0331 | Rachael Sparrow

Hi, this is Rachel Sparrow with RachelSparrow.com and you're listening to EA Interviews.

EA Interviews, episode 331, inspiration, transformation, success stories and the Imperfect Action Round. Seven days a week. Join Mario Ficcini for today's expert authority effect interview. Do you know how important your voice is? You use it every day. Maybe you do, maybe you don't. But if you have a business, you should be using it now. When I say your voice, that could be in your message, your story, speaking to your customers, speaking to your prospects. But maybe it's conveying with your team, maybe it's using it in your home life. But how important is it? Is it just the words you say or is it just the volume at what you're speaking with? Or do you want to use all these different things and they're all important but are you conveying it properly? I know I can. I do this all the time and I know I could do a better job. And that's why I'm excited to have Rachel Sparrow on today's show. Professional voiceover actress and coach. And check out who she's done voiceovers for. Amazon, Google, Samsung, Galaxy, Yahoo, xfinity, Goldman Sachs, Petsmart, ExxonMobil, McGraw Hill, Education, Chase, and Rei. Now I was debating about doing that in a little bit of a sing song fashion and maybe we'll get into that, maybe we won't. But I'm excited to bring her up right after we thank our sponsor. Every business needs a book, including yours. And that's why I'm launching my new book to help you regardless of where you think your current writing abilities are. Visit eapublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that's eapublishingmethodbook.com Here she is, ladies and gentlemen, the lovely Rachel Sparrow. Rachel, how are you feeling today?

I'm great, Mario. Thank you so much for having me. I really appreciate it.

I'm excited to learn all the good stuff and share with expert authority world that people should be doing to improve their voice. Why is your voice so important?

Well, number one, I think a lot of times people don't realize that your voice is your instrument. If you think about it like that. I'm also a vocal coach. I coach kids on how to sing and how to use their instrument properly. And a lot of times we just don't think about it. Right. We've been talking since we've been talking and we just talk how we talk. But the way you're saying things.

Who you're speaking to, you're going to use a different style of voice depending on who your audience is. You know, if I'm talking to my kids and I want them to do something, I'm gonna have a stronger dynamic. So use of dynamics, which are your louds and your softs, to really, you know, pull people into what you're saying. If you're just talking at one volume, but then you say, okay, it's time to go. You need to put your shoes on. Let's go. Right. People are gonna listen a little bit, A little bit better.

I can hear the difference in your voice, and it makes sense what you're saying in that regard. So if you want to be more, I would say sympathetic and empathetic. Okay. You know, you would say in the example of your kids, you'd say, okay, sweetie, it's okay. You know, this and that. And you would you say, you generally drop your tone versus make it more aggressive.

Absolutely. And, you know, I just use that example because I think every mother out there has that issue of telling their kids to get their shoes for the umpteenth time. But, you know, in business and really, a lot of times when I'm doing different voiceover work, it's. It's called the use of dynamics. So you don't want to be speaking at one volume the entire time, because if I'm just speaking to you here, Mario, it's. It's going to be boring. Right. I'm going to lull you to sleep with what I'm saying. But all of a sudden, if I bring my volume up and I say, oh, my gosh, you will not believe what happened the other day. It was unbelievable. So using those louds and softs, those are the use of dynamics. And you can really bring people on.

A sound journey with what you're saying. And it's so. It's not just what you're saying, it's how you're saying it. And there really is power with sound.

So what would you say is better? And I'll give you, you know, I like you, you're cool. So I'll let you know. This is a trick question. What's better? All soft all the time or all energetic and aggressive?

Well, you know, either one. You can't have all of the same thing all the time. You really do have to mix it up. So you have to take people on again, that high and low journey of what you're saying.

You know, maybe you're really trying to draw people into a more emotional side of a story you're telling, but then you need to really bring it up and color the story up with your sound. And, you know, a lot of times when I'm teaching kids how to sing or I'm helping somebody with a monologue, we really focus on, okay, where are you going to build and then where are you going to relax? It's the same thing. A new position that I'm with is with podmax talent, and I'm basically a multimedia coach, and I help our talent to fine tune their message. That's very important. If you're pitching somebody on what you do, you don't just want to be flat. You know, you really want to use those dynamics to. To be engaging.

Now I get to.

I think you do that pretty well, actually, in the way that you speak. I hear that you do that naturally.

I. I'm. I've been trying to get better at it. And you don't want to be flat because I. I'm biting my tongue so much because there's so many people I know of that they just kind of like when they're talking, saying one of these things, and it's like, holy smokes, dude. You're excited, you're energetic, you want to notify your face. But then there's other people who I can relate to because of my theater and drama background and all this other stuff, but they don't realize, maybe it's just the two of us. Maybe we're at lunch, maybe we're at dinner, maybe we're on the phone and they don't realize they're off stage. And I'm thinking of a comedian right now from one of the roasts that I saw. And it's like, oh, it's always good to have her here. You know, we always appreciate when you yell your bit at us, because all they ever do is, I don't even want to do it. I don't want to blow out the mic. Well, the microphone's great, but I don't want to hurt expert authority world's ears. But they're just always yelling. They're always like, okay, look at me. It's like they just seem so stressed and anxious, and I don't know if they really are or not, but they never just have a hey, cool. It's. They can't ever dip back down to, like, normalcy. It's just like full on 24 7. It's like, holy smokes. I feel like I Ran a marathon. And all I asked you was how your day was.

Why do people do that?

That's so true. We don't. Well, I think, you know, it's just comfort zone. And again, it's in training. We all know people who, again, like you said, speak down here. It's very quiet and, and then the booming voices and, and I think that comes with a confidence. And then also working with a coach like me, I've had the experience on both sides. You know, I've been coached and then I've also done coaching. And, you know, you were so graciously went through a few of, some of the, the jobs that I've worked on in voiceover. And it's very interesting. You know, for a company like Amazon, it was one line. At Amazon, we have everything from A to Z. That was the line. But I had to do it 50, 100 different times with different inflection in different ways. And sometimes that can be really difficult, being on this side of the mic and having someone say, okay, try it this way, try it this way. But then in doing that, it's helped me to become a better coach because I know once you say things over and over and over again.

You own it more. You just, you get more relaxed, your confidence is stronger. So for somebody out there who maybe is trying to fine tune their elevator speech or their elevator pitch for their business, I encourage you to do it over and over and over again. And not the same way, but to change the way that you do it. You know, punch different words. For example, when I say punch, I mean, maybe give a little bit more emphasis to different words. You know, like at Amazon, we have everything from A to Z. I punched different parts of that than I did in the previous one. So I think that we get into a routine of what we do, how we do it, and that's just how we do it. But then when someone throws you a curveball, then you get off track and you get disheveled and you can't, you can't do your thing. So repetition is good. Repetition is good. Repetition is good. I think that is a really, really good way to. To own. Own your pitch. Own own. Just talking about your company. When someone says, hey, Mario, what do you do? Sometimes people clam up and they don't know what to say, how to say it. So just practicing and saying it to yourself in the mirror like you did, maybe getting ready for a third grade play, you know, you stand in the mirror and you recite your line. That's something that I really help people with. And it's very simple. Anyone can do that. But. But it's very good practice.

I love the insights that you're sharing, and it's so applicable because the elevator speech is important if you're putting on a presentation. It's important if you're hosting a show. Might want to be uncomfortable, Might want to be uncomfortable. Might want to be comfortable on the microphone and. Or camera, depending.

Absolutely. And in this day and age, you know, when the pandemic hit, I would say maybe half of the people were playing around with zoom or doing video chats, but we didn't need to. You know, now it's a completely different world. I think webcam sales skyrocketed in March, April of last year because, you know, if you didn't have one, you needed to have a good setup. You need to have a microphone. You need to. And you can use your laptop if you're doing zooms, but it just sounds so much more professional if you have a good camera, if you have some lighting, if you have a microphone that. That captures the sound a little bit better. And then also to be looking right into the camera, I really help people with this because, yes, I do voiceover work, but a lot of what I'm doing now is the combination of on camera and voiceover work. So I'm really trying to help people remember that, yes, you need to look directly into that camera and make sure you have a microphone. You can't be looking down here. You can't be this far away from a microphone. And, you know, so these little tips and tricks are very helpful for people. And it doesn't matter what industry you're in, it doesn't matter if you're a child. You know, a lot of the kids that I coach, yes, it's for theater and it's. They have dreams of being on Broadway. But are most people going to be on Broadway? No. But is everybody at some point in their lives going to have to stand up and give a presentation and hold their head up high and speak with confidence and know their instrument, to be speaking from the right place, not to be way down here and in their fry and not to be booming with a booming voice and yelling at people, but to use their. Their instrument with confidence? So I love what I do, and I really, really love helping people to be the. The best version of them. There's only one Mario, right? There's only one. Absolutely. So.

And I appreciate you for saying that, because whether you're on stage or not, I was in band Choir, drama, play, alto sax, piano and choir. You're required to sing. Required. That's cool. I can make that into a joke somehow. But to your point of being on camera, I have no doubt sales have went up and I actually, if Logitech ever sees this, I want to talk to you because I can't tell you how many people have asked me about the brio. I even set up a page on the website, eainterviews.com equipment because they're going, what's your setup? What's your lighting? What's this? And yeah, I do this professionally and it's business and things this and that. But even prior to that, it's like, why wouldn't you want to present in the best foot forward? Another thing that came to mind was weddings, toast, hey, Graduations, celebrations, all these different things. And I remembered, I think the first time I public spoke was Thanksgiving at church. And it's been good because whether I did this for business or not, you know, people have asked me like at their birthday parties or a big celebration, hey, could you say the blessing of the food beforehand? It's like if you don't know how to address the room or just have a one on one conversation with enough social acuity and common freaking sense to differentiate the two.

You know, it's always interesting in movies when you have the guy and he's like, wow, stranded. And they just have a good voice and you can tell who he is, but you don't need to be doing that all the time, you know? So if someone's looking for their voice, Rachel, how would you say they can find it sooner than later without taking years and years of refinement? If maybe they don't want to be a voiceover actress or actor, even though it's fun, I think. But just to find themself, I think would be priceless. What's the first step they should take to just do that?

Absolutely. And it is a fun job. Being a voice actor is very fun. I get to tell all different stories. But you're right, not everyone is going to be a storyteller in the same capacity I am. But we're all going to have. They should be though. They should. Maybe. Well, don't. No, not everybody. We don't want too many people.

But everyone's gonna have to tell stories at some point, right? So the first thing that I always, I always assess is where are people speaking from? Okay. So if you're the kind of person who maybe if you have a very raspy voice, but you're speaking very low. This is your fry. Okay. I can, I can drop my voice and I can still have a lot of energy, but be way down here.

We want to. We want to look for that. So if you have a lot of raspiness, it sounds, you know, you're trying to sound a certain way. It's kind of like that Kardashian sound. You know, a lot of people, like, think it sounds cool to talk down here.

Well, you know, maybe that's your opinion, but. But it's actually not good for your. For your vocal cords to do that. In the same regard, if you're the kind of person that maybe is living way up here, that you're pushing everything very nasal and you can, you can see, like, I feel like when I talk like this, my. My whole body language changes. Right? So if you're someone who speaks very nasal through your nose, you might want to check that out too. And a good way to know, maybe you don't know which category you fall into is ask your friends so you can hear. In my normal speaking voice, I'm kind of using a combination of everything. You know, you want to be using everything equally. You want to. It's called speaking from your vocal mask or even singing from your vocal mask, where you're speaking from, you know, more of a nasal head voice, chest voice. But it's all coming together in one beautifully mixed voice where it's very upfront. You don't feel like it's overly in your nose or overly down here. So if you don't know if you're using an extreme, ask your friends because they'll tell you they know. And if you find that you're overly up here nasally, then there are different little silly vocal warm ups and things to get you to be more mixed properly. But. But it. It is sometimes a hard thing, Mario. It really is. But start with your friends. Start with recordings that you've done before. Maybe you've recorded.

Something interviewing somebody or being at a, I don't know, company, something or other. Everybody has recordings on Zoom. I'm sure that you can look back and watch yourself. So, number one, really having those critiques and being able to constructively criticize. Don't be hard on yourself. People are very hard on themselves. Are you hard on yourself?

You think people are? Who would ever do that to themselves?

I so appreciate this because the fact is, you probably have a lot of recordings like you're saying. And for anyone that's into sports or even music, watch your game footage. Go back and see what you could do. Listen to it. Oh, but that's not me. I don't have any of that. Well, then make some. It's not that hard. Jump on camera and grab your cell phone, have someone record you. Heck, go walk out in public. I'm sure there's 48 people recording you whether you know it like it or not. But there. Just go back and look at it and you'll see what you're doing. I love when people are like, oh, I never said that. It's in an email, Bob. I have it right here. Shall I read it off to the whole corporation? No, no, no, that's fine. Oh, okay. Now you remember. That's good selective memory. But these are how people see you and perceive you. And when you're taking it into business or personal, it's important to know these things. So if you're giving a presentation.

Okay, we can do this. I want to ask, just a couple of them, what are some good exercises to warm up your vocal cords, to warm up your voice prior to a meeting, prior to a presentation, prior to speaking to someone, even on the phone? Because there's been times where, and I'll never forget this, I actually was getting ready for the show, and my throat was hurting so much. I was drinking the water while I'd already hit the live button. I was choking live on air. And I don't recommend that. But there's other times. It's like you just get on the phone and it's like there's a difference from being prepared and ready to. I'm going to, you know, add as much value as I can to. You're just not certain with yourself, and not everything's right. So what are a couple exercises we could do to warm up our vocal cords right now?

Oh, well, this is where the fun happens, right? Okay, so the first thing. And this is intense. You ready, Mario?

Always.

You need to breathe. You need to breathe.

That's the first thing. So many times. Doesn't matter, right? If you're a child, if you're an adult giving a presentation, if you're on a podcast.

Our nerves get the best of us and we forget to breathe. So a really, really good warmup. Number one, it's good for you vocally, but then it's also good to kind of clear your mind and just get centered. Is breathing in through your nose for four, holding it for five, blowing out your mouth for six. So four, five, six, and there. You know, if you just Google it, other people have different numbers. I just use 4, 5, 6. Because it's easy to remember. So you breathe in through your nose for four.

And I didn't really count that one. But breathing in, holding it, Blow out your nose that. I can't even tell you how many times. That really helps people to take the attention away from what they're doing and just focus on getting calm. Doesn't matter how old we are. Heart starts to beat and we get a little bit nervous at any stage. And even with things that we've done a ton of times, I'm a worship leader at my church and I sing and I have to pray in front of a lot of people. And sometimes I get really nervous, so I just tell myself, okay, just breathe.

Number two. All right, this is a little silly, but again, sometimes you need to pull yourself out of your comfort zone. It's called a head voice. Chest voice. Sighing. Ah, Now, Mario, yours is going to look a little. And sound a little bit different than how I would do it. Because you're a grown man, so you probably can't hit a high note. Maybe you can. I don't want to. I don't want to judge. But basically going as high as you can without screaming and then going as low as you can without going down into that. That fry that I was talking about.

And again, sometimes people might think, well, I'm not a singer. But. But you still speak, so you still need to warm up your voice just as you would as. As a singer. So this one, you take a nice deep breath through your nose. All right, ready? I'll do it first, and then I make. I may make you do it. We'll stay. We'll see. So it goes like this.

And just doing a couple of those in your car before you're about to do whatever you're going to do. Or in the living room, since a lot of people are still working from home. That really does help. Do you want to try it?

I do. And I want to ask, why do you have to do it in your car? Why not do it in the middle of the meeting?

Well, you could. You could get everyone to do it with you. I double dare you to do that. And just take everybody out of their comfort zone. So then you're laughing and you're starting off your meeting.

I have not missed meetings, but now I want to go to one just to do that.

I think that would be a great idea. I really do. You want to try it?

How do you go highlight that?

So you take a nice deep breath through your nose and then like, almost like you're breathing into, like, a whisper.

I'm breathing into a whisper.

Yeah.

Yes. Okay, that was good. Now do it again. But don't close your mouth, because when we close our mouth, then the sound has nowhere to go. And we, like, snarf the sound out our nose. You know, the air comes right out our nose. You know, like when you're drinking soda and someone says something funny and then you. Goes right out your nose. The sound is the same way. Yeah. So you can snarf your sounds, and all of a sudden.

We don't want to snarve out your nose. So breathe into it.

Almost like you're yawning. Think that you're yawning.

That's what I was going to say the first time.

Yeah.

Well, now I want to.

That was better. That was better. And again, these little things, they really do help take you out of your comfort zone, which in turn make you more confident, which in turn make you more confident for whatever you're about to do.

Definitely more relaxed. It's not a big deal. It's all going to work out.

Yes, absolutely. It always works out. And you know what? I think as adults, we forget to play.

You know, like, we're just take things seriously, and it's important to. To get out of your comfort zone and be silly and. And do something that I don't know is a little ridiculous, but it really does help to build for the confident person. Yes. That's the next one. That.

And it makes you laugh. And I think anytime you can laugh, to take off tension is a good thing.

I agree 100%, and I thank you for that. I know. There. Oh.

Mommy made me mash the M and M's. What was it? It's not mashed.

Oh, acapella. Very nice. Yes. This will probably make some people cringe because.

Is it mash the M and Ms? Well, we're going to do one more expert authority world, because this one's just too fun. What is it again?

So it's mommy made me mash my M and nems. It's that alliteration. Yeah. So if you. I don't know who started mashing their MMs, who started this warmup, but it's been around since I was a kid, and I. We did it in chorus and choir and everything, but it's just, you know, I don't have my piano in front of me, but it's mommy made me Mac Miaminems.

That was pretty good.

That's a good one.

It's a real good one.

But all this really just helps to again, help you to be speaking from your vocal mask, deliver your message with confidence.

And also if you're going to be speaking for a long time, you don't want to be overly nasal and you don't want to be overly down here because the next day you're not going to be able to talk. You know, you're going to really lose your voice. So for people that are having to give presentations where you're talking the whole day, you really need to take care of yourself, your, your vocal instrument as much as you would be drinking water. I mean, you would never go a whole day without drinking water. So you have to make sure that you do these little silly things. They really do help. And again, they're fun too. Making sure that you really use those dynamics, the highs and lows to, to tell your story, whatever it is, really just helps it to become more of an engaging story.

Well, Rachel, I appreciate all the insights here. Expert Authority World. Incorporate this into your everyday speech, your everyday talk, your everyday everything. Because whether you have a show or not, I recommend starting one along with publishing a business book. But regardless of what you choose, you have a voice. It's not going anywhere. And yeah, I don't know, I'm going to say I pray that it doesn't go anywhere because I know there's some people that unfortunately don't have their voice and that would be horrible if you ask me. Rachel, I got one more question for you before we go to the imperfect action round. Wait, did I finish my sentence? I don't even know. Expert Authority World, do better with your voice. She is awesome. Check out her YouTube channels and everything. There's a lot more. I wish we could go through all of it. But I have one more question for you. It's the Wheel of whatever.

Oh.

So I incorporated play into the show because I can't be serious for too long and doing, doing these on a regular basis back to back, I was like, we need some more fun in here. So yellow or black?

Yellow.

Oh, good. Match my tie.

Yellow. So my question for you is.

If you weren't doing this, what would you be doing?

Well, I have two kids, I'm married. I love just, I don't want to say just being a mom. It's the hardest job ever, but I would probably be more involved. I mean, I'm that person who does a lot already. I'm girl scout leader. You know, I'm really involved in my church, involved in my kids lives, but I would probably be like overload it would be fire. You know, I'd PTO president. I don't know, I would probably just go bananas, coach every single team. The, the working moms out there and dads. I feel like that's, that's the best job you can have. So.

Now I know you love what you do. So I want to ask you what's been the funnest thing you've been able to do so far and what do you hope to do over the next 10 years?

Oh, gosh, you know, I got to be the voice of a dog, which was really fun for Petsmart. And I got to play. I got to be really silly and use kind of a sillier side to my voice. That was great to tell that story. I've also done a lot of work for McGraw Hill where I'm reading.

Stories that kids, you know, they don't have textbooks anymore. Everything's on their Chromebooks, so I get to read stories that my kids actually use in school, which is really neat. And now I'm part of a new, well, it's new for me, an organization, podmax Talent. The brand is podmax and I am leading up the podmax Talent division to really help people with all the things that we talked about today and then also help them to get onto amazing shows such as this one. Podcasts really are the future. And if you have never been on a podcast or you don't host a podcast, you're really missing out. So podmax Talent has really helped me to bring together all the things that I love to help people shine and, and yeah, it's been a fun journey so far.

You think podcasts will be around 10 years from now?

Absolutely. I think they're going to be bananas and who knows? I mean, so much has changed in such a short amount of time, but I think that absolutely they're here to stay.

Well, appreciate the insights there. We're going to thank our sponsor and come back for the imperfect action round. You've heard me say every business needs a book, including yours, and it's true. And that's why I'm launching my new book@eapublishingmethodbook.com so you can learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what, don't take my word for it. Take it from a few of my authors like Lori, I went from having.

An idea and a possibility to actually getting my book published.

Or Catherine, thank you for making my.

Mom number one best selling authority.

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What he got done for me in three days regarding my book launch.

Unmanageable.

John Cody. I've worked with Mario over the phone and online, and he's been very helpful in getting me where I needed to go with promoting my books.

Rocio, there's no way in the world I would have been able to do this with somebody else again. I've attempted it in the past. It didn't serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process. Adele, if you're looking for an amazing business coach, I highly recommend Mario Ficcini or Bill Benner.

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Hey, their words, not mine. Visit eapublishingmethodbook.com to get your copy and I look forward to hearing your transformation and our next video success story. Once again, that's eapublishingmethodbook.com and we are back with the imperfect action round. Rachel, are you ready to take imperfect action?

Maybe.

I got three questions for you. Rapid fire, 60 second or less answers. What is the best way to improve your voice?

By first understanding your voice. So knowing a little bit more, getting some feedback, recording yourself, getting feedback from friends. Keep it simple. Start there.

Excellent. Number two. Why should someone improve their voice?

Well, we want to improve our bodies by making sure that we're exercising, we eat the right things. Um, it's the same thing. You want to protect your voice vocally so that you can consistently give your message. And. And then also to make sure that you're delivering the best story that can be told.

Excellent. Number three. What is the biggest benefit of being comfortable in your own voice?

Oh, my gosh. Well, being comfortable in your own voice is then being comfortable in your own skin. Right. And there's only one version of you. So making sure that you are your authentic self. And again, maybe if you speak up here and that's your authentic self and you're happy with that, then you should be okay with that too. But these are just general rules of thumb to make sure that you're taking care of your instrument, but you've got to be you. Right? That's number one.

Absolutely. What books would you recommend for Expert Authority World that have helped you?

Oh, goodness.

You know, I'm just. I don't. I don't do a lot of books like. Like the self help kind of.

Continue. I'M I'm a big romance reader. So let's see.

I don't, I don't know. The best book that I ever read. This is totally not giving your point at all, but the Nightingale. Nothing related, but it's an incredible book and you should read it. Okay, how's that?

That's fair. I always just ask for honesty. And you know, I've, I've, I, I've said the Bible before. Like when I do guest interviews. I mean, nothing's going to top that.

I've had people say everything I get through the Bible in a year. I have a Bible app that like, I try to read a little bit every day. So then you are into books.

Where would you like people to learn more?

You can go to www.rachelsparrow.com, send me a message, say that you saw me on here and I would love to help you out.

Excellent. Well, thank you so much Rachel. It's been a pleasure. And I thank you so much for teaching what everyone can do and it doesn't cost them anything.

Thank you.

All right, Expert Authority World. We have another great episode here today. I'll see you tomorrow. Have a great day. God bless.

You're already the expert, but have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you 247 and if so, how well are you promoting it? With my new book, the Expert Authority Effect Publishing Method, I take you through my process step by step. Visit eapublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction, lead and profit generating business book in eight weeks. Visit eapublishingmethodbook.com to get started. Now once again, that's eapublishingmethodbook.Com thanks for listening to today's episode. I would love to know what you enjoyed most from it. If you haven't done so already. I invite you to connect with me on my new LinkedIn. You can go to it directly at eainterviews.com LinkedIn Once again, that's eainterviews.com LinkedIn lastly, check out the full eainterviews.com site for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I'll see you on the next one.