0393 | Rod Khleif

Hey, it's rod khleif with rodclief.com and you're listening to EA interviews.

EA interviews, episode 393, inspiration, transformation, success stories and the imperfect action round. Seven days a week, join Mario Ficcini for today's Expert Authority effect interview. Expert Authority World. Do I have a treat with Rod Klee for you today. I love talking about legacy. I love talking about success and growing business, entrepreneurial spirit, helping a lot of people. And Rod Khleif embodies all of these as a CEO, author. And I'm gonna have to look at the stats here because as I would say, a great marketer, even though his business is helping you create lasting generational wealth. 10 million podcast downloads. 203 YouTube views in 2020. 60,000 plus Facebook connections. 23,000 Instagram 16,000 LinkedIn 8500 on Twitter. I think he knows what he's doing. I can't wait to bring him up. Right after we thank our sponsor. Every business needs a book, including yours. And that's why I'm launching my new book to help you, regardless of where you think your current writing abilities are. Visit eapublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction, lead and profit generating business book in eight weeks. Once again, this. That's eapublishingmethodbook.com Here he is, ladies and gentlemen, Rod Khleif. Rob. Rod, how are you feeling today?

Beautiful day in paradise, my friend. Let's have some fun today.

I'm looking forward to it. I just want to know about your story. You have done so much in such an exceptional way. Where did the drive come from? What do you feel it takes to be a successful entrepreneur?

Oh, that's a big question. You know, I will tell you when I immigrated this country when I was 6 years old with my brother Albert, my mother's Vanche. We were, I was born in the Netherlands, you know, wooden shoes, windmills, and we didn't have much growing up. And I think, you know, in answer to your question, you know, I got thrown into school, didn't speak English, found out what bullies were. So, you know, I got beat up on a regular basis before I learned how to fight back. And you and me both. Yeah. And so, you know, I think that, you know, actually, I will tell you, it's actually a negative driver. I used to, you know, I had the playground stories that everybody has. Like, I got embarrassed by this girl that I had a crush on and then she embarrassed me in front of a bunch of kids. And I think the bullies and that, and that playground incident caused me to create a question, a negative question that I asked myself which was, how can I show them I'm good enough? And you know, again, which presuppose that I wasn't. But that, that that question had a double edged sword. So it actually probably cost me my first family, but it also caused me to, you know, build pretty incredible wealth twice now. And so, and I can, we can speak to that if you like. But I think the driver really was the need to prove myself initially. Now the driver isn't. The driver for me now is to add value and help change people's lives. And you know, I've got incredible, I've had incredible success in that vein. My students, I've been teaching less than four years. My students own 50,000 multifamily units that I'm aware of. So, you know, I'm very, very proud of that. But initially it was definitely a need to kind of prove the world I mattered, that I was good enough.

I can relate to that.

Pretty 150%. I was picked on growing up and I didn't really know how to, let's say, cope with it. And I remember in high school, you, I could take it, I didn't enjoy it. But what really irritates me is if someone's hurting you, you know, family, friends, loved ones. And I just couldn't stand for that. And there was, I was in computer class doing a typing thing and there was this kid picking on everyone. And then he chose to pick on me. And I'm like, you know what, you've been doing this all week, don't touch the chair. And he kept typing on my keyboard during a timed computer test. And you know, I go, don't touch the chair. I go to the printer to go get the sheet of paper and the printout. And I knew he was going to pull the chair on me while I dropped down to one knee, hit him over the head with it. And I had never really done anything in school. I was the quiet one who drew. But I was like, you don't mess with me, my friends and family. And I'm just like, where did that come from? And I didn't like it. And to your point, you're taught, I mean, I did not expect this, but you're talking about the negative driver. I can, I would say we're both in the same boat with that. So I want to flip this and say, how did you. Because I know. I've done it, too. Where I go. You know what? It's. I don't want to be driven by this.

How did you flip it from a negative driver to a positive driver?

Yeah, that was an evolution. It didn't happen overnight. I will tell you. You know, so. So to give you a little background.

I got into real estate. My mom bought the house across the street from us when I was 14. She told me a couple of years later she'd made 20,000 dol in her sleep. I'm like, okay, mom, screw college. I'm getting into real estate. And my first year in real estate, I made maybe 8 grand, 10 grand. My second year, maybe 10 to 12 grand. This is 1978 and 79. But my third year, I made over $100,000. And what happened between year two and year three is I met someone that taught me about mindset and psychology and the importance of mindset and psychology to your success in anything. But in answer to your question, you know, I will tell you that in 2006, my net worth went up $17 million while I slept. Okay. And, you know, and you're thinking, wow, that's impressive. You know, and I thought, wow, that's impressive. In fact, I thought I was a real estate God. And, you know, when that happens, God of the universe will give you a nice little smack. Well, that was 2008. 2008, I lost $50 million. And I think that was a big piece of answering your question, you know, really becoming humbled and recognizing that success can be fleeting.

And really recognizing what is the true definition of success. And I will tell you, I actually had an epiphany and started giving back about that time, and that was a big piece of it. But I think I come from a long line of PhDs and college professors, and my father, my uncles were all PhDs, college professors. And I never thought I would teach. But I started my podcast five years ago, and I used to tell people, I'll never sell you anything. I just want to add value. And that was the truth. And now I'm a liar because I've got courses and coaching and everything else, but I get. Matter of fact, let me show you something. On my greens, behind my green screen, you can see the hundreds of thank you cards. You can't even see them all. The whole wall back here is covered with thank you cards from students whose lives have been impacted by my work in the last four years. And I'll tell you, and this is not ego, please know this. I get love When I tell you I get love at least 10 times a day, I'm not exaggerating. I'll get email, DMs, gifts, cards, you name it. On average about 10 times a day. And so it becomes kind of addicting. And it became addicting to me, which is why my wife puts up with me working late nights and Sundays and everything else, because I absolutely love this. And so I think, like I said, I think it was a transitionary thing where, you know, I was focused on making money, but then I started more focusing on adding value and helping other people, you know, achieve what they want. And, and I don't long answer to your question, but it's, it's kind of.

No, it's a great answer. And let me pause you right there. Just want to make sure you're centered again.

Okay. Okay.

I love it because you have that heart component because yeah, it's impressive, you know, 17 million overnight or whatever or even a short time, whatever the case was. That's impressive because most people never even get to there the first time, even not overnight or however long it takes. But at the same token, you knew what you were doing and you go, I want to share this with other people again. Most people, I would say in a situation like that, they're not going, I'm going to bend over backwards to make this knowledge available. They might share it from a symposium or a book or something. But you know, I, I can relate to the happy people and you know, I'm always looking to get more people, you know, satisfied. One of the things, more people satisfied with publishing. You know, it's my core business business, book publishing. And I love hearing the success stories as well and the thank yous, they're nice, but it takes a lot to deliver that. Most people, hey, you're successful, why not? I mean, you could theoretically just put some money in the bank and make, you know, the return on it, have people invest it for you and just go, you know, golfing every day.

But most people do that.

I love that. You don't.

Yeah, no, I will tell you, I love buying real estate. I've bought 2,500 units myself in the last two and a half, three years. But I really love teaching. I just came off of a three day bootcamp where it's me for three full days with 750 participants. And in fact this was just last weekend and I'm just now recovering actually from that. It took me a full week to recover, but I just love it. And it's so great that we're able to do it live again now. I had to do virtual boot camps for a year and a half, but now we're fully live. And it was amazing to be able to have that experience again after such a long hiatus.

Yeah, you clearly have the heart for it. I want to talk about. You said you lost 50 million in 2008. How do you recover from something like that?

It's a good question, and it's probably the question I get asked the most often because some people, people killed themselves for losing less back in 2008. 9 and in the great Depression, comparatively, and what it is. And if you come to one of my boot camps, by the way, I've got a virtual one coming up again in March. But if you come to one of my boot camps, the first thing we do is goal setting for about an hour and 15 minutes. Because like Napoleon Hill says in his book Think and Grow R, you got to have a burning desire. The only way you're going to push through those limiting beliefs like I had that I wasn't good enough or fear or maybe you're comfortable and the comfort zone is a warm place and we all know nothing grows there. The only way you push through all of that is by having a burning desire. And so we do a goal setting workshop, really, on steroids, and determine exactly, you know, what someone wants, why they want it, which is probably more important than the actual item itself. And so, you know, that's how we create that burning desire. And that's how I recovered from losing $50 million. Was reassociating with what I wanted and why I wanted it. And I'm going to tell you, it sucked. It was no fun for a few months. And, you know, I thought I was set for life. And I thought I was, you know, you know, really, I thought 80 million baby boomers getting old and getting cold, that Florida was recession proof. Well, Florida was ground zero for what happened in 2008. 9. And, you know, and I will tell you that it was, like I say, it was eye opening. It was humbling, but it also made me a lot stronger. And I mean, I'm obviously back now, you know, back and then some, but it was very humbling and eye opening. And how I, again, how I recovered was the. One of the big things was reassociating with what I wanted, why I wanted it, getting around a peer group that was thriving through that process, through that, through that area, through that time in my life, I got into a mastermind of people that were killing it, which is really Important, you know, peer group is critical. Also. I got a coach. I got a coach that was very expensive at the time to help me, help me focus on what he said. Money generating activity. I was doing plenty of busy work, but I was all over the place. Helped me hone in. So those are, those are three of the big things that I did to recover.

For anyone listening, how much did you invest in the coaching? Because I know that even that can range.

Call. And I had to speak to him four times a month. It was $4,800 a month. He was very well recommended and it was worth every freaking penny. I had a. What I had done was in 2008, nine, when I lost everything, I built a litigation support company. So we helped people save their homes. It was good business. We saved. Help thousands of families save their homes. But I hated it because it was litigious. And I sold the company a couple years ago, but it almost went bankrupt in 2010. And the coach really helped me through that. And I mean, it ended up being a $10 million company with 60 employees. Like I say that I sold a couple years ago, but the coach was critical. Now that was very expensive for a coach. I mean, we charge coaching, and I have coaches. Like I said, my students have owned well over 50,000 doors at this point, and we don't charge anywhere near that much. But the point is, I very much value coaching. In fact, I've got a picture that I show my students of, of me with my arms out and I've got these lanyards around my neck and on my arms, hundreds of them from the masterminds and the. And the events and the boot camps that I've gone to. I never went to college. That's kind of like my college education. And learners are earners. You know, you never stop learning. You never start growing. I remember my son, you know, I lived in an $8 million mansion that I built on the beach. And, you know, I'd come home and, and, and my son, I remember him asking me I was going to a real estate boot camp, and I'd already owned thousands of, you know, houses and some apartments. And he's like, why are you going to a boot camp? And it's because I gave him that lesson, you know, it's because we're always learning. If I get one little piece, it's worth it. So anyway, yeah.

So whether you're speaking at the event, you still believe in going to them?

Absolutely. I'm a participant very often now. Of course, I keynote lots of events at this point. But, you know, even now, I absolutely would go to an event to learn. I haven't gone because of COVID in quite a while, but I'm missing it. I love. I love going.

So you and I are very much alike, sir. Even before I was speaking at events, I enjoyed learning. But even now, I might speak at one, go to one, speak at a couple, go to a couple, whatever the case is, if I feel it will add value in some way, shape or form, and I can translate that to my clients to help them. Them. You know, I know people. I know a lot of authors and speakers, and I noticed some of them, it's like, well, I'm not speaking at it, so I'm not going to go. I'm like, it still looks like a great event. I mean, why wouldn't you? Well, I'm not speaking at it. I'm like, okay, so thank you for that expert authority effect insight, because I think that's invaluable. That again, you're humbling yourself enough to go, well, I'm not keynoting. I'm not speaking. I'm not. Whatever. As one of the. I don't. Not line item, but playbill people. You're not in the lineup. You're there. But it can also be very relaxing because, hey, we don't need to put on a show. We just need to show up.

Sure. Now. And I actually come and speak at events where I do speak, but it's very relaxed, and I just show up as well. I'm just thinking of one right now, a mastermind. They invite me to just. But it's just fun, you know, I just come for the fun of it. It's not stressful at all. You know, when you're coordinating an event by the. A lot of, you know, a lot of.

Angst around it, you want to make sure everybody has a great experience. Like, I just came off of it. I mean, literally, it took me a week because. To recover. And I'm responsible for the, you know, how cool the room is and the food and, I mean, I take personal responsibility for that. Obviously, I can't control it. Like, I'd like to, but, you know, when you're able to go to an event and just sit and enjoy it and learn and maybe speak. Either way, you know, it's. It's. It's a lot of fun. So I agree with you completely. Yeah.

Putting on events is definitely a whole other ball game. Also not just speaking at them, but, you know, it's why I like guesting on other shows as well. It's like, hey, I can relax now instead of like, you know, is everything going good? And all of that. But I enjoy this because I get to interview great people such as yourself. So for anyone listening, why multifamily homes?

Well, listen, there's so many reasons, you know, there's. First of all, what else can you buy besides real estate that someone else pays for, Number one? Number two, you know, I've owned 2,000 houses that I rented long term. I had 800 houses in 2008. It was the houses that pulled me down, my multifamily. I had some apartment complexes, they did just fine in the crash. They pulled back, but it was the houses that pulled me down. So, you know, that's one of the reasons I started my podcast was to get that message out there. If you're going to buy and hold, for God's sakes, do something besides single family, do multifamily or do an other asset class like mobile home parks, self storage, office, retail. But I will tell you, multifamily is the most resilient asset class in the real estate realm. In two, you know, the. Within three years of the big crash in 2008, nine rents had exceeded 2006 levels, pre crash levels. That's how fast it recovered. And even with COVID you know, we were all freaking out that Covid was going to be a big deal for a single. For multifamily, it was like a blip because, you know, the government didn't provide assistance for retail shop owners or office building owners or public or.

You know, other asset classes, but they absolutely provided assistance to renters to pay their rent. So, you know, it's just a, it's a, it's a, it's a solid. People need a place to live. You know, Maslov's hierarchy of needs. So, you know, it's just, it's the logistical component where if you've got large enough multifamily, you can have on site management that's managing the asset for you. So yes, you've got to do asset management, but that's an hour a week. You know, with, with other, you know, types of investments, you have to be much more involved. I could go on and on. There's so many reasons why multifamily, you know, in my opinion, the best, the tax benefits. I haven't paid taxes in years because of the incredible tax benefits. You've got cost segregation, you can accelerate depreciation, you've got bonus depreciation. I mean, there's Just again, I could go on and on. Multifamily is an extraordinary vehicle. Let me mention this. You know, I do have a. I don't sell anything at this, at my virtual boot camps. I've got a virtual boot camp coming up March 12th and 13th. If somebody's interested, they can text Rod live R O D L I v E to 72345 and it's a direct link to that website. Like I say, I don't sell anything there. It's 18 hours of training. I think right now you can come for 100 bucks. It's kind of a, kind of a duh, kind of a no brainer. It's less than a meal.

I was just going to say, can you even get food anymore for that?

Right, right. Thank you. So, you know, it's 18, 19 hours of training. It kicks my butt because it's me for two full days. But I go through every aspect of the business, finding deals, evaluating them, financing them, raising the money for them, building your team, managing them, and on and on. And then of course, I spend a good deal of time on mindset. Because I will tell you, Mario, it's my belief that 80 to 90% of your success in anything is your mindset and your psychology, only 10 to 20%, the mechanical knowledge, you know, it's the do and it's the keep doing. And, and so, you know, that's how people push through that fear and those limiting beliefs like I had, you know, limiting beliefs like I'm not smart enough, I'm not old enough, I'm not young enough, I don't have enough time, I don't have enough money. You know, they're just, they're there. There's a reason that the acronym for belief systems is BS because 99% of them are just that, BS. And so, you know, what's your take.

On the nature versus nurture of. Well, I grew up here and I know it might be in the mindset category, but how much do you think your environment plays a role?

It's huge. Okay, you're. Well, I'm sorry, I'm not. I want to be real clear what you're asking. Okay, so in multifamily, you can buy anywhere in the country. I have assets in six states.

Well, I mean, for the person who's looking to get into it, if they're like, well, I didn't grow up this way. I didn't have this. I know it's the mindset, but I just did it.

I just did a tick tock. We Just I did a piece on this in my boot camp and they threw it on TikTok and Instagram about the importance of your environment. And, and you know, seeing that the.

Environment plays a role in the mindset.

Your spouse, your spouse, the people around you, you know, are they, are they encouraging you or they like, you know, good luck with that or I would never do that or would it? You know, and you have to get their enrollment, you have to get their buy in. So that's one of the things I actually spent some time on at my boot camp. It's like, hey, who in the audience has dealt with this with their spouse? How did you handle it? So other people can hear how you get around issues like that. Because if your environment is not supporting you and validating you and encouraging you, it can be really hard if it is intimate, you know, if you are talking intimate, relationship, family, your mom, your spouse, you know, if they are not behind you, it makes it much more difficult to go out there and build your dreams. So it is hugely important. And your peer group, you show me your three best friends, I will show you who you are in every aspect.

Of your life from the time you get your mind right and go, I'm drawing a line in the sand. And because we all have different environments, we all grew up differently, we grew up kind of very similar, it's kind of cool. But no, you draw the line in the sand today. How long is it taking you to go from where you're at to having some of these assets under your belt and generating low six figures in revenue?

I've got a lot of students that have done it in two or three years, retired from very high paying jobs. And I mean really high paying. Like, like, like multiple six figure jobs because their income has eclipsed what they were making in their W2 job. So you know, with me, listen, you can do it on your own in five to seven years. People bring, bring me in to pay for speed. I mean, basically it's paying for speed. It's, it's. And, and, but can you do it on your own? Absolutely. Okay. If you want to do it faster, I'm your guy. Okay. And that's, that's really, you know, that's really.

And I want to make that point even more well known because for people, same thing with my business, book publishing. It's like, yeah, you can figure it out if you want to take two, three years, but how much revenue are you losing in the meantime?

That's it, that's it, that's it. And Years of your life. Okay. Because, you know, most people want to escape that rat race. They want to. They want to make it happen. And if, you know. And there are other great thought leaders out there that teach this stuff as well, I'm really proud of what we've done. I don't know if anybody's done it quite as fast as we have with as much success. Got this incredible ecosystem. They're called my warriors, by the way. And if you have an interest in applying, you can text the word crush cr u s h to 72345. But I would encourage you to listen to some of my podcasts first or get to know me a little first. You know, I host the largest commercial real estate podcast, I think, in the world. Now we're close to 12 million downloads. Your bio was a little dated on me, I think, but, you know, we're close to 12 million downloads. YouTube videos were watched for 40,000 hours last year. You know, so. So I'm really out there quite a bit. But if you get to know me a little bit and you have an interest in applying, you text CRUSH to 72345. We'll see if it's a fit. We don't take everybody. And if I get any ego or narcissism, I don't take them. Because part of what I do now is protect that group more than help it grow. So. But we're always adding value. In fact, you know, one of the secrets to success in anything is to add the most value. Like, here are some of the books that I've written in the last two years to add value to my students.

There's like seven to nine of them there, it looks like.

Yeah, yeah. And there are. And there. And some of them are pretty comprehensive as well. So sorry, I made a mess here. But anyway, yeah, so. So, you know, and the wealthiest people on the planet are the ones that add the most value, right? And so that's one of my focuses, is to try to add as much value as I can. When I started my podcast, I used to tell people, I'll never sell. I told you that already. I'll never sell you anything. Because I just wanted to add value. And then it, you know, then I'm like, I hit a million downloads.

But see, I want to bring that up, too, because you have that heart where you really do want to add the value. And there's a point where even if you say, no, no, no, I'm not going to sell you anything. I know you had people reaching out, saying, please I want.

That's exactly what happened. Yeah, that's exactly what happened. I used to take free phone calls from my listeners. I had nothing to sell. I said, let's. Let's talk for 30 minutes. I've built 27 businesses. You know, several have been worth tens of millions of dollars. Most, I call them seminars. I don't call them failures. I say most have been spectacular flaming seminars. But let's talk. Let's see if I can help you. And I did hundreds of those calls. And then finally people are like, please come up with something. I want someone else that I knew that that had some courses and stuff. And I'm like, okay, screw it. I did it. And I wrote a book first. I gave away 20,000 copies of that. I know, that's your, that's your wheelhouse.

It's one reason I tell people to publish a book on their expertise, because people want that more information. And, and you don't need to spend 3, 4, 5 hours on the phone. Give them, you know, you can give them a buckle.

It's in. It's instant credibility. And, and I wanted to add value. And I got, you know, it became a three or four category bestseller on Amazon. I didn't do like New York Times or anything like that, but it did well. And clearly that I gave away 20,000 copies for free just to build my list. Okay. Now I still actually give it away. You can. It's free plus shipping. You pay the shipping and you get it for free, plus some other courses. And I just use that to again, create reach. And.

But it's a real quality product too. And I created this companion. Again, this ties into what you do. I created this companion course that goes with the book, chapter by chapter, videos and things like that, just again, to add more value. And it's been really well received.

It's a great way to do it. I encourage all of our authors to do it. I know we're limited on time. I got a few more questions and we got to thank the sponsor, but this is the Wheel of whatever. And.

You want a yellow or black one.

Oh, I don't care.

Let's do yellow. My question for you is.

If you could travel anywhere in the world that you haven't been yet, where would it be?

Egypt. Ooh, I want to see the pyramids. I just, I've always been fascinated by ancient Egyptology. I got A's in that class where I got, you know, season Ds and other classes I had no interest in. So, no, I love, I love Egypt's. Definitely going to happen soon. Yeah.

This is freaking surreal. I was just watching stuff this past weekend on Egypt and the Sumerians and I'm going to throw this in. Where do you think Atlantis is?

I have no idea. That's not, that's not something I've studied. It could be in the Red Sea, who knows? Could be at the bottom of one of those Mediterranean oceans. Who knows?

Okay, fair, Fair. Well, we're going to thank our sponsor and come back for the imperfect action round. You've heard me say every business needs a book, including yours. And it's true. And that's why I'm launching my new book@eapublishing method book.com so you can learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what, don't take my word for it. Take it from a few of my authors like Lori, I went from having.

An idea and a possibility to actually getting my book published.

Or Catherine, thank you for making my.

Mom number one best selling author.

Or Mary Alice, what he got done for me in three days regarding my book launch.

Unmanageable.

John Cody.

I've worked with Mario over the phone and online and he's been very helpful in getting me where I needed to go with promoting my books. Rocio, there's no way in the world I would have been able to do this with somebody else again. I've attempted it in the past. It didn't serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process. Adele, if you're looking for an amazing business coach, I highly recommend Mario Ficini or Bill Benner. I can't make a higher recommendation for than to work with Mario Ficcini. He has been great for for me and right now I won't work with anybody else except for Mario.

Hey, their words, not mine. Visit eapublishingmethodbook.com to get your copy and I look forward to hearing your transformation as our next video success story. Once again, that's eapublishing method book.com.

And we are back with the imperfect action round. Rod, are you ready to take imperfect action?

That's all I ever do.

I want to ask you, who is your biggest success story?

Oh, gosh.

I think I'd have to say myself frankly. I mean that's not ego. It's just, you know, I made and lost $50 million. I'm back. You know, I lost a million dollar house. I got lost an $8 million house. Now I live in a compound that has six buildings on the water. And because God's got a sense of humor, you can see my old house across the bay. Literally, it's right out my backyard.

It's hilarious really.

But no, I, I'm very proud of what I've accomplished and, but the biggest accomplishment has been my students. I mean just, they're just killing it and they loving it and, and, and, and they're enthused and they're motivated and so, you know, I, I, I think I'd have to go with that, buddy. And that's not ego, it's just, you know, I, I'm not sure I, I have helped, I've not helped anyone to that level of success yet, so.

Yeah. But you know, I have to caveat this. Do all of them even want it? Because I think like I tell people with book publishing, they're like, I want to be a New York Times. Clearly it didn't hurt you. But at the same point it's like whether you get a title or not, you know, I'm a two time international whatever, bestseller. Just the fact that you have the book, that's, that's the game changer. And I would say for you, if you, you're helping, maybe you didn't help anyone to get to your level yet. Okay, but how many people have you helped leave their job and replace multiple six figures?

Yeah, a good chunk and I'm real proud.

I'd say that's the game changer because you need the desire for the rest. Some people might not even desire it.

Right.

So I have three questions for you. Rapid fire, 60 second or less answers. The first one is what is the fast, fastest path to the cash?

Knowledge. That's it. Knowledge is everything. Learn. Learners are earners. Don't dabble. You get crushed. If you're a dabbler, just, just learn whatever it is you're going after and then, and then massive action. Massive freaking action.

Love that. Number two, what is the biggest problem you see your prospects making and the fastest way for them to fix it?

My prospects, my biggest problem is they get caught in analysis paralysis. So they never take action. They just, they just, they have to, you know, and my, my most students are the ones that are most analytical and they're the hardest to get to actually, to get started with us, you know, they have to check off every little box. They feel like they have to know everything about that there is to know about everything and they never actually take action. It's sad. To see, you know, but you have to push through that fear if that's you, to take that first step.

But you're saying the analytical ones, once they do get on the other side, they're the most successful.

They kill it. They kill it. But getting them to actually get that wheel turning is the hardest thing for us.

Okay, that's. I totally relate to that.

I see it in some people with book publishing too. It's like you could have been done by now in the time you've been thinking about it. But number three, what is the best way to maximize customer lifetime value?

Add massive continual value, continually improve. Tony Robbins calls it canai constant and never ending improvement. We're always trying to make it better. We sent a survey out on after my boot camp and of course 99% of the comments are stellar and fantastic. I look at the 1%, I look at the critical feedback to see what I can do to make it better. I've never really had a complaint other than the room's too cold or the food sucks. But I'm always looking for something that I can improve. And so that is the biggest recipe for success in my opinion. Constant improvement.

All great insights. All great expert authority effect insights we've talked about. You mentioned a couple books. I love publishing books for people and I also love hear what books have impacted you the most.

Sure. Well, my love language is gifts and there's a book called the five Love Languages. I got to interview the author. That was a real treat for me. I've given away thousands of copies of his book. So the gifts that my students get include the slight edge, those little decisions you make every day, that trajectory, life up or down, turning pro. Steven Pressman deciding to stop being an amateur and become a freaking professional to win. Whatever it is you do, just decide you're a professional.

See, Gary Keller is one thing. I had his co author on the show as well. Hal Elrod had him on the show. The miracle morning. The things you do every morning that get you juiced and get you going for the day. There's enough. There's a few.

Gary Chapman is one of my favorites. The five love languages. I read that decade or two ago.

He's awesome.

That's awesome. Where would you like people to learn more?

Well, if you're interested in me at all, go to realestatewithrod.com that's a direct link to Rod Khleif. Nobody can spell my name. Go to realestatewithrod.com and there's all kinds of free resources there. My podcast Lifetime Cash Flow Through Real Estate Investing. You know, like I say, it's been at the top of the charts for literally years. I'm really proud of it. We're about to hit 12 million downloads. But if you're interested in the bootcamp, text rod live to 72345. Like I said, it's two days of training, nothing being sold. Kind of a no brainer. You can come for 100 bucks or so. Truly a no brainer. So anyway, I appreciate you having me on buddy. I am against a hard stop now.

It was an absolute pleasure and I appreciate everything you shared Expert Authority World. We have another great episode here today. I'll see you tomorrow. Have a great day and God bless.

You're already the expert, but have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you 247 and if so, how well are you promoting it? With my new book, the Expert Authority Effect Publishing Method, I take you through my process step by step. Visit eapublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction, lead and profit generating business book in eight weeks. Visit eapublishingmethodbook.com to get started. Now. Once again, that's eapublishing method book.com thanks for listening to today's episode. I would love to know what you enjoyed most from it if you haven't done so already. I invite you to connect with me on my new LinkedIn. You can go to it directly at eainterviews.com LinkedIn Once again, that's eainterviews.com LinkedIn lastly, check out the full eainterviews.com site for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I'll see you on the next one.