0201: The Real Estate Freedom Formula: Actionable Strategies To Help Investors Successfully Profit From Wholesaling Real Estate

EA interviews episode 201, inspiration, transformation, success stories and the imperfect action round. Seven days a week, join Mario Ficcini for today's expert Authority Effect interview. Have you ever thought about profiting from real estate? I know I have and frankly I still do. There's been a lot of people on the show already that continually pique my interest and today is no exception. I have speaker, trainer and podcast host Inc. 5000 business owner and founder of the Real Estate Freedom Formula, Cody Hoffhein on today's episode. I'm going to bring them up right after we thank our sponsor. Every business needs a book, including yours. Visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction, lead and profit generating business book in eight weeks. Once again, that's freebusinessbookpublishingcourse.com Here he is, ladies and gentlemen, Mr. Cody Hoffhein. Cody, how are you feeling today?

Good. How are you doing, Mario?

I am feeling fantastic and I can't wait to get into the real estate side of things because I have considered this many times in the past and it really is interesting because I know real estate's been around, it's not going anywhere and it's a very great industry. So what are, what's the first thing you would advise someone, whether they have an existing business or not? What is the first thing they should consider going into real estate?

Going into real estate? Well, first of all, I would say do it if you love it. Because at the end of the day, I know plenty of people that make great money doing a lot of things, in fact, things that I would never love. I interviewed a guy that made millions of dollars making rings. But if you're gonna get in real estate, do it out of love, don't do it out of because everyone's doing it. I think it's kind of like the American dream. Everyone wants their piece of real estate. But do it if you love it. Because if you love it. Yes, real estate can be an amazing vehicle that can set you up financially very well.

Now if you don't love it, why would that be a hindrance?

I just think in general, I think you learn from history tends to leave like crumbs of success. And if you follow them, you'll see that most people, when they are succeeding, when they're winning big, if not all of them, they had a passion for it. They have a love for it. I mean, on my desk, for example, I have this statue of Walt Disney and Mickey Mouse, right To always remind me, like, it just started with this little dream with this mouse, and now it turns out to be this huge, amazing.

Empire. And it all came from this passion. He was sitting at a park with his kids, and he's like, gosh, I just want more people to have fun with their kids at these parks. So I'm going to develop this park. And here he is. He lives this. He lives this legacy and leaves this legacy behind. But he started with a passion. It started with a love for doing something that he loved to do. Because then you can get really enthused about it. You can really start to get people interested in it because they see your interest and love for it. Think about sales in general. If you buy a car, if you go to a car salesman and you're not buying the car because it's like, it has all the features, I buy a car almost for the fact that they're like, man, this guy really loves this car. I must buy this car. Like, he really loves it. People buy because they see that you love the product. Same thing with coaching and everything else you do. People are buying that confidence that you have in whatever you're selling, and that goes a long way. Without that passion, I have a hard time seeing a lot of people's success.

You.

You know what?

I would agree 100%, and I'm just playing devil's advocate there, because I tell people all the time about video podcasting. If you don't have a passion for it, when you encounter those times where it's not going, let's say, 100% perfect, what's going to pull you through it? And it's not going to be some line item or spreadsheet or even probably a dollar amount. And I love that you're starting with the passion for it. What is a reasonable expectation for someone that wants to learn right now, today, how much time would you say they should invest for a reasonable expectation to go? You know, it's going to take three to six to 12 months before I actually see some results with it.

Yeah, there's so many strategies. So I always try to tell one. Pick a strategy. Even though people say real estate, Real estate's so big, it's such a big market, and so you got to be very direct on what is going to be the strategy you're going to use. For me, it's a term called wholesaling. So if you haven't heard of it, it's very searchable that you can look it up and see what it is. But essentially, it Fit me. Because five years ago, Mario, I was broke. My friend, like, had a hard time wondering how I was going to pay a mortgage payment. I came home early from work. I was working insurance, and my wife was crying at the table. And I just remember walking in thinking, like, what? What's going on? Like, what is she going to tell me? And I tap her, and I'm like, wenz, what's wrong? And she. She looks up at me, she's like, cody, I have no idea how we're going to pay for our bills this month. Like, I have no clue. And I felt like a complete failure as a husband, as a father. And so I had to dig deep in that moment, and I had to think of it. And it's not a coincidence that I happened to sell insurance for a lot of investors in real estate. And I was going to a meeting later that day, and I go there, and they're talking about this word wholesaling. And so this guy gets up, he's like, I found this deal at pennies on the dollar, and I just found it three days ago, and I've already sold it. And I made $29,000. And I'm like, you dirtbag. Like, I made 19,000 for the whole year, last year. Like, what's going on? And so at that point, I just like, how? How do you do this? Like, how do you get into it? And then I thought, I'm like, you can't get real estate. You have to have money. But I talked to this individual afterward, and he's like, cody, that's the best part about wholesaling. You only need enough marketing to, like, drive around and look for distressed properties or enough for marketing dollars. But you don't need to buy the home, so you don't need to have money other than, like, your marketing dollars. And I'm like, okay, but how much does it cost to be a realtor? And he's like, you don't have to be a realtor. That's the other best part. And I'm like, well, how long will it take for me to be an expert? He's like, actually, you don't need to be an expert. You just need to be good at solving problems and you can do well. The byproduct is you'll get real estate. So even though it didn't make full sense, it was enough for me to be like, okay, I don't have money, I don't have a license, and, yeah, pretty much not an expert at this. And that's all I heard And I'm like, I think I have a shot here. So I jump into it and just start going down this journey, and there's a lot of failure and frustration. But it didn't last long. I lucked out. My first deal was 39 days in. I did a deal that made me $24,000, and it was more money than I received for a whole year of insurance work. And so that's when it, like, turned from faith to fact. And I was like, oh, baby, let's throw some gas on this. Like, I love this. People say money doesn't buy happiness, but it doesn't buy sadness either. Like, at that point, it changed things in the sense of I could pay for my debt, I could make my bill to my mortgage payment. And, yes, that brought happiness to me. So I was super excited at that point.

Mario, wow, that is awesome to hear. And you're absolutely right, because, you know, I've played both sides of the coin myself, too, and one of them is a lot more fun. You might still be struggling internally with different things, but at least you can buy food, heat, lights, a roof, and, you know, live without everything else piling up on top of you. So I have to ask.

Yeah.

How did you start the first one with those massive qualifications of no money, time, expertise, or pretty much anything, but you had the best one desire and a passion for it.

Yeah.

What did it take and how do you do?

Took for me, I actually performed better with my back against the wall, and there was probably never a better time for me to have my back against the wall. I had at that time, there was three kids at that time. I have four now. Four, no more. But at that time, it was three kids, and so my back was against the wall. I had nothing to lose. I felt like I was at rock bottom, to be honest. But I felt like rock was a firm foundation for me to build this platform. Like, let's get to rock bottom so that I can start from the foundation and go my way up. So it did take a lot of drive. It took a lot of determination, but it also took committing to not being perfect, meaning massive imperfect action. I think about a trait that I'm willing to do better than anyone, and that's failure way forward. For whatever reason, I've never been scared to knock on a door. I've never been scared to pick up a phone and call someone. I've never been scared to go out and look like an idiot. And plenty of times I looked like an idiot when I go on these appointments and they could tell I didn't know anything about real estate. I did it completely wrong. But I would always record on my phone. I'd always have my pocket recording. And I would listen to it on the way home, and I'm like, holy crap. I did not say that. I don't remember saying that. Like, why did you say that? And those taught me I failed my way forward. I don't believe in failure. I believe you're either going to win or you're going to learn. And those recordings taught me a ton. They told me what to never say again. And then I saw some moments where it's like, oh, this is going well. Let's repeat that. Let's make sure I do that again. And I just got better slowly. It didn't take, like, overnight. It took a lot of commitment to massive, imperfect action. I wasn't waiting to build a perfect plan. I didn't get stuck at YouTube University. I just got a little bit of instruction and I took a ton of action. That was basically it.

And it was all in 39 days.

39 days from the day that I said, I'm getting in there and I'm going to do it. And again, I'm not an expert, like, at all. I was so green. The only thing I knew about a mortgage was the home that I own. And I felt like I signed a stack of papers. Like, I signed in my life away. That's all I knew about real estate. And then it just. It just from there, once I did the first deal, it's like, wash, rinse, repeat. It's now at that point, it's like, not only does this work, it worked for me. Like, it worked for someone that knew nothing. And now I'm just gonna throw a lot of gasoline on this and get going.

What I'm hearing is, you know, you basically just need to find the property and let someone else know they can buy it.

Yeah. The simple process is think of a pawn shop. Someone doesn't want something. There's a guitar sitting in the corner. And you're like, I don't want this guitar. So you take it to the pawn shop. They're like, hey, I'll give you five bucks. You're like, sweet. At least something to get me for lunch. And then they turn around, sell for 20 bucks, and they make 15 bucks. Same exact concept, just different. Instead of a guitar, you're playing with real estate. So what you have to be good at is just being a deal finder. How to locate the deals, how to locate the distressed properties or it could be that certain people are in a distress situation. Last week we had an individual that lives in Utah, but in two weeks, he has to move transport. Like his whole family, they have to up and leave because they got a job transfer. And I believe it's Arizona. And with that, he's like, I have to be gone in two weeks. And so we're able to solve a problem by being able to close quickly. A normal transaction is going to take minimum 40 days, but it could be two months, three months, six months, who knows with the real estate agent? And so they're willing for speed and convenience, sacrifice some of that price. And so I'm able to get these homes at a discount. Or it could be a home we got, oh, two weeks ago that, yes, although had meth, smoked in it, it had distress like it was a distressed property and it had signs of distress. We found it from just driving for dollars. We have a guy that drives around and says, ooh, this home's in bad shape. We call the individual, and we come together with a way that helps them with solving their problems. And in lieu of that, we're able to get a home for 40, 50 cents on the dollar. And. And then we basically take that contract that we put the home under contract, and you can simply assign it or sell the contract to cash buyers. So it's all about having a pool of cash buyers, which they're easy to find. There's people on the sidelines that don't want to be the deal finder. They want to be the one that's like, when you come across the deal, bring it to me. I want to fix and flip it or keep it as a rental. So then you just market that contract to those cash buyers. They're the ones that come to the closing and close on the home. And if you put a home under contract for 100 grand, and when it's all fixed up, it's worth 200 grand, and you market the contract for, let's say, $110,000, they'll come to closing with $110,000, 100 grand check gets cut to the seller, and a $10,000 check gets cut to me, the guy that found the deal. And then it's wash, rinse, repeat, I go on to the next deal.

That is awesome. And, you know, whether there's meth in there or not, you know, that's what shampoo and Febreze is for. You know, I've heard people do this with cars, and they're like, that one's all Messed up or even buying normal homes, you know, And I'm not talking distressed. I mean, they're okay. The people won't buy them because they're like, well, we need to put in a new kitchen. We need just change it. There's nothing wrong with it. And I'm going to. I've always liked to customize stuff, obviously with the show, but whether it's car, computer, house, whatever the case may be. And I'm like, why would you not change a single thing to make it your own? So it's interesting. Just like you're saying some people don't want to deal with it. You know, some people don't want to have to do all the legwork. And they, they just want to go, hey, I just bought a home today and I'm going to make 90 grand when I get my crew on there. And then 60 days, I mean, that wouldn't suck either on the other side of it.

Yeah, it's a win win. And they, they may, after they put in their own little repairs, make 30, $40,000 after everything's said and done, but again, they didn't have to find a deal. So they're like gladly lining up saying, bring me your next one. Bring me your next one. And so that's the, that's the name of the game. And that's how you get involved in real estate. If you have no money, like, I didn't have money. If you were not a licensed realtor, if you're not an expert, that is the easiest way. I hate referring it to as like the gateway drug to real estate, but it's the gateway drug to real estate. It's like, what doors so that you can make a lot of money in an amount of time. And then you're able to now reinvest that and cherry pick. So now it's like, okay, now I cherry pick some of my best deals. Some of the wealthiest people I know are the ones that don't just keep selling their real estate. They're the ones that actually hold on to it.

Yeah. Buy and hold it and rent it out.

Yeah. And so I've been able to do that. And again, this has been five years. So I'm telling you a story that it wasn't like a lifetime. I mean, this is five years ago. I'm struggling, making payments every single month to the point where I'm able to say I can buy rentals now. I'm able to. I'm able to be debt free. I paid off all my debt because I hate Debt, I don't like debt. Yes, there was necessary debt, but it doesn't mean I want to maintain it. So I wanted to be financially free and that was a goal in 2017 to pay off the home. And, and it just kept snowballing from there and it's just keep growing and it's slow and steady wins the race. But I feel like it's in a very great asset that continually appreciates on average 3 to 4% a year. And plus people are making payments to you and it's just a great, great asset to own that continues to produce great wealth and it'll be generational wealth that I can pass on to my kids.

Well, I'm happy to hear that, you know, those are your values because a lot of people think the mortgage is the secret. And I looked up mortgage and I believe it literally translates to death contract.

You know, when you're going to the morgue, the mortgage, you know, I don't want to some fact checkers going to be like, oh, you pronounced it whatever. The point is you shouldn't have one. You should be debt free. And you know, are you happy? Let me ask you this, here's a million dollar question. Are you happier now than you were before?

I've always been a typical happy guy. But let me tell you why it increases happiness. You don't wake up every Monday thinking, I gotta go to work to take care of the bills. There are no bills other than you're just to sustain yourself. Food, water, energy, all the power bills, things like that. But as for debt, debt, I don't have any. Even including my rentals. Everyone thinks I'm a fool. They think I'm crazy. Like, why don't you leverage it? You're nuts. You could have 100 rentals right now. You only have 15 rentals. I'm like, but those 15 rentals are free and clear. Like I owe nothing on those. And so happiness, yes. And here's where the added happiness comes in. You serve a fantastic audience. This podcast is reaching incredible people, teaching them incredible principles. I've listened to a few just before we got on this. And I sit there and think of the value that you bring to other people's lives. Here's where the, here's where the increased income and being debt free has made me happier instead of. And I didn't think about it this way. I just wanted to be able to be debt free. And if you think about it, at eighteen hundred dollars mortgage, if you were just given a raise of eighteen hundred dollars, like is that game changer, it's like, like, no, it's 1800 bucks, but it's much more than that. Here's the difference. Instead of waking up on Monday saying I have to go and work for myself so I can pay the car bill, so I can pay the home bill, so I can pay this debt off, I now wake up and I didn't think this was the result. It just happens to be the result. I woke up and I thought, man, there's a lot of Cody Hofflings out there still struggling to make ends meet. How do I genuinely wake up today and surprise serve someone and help them be in a better spot today than they were the day before? And what's unique about that is when I turn my model of my coaching business, where I help people nationwide how to do what I do or just genuinely talking to people, I noticed that's when my income also, like, quadrupled because it's. It's not about me. It's about genuinely serving people and it's adding value to people's life. Much like we were saying about this podcast, you're adding value to people's lives and that's why they come back and listen. And in doing so, yes, you can monetize that, you can make money off that. And it's a very healthy. It's almost reciprocity with what goes on. It's the law of the harvest. You add value, you're going to get paid. You want to be a millionaire? Add a million dollars worth of value to the world and you'll be a millionaire. If you want to be a billionaire, you better just find a way to add a billion dollars worth of value to the world and you'll become a billionaire. It's all to do with your paid is direct. Your pay is directly proportionate to how much value you bring to others. And that's when it changed. I started thinking about other people, and inherently, that's my business quadrupled. So I received more than $1,800 a month. It was a great investment because I now genuinely was worried about other people, not myself.

I'm glad you brought that up. I've been praying for years, lord, take everything off of my plate so I can focus on everyone else. Because the reality is, you know, whether it's financial, emotional, spiritual, physical, relational, whatever the case may be, if you're so wrapped up with your own things because, you know, life isn't perfect, there's been days where it's just like, you know, you're so focused here it's like what just happened, you know? Yeah. There's movies that people talk about. I'm like, when did that come out? It was like over a decade ago. I go, oh, that year. I remember what I was focused on, and it was nothing but one thing. And when you have that tunnel vision, you know, for business, it's great. But if you. If you're just floating around through life, like, with no aim or direction or anything, you can miss out not just on a lot of opportunities for yourself, but worse. Is, like you said, there's people out there that need our help. And you're dealing with what, the same problem you've had for 10, 20, 30 years?

Yeah.

Meanwhile, you do have the capacity, the talent, skills, and ability to help this person in record time. All you needed was five minutes of clarity, but you haven't had that in a year. So they're struggling too now.

So true, so true. And be willing to sacrifice. I think sacrifice is huge, and I think that's where the reward comes. We didn't live where we're trying to keep up with the Joneses. It was, it was. In fact, now in real estate, it's like you just wait for the Joneses to foreclose and you just buy their house at a depreciated rate.

But it's, It's.

It's. You don't have to keep.

That's an expert authority insight.

You don't have to keep up the Joneses. Be willing to sacrifice. I believe sacrifice brings actually the greatest blessings you can ever receive in your life. And we were willing to give up what most people are not willing to give up. We didn't have the incredible DirecTV package or the cable or Comcast package. We didn't have. In fact, the only thing that we were debt free before we got into entrepreneurship and got into this was we owned our cars free and clear, but we didn't own our home free and clear. And we were willing to sell our truck and our Honda Accord in lieu.

For a 3,500forest green minivan that was in kilometers. Not even in miles. It came from Canada and it had like, it was like 300,000km on it. I don't even know what that is in miles. And then I drove $1,000 civic. So we got like $18,000 for selling the two cars, and we picked up $4,500 in value of cars. And we had some money now to have marketing. We were willing to sacrifice when people would ask us to go on, on like date night and join them. And, hey, guys, let's go out to dinner. We would say, oh, man, so sorry you caught us where we are. We already ate tonight.

It wasn't that we already had eaten. We quite frankly couldn't afford it. We had to make those sacrifices, but no one remembers those times but us. And now my own parents are like, I don't remember the green minivan. I'm like, ah, we do, because it meant so much to us and it left us with more money to really start our entrepreneurship journey. So be willing to sacrifice because I just feel like you have to be a good steward of the money you already have if you're going to be blessed with more.

Dave Ramsey.

Oh, 100%. He's, he's a big, big fan of that as well.

I've, what do you call it, facilitated FPU a couple of times so far through the church. And it's a great program. I've loved it myself. And some of the things you were saying, I'm like, yeah, it's great advice. And you know, years ago I was so geek to get my WaveRunner, but after a couple of years of, you know, I could do what I want time wise and I was kind of like, okay with business, but I didn't like full throttle. It being on the lake on a Tuesday or Wednesday is cool, but not if you're alone and something else is on your heart, you know, you should be doing. So I sold that similarly to go, I'm gonna, I took everything I had and just went forward with business. And I go, I'll be able to buy a whole fleet of these and whatever I want in the future. And, you know, I'll have people with me that can enjoy it. And I love hearing that because so few people are willing to do that.

I literally am going to make sure that makes it into the show. Notes for the expert authority effect insight of, you know, instead of keeping up with the Joneses, you know, you can just buy their house when they foreclose. That's. That's great. I don't want that to happen to them. But there's enough of them that, you know, there's enough to spare no one we know. But.

That was good. That kind of just made the whole show right there. So what are you finding is the most effective ways to help all the people that you can help now?

Believe it or not, you'd think it's real estate. Again, I wasn't an expert, so I had to remember, remember this. As I got into coaching, I had to remember Cody, you were an expert. So it's not that we're trying to give them just expert advice on real estate. What was crucial for me to keep pushing forward because entrepreneurship, I don't care what journey you take, what path you take to achieve entrepreneurship. Mario, you have your own journey and how you did it. It's hard. And for people to tell you it's easy would be a complete lie. And everyone knows that has been on this journey. It's tough. It's going to test you, it's going to try you. And so the crucial thing I always try right out of the gate is I help them with mindset. And as much as we don't think about personal development because it's like we're always chasing the money or always chasing the deal, what's funny is the deal or the money will follow your level of personal development. So you've got Jim Rohn. He says rarely does income exceed personal development. And that's profound because so many times we're chasing the dollar first, where he's saying, you want to be a millionaire? Have a million dollar mindset and then just simply watch your income follow it. But don't chase the dollar. I mean, we see that all the time. If someone wins the lottery, most people have a low mindset. That's winning the lottery. That's why in three years they've lost everything that has enough money to provide wealth for generations and many families. And it's gone because they didn't have the personal development. All they had was the money. So I try to work on mindset first, making sure that people are willing to commit to instruction over education. Education is what's got our country into. Into over $1 trillion of national debt, where instruction is like, today's day one. Here's what you're going to do, and here's how you're going to do it. And you don't get instruction number two until you've accomplished that. So come back tomorrow and we'll unlock number two. So just little pieces of instruction day by day, not getting them stuck at YouTube University and watching this, like, analysis paralysis, building a perfect plan. It's like, here's today's plan, go do it. Here's today's plan, go do it. Here's today's plan, Go do it. And we just line upon line, precept upon precept, start stacking and building this foundation to where at some point it all just unlocks and it's like deals are coming in.

That is fantastic. Let's talk about the People you've helped specifically. I'm sure you've got dozens of them. But who are the top one or two that come to mind, the biggest transformation that you were able to give someone?

So there's some incredible people. I've had a few thousand go through the coaching program nationwide and it's been. There's a few that come to mind. I love this couple dearly. They're called the Raymonds, husband and wife duo. They got into this and they kind of are like me and my wife. So maybe that's why I have this, like, drawn connection to them. Great people. And their whole thing was, we just want to serve people. We just want to serve people. Mike, you, my friend, are going to win and win big because it's all about serving people. So they get in and sure enough, they start pumping out deals. Just got off the phone with them a couple days ago and they just purchased a second home. Like a. A second home for themselves, secondary primary home for. They live in. In Wisconsin. They buy a home now in Florida and they have a place to now go. When it gets super chilly in Wisconsin, they head on down to Florida and they're able to do this. But more importantly, here's what's something cool. They have 107 rentals. And I just look at. I'm like, holy cow. Like the student, like started outperforming the master. Like, it was a perfect scenario. I love seeing these big wins. And 107. Bob Antony in. He is in Memphis. And here's an individual that worked his whole life for corporate America and then come to the point where he only has a few years left before he gets retirement and coincidentally he gets cut. And I just sit there and I hear the story time and time again. It makes me tear up. Because how much we invest into someone else's future versus just going all in on ourselves, like go to the casino of life and go in on you to today because you'll see that you can accomplish more than you accomplish. And if you don't know what goals you want to accomplish, someone else will use you to accomplish their goals. That's the truth. And so Bob gets fired. And Bob's older in his age in the sense of he's not 20 and 30. He's probably individual in his late 40s, early 50s. And he's probably thinking, I'm too late to the game. Bob is now thriving more than surviving, taking care of his family, has more time than he ever had to hang out with his family, going on vacations. That's been on hold because he never got freedom from his job. And I just spoke to him. I see him almost every Tuesday on another little call that we do and he's doing five to six deals a month and he's, he's just, he's just rocking it. He's loving his life. But again, I think the natural thing is they're all humble, coachable, teachable, service oriented individuals that are winning big.

I love how you just rattled off. Oh, a few thousand went through the program and it's one of the greatest blessings I have with the show is there's a lot of people out there that have good businesses and I'd say they're good people, but I really look for people who have demonstrated it time and time and time again. And I used to think like, well, should I be looking for people who have done it five or 10 or 20 or 30 years? You know, if you've only been doing it five, you put in the work of 10 to 20 years. Yeah, there's people who have done it 20, 30 years and have never taught it to anyone else. They're good at what they do. But if you can't pass it forward, like when I'm doing my books and trainings and courses, I'm thinking, what's the end result? I want you to have to get your business book published or your video live stream show started or, or whatever the case may be, maybe better marketing, you know, refining your messaging. If I can't get you to the finish goal, it's not successful. I don't care how many people I've helped. If you can't teach it, you don't know it. And you just real nonchalant. Oh yeah, thousands of people. I'm like.

That almost goes back to the beginning though. It comes back to passion. I love my students and so I have no problem selling them. That would be the word, right? Letting them know that they found the right person. Like they're investing in a guy that's going to invest everything and give them their best shot possible. I never guarantee results. It just not. It's impossible. We talk about it. The only guarantees are what, death and taxes. But I'm able to give them their best shot possible. And because I'm so passionate about it, it's very hard for me to get off the phone. It's, it's, it's. You think about. Most people fail because they either don't have marketing or they don't have sales. At the end of the day, those two, those two things are the breath or the oxygen to every company. It doesn't mean they don't have a good product. It just means they don't have a way to get the message out to the, to the public and they don't know how to close it. But because I'm so passionate about it, I have no problem selling people my program. That's the beauty behind all this. When you're so dead set that it's going to give them their best shot possible and you want to be involved in their life to help them be the hero. I don't want to be the hero. I've done that for my family and so is my wife. I don't want to be their hero. I just want to be their guide. I just want to help them. I just want them to be the hero. I want them to feel like they're the father or the mother that they've always wanted to be. I want them to feel like they are winning and winning at a high level. That's why I'm fine with getting on the phone and saying, listen, you found the right guy. Let's go get out the. Let's, let's get out the credit card. Let's get out whatever it is, let's get you going. I have no problem doing that because I'm so passionate about it. I wasn't passionate about it. I'd also be like, okay, yeah, you want time to think about it? Yeah, I totally understand. I'm like, what do we want to think about? You told me you're at a dead end job right now. At what point do you realize that change isn't going to happen at that job? Change only happens when we change. Life only gets better when we get better. And then they're like, yeah, I know, I need to do it. So every now and again you got to turn into like the Tony Robbins, be like their biggest cheerleader. And then they get in and they're grateful that they do because I put my whole heart and soul into this thing. It's not just a money grab. Most coaching, I think coaches get a big bad rap because most are out there for a cash grab. And it's just simply not my style and it's not my model.

Yeah, it's interesting you say that because I've heard a lot of people say that about real estate or banking or pretty much every field, you know, online marketing, if you will. They all have unscrupulous people and I'm glad we're not one of them. But there's also A ton of great people. And it's definitely. You definitely exude it, you know, And I'd venture to say that it's probably not even a real hard sell because you do have that passion and it's for sure coming across. I'm going to ask you at the end as part of the show, but I know there's someone listening right now that's like, okay, where do I find more? So why don't you. Where is a good place for them to find more?

Yeah, they can always go over to CodyHofine.com you can find me on social media. CodyHofine. Hofein's a little bit weird spelling, but H O, F, H, I, N E. And again, that's CodyHofine.com that's where you can learn all the fun stuff. And there's so much free content out there, whether it's my YouTube channel, whether it's the podcast, whether it's just on my site. So there's so much free stuff already to just start to learn where you don't have to pay to get it. You can get a lot of stuff for free.

And that's. I'm glad you have that available because it's one of my favorite things to do, too, with like, books and training. Because I remember when I was down to my last $5 and, you know, what do you do with five bucks? When you said, oh, $5, you know, selling the guitar for the pawn shop, I'm like, where can you even get food anymore for $5? Like after tax and everything? But, you know, what I did with it was, I think I treated myself to an ice cream cone for a buck. And I bought books. Books and highlighters. I think the book was actually a penny on Amazon at the time. It was like, whatever. It was for shipping. And I was like, highlighters. Because if you have, you know, that mindset, I was like, there's no way this $5 is pulling me out of much more than that. But I'll tell you, from getting the books I did, as you're suggesting, over the years, it's been worth millions. And that's fantastic because anyone can do it. And now being able to do multiple of my own books and like you're saying the podcast and show, it's. There's no reason anyone nowadays, you know, even 10, 20, 30 years ago, I think about, what did Ford and Rockefeller have to do? There was like zero access to anything, and they figured it out and we have the world at our fingertips. And it reminds me of, do you Remember the show Boy Meets World?

Yeah.

I remember one episode from gosh, how many years ago. And Mr. Feeny was going, you know, and this was like a while back. I don't want to say an exact date, but you know, he goes, you walk out on me all the time. This is the first time I'm going to walk out on you. You have the world at your fingertips and what do you do with it? You use it to fight King Koopa and save the princess or whatever. And I didn't take any offense to the Super Mario reference, but you know, we have the world at our fingertips and what are we doing playing Angry Birds or whatever the thing is now, conversely, there's Harvard and Stanford and all these classes online, our shows, books. The world's at our fingertips and what are we doing with it?

So true.

You know, I got one more question before we thank our sponsor and it's what I was trying to keep hidden beforehand, but not really trying to get. He's just trying to get it into range. This is the wheel of whatever. It always ends up where it needs to on the question. It needs to. And I want to thank you, Cody, for giving me your question about a little bit ago.

Bam. Entrepreneurship right there. See that?

Where do you think the country in the world would be if everyone started their own business in five to ten years from now?

Sheesh.

Woohoo.

What? I am a firm believer.

A lot of the joys outside of guys, I'm a man of faith besides of just being a blessed country. I know there's some disarray going on and stuff, but I do believe this was a God blessed country first and foremost. I believe a lot of sacrifice came from the military that have fought to keep our freedoms here with us.

Absolutely.

Outside of that, I feel like a good weight comes to the entrepreneurs, the ones that are willing to think outside the box. The ones that are willing to go through the tough to taste the good and realizing that our success is really found on the other side of comfort. Too many times we live a comfortable life. Too many times we don't leave the comfortable life because it's too comfortable. Too many times I hear people like, oh, this would be fun, but I can't leave my job. I have insurance and I'm like, there's probably plans out there for 300 bucks, but instead of making 40 grand a year, you could be making a hundred grand a year, like $300. That's now you're only into 45,000. You still have a lot of money that you're gaining. So if everyone was an entrepreneur, it would be interesting, right? Because we all need team to grow, so it'd be interesting. I don't know how we play that because I do rely heavily on a team, but they're also as do I, and they're winning with me. Meaning I don't keep it all up top. I pass that down and I find ways uniquely to help. Everyone wins. That's bought into the mission, that's bought into the culture. And if not really, it's like Jim Collins good to great. I pull over the bus and it's their time to jump off. And maybe it's someone else's time to jump on. But my whole goal is when I win, it's not just me that's going to win. I have big goals, but it's because when I win, other people are going to win as well. And one of my big all time goals, driver getting into entrepreneurship, was so that I could retire my parents and also retire my wife's parents. And I just realized when you have intent, when you have purpose, when you have goals that are in line to bless other people's lives, the actual, the reality of that becoming like, true is that much easier when you have it based on you winning. Gosh, I can give up on myself, but when I know, gosh, Cody, don't give up today. Because when you give up, your kids, your kids lose too. When you give up, your wife loses too. When you give up today, your mom and dad won't be able to retire. When you give up today, your in laws won't be able to retire. I get back up, I'm like, you're right, you're right, I have to move forward. I think people would be more resilient if they got into entrepreneurship. I think our world would see.

A lot more.

Trust in themselves, confidence in themselves versus relying on a government. I don't think anyone should rely on the government. I'm not downing our government. I just don't think, I think everyone should realize, gosh, you've got some incredible gifts, you've got some incredible talents. You've been endowed and blessed with incredible gifts. And you only find them when you get tested and tried, not from living a comfortable life and not relying upon anyone but yourself. Get out there. You can do this. And when you do so, you're also going to bless a lot of people's lives and give a lot of people hope. How many times were you inspired because someone took the journey, yes, it was hard for him, but you're like, ah, that inspires me because he was once like me. We have that opportunity to inspire and motivate other people to come up behind us because they watched our story. They watched our story take place. So that's what I thought.

Powerful words from a powerful entrepreneur. We're going to bring them right back after we thank our sponsor and come back for the m perfect action rep. You've heard me say every business needs a book, including yours. And it's true. And that's why you should visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what, don't take my word for it. Take it from a few of my authors like Lori, I went from having.

An idea and a possibility to actually getting my book published. Or Catherine, thank you for making my mom number one best selling author.

Or Mary Alice, what he got done for me in three days regarding my book launch.

Unmanageable. John Cody I've worked with Mario over.

The phone and online and he's been very helpful in getting me where I needed to go with promoting my books. Rocio, there's no way in the world I would have been able to do this with somebody else again. I've attempted it in the past. It didn't serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process. Adele, if you're looking for an amazing business coach, I highly recommend Mario Ficcini or Bill Benner. I can't make a higher recommendation for than to work with Mario Ficini. He has been great for me and right now I won't work with anybody else except for Mario.

Hey, their words, not mine. Visit freebusinessbookpublishingcourse.com to get started now and I look forward to hearing your transformation as the next video success story. Once Again, that's free businessbook publishingcourse.com and we are back with the imperfect action round. Cody, are you ready to take imperfect action?

Always. Let's go.

When you were talking earlier on, I'm like, you're Gonna love the second half. All right, first question. 60 second rapid fire. What is the fastest path to the profits? Ooh.

Going all in on you. Going all in on you. No more going for corporate America. Going on.

You sold number two. What is the biggest problem you see your prospects making and the fastest way for them to fix it?

Building a perfect plan. If it's looking for Perfection. There is no perfect plan. So what you've got to do is be willing and commit to what this round is. Massive imperfect action. Progress, not perfection. Just get out there and fail your way forward.

Love that. Number three, what is the best way to maximize customer lifetime value? Woo.

By giving more in value than you ever charge in price. Always remember this. That is the secret sauce. Always give more value than you ever charge in price and you you'll have happy clients that come back and want more stuff. You can have an Ascension model they'll always buy because they're like, well, whatever I spend, I always get more in value.

Excellent. What are some books you'd advise for Expert Authority World?

A couple ones that I started out with and I thought was great for my journey was the Compound Effect by Darren Hardy. Incredible how that works. It's just little compounded effort that turns into massive results. The slight edge and I believe it's Jeff Olson.

And then I would always say anything. Jim Rohn. Leading an Inspired Life is probably one of my favorite books. It's like little short reads that you can do during the day and not get stuck in a 20 page chapter.

All great titles. Thank you for those. Well, we did it once but I want you to tell everyone where they can learn more.

Yeah, find me on social media. I'm big on Instagram and Facebook. It's Cody Hoffine. H O F H I N E and then always at my website codyhoffine.com and that's where you can get some great free content. Love to connect with you if you have questions. I'm a guy that's here to serve you, so don't feel hesitant to DM me, PM me, whatever they want to call it in the social media world. I'm always glad to respond and see how I can serve you.

Cody, it's been an absolute pleasure. Thank you very much for sharing.

Thank you for having me, Mario. I appreciate it.

All right, Expert Authority World. We have another great episode here today. I'll see you tomorrow. Have a great day and God bless. You're already the expert, but have you transformed your expertise into a tangible asset that will generate and qualify leads while increasing profit for you 247 and if so, how well are you promoting it? With the Expert Authority Effect publishing method, it's easier and faster than ever. Visit freebusinessbookpublishingcourse.com today to learn the seven steps to publish and promote your nonfiction, lead and profit generating business book in eight weeks. Visit freebusinessbookpublishingcourse.com to get started. Now. Once again, that's free. Businessbook publishingcourse.com hey, thanks for listening to today's episode. I hope you got a lot out of it. I know I sure did. If you haven't done so already, I invite you to subscribe to the show. And also be sure to check out eainterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I'll see you tomorrow.