, it's funny enough, my family owns a summer home up in Canada, and when I was a little girl, I would sit every morning eating breakfast and I would eat my Canadian Shreddies and every single day on the back of this mailbox, I couldn't read it because it was in French. And so I would ask my mom, like, what does it say? I can't read it. And it was so funny because she'd always be like, you know what, Lauren? I don't know French. Just go learn French if you want to learn how to read the back of this real box. And so you know what? I went and learned French. I went to Ball State University. I'm very proud of it. Chirp, chirp. Go Cardinals. And I minored in French. And after college I wanted to go to France, obviously to learn my, you know, to be able to speak my newfound language. And no one wanted to travel. Everyone was having babies or they were getting married or, you know, they were like, I'm broke and poor, as every college student is. And so I tapped into like minded people, the French club of Ball State University. And they Were like, maureen, you know what? You should not go to France. You should move there. I was like, okay, challenge accepted. Hold my beer. And so they held my beer for about a year and a half. And I moved to France after college, fell in love with travel, fell in love with different cultures and, you know, this big, great, beautiful world that's out there. And I started to really understand the motives behind why people traveled, why they didn't travel, what prevented them from traveling. And that was my cue to pretty much, like, abandon everything I went to college for and go down the world of travel and then travel, tech, and then basically, you know, long story short, it was curiosity in the back of their cereal box that helped me, you know, want to dive into, like I said, the travel industry and start to solve problems that I was seeing in front of my faith on a daily basis. So it was kind of like a nugget that was always inside of me, and I didn't discover it until many years later. But I think that's really the underlying cause.
That is a great story. So what's been the most interesting thing you've experienced since you've started?
Well, that's a loaded question.
That's what you said you wanted, right?
Exactly. Don't be on the show. Mario will trick you. He'll say, here's the questions to prepare with, and then he'll give you curveballs.
After you said you wanted some. So, yeah.
What's the most unexpected thing? Most unexpected thing?
I would have to say.
It'S always harder than you realize. You think that running a company is like, okay, I got this. You learn something, you take 10 steps forward, but it's really 10 steps forward, then a thousand feet backwards, and that's really exhausting. And I think to realize how much stamina you need as an entrepreneur is just incredible. I get people emailing and calling and texting me, you know, on a weekly basis. Hi, Lauren. I'm so and so I want to start my own business. What should I do? And I was like, well, don't.
Don't.
Yeah, don't. But I would say if you do, make sure, you know, and you admit that it's the hardest thing you're ever going to do in your entire life, and that you need to sacrifice for literally everything that you. Everything that you stand for. Like, it just needs to go out the window and that you need to start over. So I always say, if you want to start a business, it's like going to college, to university, and crossing the line to get your diploma. And then someone shaking your hand and then someone taking your diploma away from you and then lighting it on fire and having to go start all back over again for four years. And that's being an entrepreneur. Their learning curve is incredible. And you think you know, but you really don't. And that's what you need to go and figure out. So I think for me, just the most surprising, unexpected thing is how incredibly difficult it is. I'm a very strong person. I was an athlete. You know, I have a resiliency inside of me. But there are days where I just, you know, I'm crying in that cereal that I, that I was drinking, eating when I was six years old. I'm like, why did I do this? So it's a long journey, it's a tough journey, but it's also very rewarding at the same time in many different ways.
All right, Lauren, so I've seen some of the rewards you've been able to achieve and it's pretty impressive. If you could go into a little bit more detail as to how you help people and who you help, I think everyone would be interested to know what you actually get to do. Even though it is difficult at times. Let's go into detail about what you actually are doing.
I love it. Lauren, what the heck do you do with your life? Well, Mario, let me tell you. So I'm the CEO and co founder of twik, which stands for Travel with interesting people. We are an AI engagement solution platform for travel brands. So we basically help travel brands understand their clients travel behavior. So I don't know if you know, but everyone has a travel behavior. We're all different in different phases of this world. So we're different when we're in school, we're different when we're at work, we're different when it's at home, we're at home. But we're also different when we travel.
You're talking about their travelity, right?
I am, I am. There you go. Exactly. Everyone has their own travonality. So we help travel brands and lifestyle brands as well understand their clients travonality. And then with this secret, powerful information, we help brands better market to their customers to understand their travel, to speak to the core of them, the needs, the wants and the desires of a user of a traveler and to really, you know, help personalize their products, services and content. Because we all now know nowadays personalization is just kind of a used up dirty word that means nothing. And brands really need to start, you know, focusing on their customer and really what they want. So, you know, we're kind of those the eyes and ears and insights of travel behavior. And we're definitely one of the first to be really focusing on that in the travel industry. So that's what TWIP does.
And where are some of the cool places that people can expect to travel to?
Well, I think that depends on truly the company that uses our services. To be honest. You know, great thing about the travelities, when you understand a user's travel behavior, you can apply that to your product and be able to, you know, basically I call Spotify it or Netflix it. I mean, wouldn't it be cool to be able to have a product that you know, for travel and basically get recommended things based on your travel behavior or your travelity? I mean, it kills me because, you know, one of the biggest problems is that, you know, I've been traveling a lot this year and, you know, I Google a hotel for X, Y and Z in Barcelona and then X travel brand is emailing me hotels for Barcelona. Four months after I went to Barcelona, I'm like, listen, homie, like, that ship has sailed, lost me. And you snooze, you lose. Like, it bothers me that I have to explain to travel brands of who I am as a traveler nowadays. Like, they should already know I travel enough. And I offer up that information willingly because I'm sick of having to type in my preferences and settings and whatnot. And so I think that the travel brands need to actually take a step up in their game and start offering better content services and products in personalization as a whole.
So for some added context, you say you travel a lot. I think a lot of people say they travel a lot. But if we can put it into some empirical numbers.
What would you say? How many miles a year do you travel?
I don't know. Mileage. I actually, I've never really cared about the mileage because for me it's more about kind of like putting that pin in the map. You know, I will say I've been to 17 countries within this calendar year, and within the last 12 months, I've been to 17 different countries.
So that's a good reference because some people say I travel a lot in there. Once a year, twice a year, once a quarter. And that's more than most I know statistically. But 17 countries already?
Yes. You know, I'm kind of like, forget the domestic travel. Not that I'm belittling in any way, shape or form, but I mean, I always believe like, hey, go the distance because you never know when politically, financially, you know, physically, emotionally, you're not able to travel. Right. So if anyone's like, oh, should I go to the west coast or Tahiti, I'm like, tahiti, Tahiti. Go long, go long, go far. So the reason why we actually, why I've traveled so much much this past year that we were so lucky enough to win $15,000 of free flights from Luthanza and Swiss airline and because of our travelity technology. So we were recognized as the winner for that competition last April in 2018. And so Lufthansa awarded this, this money, you know, this money to us. And they were like, you have one year to spend it. And I was like, what did I say? Hold my beer. I was like, I'll be right back. And it was really great for me to do this with my co founder as well. We've traveled to a countries mostly because it helped me understand and reminded me of why I started the company in the first place. And if you're not using your product and you're not out there researching and looking and talking to people, you will lose the heart and soul. And you know, as much as travel is glamorous and people are like, why are you traveling? Do you ever work? I'm like, please, I work. I just work in different time zones. I mean, like it's, it's ridiculous. So. But with this past year has allowed me to dive a little bit deeper into travel behavior. But doing the original research that I, when I started this company, understanding, you know, travelers as a whole, what's out there, who's innovating, who's not innovating, what companies are lagging, who is, you know, out there and really servicing their clients, their customers and making contact all over the world. Because travel means what to go from point A to point B, that's it. Like it doesn't say it's quickly, fast.
I would want to enjoy the process.
Exactly. But my point is that travel, just when someone says I travel, I hear I breathe there.
Great, that's good. I do too.
Tell me more and I want to know more information. And that's really like the mission behind TWIP is to really help, you know, define that travelity. And so being able to travel to these 17 countries, 18, hopefully by the end of the year, we'll be able to, you know, just tweak our product to make it better, you know, as fast as possible.
That's really exciting because I see five, ten years from now how this can apply to everyone. Both businesses and personal, you know, no matter what you're doing, people love to travel. And it sounds like you have a golden ticket to make it better for everyone. So the people that are. I love the name Travel with interesting people. So dive a little bit deeper into that as far as why didn't you pick travel with boring people?
So I have to give my actual final, like, real shout out to my. My homie Beau Roberts. He is a big actor out in LA and he's a very dear friend of mine. And it's so funny because he's got this. He's such a handsome little man. I love him to death. And I shouldn't say little, like, meaning he's just this, like, punk. You know, he's like, like Indiana and like, just hot little, like, actor. He's just so great. His personality is so spunky. He's so creative. And he's a very good friend of mine. And I was really trying to think of this, you know, a creative, awesome name that, you know, branded well for my company. And I remember one day we were walking in the subway and I was like, just racking my brain. I was like, I don't know what to name my company. It's not cool. I don't know what to do. I swear to God. No shit. He just looked at me and he's like, well, why don't you just go on a trip and name it? Travel with interesting people. And I'm like, schools are. I was like.
I'm trademarking that minana. He was like. And ever since then, I mean, he's such a creative guy, but I'm like, just on the spot. And I was like, because everyone's interesting, everyone has their own story. Everyone's unique. And I want to celebrate that. And that's what. That's what's important to me, you know, so, you know, I believe that everyone's got a story to tell. And I think by bringing people together just makes this world more interesting. So it's much deeper on a lot of levels, but, you know, puts its fun name.
It is. You're like, hold my beer. I need to cement this.
Forever. So from everyone that's traveled with you so far and your company, what's the biggest success story you could say that you've been able to help someone achieve?
Oh, my goodness. That's a tough question.
I think, really, you know, we started off as a community, right? So Twip started off with a community. And it's not that that dream is, you know, has been finished. We've just kind of put that product to the side right now, knowing that as a consumer, for a consumer travel product, we need a lot more capital and a lot more Runway to build this community. And I believe that.
The B2B travel side is the way that we're going right now because brands really need help in this area and it's what we excel at. So we basically took kind of that, the core tech out of our B2C platform and started licensing it to brands because, you know, we're small, we're agile, and you know, in the travel world you have like the big guys and little guys and like there's nowhere in between. And so the big guys need the little guys to innovate. And that's something that we were able to, to, to provide for for these larger companies. But I think that, you know, even in just the earlier days, I don't really have a great answer to your question in terms of like something specific. But I think that, you know, in the early days of really honing in on travel behavior and understanding that people are different away from home. So the definition of travonality is why someone travels. When you take away the elements of time, destination and price, there's 10 different travonalities and a user can be a percentage of some or all of them. So with this information, you then can recommend product services and content. So. So I think the best success that we have done is being able to take the travonality and turn it into a product that brands can actually digest. We've taken travel behavior, something that is in front of us every single day, and we've been able to package it and turn with our elgos and our technology and be able to package it for brands to be able to offer to consumer consumers on a broader scale. So, you know, we're kind of like that the algo behind like, you know, Spotify or Netflix, that recommendation engine and travel that people have been trying to crack forever. So it's not like one, you know, one specific travel story. It's that you will see this in many years to come and you will start to see people talk about their travelity. They'll be shopping via their travelity and they're going to understand that it's really the only important thing when it does come. Come to travel first, you know, destination, time and price will come second. But people need to be thinking about their travelity when they start to shop for travel.
Well, I think that's a huge success story because being able to break it down and understand people. I same thing with me. If I'm looking something up to purchase, to invest in, to travel, to, I get the same emails, hey, would you like to do such and such. I'm like, that was three months ago.
Drives me crazy.
People don't realize that, you know, when they're asking me for marketing and everything, they're going, what do you think about this, this or this? It's like, who are you talking to if you're talking to a millennial on a billboard?
Wrong market to message if you're talking to. You know what I mean? Everything has to match up. It's not that the idea is bad. The execution of it is though in most cases I found. But with what you're doing, that's huge because now you can say, hey, here's the travelity types.
Yep.
Figure out where they go into. And now everything else can calculate from there to give them the best experience.
You nailed it, Mario. You 100% nailed it. Because you know everyone, you know, you have your demographic, there's psychographics that we use are but like the burning desire of why someone travels in the core of them, that's their travelity. And if you can understand their travelity then you can just, you know, then everything's just downhill from there.
And actually recommend the right hotel for that type of person versus just randomly, there's 30 within a five mile radius. Well, that's great. But now I need to decipher through all this crap.
It's tough. It's even tough for me too. I mean my co founder is just a whiz at flights and I'm always like, yo, personal flight lady, like please help me find this flight. And people do that to me too. I mean I get, you know, phone calls, text emails all the time, like, hey, Lauren, what do you think about this? What do you think about this? And there's so many factors that go into that and it's really hard to keep up because I need, I'm like, I need to ask you like 10 questions. And if I understand those 10 questions and the sky's the limit, right? But it's just understanding like really their travelity and when they, oh well, that doesn't matter. I'm like, no, but it does. Because anything that they're asking me, all I need is the answer to these certain questions. And I can actually dish a world of travel for them because it's a very segmented, saturated, fragmented industry. And we know this and it's only getting bigger. The travel industry is one of the, you know, I think it's 10% of, you know, it's just, it's such a large market and there's so much innovation that, that needs to still happen in the travel space. And it's the big companies are not listening enough to the consumers right now. Like I was at a conference the other day and they were like, so do you think that airline, it was like a roundtable. Do you think airlines are innovative innovators or followers? And there was a couple people in the airlines there and like, oh, we think we're innovators. And we're all like, no, you guys are followers. They're all like, please. Because they're just, they're too big right now and you need to have a small team to be agile to move quick enough. And that's what's so why the little guys are so important to be always innovating in the travel space. And then we're talking from innovation down to, you know, alerts on your cell phone if your luggage has been boarded onto the plane, gate changes to cell phone, push notifications to recommendation engines, to even, you know, knowing your preferences when sitting on an airplane, knowing the shortest distance between, you know, do you take planes, trains, automobiles? I mean travel comes into rental, it comes into OTAs, it comes into destination recommendations. It just, there's such a of lot large, large world and it's exciting to see the innovation that happening, that's for sure. But we still have a long way to go and we're just really excited to be a part of that recommendation kind of to have self discovery. We, you know, even with travonality, you can, you know, if you're compatible with someone else's travelity, you know, if you're going to be a good travel partner is another, you know, product of ours. Because something, you know, that's important nowadays is people are different away from home. So if you take two best friends and you put them together and they have different travelities, well, the days of our lives is about to happen. It's like drama, drama, drama. And no one wants that on a travel experience when it's so much time and money that you invest in. I mean experiences are really, they're expensive and you can do it cheaply. But there's a lot of people, that's where especially the new generation, the younger generation is where they're putting their money in experiences and not houses and cars and things like that. So there's a lot of weight being put on these trips.
It sounds like you could Do a spin off show of interesting people that like to travel. Interesting scenarios, like purposely put the wrong ones together and be like, all right, we're gonna see what happens over here.
Be like, Mario, I know Mario, we might be working on something.
Sure.
You never know, we're up to.
But using your powers for good, it will help people. Yeah, but you're absolutely right, because I like to travel when I speak and, you know, fly in a couple days early, a couple days after, and, you know, enjoy it. But sometimes it's like, oh, my gosh, you wouldn't, you know, other speakers and authors are, well, you wouldn't believe what I had to do to get here. I'm like, someone didn't plan.
It's tough. And that's a travelity type. Someone you plan, someone who wings it, you know, does someone travel with, you know, their pets? Does someone work out on vacation? You know, is someone competitive? Do they travel for events? Do they travel for leisure or health or wellness or adrenaline? I mean, there's many different things that goes into that. And one of the, one of the travelities is an urbanite. Somebody travels for, you know, urban dwelling. What they want, when they want, how they want. And someone. There's another travelity called altruist, someone who travels to help others. So I'm very altruistic and very urbanite when I travel. It's funny because I'm a maverick in my personal life. I mean, I'm an entrepreneur. Like, could you be more of a risk taker? But when I travel, I'm like, I'm good. I don't need to jump out of that plane. I don't need to eat that snake. I don't need to go ziplining. I'm not that. I'm just not that girl on that trip. I mean, I think I just grew up with a brother who went to the ER too many times and jumping off the of like swing sets and shit like that. So I just, I'm very like, I don't. I'm not a maverick and I'm not an epicurean. Like, I could care less where we eat at all. Like, it's not. And then there's people that are like, oh my gosh, they have new creme brulee at this tiny little Parisian cafe. And I'm like, who could care less? I don't.
As long as they have food, right?
So there's just all these things that go into it. And if you, you know, if you give people the opportunity to travel with someone, with someone, with Similar travonalities, the chances are much higher for a more enjoyable experience.
Well, I appreciate you for sharing that. And I'm curious what all the travonality types are. Where would someone find that information out?
Absolutely. So if you're a brand that wants to work with us, you can just go to www.twip.co. we're Twiptrips on all social media, so it's really easy to find us and you can reach out to us directly. But stay tuned. We still have tons of stuff coming out for consumers in terms of being able to take that triviality assessment. And we're actually talking to a good handful of brands right now that are going to start offering our technology. So if you start getting recommendation engines in your email and if travel brands are starting to know you a little bit better, it might be because of our tech.
It sounds like you got a lot of good information you could put into a book. Also, those personality type, the travonality types, I really am curious what they are, so I'm going to check that out.
There's 10 of them. I'll tell you right now. Altruist, culturist, epicurean, imaginable.
Soldier, purist, maverick, Victor, wayfarer, urbanite.
Okay. I think we're very similar because for business, it's like we're going to make the moon happen. And then when you're traveling, it's, where's the pool? Where's the hot tub? Where are some tacos? Hey, you want to drive 35 more minutes away from where we're at? Really just flew to get here. We're good.
I feel ya.
All right, so tell me about your speaking. How has that helped your business?
You know, it's definitely helped, I'm not gonna lie. You know, I went to school to be an investigative reporter, so I went to Ball State University. I was a tcom, Telecommunications, major news option. So I was always digging for stories. I was, you know, always in front of the camera. And that definitely, I think, helped in my life of public speaking. It didn't necessarily make it easier. It just gave me a little bit more, a little more reference to what it's like when it comes to lights, camera, action. But, you know, we're going to be really pushing me as a speaker in terms of travel and travel behavior. I get a lot, I get asked a lot to be on podcasts or mentor, you know, certain retreats. I'm actually going up to B.C. canada in a couple weeks for a conference. A lot of roundtables. Anything where opinions are needed, I'm, you know, happy to show up. But the speaking is definitely picking up, which is great. I love being on stage. Like I said, it's not easy. I presented at focusrite, which was the largest travel conference conference in the world, about a year and a half ago. I've done multiple competitions, things like that, so, you know, getting my feet wet and definitely picking up the pace in terms of the speaking. But that's pretty much. Pretty much it. I mean, it comes and goes, but it's happening more and more as TWIP gets older and we're finding our niche in the market.
Very good. Well, I have one more question for you before we go to the imperfect action round.
And it's interesting because I call this the expert authority roller coaster, because that's like we were talking about with entrepreneurial doing stuff.
There'S variables. How do you adjust forms? So I've been asking stuff such as, you know, if you were president, what would you do?
And.
And, you know, if you could talk to anyone else in the world? If you could talk to anyone in the world, who would it be? Stuff like that. And maybe some softball stuff like who's your favorite celebrity? But I got a. This actually fits really perfect with you.
I got answers to all those questions, by the way. I was like, darn it, I knew those answers.
One of them I always. Not always ask. I mean, it depends on the person, but it's in the. What is it? Rolodex? It's in the arsenal. It's in the. Whatever arrow on the quiver deal. It's one. I ask people, where's one place in the world you would love to travel to that you haven't yet?
Thailand, Sweden, and Tokyo. Not one. Three.
Why?
Oh, wow. Thailand. Because of the beach with Leonardo DiCaprio, the Nice Ties.
Tokyo, because I'm obsessed with the Japanese culture and sushi and Sweden because I love Vikings.
Okay.
It's really as simple as it comes down to.
Honest answers. 60 seconds or less. You're ready for the imperfect action round. And I'm just going to throw this out there. Yeah. The beach looked beautiful, but you don't want to go there because of it. You want to go there for the beauty and stuff, right?
Of course. Of course.
Okay. I was gonna say you saw the whole movie, right? Not just the first part of it. I would prefer not to get movie with Leonardo DiCaprio. The Beach. I'm like, yeah, I wouldn't want to travel there after that one.
I don't want to be eaten by a shark and kicked off a beautiful island. No, I want nothing to do with that. I would love to go for the beauty of it and the full moon festival. I mean, it's. And I love Thai food, even though I'm not an epicurean, which is funny. I actually need to reevaluate where I want to go because I've been to so many places and I feel like I need to readjust my list, which I never thought I would get to, but that's exciting for me.
That's a good problem.
Yeah, I think so.
All right, so we're going to thank our sponsor and come back for the imperfect action round.
Why every business needs a book, including yours. Would you like to save five plus hours with every prospect? Generate more leads and profit in your business? Now visit businessbookchecklist.com and learn how you can implement this in your business today. All right, Lauren, we are back with the imperfect action round. Lauren, are you ready to take imperfect action?
Do it.
First question, what is the fastest path to the cash in your experience?
Oh, my goodness.
Besides robbing a bank? No, I'm totally kidding. Listen to your customer. Listen to exactly what they want. Understand what their KPIs are. I think that's really important. Even though you have this amazing product and you think you know their needs, wants, and desires, you need to ask them. Like, everyone has their own plan and their own business and their own KPIs that they need to hit. So understanding a company's their roadmap and getting to know them and their problems and solving for them is definitely where you should put your focus, especially in B2B.
Excellent. What is the biggest problem you see your prospects making and how can they fix it?
They're not being agile enough. I know that comes down to budget, to personnel, to money, to timing. But, you know, companies need to have leaner, smaller teams so they can move quicker. Moving quicker sometimes, you know, leads to moving faster and being first to market and again listening to their. To their customer. So I believe that right now, especially in the travel space, personalization is huge. But really cracking that code and what that means is something that they've been promising for a long time, and now that the materials are out there and the products and services are out there, to actually get under it and deliver very good.
Third, third thing. Thirdly, whatever the question is. All right, the third one. What is the best way to maximize customer lifetime value?
Best way to maximize customer lifetime value. Make sure there's always another product to Be able to upsell them, you know, if they get bored, make sure they come back for something more. Having one product is great, but always making sure that you can upsell them later or give them an additional offering is something that's really important because they're going to always they're going to want to be there for your brand, for your service. They're going to stay for one reason, but they're going to come back for something new and exciting because they don't want to miss out. And they already know that they've taken the time to get to know the team. They know what to expect of the personnel because, you know, it's a lot harder to go somewhere in a different direction or go work with another team or get to know someone a lot over again. That's why losing personnel on a team is so hard. You have to go replace someone. And it's the same thing in business. So always having a product available in your back pocket to kind of offer them in a later time upsell is a great idea.
Love that answer. Always stay innovative.
What is a book you would recommend that's made the biggest difference for your business?
Oh, I have so many. I don't know which one.
I would probably say.
Can I do two? I'm doing two. I don't care.
Yes, you can.
One is Presence by Amy Cuddy. It's amazing. It's fake it till you become it, not fake it till you make it. She really focuses on body language and you know, she was the one that coined the superwoman pose. Really being able to, you know, using body, you know, body language as a power. I loved that book. It was so helpful to me as an entrepreneur as well as to anyone that is on my team. And then Tim Ferriss Tools for Titans. That's an awesome book. That's just a big old encyclopedia of like everyone's tricks and tips. And that's a great read when you don't feel like finishing something from beginning to end and you can just open up the book and I'm going to read this today. So those are two books that I love.
Great recommendations, great recommendations. So where can people learn more?
Like I said before, go to Twip Co or follow us on social mediapptrips. We're really stalkable online so I've always been a very stockable and it's terrible. It's just everything's out there. Easy to contact us. You can contact me directly at LaurentWipp Co for any questions or any businesses that want to work with us. And yeah, I look forward to hearing from anyone.
Excellent. Well, thank you so much, Lauren. It's been an absolute pleasure and you totally rocked it.
Thanks. Appreciate you having me.
All right, well, Expert Authority world, we got another great interview. We'll see you on the next one. Have a great, great day and God bless. I'll see you tomorrow. Why Every Business Needs a Book, Including Yours Would you like to save five plus hours with every prospect? Generate more leads and profit in your business? Now visit businessbookchecklist.com and learn how you can implement this in your business today. Hey, thanks for listening to today's episode. I hope you got a lot out of it. I know I sure did. If you haven't done so already, I invite you to subscribe to the show and also be sure to check out eainterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I'll see you tomorrow.
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