0370 | Published: The Proven Path From Blank Page To 10,000 Copies Sold

This is Chandler Bolt with Self Publishing.com and you're listening to EA Interviews.

EA Interviews Episode 370, inspiration, transformation, success stories and the Imperfect Action Round. Seven days a week join Mario Ficcini for today's expert authority effect interview. Have you ever thought about publishing a book? You've seen them everywhere. There's New York Times bestsellers, there's this bestsellers, there's oh man, I wish I could do that. Do I have to go curl up in a cabin and sit down by the lake and just spend years and years writing all this stuff I want to do? You do a memoir, a fiction, this, that, the other thing. Have you ever considered it for business? I am super excited to have none other than the CEO of self publishing school here, Chandler Bolt and the author of published. We're going to be answering all of this and more right after we thank our sponsor. So you've got your book mostly written, but now what? Visit getmybusinessbookpublished.com today to learn how you can publish and promote your nonfiction lead and profit generating business book in eight weeks. Once again, that's get my businessbookpublished dot com. Here he is, ladies and gentlemen, Chandler Bolt. Chandler, how are you feeling today?

I'm doing great, Mario. Thank you so much for having me.

Oh, it's my pleasure. I've been seeing what you're doing for some time and senior at different conferences where we have mutual friends. It's so great to see what you're doing, the people you're helping and how you're helping them because there's a lot of people who do publishing out there and there's so many varying degrees but you've done it and turned it into a seven and eight figure business in a big way because I know you have a big heart and you want to help a lot of people. So how did you get into it and why publishing?

Yeah, so I mean kind of an unlikely path. I'm a C level English student in a college dropout with adhd. So for a lot of people, the last person they'd ever think to write a book. But I think sometimes they say the worst students are the best teachers because I know what it feels like to struggle and to not understand something and to have this thing that's intimidating like a book. And so how I got into it is wrote and published a couple books. They did decently well and then I dropped out of school to go all in on running a business. And at the time I was working on a business that was just failing. And meanwhile, people kept asking about the book publishing stuff. How have you published these books? These books, how'd you do it? And I would just get on the phone for an hour for free just to teach them everything I knew just to be a nice person. And eventually, you know, kind of like I said, it's only. You only get smacked in the face so many times before you turn around and look and you turn around look, and there's a whole line of people that won't help with that thing. And so that ultimately became the creation of what's now self publishing school and self publishing dot com. And we've, we've been scaling and growing since then. And so kind of the ethos of what we do, or not even what we do, but just why we do is we believe that books change lives. And so books change the lives of authors, or, sorry, books change the lives of readers. Right. It's like how many of us have had our lives changed by reading a book? Pretty probably listening to this, right? And so books change the lives of readers, but they also change the lives of authors. We always say it is not about the book, it is about who you become in the process of writing and publishing that book. And so we exist to change lives through books. We are on a mission to help 100,000 people publish their book by 2035. We have got about 6,000 books published in the last six years. So we have got a lot of good progress, a lot more work to do. And so that is why we wake up every day and we are excited to help people publish books.

Now that is so inspiring because I do believe they do help the author and they help the reader. It helps everyone. I mean, I was just joking. You know, no matter what happens with the technical, the social media, the marketing, any of this stuff, last I checked, books have been around a couple thousand years and they're not going anywhere. So for someone that's listening, going, well, I don't know if I can lock myself in the cabin or I can do this. What do you say to someone who really has a passion and they really want to get their message out there, but they just don't know how to start? What would you say is the first step?

Yeah, so the first step. So really the most important thing if you're trying to get started is to get your rough draft done as quickly as possible. Now you can't get your rough draft done if you don't first get started with your rough draft. And so, but that's the Most important thing. So don't, I don't want you to think about your cover, your title, your marketing plan, any of that. It's how do I get my rough draft done as quickly as possible? Because once, once that happens, you're going to start to see the light at the end of the tunnel and you're going to start to believe that this is possible. So, but before that, you got to get started, right? So I have this concept, I call it the MORE Writing method. MORE is an acronym and this is, this is how you get started. So number one, M stands for mind map. Okay? And so what? I'd encourage everyone listening, watching, however you're consuming this, grab a blank sheet of printer paper and you can either pause right now, you can wait till the end of this episode, but so right as soon as this episode is over, grab that blank sheet of paper, put your book topic in the middle of the page. And I want you to put a timer for 15 minutes. And I want you to write out everything you can think of on that topic. And so brainstorm ideas. You have stories you have broken record, conversations you've had, you've had on this topic, anything you can think of onto the page. So you're going to create a mind map. Then the O stands for outline, so you turn your mind map into an outline for the book as a whole. And then the R stands for rough draft. So you're going to get your rough draft written. I'll come back to that in just a second. And then the E stands for editing. And so that's the more writing method, mind map, outline, rough draft editing. And to zoom in on that rough draft piece, you start with chapter number one. You'll, you'll spend 10 minutes mind mapping everything you can think of on that chapter. 10 minutes turning that mind map into an outline for that chapter. Then 45 minutes to an hour and a half writing the chapter and you'll repeat that process chapter by chapter by chapter. Now some people write better than they speak. And so this is, this makes this process easier, is do the same thing, mind map outline, but then speak the chapter and get it transcribed. Repeat that process chapter by chapter by chapter. So that's really the starting point for most people is get your mind map that's going to show you, oh wow, like I've got so much that I can talk about on this topic. And then that's going to help you move, move faster through the rest of the process.

I love how you have it laid out and also have the acronym for it because I know there's people who go, I have no problem writing or I have a manuscript but then they get stuck at the editing or they never revise it or you know, there's people who are freaked out about the editing. They never start the process. You know, that first step is the most important thing. What would you say to someone who's going, well I need a website, I need the ISBN. Should I be on Amazon, Kindle or Barnes? Like they're just all over here and they just don't know what to write with. Do you focus on any specific niche of books or do you help people with fiction, nonfiction, memoirs, the whole shebang?

Yeah, so, so two part question, I'd say. What I would say to those folks is don't worry about any of that stuff until your rough draft's done. Nothing matters until you're but your rough draft, until your rough draft is done. Now as far as what type of books we help with, we kind of, we've been predominantly nonfiction using books to grow your business. But over the last few years we've, we've developed a lot of other curriculum. So we've got children's book school, we've got the fundamentals of fiction and story. We've got a full time fiction program for folks who want to make a full time living from their fiction writing. We've created a bunch of memoir specific.

Curriculum and that sort of thing. But then also, I mean we have tons of people.

I mean we publish about two books a day and so we have tons of people in all different genres. So I know just yesterday one of our students published a Indian vegan cookbook for crock pot cooking, I think or something. So I mean just.

Such a niche topic, but I mean so that it kind of runs the game.

Well, that's fantastic. Now let's talk about that niche because some people, they want to go wide and other people, I mean that's very specific. It's not just Indian vegan, but it's specific cooking and then crock pot because I mean there's a million and one. I personally enjoy sous vide, the sous vide method.

But you know, there's books on that, there's books on crock pot, there's cookbooks on oven and all of this. What would you recommend to someone who goes, I want to speak on this. But there's all these different avenues. Should I niche down or should I go more broad?

Yeah, the riches are in the niches. I mean, so you're going to do much better by Being specific. And this is one of the biggest mistakes I see authors make is they, you try to please everyone, you end up pleasing no one. And so they write this book. It's how to live an awesome life and pursue your passion and chase your dreams. And it's like, okay, I have no idea what that book's about and much less why I should read it. And so the more you can niche down, niche down, whatever you want to call it, the more you can get specific with the topic of your book, the better book you're going to write, the more and the better your book's going to sell and the more people that you're going to help at a deeper level.

I want to go back for a second. You're sharing such great information, but I want to round out a little bit more of your story. You said you wrote a couple of books and congrats, that's no small feat in and of itself. And before you had your wildly successful company, Self Publishing.com and Self Publishing school, how did you figure out? Did you have a book writing coach? Did you have a trainer? Did you just follow some blog articles, YouTube videos? How did you figure figure out how to do your first one?

Yeah, good question. It was a, it was a mix. It was a mix of a bunch of things. I got some advice for from a mentor on the writing piece who he introduced me to the mind mapping concept. So I'm a big fan of who, not how. So who has done this before? Not how do I have, not how do I do it? I think this a Dan Sullivan concept.

And Ben Hardy actually had been on the show. Yeah, yeah, great concept.

So who, not how. And so it was from a mentor. I also use this thing called the number one book system at the time, way back in the day helped me learn a lot of Amazon marketing and then it's just kind of grown and evolved from there.

So again, if someone's trying to scour articles this and that, it sounds like you're just going to go back to take the first step, get that rough draft written.

Yeah, oh, no doubt, no doubt. And really my book published. I mean I'm about to depending on when people are listening to or watching this. The second edition of that is all about like okay, if it don't scour blog post articles or any of that stuff like that is really meant to make take people from blank page to your first 10,000 copies sold kind of in a step by step sequential format. So that's the goal there is just make it. As for As.

I can't even think of the word right. Make it as affordable as possible for folks to just go through the process and say, all right, now I've got an overview of the process. Either I can do this myself or I can work with self publishing school and get a little bit of extra help.

When should someone jump into the editing of their book?

Yeah, so, so there's, you know, the more writing method, right. So you got my map outline, rough draft editing. And so once you've got the rough draft done, there's really two steps of, there's two or three steps of editing depending on how you look at it. What I like to do and what I recommend, what we teach is self editing. And so that's kind of the first, that's the first step. And so if you zoom out a little bit and I've got, I kind of walk through this in the book. But there's eight milestones on your author journey, right? So there's mind map outline, see if I can remember all these rough draft. Then there's self editing and then there's professional editing. So we're in that. So, so the first piece is what I, what I recommend is a verbal read through. So where you actually read your book out loud. And, and to be clear, let me.

Pause you right there to be clear. You're not saying make an audiobook, you're read it out loud to check for proofreading, line and content edits, whatever the case may be.

You're doing a self edit, but I call it a verbal read through. And it's just a form of, of self editing. And so then, then once you do that, then you pass it off to a professional editor. And so in the publishing world they'll tell you there's anywhere between 7 to 10, 14 or more types of editing. I really think that's pretty confusing. And so I've kind of distilled it down to two. Where you've got content editing and you've got copy editing. Now you're going to hear like line editing, sustained substantive editing. You've got like all these different, you.

Know what, you can call it whatever you want. It's either right or wrong.

It's content and it's copy. Right? So it's, the content is, it is kind of like a structural, like what is in the book. And then, and then the copy editing is. How are you saying it right? And so content is all right. Am I saying the right things? Does it make sense? Does it flow? Are there stories, are there content gaps? Like all that stuff. And then copy editing is. Is my sentence structure good? Is my punctuation, grammar, all that stuff. So that's where you work with a professional editor. Content edit, then copy edit, and then you're moving into. If we're coming back to the. To the eight milestones, then you're moving into creating your cover and your subtitle or your title and your cover. Then you're moving into formatting, then you're prepping for launch, then you're ultimately launching the book.

Interesting. I want to unpack this a little bit. Some people suggest start with the COVID And it sounds like you're saying, start with the book.

Yeah, I. So, you know, some people like to start with the title. I don't personally, I like to stop. Start with a topic and. Because if I. If I start with a title, I will a. I'll spend a lot of time trying to figure out the title and not spend time doing what I actually need to do, which is get the rough draft done.

Okay.

And again, anything but writing the rough draft before you get your rough draft done is a distraction. And the mind is very good at distract. I mean, writing a book is uncomfortable. And so it's the old joke. It's. It's, you know, you know when a writer's on the deadline, because that's when they're popping up on social media the most. Right. Because your mind wants to do anything but the uncomfortable act of writing. And so that's why I recommend it that way. But also, you'll write your way to a title that may or may not be the theme of the book. Right. And so I like to write to a topic and then get the title last and then create the COVID last. There's a lot of advantages to that. You come to a better title. You don't box yourself in the content. You can also get feedback, and. Which is the beginning of the marketing phase, is getting feedback on your title and your cover, things like that.

And so that's when publishing is fun, because now you get to engage everyone with the marketing and getting the feedback. But you talked about it being uncomfortable process. I know when I was doing one of mine, I literally made a post on Facebook that was like, I'm supposed to be writing right now, but nothing's working out. So what good YouTube links do you have for me?

Yeah.

Why is it such an uncomfortable process?

Because I think it's difficult. You're. You're crystallizing your. You're crystallizing your thoughts into the written word, which in for a lot of people in your mind. It's, it's, you know, especially your first book, really any book. I've got to figure out what I think on this topic. And it's not a. I mean, you.

Can'T talk your way out of it. It's either right or wrong.

Yes, you're thinking. I am, I am crystallizing my thought into the written word. Let me think about this. But then I think also just the creation process of when you're, whenever you're creating anything, it's difficult. You know, it's, it's. You're doing the hard work to create something and it is not the most dopamine inducing activity, which means your mind, which is hardwired for dopamine and for serotonin and you know, other. Just like hardwired for, for immediate gratification. Wants that. And so, you know, it does give a dopamine hit opening up social media or watching a YouTube video or something else. And so our mind says, this is uncomfortable panic mode and I need something to make me feel better. But if you're, you know, Steven Pressfield calls this resistance and.

Of the creation process.

Yeah, the, the War of Art. Right?

Yeah, yeah. I had him on the self publishing school podcast. That was like, that was a big get. I couldn't believe it. But it was just so interesting because he writes fiction, he writes nonfiction, he's written a screenplay. Just all these different types of writing. And I think the War of Art is one of the best books on, you know, the creation process as a whole. It's really, really good.

So someone's gotten through the writing part. They did the self editing. Should everyone use a professional editor or.

Yes.

Okay.

Yeah.

No.

Or questions asked.

Expand on that a little bit. That wasn't even hesitate. Yes.

Yeah, I mean, and I get it. Some people.

And where do you find them?

Yeah, great question. So I get it. Some people are on a budget. And, and, and that's totally understandable. And so you might be looking to save money or that sort of thing, but I would say absolutely, you needed, you need an editor. I'm certain. I'm, I'm doing a quick search here. I'm trying to remember. So I go, I go in depth in this process on. Let's see where it is. Here it is. Chapter number nine. In, in chapter number nine, I talked about how to hire an editor. I talk about how to save money on editing, all that good stuff. But to answer your question, there's really two. Two resources or there's Two, two main places to hire an editor. Referrals or freelance marketplace or marketplaces. Right. So the best, the best and best places. Referrals from other authors or from people who have worked with. With editors. So, like, that is far and away the best is especially from happy customers of editors in your genre. Second piece would be marketplaces. So you've got, there's, there's, there's upwork, there is Reed Z. We have kind of like an internal Rolodex for self publishing school students where we negotiate exclusive discounts on, on editors, cover designers, all that stuff. So you got, you got referrals, you got marketplaces. And then most editors are going to charge either by the hour, by the job. I recommend going by the job. A lot of times they'll charge by the word. So there's a bunch of ways to reduce your costs. I mean, it's an investment. I had a mentor growing up. He said, chandler, there's two things you can't spend too much money on in business. A good lawyer and a good accountant. Because if they're good, they will save too much money. Exactly. And so similarly with the book, the equivalent is a good editor and a good cover designer. And so those two things, they make such a huge impact on book sales, especially with your cover. But then, you know, you know, book quality, which results in referrals and more sales with your editing. And so it's really, really important. You want to look for a hungry professional, but this is someone who will help make the book better.

Now, talking about the budget, what would you say someone should allocate for the budget? And also, you know, don't skimp on the editing and the COVID But, you know, what are your thoughts on someone going, well, I don't have a lot for this, this, this, this. It's like, well, is this the right timing then? Because it's like, if you're not gonna put in a certain threshold, you know, and I get it, not everyone has all the money in the world, but even if you do, people don't want to waste it. You know, when we're getting stuff, I'm sure you're not just throwing it out the door. I know I'm not. But at the same time, it's like, what would be a reasonable in your mind? So that way someone's not going, well, they're charging me 300 for this when I could get it for two. When really most people are charging seven or eight and they're not even in the ballpark to begin with. And it's actually a good deal.

Yeah, that's a great question. So typically it's somewhere between 1 to 3 cents per word. So in, in, in common English though, some people are like, wait, what? And in common English, I mean you're, you're, it's a few hundred bucks is typically what you could expect to pay. Now all in cost for producing a quality book is anywhere from a few hundred bucks to a couple thousand bucks on book production costs. You got. Your three main costs are going to be editing, cover design and formatting. Those are.

Oh yeah, formatting. Let's talk about that. That's a, that's a fun one. Or can be.

Yeah, it's, it's really, that one's not too bad. I'd say the other two are more important and more expensive. So if it's just, if it's just common ebook formatting, that's pretty simple. If you're doing more print formatting, that can be a little bit more, that can be a few hundred bucks. But you know, we have.

Yeah, that we have. It's this thing called a book outline template generator on our site. You can press a couple of buttons and it'll spit out a 25 page pre formatted Google Doc. And so if you use something like that, then all of a sudden, like the title headings are already formatted. They're like, okay, there's a bunch of little things like, so you've really simplified the process. Yeah, you save yourself time and you save yourself money. And so then that's on formatting and on the whole process.

Yeah, and let's expand on that for people listening, if they're going, okay, I want to do an ebook, but yeah, I want to get the book in your hands, you know, the actual book. What would you say to someone that goes, I just want to do an ebook versus I just want to do a printed.

Yeah, my personal recommendation is if you're going to do it, do it. And so if you're going to do it, do at least ebook and print. A big mistake that authors make is only publishing their book in one or maybe even two formats. If you publish your book in all three formats. So ebook, print and audiobook, you're going to sell more books, you're going to make more money. Your royalty rates will be higher on ebook and audio, obviously, because there's no hard costs on per purchase. But publish in all three formats, you'll sell more books because different people in different genres just buy books differently. So you're going to sell more books if you do all three formats now, you don't have to launch all at once. So if you're trying to save on cost or even if it's just like, man, this is kind of overwhelming, you can stagger it. And in some cases that's actually better because you focus all your effort on the ebook launch. Then a couple weeks to a month later you come out with a print book. Then a couple of weeks to a month later you come out with the audiobook. So you kind of, you have three launches, which just means that you're going to keep your book selling and you're focusing on one format at a time. And that can be really beneficial for driving book sales.

What have you found more people enjoy audiobooks or ebooks nowadays?

Yeah, it's really pretty reader specific. I'd say audiobooks are on the rise in a lot of ways, but it's really reader and genre specific and you've got kind of your broad kind of category shifts. But I mean everyone's been saying that print books are going to go out of, you know, people are going to stop buying them for. People have been saying that for years, maybe even a decade or more.

Yeah, same thing with printers for computers. You know, ever since the Internet we're not going to need paper. How well's that worked?

But it's, I mean, analog, analog. And people are still purchasing books and you've seen, you've seen it make it, I mean, big time comeback over the.

Last few years, especially now with podcasts increasing also do you think that's played into the audiobooks more or two totally separate.

No doubt, no doubt it's because people are getting used to consuming content in a, in an audio medium and, and it's getting, this kind of stuff is getting built into cars, so smart devices. Exactly. So now, I mean I can really choose. Don't want to listen to a podcast, I want to listen to an audiobook or do I want to listen to some, some other form of audio content? Like it's pretty easy to rotate back and forth between two and especially if you are a podcaster. Well then you should 100% have an audiobook because you're going to be marketing it to your audience of people who already listening to you. Right. And so they're more likely to want. They're already telling you I consume audio content. Right. And so just to segue that and say, hey, you can grab a copy of my book and the audiobook. And John Lee Dumas does this really well, there's an audible bounty so when people go download your book, if they trial Audible, Audible will send you, they're always changing the number, but it's like 50, 75 bucks or something crazy like that just for getting people to try Audible. And so, I mean, it's pretty amazing. So now all of a sudden I, for me, it's a few hundred bucks a month and audible bounties. And for a lot of authors, especially if you do any sort of promotion towards that audiobook, it can be a good source of, source of royalties.

So I think that's a good point right there. Because for someone that's listening, going, well, I'm not sure if I should invest in the COVID the this, the that, do it the best. Because think about that, you know, okay, so you front a front of grand, okay, big deal. But now you're making a couple hundred a month. You know, the ROI on that exponentially over the next decade. You know, this isn't a social media posters or LinkedIn post where it's a one time deal. It's like it's a freaking book. So thank you for everything you've shared. I got a couple more questions before we thank our sponsor and come back, but the first one is, who would you say is your biggest success story out of the. I don't even know the countless thousands and tens of thousands of people you've helped.

Yeah, there's a lot, I mean there's, there's, there's so many. There's, there's, there's way.

Narrow it down to the first hundred.

What's that?

Narrow it down to the first hundred.

Yeah. So I would, I would say this, I mean, I don't know if this, I'd say this like top success story, but I would say this was probably one of the more meaningful ones to me personally.

I love that, I love when people reframe it and yeah, please.

So this is so one of our students, Sean Sumner, he wrote and published, he joined self publishing school years ago, wrote and published a couple of books with us on, on physical therapy, which is his, he's a full time physical therapist. And then his daughter saw it and said, hey dad, I want to do that. I want to write a book that looks cool. And he said, he said, all right, go write 50 words and come back to me. You know, kind of thinking she, she wouldn't. Right. And she came back a few hours later, she had 50 words written. And so her name's Emma Sumner. She published a book called the Fairies of Waterfall Island, a kid's book at 8 years old, the book made $4000 in the first three months she went on to. I mean, she donated all that money to an autism awareness charity called Autism Speaks. She started doing local speaking gigs. She made like 1200 bucks at her first speaking gig at a local school. They paid her 250 bucks, and she sold a ton of books. She did another one, made like 800. Like, now she's getting her quote unquote allowance, which is really just her monthly royalty check, and she's paying for school field trips. Like, her confidence as a young woman doing that at 8 years old, I mean, the trajectory of her life, it's just crazy. So that's one of my favorite. I mean, now she's inspired so many other kids to write and publish books. We've got kids showing up to our conferences writing kids books. Like, it's. It's just so cool.

That's. Thank you for sharing that. That is meaningful. And also, I will throw in instead of just giving the chore money, like, here's how you work for someone to get a paycheck. Like, this is royalty passive income. Shoot. I don't know about you. Did you have that at 8?

I did not.

I didn't either. Start my first company at 12, but I didn't have that at 8. Like, fantastic.

Teaching life skills, right? It's a project. It's a project with your kid that teaches them half a dozen. A dozen life skills in the process, while also creating an asset that will be with them for the rest of their life for sure.

I have one fun question before we thank the sponsor and come back. Yellow or black?

Yellow.

All right, Good. Matches my tie. This is the wheel of whatever. And your question is, where would you like to travel that you haven't been yet?

Oh, Bali.

No kidding.

It's. I mean, it's just amazing. From what I've seen, I haven't been there, but Bali and a lot of places in Asia. I've never been to Asia.

Okay, very good. Yeah, it does look good. I haven't been there either, but that's a good one. We're gonna thank our sponsor real quick and come back for the imperfect action. Round titles, cover designs, and promotion. Oh, my. You are all excited to achieve your goal, maybe even dream of becoming an author to serve more people with your business. But it's turning out to be a lot more than you expected, huh? I get it. I've done it numerous times personally. Visit getmybusinessbookpublished.com today to take the first step on making this process enjoyable. Dare I even say fun and most definitely profitable. Your business and audience depend on it. But you know what, don't take my word for it. Take it from a few of my authors like Lori, I went from having an idea and a possibility to actually.

Getting my book published.

Or Catherine, thank you for making my.

Mom number one best selling author.

Or Mary Alice what he got done for me in three days regarding my book launch.

Unmanageable. John Cody I've worked with Mario over.

The phone and online and he's been very helpful in getting me where I needed to go with promoting my books. Rocio there's no way in the world I would have been able to do this with somebody else again. I've attempted it in the past. It didn't serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process. Adele if you're looking for an amazing business coach, I highly recommend Mario Ficini or Bill Benner. I can't make a higher recommendation for than to work with Mario Ficini. He has been great for for me and right now I won't work with anybody else except for Mario.

Hey, their words not mine. Visit getmybusinessbookpublished.com today to take the first step and I look forward to hearing your transformation as our next video success story. Once again, that's getmybusinessbookpublished.com and by real quick I mean real quick. All right, and we're back with the imperfect action round. Chandler, are you ready to take in perfect action?

Yes Sir.

All right, the first question I have for you. You ready?

Yes sir.

What is the fastest path to the cash?

Fastest path to the cash is getting your first customer as fast as possible. So use the book to use the book to get leads, sales and referrals for your business.

Excellent. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

Biggest problem is not putting pen to paper followed by getting their rough draft done. Fastest path to fix it is to write consistently. Take the 30 day rough draft challenge.

Excellent. Number three, what is the best way to maximize customer lifetime value?

So customer lifetime value Create raving fans Create a touch point.

One to three months prior to a built in renewal timeline with a next step and a phase two that is compelling and interesting to the customer.

Excellent. We've been talking about the books the whole time. I love getting them in business owners hands. What books in addition to the War of Art have helped you and your.

Business in life.

Extreme ownership. One of the best books on leadership I've ever read, 8020 sales and marketing and one of the best books on marketing I've ever read and Influence by Robert Cialdini. All great suggestions up there. With 8020 sales and marketing, I think it's probably the best marketing book of all time.

Excellent. Where would you like people to learn more?

Yeah, so I've got a kind of a cool giveaway for listeners in the audience. So if you'd like a copy of my brand new book published the proven path from blank page to your first 10,000 copies sold, then go to published book.com forward/mario. So published book.com forward slash mario. The first 50 people that go to that link. So this is a freebie for this audience. I will pay for the book, I will print the book, I will pack it. Well, I will not pack it, but I will have it packed and shipped to your door for free. So all you have to do is go to published book.com forward/mario. The first 50 people just fill out the form, tell me where to send it and we'll ship a book your way and it'll help you get started making progress with your book.

Excellent. Thank you for making that available. That's very generous and thank you for everything you've shared. Chandler. It's been a pleasure.

Mario. Thank you so much.

All right, Expert Authority world. We have another great episode here today. I'll see you tomorrow. Have a great day and God bless. You're already the expert, but have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you 247 and if so, how well are you promoting it? With the expert authority effect publishing method, it's easier and more profitable than ever. Visit getmybusinessbookpublished.com today and take the first step to publish and promote your nonfiction lead and Profit Generating Business Book. Eight weeks. Visit getmybusinessbookpublished.com and take the first step knowing it will be your very best and you're leaving it all on the field. Oh yeah, and it's also free. Once again, that's getmybusinessbookpublished dot com.