0161: Creating 6-Figure Monthly Revenue Through Sharing Advice with Alex Nerney

Ea interviews episode 161 inspiration, transformation, success stories and the imperfect action round.

Seven days a week. Join Mario Ficcini for today's expert Authority Effect interview.

All right, we have none other than Alex Nurney on today's episode and I'm excited to hear from him. He is an author, an entrepreneur, an adventurer, cold brew addict and he also happens to run a couple multimillion dollar companies with hundreds of thousands of emails and subscribers on his list. I cannot wait for him to share. We're going to have a lot of fun. We already were. I'm going to bring them up right after we thank our sponsor.

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Acorns here he is, ladies and gentlemen, Alex Nurney. Alex, how are you feeling today?

Doing great. Let's do this thing.

I am excited to hear what you have to say because obviously you're successful with your businesses, your multiple businesses and they're in couple are in the same field. A couple are in a different field. And I want to know your take on why aren't you working a job? Why did you decide to build this empire instead?

Yeah, so it was about.

2015. I was working as a personal trainer and my hours were being traded for dollars and I was really sick of waking up at 5am I told myself at the beginning if I could just sleep in and I could afford organic groceries.

Those were the big goals that I set at the time and that was the main catalyst that drove me and got me started. Had one successful website and progressed and progressed. But man, that's where it all began.

Well, I love hearing that because I remember years ago myself, I was like, man, if I could just get some protein shakes that would be like I've arrived. Because those things aren't cheap.

Yep.

And consistently.

Yeah. Funny how those little things can drive you forward like that. I mean for me it was like those early morning clients. I was just like, man, if I could just sleep in, like how much more healthy, how much more happy would I be? Yeah, can start small.

That was actually another one of mine. I was working somewhere and starting my company and I've been doing it full time since 08 now. But I was like, if there's just one thing I could get and it was control my calendar. I was like, that's everything. And it sounds like it was for you too. Gotta ask, what's this? If I could just sleep in more. Is that 5am, 6am for you? Is that 7, 8, 9 or later?

Do you mean where it started or where I sleep now?

Yes to both.

Okay, so where it started, I was waking up I think at 4:30. I learned that really expensive clients that wanted to pay well wanted me up.

Really early for the personal training.

Personal training? Yeah. And then what was worse about that too is that you also work nights. You don't kind of work in the middle of the day as a personal trainer. You might get a few clients here and there, but yeah, so you lost your weekends. You really, you know, you were training at 4:30am it's not like you're going out with friends.

Yeah, it goes back to that time.

Yeah. Now, now there's no alarm clock and that's. I typically get up with the sun comes up at about 7 o' clock here. I got these big windows that we were fighting to get the lighting right in here. But yeah, so that's, that's my typical wake up time these days.

Well, I'm congrats on achieving your goal.

Thank you, thank you.

Now, how has it been since then? So you were saying to 2015 you got the idea and you wanted to switch it around. What were the first couple of years like?

So the first couple years were pretty chaotic. They started out as, you know, when you start out a business and you start out for yourself, you are usually still working your job while working on your side business. So all of the time that we had, all of the spare hours that we had were being moved towards our business. And about six months in to building one of the first successful websites I had, we started to get some real traffic and real traction and we just had to kind of make a decision at that point of if we were going to continue to work our jobs or if we could potentially quit and kind of go all in. And if we had enough savings at the time, the websites weren't making any money, that they were getting traffic and there were fans there and people were showing up. And so we just kind of decided that we were actually on a hike in Washington and we just like just had the idea. I was like, let's, let's try it, let's do it. What's the worst that could happen? We could go back to our jobs after a year, we'd be fine. And so we quit our job, sold everything. We had moved into my dad's house and got to work and we would eat eggs and rice every day. People seem to like that story. And I mean, every day we would. Because eggs had the protein and the fats and then rice had the carbohydrates. And so we would eat that to save money to reinvest in our business. So that was the first six months. Whenever we did that and we made that commitment, our business started to double. So we weren't making any money. First month in January, we make our first 200 and then 400, 800, 1600 all the way, progressing up to a 40 grand month. And it was crazy. Had that success on that website and went and started traveling and life completely turned around, man. Life was a complete 180 at that point.

And it sounds like it's only continued to grow since then.

Yeah, so that was just the beginning. And I didn't know it was going to be the beginning, but it was because we started that website and then once you started a successful one, I was able to see that there was another opportunity here where a lot of people are teaching others how to make money online. But we had become successful as health and fitness bloggers and so we felt like our story would be a little more endearing than most make money online people because we had started a separate business. So we started that blog as well. And that blog quickly rose, rose up to making over 100 grand per month. And then saw another opportunity, saw that the web development space on YouTube was pretty unfulfilled by anybody who was good at videography. And so me and my best friend partnered in on that as well. And that website's now worth about 1.52 million right in there. So, yeah.

I wouldn't say it naturally progressed, but it did. I didn't set out to build all these websites. I didn't set out again to be a multimillionaire. I don't think that was ever in my thought process. It was just like, here's another opportunity, let's do it.

But you were always looking at ways to serve people and help others.

I was. I was always looking at ways to.

Get both my needs fulfilled and theirs. You know, I don't. I try not to pretend that, you know, starting Creative Pro website or Create and Go was, you know, solely out of the goodness of my heart. But I do feel like I do really genuinely care about the customer and I do genuinely care about their results and their success. And I think when you really do as a business owner, it always comes back to you. I think the flatter the Internet gets, the more information that's out there, the better people are able to find products and resources that actually work for them. So if you're the product and resource that actually works for them, it ends up benefiting you. So I believe that's also one of the things that has led to success.

Well, I appreciate you for sharing that. And there's nothing wrong with having your own reasons to start, you know, do things because otherwise they'd never get off the ground. You know, same for me. I didn't want to have to go to work ever again, and I haven't since May of 08, and I'm thankful for that. But I've always loved helping people. And it's like someone asked me on an interview I did, they're like, how did you start your company? And I joke, I go, which time? Number one. And number two, it was like, if I could just get paid to have fun, that would be awesome.

Yeah.

Yeah.

Get paid to do that thing that. That you love to do, that special, unique thing that you were made to do.

That's exactly it. So I, you know, I checked out your stuff, and I know you're adding a lot of value. Tell me about your media company now. So you started off doing one thing and the next, and tell us where it went into now.

Yeah, so it just progresses continually, gets crazier and crazier. So.

We created three separate businesses, essentially two separate ones. If you look at them from an LLC standpoint, they both have a lot of success and have just decided, with the knowledge that I have in the Internet space and then the knowledge that I have in the creative space as well, that I want to start a media company, and I want to start something that is centered around buying and developing websites, buying and developing YouTube channels, and pairing those two together. A lot of what I see on the Internet is that some will have a good website, but not a good YouTube channel, some will have a good website, but not a good Pinterest. It's really the combination of all of them together that make them so powerful. And I have a very deep understanding of this because I've just been doing it for a while now. And it's also something that I'm excited about because actually, last year was probably one of the worst years for me as an entrepreneur, not from a success standpoint, but because I was really alone, just working on these businesses, building these empires, alone in my glass prison up in these apartments. And I was just like, I want people around me. I want people that inspire Me, I want creative, other people around me on a day to day basis. So I was like, you know what, I'm just gonna start a media company. I'm gonna start something and put a bunch of people I like in there and see what we can build, shake some things up.

Yeah, because.

You have to sleep at some point and you know, you're incredible with what you can do, just like I am. And a lot of people are. But there's still that limit of when we got 24 hours in a day. And.

Did you have any hesitation about creating your first team? It sounds like.

Yes, absolutely. Why is it all stemmed from the Superman.

Bias where you just think like, oh my gosh, I am the only one that can do this thing as well as I can. And there might be some truth there until you get proven wrong. I had it happen with a writer. It was actually before I even started these businesses. I was doing some freelance writing and I hired, I outsourced it to a guy and like the first article I was like, oh, this guy's like, this guy's pretty good. And then the second article I was like, wow, that's pretty. That's like really on par with what I do. The third article I got from the guy is this guy's a better writer than me. And this is a job that I thought for sure, like only I could take care of. So sometimes it's putting aside that superhero sort of mentality and, and allowing other people in your space.

Yeah. When you can trust others. It's very empowering because I'm thankful for my team and there's no way I could pull this off my software and my author clients without them. But at the same point it's, you know, you have that. It's like, I don't want anything to go wrong, so I'll just keep it here. But you can never grow if it's never passed you. And you know, I'm always looking for good people who are better than me because I know where I want to go with it. I go, you know, know, like, you had the idea, I also had ideas. And I go, I'm good at the ideas and executing in the sales and the marketing of it, but I don't really care about a lot of the other pieces. That's not a good place to be. Now when you find the people who love that kind of stuff and they hate the sales and marketing and the front end stuff.

That'S a killer team.

Absolutely. So like kind of the, the guy who will be, you know, the first kind of hire at actually kind of the media team. He's just unbelievable at SEO. He's unbelievable at looking at the data and looking at the numbers and diving so, so deep into the analytics. And I just haven't been that deep into it in a while. And so he's bringing all out. You're just trying to surround myself with people. But it's also more than that. The guy is incredibly charismatic to a point where it's just mind blowing. His charisma. But, you know, when you work with that guy every day, you get a little bit of that charisma from him. So I agree. Putting people around you for a variety of reasons that are good at things that you suck at is an excellent way to go.

I'll never forget I fired myself. The first time I fired myself, I put on Facebook. I was like, I'm so upset. I got fired. I got fired today for my graphic design job. And this is like five, eight years ago or whatever. And everyone's like, oh, no. And there was a few people that are like, you don't have a graphic design job. And then a few entrepreneur friends were like, congrats, welcome to the table. I remember my friend. They knew exactly what I was talking about. And it was, you know, I had someone in place, but I was still, like.

Hanging on too much. Now I'm like, all right, how can I get rid of this? And it's one of the fun things I get to do, helping people create courses and books is take their expertise and organize it where someone else can take the information you disseminated and turn it into, you know, a tutorial like you've done.

Yeah, for sure. It's.

How. How important do you think it is to be able to. I mean, with your experience with blogs and especially the YouTube channel, I mean, we can talk about video if you want, but.

What has it done for you to be able to take that expertise and put it back out there for others to digest?

It's been awesome. I think the most rewarding.

By far the most rewarding thing that I've done up to this point has been that I was on a trip to New Zealand. It must have been two months ago, almost a little bit more now as it was anytime soon. But we were out there and I remember, like, I'm on this amazing trip, right? It's just we're bungee jumping, we are dirt biking, we are on the black sand beaches. It's a beautiful place. And we're out there and I had a video that I Had created for create and go get published. And it gets published. And I'm sitting there on my phone, I'm reading the comments on this video. You have these long paragraphs of like, this is so helpful. I've never seen something so in depth, but. And people just sending all this love and support. And I remember at that time being like, I am more interested in that than being in New Zealand right now. That like, the pleasure from being in this cool place was awesome. But the impact I was making meant way more to me at that moment. And it had a really profound effect on me and just how I'm going to view things moving on into the future. But yeah, so I think that answers it.

It does, and it's inspiring to hear that because some people think it's like, I'll be successful when I can just do whatever I want, have unlimited money and just float around. And you know, I have ultra successful people on my show like yourself. And it's like I'm trying to think of one that had an answer that wasn't similar to what you're saying. And it's not about the impact. And I'm trying to think if there was one, my team and I need to do a better job screening people because I'm personally looking for people like yourself to align with. And truthfully, if I get the least highest, any sense that they're not have a servant's heart, I'm like, no, they're not coming on my platform or show or whatever. But the people who are, you know, I'll bend over backwards and put you in front of everyone I know and reach out and contact them for you, you know.

Yeah, love that. And you know, it's the real recognize is real. You know, it's like the same way, like when I see other business owners, you can see what, what they're in it for. And kind of like you said earlier as well, you know, it's like you can, you can get it, it's mutual. You can get the things you want to need as well as serve other people to a very high degree. So there's just, there's virtually no reason not to be.

In my mind, I think it's easier now more than ever.

I think so.

I mean, it's always been possible, but now it's just a matter of do you know, every time I look and retool our system for the publishing process that I've been doing for close to a decade, it's like, it's getting simpler and simpler. As long as you have the idea.

And same thing with websites and video. So I gotta ask you because. What's that song? These are a few of my favorite things. You're talking websites, tech, geek stuff, video. Yeah, I'm a little familiar. What's your favorite and why?

My favorite thing. All right. I have a weird new favorite thing, man. We got to talk about it.

Go for it.

It's actually TikTok. I know. I think in the business world, most people are still a little confused on, like, what it is. I love it. And I want to explain why I love it because it's actually. It gives the average person a lot of creative flexibility. They can go in there and they can create a video. They can use music, they can cut it up, chop it up, mix it up and publish it. And I'm just a huge fan of power to the creators. I'm all about. I want more people to have this technology so you get all of this amazing content because there's some creative person right now out in Iowa that nobody knows about. He's on some farm, you know, but you give him this technology and then suddenly he can do that. He might not be able to create a YouTube video yet, but he can use that phone. And so I'm super up on that. I also. I'm just the biggest fan of YouTube. I'm on YouTube all day, every day. And these are my platforms, and these are. Those are a few of my favorite things.

Have you been to VidSummit yet?

I have not, no.

You should join us this fall.

Is it awesome?

It was killer. Yeah, it was very killer when I went last year.

Awesome.

And there's a lot of people like us that you'd be happy to meet, and I could introduce you to some of them.

I love that. I'd love that. It is a passion of mine. I've come to the point you talked about accepting the passion that you have, and videography is definitely up there. Videography and just creating that creation of content and that creativity is really high up there for me.

Yeah, it's so much fun to do. Everyone asked me, when did you decide you wanted to start the business? And I recognized in high school. I go, I was going to either have an expensive hobby or very profitable business. I chose the latter because I knew I wasn't going to stop.

Yeah, yeah, no doubt it is. We tried to do travel videography for a while, me and my best friend, and we quickly understood that that was probably the most expensive hobby that you've ever taken on. You know, it's just not only you carrying equipment and new film equipment everywhere you're traveling. So you're also got the expense of traveling and staying in new places and stuff. We shot some pretty cool videos. We had a video featured on national television in Peru, which is really fun. But yeah, we had to let that one go because the expenses.

Now were you also editing all the video?

So at that time, that particular project, that was Dale, my best friend, and he's. He is actually a videographer by trade.

Okay.

He was working on the videos.

What sounds like fun. I mean, if. If there's a way you can have. Did you ever consider monetizing it with like sponsors or getting people to cover stuff for you?

Yeah, we did. It's just we ran into this issue of the videos, kind of took a month to produce in totality. And we just. There were other opportunities right in front of us. So he actually we started Creative Pro website sort of because that problem. Because we were like, well, we can start this business and we can use this to make money so that we can travel, you know, and then we can travel how we want to travel. Because a lot of the. To the videography, you're running around like filming stuff all day, which is a hell of a lot of fun. But at the same time, it's not like you get to relax and, you know, really, really enjoy and vibe with a place. So that's. That's where we ended up on it.

Yeah, I can relate to that because when I'm speaking at events, like I just got back from Orlando at PodFest, and.

It'S one thing to be there taking pictures and doing stuff, it's another thing to not be worried about it and just immerse yourself and connect with people. So I usually like to get to places early, take a bunch of pictures because the. The scenery is not going to change, and then be fully present for the event, you know, and then get some stage shots of some friends and stuff. But it's a different. I remember people always going, why? You know, I grew up in Detroit, Michigan, and people are like, well, I don't like it here in the winter. It's cloudy, it's snowy. I'm going to move to Florida. I'm like, so move. I don't want anyone here that doesn't want to be here. But I go, you do realize if you're working a job, the beach is just going to tease you through the window. It's not the same as being on vacation, right? What do you mean? There's a big Difference when you're on vacation and nothing's on your mind. That's why everyone enjoys it. Not just because you're in a different venue, if you will.

It's so funny they bring that up, too, because it's something that we discovered when we were traveling and working was that you can sort of maintain a business, you know, like, you can maintain kind of where it's at if you were traveling. Try growing that thing on weird WI fi in some foreign land. It is just not.

The ideal image of. It is way prettier than the actual reality of it. And that can happen a lot with. I've just seen it happen all the time with people, is that they idealize something. For instance, like, some people idealize working from home a lot. And while I think it's great if you have a family and you have other people, you're a single guy like myself, Working from home is really lonely. So, you know, it's like everybody has these idealizations in their head, and in practicality, they can be very different.

Yeah. It reminds me of that picture where the guy on the sidewalk is, like, looking at the guy in the car going, you know, I wish I had a car. And the guy in the car is looking at the Lamborghini going, I wish I had that car. And the guy in the Lambo's looking at the helicopter, and the guy in the helicopter's looking at the plane. And there's. Then you see the guy in the balcony looking at the plane that's, like, in a wheelchair that he says, I wish I could just leave.

Yep, exactly. Exactly. It's. It's. The one I saw as well, was the. There's, like, the big buff guy in the gym.

Yeah.

And he's, like, looking at the skinnier guy, and the skinnier guy's talking to some girl. He's like, man, I wish I was charismatic like that guy. And that guy's looking at the buff guy. I was like, man, I was. Wish I was strong like him. You know, it's just. It's everywhere.

The grass is greener where you water it.

Hey, I like that. I heard that one.

Well, I gotta ask you a couple more things, and you're given a lot of expert authority insights here, but what would you say for someone that's looking to create the YouTube channel or the blog or do any of this, you know, you alluded to there's all these opportunities, but there was some that were right in front of you. What would you advise for someone who wants to go wider? You know and just take on a bunch of new stuff with what they're doing. Is it worth it or should they just double down on what's already working?

I think it's. That can be difficult because it really depends on where the person is at. I would say.

If they real like that opportunity was a rare occurrence is what I'll say. Where we started Creative pro website, it was just a rare, perfect symbiotic relationship where it was like, I know all this stuff about what Dale needs to create. Dale is this professional videographer who wants to learn web development.

And he's also charismatic on camera.

There's just so many moving parts to that that that was just like one of those we absolutely have to do this. And even then it took us like a year and some change before we earned any real money from it. So it was just one of those things that it was the perfect lineup. I think unless you have something that just strikes you as like, wow, we have to do that, I would say continue to double down on what you do. Also with the media company, you know, starting this media company, it's a perfect relationship in marriage between what I know and, you know, the guy that's going to essentially be running most of it. So that's what I would say. I think it's kind of like opportunities in real estate. You know, it's like you get the best deal when you are just like sitting back and waiting on things. If you're like actively hunting and seeking, like that's when you kind of go down the wrong path. I think that answers it.

Well, I appreciate that. One of the last things I'm going to ask is what is your biggest success story?

So my favorite one man, I have. There's a few I want to do two if that's all right.

Yeah, please.

Okay.

I'm not about limiting your small mentality here.

Cool.

I might even let you do three if you got them.

Hey, I got a few. Got a few. But there was one. So ran this health and wellness site and that's where we started.

Needed testimonials for the website and so we emailed out and some people sent some text testimonials. We were like, you know, it would be really great if some people got on video and did this. Our product targets you know, older, like 45 to 65 year old women is typically the users of our product because of Pinterest and variety of other reasons. And this lady named Shauna sent us this video and I kid you not, me and my business partner and I won't talk too much about it because I'll just break down. It was just like 20 seconds in, I was bawling my eyes out, just like talking about what the product had done in her life. And I'm turned up right now.

That just changed my view on everything. It just changed my view on like, yo, we're doing stuff that matters here. Let's really, really go in on this.

You know, she had lost like 100 pounds or something like that, talking about, like, you know, the way her husband looks at her and all those things. So that one struck me deep. The next one that is a really cool one is Amira. She was a lawyer working at a typical law job, hating her life. Starts a blog, goes from 0 to 20,000amonth in record time, probably in three months with our courses. She was just one of those people, struck the perfect niche, struck the perfect hammer on the head, and has made it all the way doing 45 grand a month on her own with her legal blog. Both of those stories are cool for different ways.

That's impressive because I found myself that there's so many people out there that have good ideas like us and I, and they're afraid to execute. And it's not that they don't want to. Don't know, you know, they're not emotionally all over the place. It's not that they don't have the resources. They just don't know what steps to take. And the second you empower them with a book, a training, a course, a video or a blog entry and it's, you know, A, B, C, D, E, F, G.

You get success stories like you're sharing with us.

It's so funny that you say that too. I couldn't agree more. There are just some people that are just wired like that that just need to see it. And once they see the vision, it's just like 100% and they just go. And we've had, you know, out of all of our success stories that seems to. Those are the people that have, you know, gotten to the 30 grand per month, 20 grand per month mark are the people who are just like, they're just all in. You feel their commitment from the get go.

Yeah, yeah, I've seen it too, in various things and especially with podcasting, it's like, you know, how people show up and how long they've been doing the show, how many they put out, what they're doing with it. And it's. It's no different than any business. It's like, you could be doing it for one year and go to the top or do it for 10 years and just still be kind of there. And that's fine if that's what you want. But where I like to move people from is that confusion state of wherever you are. Because maybe you've been doing it five years and you're not completely happy, but you're thankful for where you've been. And it's just like, how do you get ahead? But there's the other type where it's like a strong pass where you've see him keep doing the same thing over and over and over and over. And always asking what do I do to do the next thing? And then someone tells them, then they don't do it. And it's like a couple years of that, heck, even a couple months, it's like, no, just you can get a book for $20 and be better off. For sure that shiny object is hashtag false on that.

Yeah, yeah. They. Yeah, those people always seem to have that shiny object syndrome to the max.

I love books.

Yeah.

It's what I started with a lot of mine. And it's why I enjoy, you know, doing them. Because I mean, I remember.

I remember when I had about five bucks and it cost 399 to ship it and the book was only a penny or two. And then I took the other dollar for highlighters and just devoured them. You know, someone gives me a training on something, give me 30 to 60 days and it's going to be a done deal.

Love it. Love that.

So love where you're coming from. Love what you're sharing. Got one more thing to do here. We call this the Wheel of Whatever. We're gonna spin it and pretend that there's the question on it. Where in the world haven't you been that you'd love to travel to? And why.

Ireland or not Ireland? I'm sorry, Iceland really speaks to me right now.

Why is that?

There's just something about the rugged way that it's set up. There's something about that, that.

The black sands and the ice and the coldness of it that inspires or at least like pushes up that adventure junkie in me that's like, let's go do that thing that looks wild, that looks interesting. That one is. That one's next once. Once things settle down a little bit.

That would be a fun place. I have not been there myself either yet.

Yeah, what about yourself? What's for you?

I was. I've always wanted to go to Greece.

Well, Italy and Greece, because I'm Italian, I'm not Greek. Greek just seems nice. And there's another reason.

Do tell.

I believe Atlantis is also. It's either under or is Santorini.

Okay. All right.

I've always wanted to find Atlantis.

That's the life goal.

Based on the research I've done. That's where I currently believe it's at.

So Google history is going to be interesting. A lot of we're deep in the Atlantis searches.

You know, there's that wheel of what. I know you like to travel, so that's why I asked you that. But I've had depending on the person. I mean, it's my show. I can throw an audible. But I've asked, like, conspiracy theory stuff or like, do you think dinosaurs exist? How old is the world? Where do you think Atlantis is? Do you think the moon landing was real? And some people are just like. So I'm excited to actually get the things on there and just have it land on something they don't want and be like, hey, don't tell them, but I'll let them pick a different one. I'm not going to make anyone feel uncomfortable, but yeah, it's just interesting. I mean, the world is a big place and we only know so much about it. Even with all the scholars out there that know everything.

Yeah, for sure. I think it's also why space is so interesting to me as well. You know, it's the same deal.

Oh, we can go there too, man.

Yeah, I wasn't that into it. And I had this one professor and his name was Dan Kennethick. I sat down in an astronomy class and he just is the biggest nerd I think I've ever seen in my life. But how he lit up about the stars and how big the universe is and everything, it just like, pulled me in. I was just like, man, I think I'm into this too. And it was something about him and his energy. But yeah, yeah, when you.

When you start thinking globally and, you know, universally, problems become a lot smaller. And I find a lot of people are just so microcosm in their own space. It's like, you know, there's a whole world out there of people you can help.

Absolutely. I always say we're one alien invasion away from the world coming together, you know, could be. If we were. If there was some sort of alien invasion out there, I bet. I bet we'd all band together. I bet the human race could put aside its differences for a little.

I think people naturally want to be.

Connected and the bad ones keep make sure we stay driven apart. But there's been many times where it's like everyone does come together and that's where magic happens.

I agree.

Well, we're going to thank our sponsor and come back to the second half with the imperfect extra round right after we thank our sponsor.

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Ready to take imperfect action all the time?

Let's do it.

That's awesome. 60 second answers. First question what is the fastest path to the cash?

The fastest path to the cash would be Facebook marketing to a unique product that you made. Probably something you could get something like Alibaba. But I imagine it would be something like some sort of course or handbook Facebook marketing to a webinar to sell your product. It's the fastest way to get money right now. You'd have to. You'd want to have some expertise on the product, but that would be the fastest.

So it sounds like you're saying just pay for the traffic.

I would say that if you wanted it fast, absolutely.

Excellent. Number two, what's the biggest problem you see your prospects making in the fastest way they can fix it?

The biggest problem they have is they get in their head. And the fastest way to fix it is by taking a ton of action and just progressing. Understanding that the first actions you take are Going to be terrible and you are not going to be good at it at the beginning, but be okay with that and be okay with looking like an idiot at the beginning and just trying to get better every day. If you did that, you would solve 99% of the problems that you face in your head.

That's powerful and it's very true because you can sit there and bang your head against the wall for a week or just do something and be better than you were the week before.

Absolutely. Absolutely. I had a coach in high school and he was like, he always, he had this high pitched voice and he's like, the world belongs to the doers. And he was right.

Have you ever done voiceover work?

I have done a YouTube channel called the Health Nerd where I did a.

Little bit of voice stuff, but that was pretty good. You kind of totally just switched that right there real quick. And I just pictured a cartoon like the Health Nerd.

He was a cartoon. So no, maybe I should, maybe I should go for it.

The number three. What is the best way to maximize customer lifetime value?

Ooh, offer them the first offer they get from you. I mean, every offer they get from you should knock out of the park. But the first one they get from you, destroy it. If you give them an email opt in, make it the best email opt in they've ever been in. If you sell them a $7 product, go over, over, over and beyond. If you sell a hundred dollar product, make it worth 2000 and that person will be with you forever.

You're spitting some fire here. That's, that's solid. Appreciate that.

What are a couple books that have helped your. Helped you.

The biggest one was the Millionaire Fast Lane. The reason why was it just quantified. Things just kind of really broke down. Like, hey, you spend X amount of hours in the day. Here's the time that you waste. Here's where it's not going to make you more money. Just got me really like, it got me tooled in a way to think about how I'm spending my time and how I'm spending my money and if money's going to come back from that. And it just got me really focused. I love that book and I met the author too and he's a great guy. The next book would be Steal like an Artist. Austin Kleon. He talks about ideas are not original. They are formations of multiples. So you take some inspiration from here, take some inspiration from there, take some inspiration from there. You put them together. You kind of have you and so when you're thinking about content, you're thinking about creating anything, it's okay to take inspiration from others.

Yeah, that book has saved me multiple times.

I have not even heard of that book and I love the title and I'm personally thankful you shared it with Expert Authority World because I'm going to check that out right now.

It's the best coffee table book. It is small, it is a quick read. It might take you three hours to get through and it can be just mind opening.

Well, I appreciate everything you've shared. Where would you like people to learn more about you?

You know, right now really working on building the personal YouTube channel. So my name Alex and then last name ner any working on building that up. We've got 500 subscribers in our first like month, so pretty excited about that.

Nice.

Yeah. And you know, we have multiple websites and blogs. If you're Interested in blogging, CreateAndGo.com is the place to go. Have a YouTube channel that goes with that. If you're interested in just building like a portfolio website, something yourself, create a pro website is great.

And yeah, if you follow the YouTube channel, you'll follow me. Trying to build this media company and building out this personal brand and it's going to be a fun.

I don't think you're trying to build that. I think you already built it and now you're just backfilling it with the logistics.

We'll see. Yeah, maybe.

Maybe you already did it. You're just dotting the T's and crossing the J's now.

Yeah.

Well, I've thoroughly enjoyed this and I will make sure those links are on your show notes page on eainterviews.com thank you again, Alex. It's been an absolute pleasure.

Thanks so much.

All right, all right, Expert Authority world. We have another great episode here today. I'll see you tomorrow. Have a great day. And, and God bless.

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Can implement this in your business today. Spare change. How's that going to make a difference? I know that's what I thought before I started investing. With acorns, throwing change in a jar is not very leverage and time consuming. But what about all the transactions you don't use use cash for? You know, like majority Acorns not only invest your spare change automatically with roundups, it also lets you add a preset amount to each transaction. Regardless, it's pretty inspiring to see how quickly and easily you can end up with a pile of cash instead a pile of receipts. Get started simply and easily today@eainterviews.com Acorns Once again, that's eainterviews.com Acorns hey, thanks for listening to today's episode. I hope you got a lot out of it. I know I sure did. If you haven't done so already, I invite you to subscribe to the show. And also be sure to check out eainterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I'll see you.