0476 | Chuck Hogan

Hey, this is Chuck Hogan. I'm co founder of youf Best Life. And you're listening to EA interviews.

EA interviews, episode 476, inspiration, transformation, success stories and the imperfect action round. Seven days a week, join Mario Ficcini for today's Expert Authority effect interview. Expert Authority World. I wanted to kill that one too because I have so many great guests on. I have Chuck Hogan here today and we're going to be talking about relationships and how they relate to business. And I'm just like, I want to bring them up, I want to bring them up. We having a good conversation before we started and I can tell you this guy's the real deal. And I already feel better because of talking to him. Just the short exchange we had right now and just how he. I'm going to shut up. You're going to love him. Chuck Hogan. Right after we thank our sponsor. Every business needs a book, including yours. And that's why I'm launching my new book to help you, regardless of where you think you your current writing abilities are. Visit eapublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction, lead and profit generating business book in eight weeks. Once again, that's eapublishingmethodbook.com Here he is, ladies and gentlemen, Chuck Hogan. Chuck, how are you feeling today?

Oh, outstanding. Thank you so much. Mario, how are you feeling, brother?

I'm feeling better. I honestly meant that like I'm feeling like you're so energetic and optimistic and upbeat and I'm like, oh my gosh, the world isn't full of people that are down and out.

Like, yay.

Thank you for the reminder because you know, relationships are important and it just feels like people don't want to live their best life or they're just, they might want to live a life they want to get through or just like they're there. But it's like you made that comment about playing big versus playing small and it's like, I really can't. There's so many things I want to ask you, but why do you feel so many people just are like, wow, for lack of better words, it's a great question.

In today's society, there has become this marginalization of self and people are really living in their presence for one of two reasons, pain and pleasure. Most people aspire to live in pleasure and to have all these beautiful things in life. Love, connection, growth, contributions, successful careers, great relationships. Yet so many people are dimming their own light and they're actually living in a very small space because they feel safe. This 10 million year old monkey brain is looking to make sure that we're safeguarded. And so it says, ooh, you get too big, that's a ton of exposure. If you make too much money, people are always going to be asking you for stuff. If you are too flashy, then, oh, you're just grandstanding and that's just ego. And I go, last time I checked, you get to live one life. And unless you're a Zen Buddhist and you're coming back as a butterfly or a doorknob or something else exotic that you aspire to be, I would offer that live today honor today. Make sure that you are living the most robust and full life you can at this moment. Because tomorrow's not promised to anyone and we don't get a crystal ball that's going to manifest everything that we get to engage in. That's a choice. So I heard this saying, and I love this, if you never have a target, you're always going to miss because there's nothing to shoot at. You're not even taking a shot. Well, there's no guarantee in life that you're always going to hit the bullseye. Yet if you never take a shot, or even worse yet, you don't even have a target that you're aspiring to meet or, or move towards. And I'm going to frame it in a slightly different way. Mario. Most people are afraid of feeling the way that they feel they need to feel most often.

Why do you think that is?

Disappointment. They have this manifestation that they get into analysis paralysis. And they start comparing against other people and they're going, if I only had the opportunities that they had, if I only had the resources, that. And I go, well, last time I checked, you can Google freaking anything. And so you have ultimate resourcefulness. So now with Chad GPT.

I was just going to make a joke about that.

Listen, it's. You don't even need to manifest. You can actually borrow from the best and the brightest and on top of that, honor yourself. The biggest lies that people are engaging in aren't the ones they tell others. It's the ones that they believe themselves to be. Anything that you state after, and this is from Jim Quick, anything after. I am. That's who you are, that's your identity. And there's a lot of people who have marginalized themselves and in fact we can even test the theory. So if you were to ask someone, how are you doing? Not how they're feeling, even in the proffering of the question.

You caught me.

Oh, I listen. And the reason for that is when we ask people how they're feeling, then you're going to get a response that actually comes from their unconsciousness. They're actually connected to their emotions and feelings. I go, okay, well, I could be a little tired. Me, I feel great. I feel amped. I'm so excited to be here with you today. And if someone asked me how I'm doing, that's a cognitive response. It's like, oh, I do a lot. I'm a busy guy. You know, you doing back to back interviews. And I'm like, I know Mario's a busy guy. So here's the truth, though. You're a culmination of who you be and not who you do. We have a family motto, and this really came from both sets of grandparents, ironically, in different ways. But the saying personified is you can be doing your best, but never being your best. When you're being your best, you will always do your best.

So there's a presupposition that when you're living in self and you don't make yourself wrong, you'll do the best that you can at that time with the resources that you have access to. And no one can ask you to do more than that ever in any facet of life, because that's a choice. You get to be who you are as long as you're honest with yourself.

And so why aren't more people honest?

Well, there's this, and we hear this terminology used quite often, which is imposter syndrome.

And where does that originate from?

It actually comes from a behavioral sciences background. And what it really is tempered in is that we, since about 2008, have adopted a different strategy when it comes to engagement and lifestyle. And a lot of it has to do with this little sucker here. When you look back at the advent of what we call the smartphone and I go, well, operable, the word is phone. And most people should be using it as a communication device. I would say the vast majority of people in 2023 are looking at this as a multimedia device that connects them to the universe and their altered reality, which is, oh, what is this family, the royal family of Hollywood doing this week? And who are they in a relationship with? And how many companies or Bentleys did they buy? Isn't it interesting? And I'm not slamming on people who have early success. I would say how many 20 year olds are driving Bentleys or McLarens or Lamborghini SUVs and they go, well, why is that a problem? I go, it's not.

If I take an inner city youth in Detroit, if I take someone from the suburbs of Kansas, is, is a Lamborghini even important to them? Is a Bentley important to them? Is that, is that their modality of what living a full, enriched and healthy life is? I say, where your meals are completely made, they don't have to walk their dogs or bathe their cat or, you know, wash their own clothing. They have people, they have man servants and, and a plethora of people at their beck and call. Well, that's not the norm in a lifestyle. And so now when you start comparing yourself against someone who's so elevated, someone who is so living that life, I go, are they successful yet? They're not having fruitful relationships. They have the perception of a ton of money. So your reality is uniquely yours.

And I love that you're. I just have to pause you right there. I love that you're saying the perception of it because.

They may or may not even own it.

Well, and this is where we don't know what the truth is. What we know is the perception of truth. That this is what's represented. A big house, a big car. We can name a number of celebrities who've gone down that, that those railroad tracks and now some of them are incarcerated. Some of them have had run ins with, you know, several, I'll say, government entities that have three initials in their name. If it's FBI, CIA, irs, you know, I'm like, okay, hey, anytime you start.

Here with three initials, no such agency.

Yeah.

And so to that point it's like, huh, interesting. So your reality is uniquely yours. There are people who work two and three jobs, and yet they come home to a beautiful, healthy household where there's love and connection and a strong family unit. And if you were to offer them a billion dollars, would they trade that lifestyle, that family, those friends, that connection, that, that life? And they go, oh, if I could have my life I have now with all the money, I go, no, here's a trade off. And this is where I'm going to get a little.

Conflicting.

Anything that you attain ever in life comes at a cost, irrespective of what that cost might be. So if it's time, energy, intention, guidance, focus, prosperity, connection, I said there is a cost and currency for every amazing, beautiful blessing you have in your life.

And that investment is what makes it so rich and endearing that who you are now is the culmination of where you lived in the past. So if you're a business entrepreneur, I guarantee you that there are entrepreneurs that haven't hit a home run every single time. They've had these things called lessons and learnings that help them cultivate ways, and I'll call them SOPs or standard operating procedures or measurement tools like KPIs, where they're going, oh, my gosh, there's so much more opportunity. They go, so let me ask the real question. How do you need to feel most often today?

And they're like, what? Well, dude, I want to make great. So if you're going to go, money, what does money mean to you? And if you make more of it, how that makes you feel.

Huh?

Because is it about the money, or is it about the capacity that it provides? Is it the sense of security and reassurance? Is it the level of influence that it allows you to yield? Is it opportunities that it creates? Because we know all of these sooth sayings. And they go, oh, progress equals happiness. And I said, that's great. Love it. Millimeter or mile, making progress, growing. I go, okay, Mario, that's awesome. And then on the other side, I go, huh?

What feeds progress?

And they're like, I don't know, really good procedures, having strong outcomes and goals. I go, well, no, because you have a strong outcome and goal and you don't meet it. The brain only deals in binary. You could got 99.9% to an artificially created outcome that you pulled from some orifice that we won't even discuss at this moment. But it wasn't coming from a cognitive place, and it wasn't even coming from a qualified place. It was just coming from a place. Could have been comparison, could have been to numbers. You got lucky last year, whatever the case might be. You're going, ooh, we can grow 100% this year. And I go, whoa, whoa, whoa, whoa. You pivoted during COVID and you went digital, and it helped elevate your business, and you're kind of capped in that market now. Do you honestly think you're going to grow 100%? It could happen. I go, oh, so your measurement is opium? Your measurement, Is it. Oh, it's a terrible drug, by the way. There are so many people addicted to Hopium. I hope we grow another 100%. I hope we go ahead and are able to capitalize. I go, well, if I look at the analytics of your business, a year ago, two years ago, you had capacity and didn't have enough business. Now you have enough business and you're meeting it with the capacity you currently have in order to grow your capacity and cultivate your culture. Because now if people are feeling overworked by comparison to feeling productive, that's not healthy either. And we need to look at your cash.

You're telling me that people don't want to work 22 hours a day?

Yes, of course.

You know, and you know you're working for an entrepreneur and he's cutting edge and she's cutting edge edge. And it's fun and it's the cool thing, you know, Grind.

Yeah.

You can only take so much, Elon. You can only take so much, you know, of these forward thinking progressives. At some point in time, there's this thing called the human condition, which is if you're not feeling fulfilled and full, that you will forego certain.

Wants. There's a difference between meeting your needs and your wants. You never stop having wants. You always want another. A better car, a better watch, another suit, a bigger home. There's always a want. The need is you need air, you need water, you need food, you need shelter, and you need love and connection. Those are the five innate human needs. And when those needs are being met at the highest level, Mario, I can tell you this, your wants definitely change. They definitely change because now you're like, what? Ooh, I have higher quality wants now. Like, more family time, more connection, more experiences. I have yet to meet anyone on their deathbed that said, man, I wish I would have worked those 22 hours out of a 24 hour day. Holy smokes. Had I just done that, I would have unprecedented happiness and I would be fulfilled at the highest level. And I go, probably not. I met several people, God rest their souls, that said, I wish I would have slowed down a little bit and enjoyed my life.

Hmm. What would have that been worth to someone?

So what is success? True success?

It's.

If that's. If that's what they're saying, then maybe it's not the cars and houses.

I would say, at least from my hallucination of the world, that true success is finding the harmony between your personal and professional life in three areas. Body, mind, and spirit. See, oftentimes people will look at it and go, oh, you know, dude, I'm in great shape. I'm taking care of myself. I said, that's great. Your physicality is there. I said, are you emotionally poor, though? Are you challenged spiritually in your faith, in your belief system? See, there's a lot of folks who just, they work adrenally and they're living in adrenal fatigue. They're going constantly. You know, it's like the grind, the pound, the grind, the pound. I go, that's okay, great. That's one strategy. What does it cost you?

Everything else.

This is one saying I believe to be. That's it exactly. So the compromise is, is that you're living in perceived wealth because you have a lot of things and stuff. The Pantera watch, the new McLaren, the big house, the most popular dog, the wife, you know, two kids, whatever the case might be, whatever. Whatever your perception of. Of success is. And I go, huh.

Here'S where it gets really real. Why is that your perception? What values are you meeting? And this is where it gets really convoluted really fast. And I'm just going to put it out there for everyone. It comes from a place that you did not elect or select cognitively. It is literally inherited values that you grew up with based on your environment, the sphere of influence, the type of people that you hung around growing up. And so we can make it as simple as, are you a Democrat or Republican? Are you a entrepreneur? Are you a lifelong person who likes to be in the employ of someone else? Are you a leader, manager? Are you an artist? Are you a, you know, creator of enterprise and facilities of business? There's all these different identities, and most people have multiples of them. And I'll remind folks, I go, are you the same person in the bedroom as you are in the boardroom?

Whoa. That intimate relationship might not go over the way you thought it should. Are you the same person in the boardroom as you are in church? Are you the same person on the. In church as you are in the playground? Are you the same person? And we can start to compare. It's like, well, I'm the same body, but I embody different identities. My competitive nature when it comes to sports and competition, if it's in martial arts or gymnastics or whatever the case might be, it's like, that goes to a whole other level. Why? Because I have a sense of confidence and I've cultivated a level of skill. The challenge is, is where people are naturally in their state and where they are adaptively. See, you can learn. And as a business, you're not talking.

To Texas or Michigan.

I'm talking globally, man. Like, at this point, when we start to think of it this way, I go, okay.

I would bet dimes to dollars that you are a very astute businessman and that, you know, marketing and publicity and sales, and also the business acumen front of logistics and numbers. And I'll say financial lingual when it comes to talking dollars and cents. Now here's the interesting part. If I were to lock you in a room with accountants for 20 hours.

You could hold your own, but you would probably come out going, oh, dude, I need, like, conversation with a human being that has a pulse that we can talk something other than numbers just for a little while, you know, how about those Detroit Lions? How about the Tigers? How about. It's like, dude, fill me up with something other than financial lingua. Why? Because you can do anything adaptively, it doesn't mean that you're going to enjoy it. And there are people who are in an extremely slow death because they feel like I got to get my head wrapped around these numbers. I have to be the one that can actually go ahead and do the accounting and the marketing and the sales and.

And.

And I go, oh, time out. Time out. Civil. You. You. There's like 15 different personalities that are wrapped up in this unique body, and it doesn't mean that all of them fulfill you.

So I appreciate the compliment, sincerely. My first thought wasn't, get me the hell out of here. I literally was like, that would be. I wasn't even thinking about that. My first thought was, that would be awesome. There's not a doubt in my mind we'd have a book done at the end of it. That would be killer.

Amazing. See, and that's. I love this because now your brain goes to possibilities and.

But. So you're probably right. I would probably want more food and drink and at least a nap and like some other things. Like.

20 hours, though. I could do that. I could do that. A couple protein bars of water. Protein.

That's great. So we've got you signed up for the next 30 days. Every single day, you're going to go 20 hours a day in this environment, and it's going to be like Survivor on steroids, but in the world.

Say that again. Next 30 days. 20 hours a day.

Yes.

That's way overkill.

Well, that's my point.

Not just overall, but if it was for the process of doing the book, you wouldn't even need but 10 or 20 of those hours.

I agree.

Like, one day would be enough without a doubt in my mind.

And I love what you're doing. And this is. You're looking at it from your model of the world in optics and perspective based on outcome. See, this is where. This is where life gets very interesting.

What are we doing the other 26 days? Like, why aren't we swimming or having grilling out or something like what seems like a waste of time after.

It is, and this is my point, your model of the world is predicated on having harmony. It's like, let's get done what we get to get done and do it efficiently and effectively. But someone who loves to run isn't running to win the race. They are running because they love to run and whatever they see along the way. So people that are involved in bookkeeping or accounting love numbers, and numbers love them. And they're not doing it to impress you or get to an outcome or goal. They're doing it because this is what they do and who they be. You and I are looking at it going, we could do the numbers too, but I'm not filling up. They go 30 days, 20 hours a day. Yes. And you're like, going, oh, heck, no. No, no, no, no, no, no, no. We're on the lake, we're taking the boat out. We're going jet skiing, we're going to parasail, we're going to barbecue, and we're gonna have a grand time. This is where people's different definitions of fulfillment come into play. And it's one of the reasons why we need a multiplicity of different personalities. And if you use disc or any kind of associative behavior.

Exactly. We can start to see the proclivity that people have and what actually fills them up.

That makes such a big difference. When we know, oh, they're task oriented. Oh, they're people oriented. Oh, they're introverted, they're extroverted.

It's like going, hmm, what do you think about ambiverts?

Interesting. That is a different terminology. Can you give me a summation of that?

It's both.

Okay.

Because I think most people are either extroverted, introverted, like one's higher than the other. But Ambi can.

Right. So I would say that there are people that are great representations. And thank you for that, the clarification. I'm considered in disk model a hub, which is kind of in the center of all of them. And so what that means is, operationally, I've cultured a very high level of comfort. I am, by definition, a highly functioning introvert.

And people go, wait, what? I said, yes. So why is that important to understand? What fills me up is being around authentic, real people. And it doesn't mean it has to be 15,000. It means a handful of people with great conversation where we're sitting down and connecting and getting close. I find so much more enriching than being on a Stage in front of 15,000 people and expounding information. And they go, oh, but you're so. But you can do that part of me.

You can do that, though. You're not, like, afraid to do it.

Correct. And so operationally, I've learned that I can cultivate different identities where for a period of time, I can be in that state and embody that version of Chuck Hogan that allows me to be present and deliver that kind of information and energy. And I've actually learned how to sustain it for very long periods of time where I'm in a flow of energy with people receiving and giving, having full sensory acuity, where people go, I swear you looked at me and you smile, And I said, I did. And the person next to you and the person behind you and the person to the left of you and the person to the right of you. And they go, yeah, but you were talking directly to me. And I said, well, there were some modalities where I'm using visual, auditory, and kinesthetic anchors all simultaneously. Where it connects to you so that I'm not just dealing in a visual world, I'm not dealing in just an auditory world or just the kinesthetic feeling world. Is that my privilege is to get to connect with everyone at the highest level in that engagement. And when you know who your audience is now, it makes it so much easier. But what if you don't know who your audience is?

Yeah. How do you find. How do you find who your audience is?

So you start to elicit audience engagement, and you'll ask a question and say, hey, by a show of hands, show me who's here under force and not of their free will. Who was dragged here? Okay, how many people are here, are excited to be here? I go, okay, great. So now I know those people that are introverts, extroverts, you know, they're like. Because the extroverts. I go, dude, I had to be here. I had to be here. This is me. This is who I am. And then introverts are like, oh, dude, yeah, my partner dragged me here. It was like, I'm doing this under protest. I go, I feel you. I feel you.

Okay, now blink twice if you want to leave. You're under duress.

Exactly. Like, blow your blue. Put your blue light on so we can actually see who's in duress at this point.

And it's.

It's interesting because to your point, part of this is, is that I have a very simple ideology, and that is I not trying to impress anyone. I I don't know.

You just do it naturally.

It's. It's more of a. I seek to be a good man. I heard Mike Tyson say this in an interview, and it really resonated with me, Mario. I mean, I must. I must admit. And so they interview, interviewing Mike, and, you know, I just. I struggle to be. I was always a great boxer, but I'm not. I struggle to be a good man. He goes, boxing's easy. You hit somebody, everybody has a plan. To get punched in the face, he goes. Then you respond, he goes. But for me, he goes, I struggle with being a good man. And I found out how to be a good man when I was in prison. Now, I will go on record as saying this. I don't need to go to prison in order to aspire to find out how to be a good man. I will say that I admire the fact that as a gifted athlete and anyone who saw Mike in his prime, I mean, even to this day, 50 some odd years old, I don't want to get hit by the man. I will go on record as saying I. I love hearing his aspirations to be a good man, to live a good life, to be a great example to his children, to use his platform in his linguistic skills. Now, I. I was actually taken aback. He is very. He's a great order. I mean, he's. He's wonderful to listen to because it's, It's. He speaks at a level that everyone can understand. He's not expanding using huge, flowery words or being so verbose that people get confused by his language. He's literally earthy. And you're like, going, this guy believes what he's saying.

Yeah.

And it's real. And I honestly think that.

I think that's what a lot of people lack. They might be polished, they might be that. And I'm not telling anyone not to be polished, because I've even ran into it when, like, 10 years ago, 12 years ago, there's people I was just connecting with, speaking somewhere, and then I responded back on the socials. They're like, is this really you? And they're like, you're so polished. And I'm like, well, shoot. Should I, like, unpolish it? Because I really, truly want to connect. But. But it's like they just have this vibe about them where it's like, they're just so. They're doing their thing. It's perfect. It's perfection. But you can tell, like, if you try to talk to them like we are now, they really don't want to talk to you. They just want to do their thing and just be done well.

And that's the thing between motive and intention. And so oftentimes what I've found with folks, there's a difference between them wanting to espouse and go into a monologue about who they are, what they do all about. And what I've really enjoyed with this conversation with you is the interest in why is this important? And I'm going to summarize this in just one thing, and that is what's your why? What's your purpose? Your purpose is how you feel. Most often, if you feel challenged in any part of your life, your life is challenging. Doesn't make a difference if it's in business. People go, oh, I have a lot of money, but I don't have health. Well, here's what I know for a fact. Most people spend the first half of their life trying to amass wealth. They spend the last half of their life spending all their wealth to actually gain back happiness and health. And it's like, why can't you do both? Why can't you increase your financial.

Yeah, why isn't it an and thing instead of either or?

Well, oftentimes because this is where we've been actually.

Misguided. And in fact, we may have heard these sayings when we were kids growing up, you can do anything you put your mind to. And I go, that is absolute bohooy. Your mind is a computer and it deals in binary zeros and ones, black and white. It does not apply gray area at all. In fact, for being gray matter, it doesn't like gray solutions. And I go, this is not really prudent. So why? Well, when we link body, mind and spirit, I know a lot of people that they'll go, just fake it till you make it. Come on, just fake it. Just do it as if it already happened. Be like Stuart Smalley, look in a mirror and just say, I'm happy and I'm gregarious and by golly, people like me. And I'm like, God, you don't like your freaking self. How are you gonna explain to someone else that they should like you when you're just faking it and your body knows that you're faking it? You're telling yourself a story and you're not going, oh, I'm just going to do what someone else does. I go, okay, this isn't like buying stocks. If you were a fly on the wall of Warren Buffett's office. He goes, okay, he's buying Wells Fargo today. Guess what? I'm going to buy Wells Fargo. And I go, okay, you might make some money, you might lose some money, but here's the thing.

Here's the context of why he's doing it. You can see what he's doing, but maybe it's because he own. He knows he has the other 19 companies in the out of the 20 that in five years from now, it's going to context.

Yes.

Insight.

And I love you, man, because you're making my point for me, which is awesome. And that is what makes him happy. Isn't the same thing that makes you happy. And so when we follow these socialites, these influencers, you know that, oh, they're driving the Bentley, the Rolls Royce, the Lamborghini, the Maserati, they're in the private jet. They are, you know, doing couture in Italy and meeting with Gucci. And I go, that great. That. That's awesome.

That's good for you.

It's wonderful for you. And I go, the average person has never been to Italy. The average person is not traveling on personal aircraft. The average person isn't buying a $450,000 car. To them, that's a house. And they'd much rather have a home that would increase their level of happiness rather than spending it on an automobile that depreciates. So when we start putting it in the context, it's like, are we following role models that actually have the same values that we have? Oh, I'm a loving, kind, giving person. I said, great. When's the last time you wanted for anything? Anything?

And you're not talking about the newest iPhone or Samsung?

I'm talking about, when's the last time you had to to pick between paying your electric bill or buying food for your pantry? And people are like, going, that's real. Or, hey, gas is up 75 cents a gallon. I can't put a full tank of gas in this week.

So I was teasing somewhat, but I remember hearing, like, if you think America's horrible, go anywhere else. The poorest people here have satellite dishes, garages to two TVs, cars. So I use the iPhone example because it's like, oh, we're so poor. I only have an iPhone whatever one generation ago was. And it's like, really sleep in a car.

Yes.

Don't eat this half the week with more than crackers or something.

This is where we get really real, really fast because we have this identity in the United States that it's the land of opportunity. I said, you are Blessed beyond measure. You have so many opportunities that should you decide, Eddie, you don't need to go to Harvard or Yale or Cornell or Michigan State to have an. They're all great schools. And I would say this.

In today's environment, if you get skilled as an H VAC technician or a plumber, you can make a quarter million to $300,000 a year.

But did you know that the mean income for a practicing doctor physician is 150 grand a year now? What's the difference? Well, he's amassed a half a million dollars in collegiate debt by comparison to the person who went to a trade school and started working immediately and trading and training in a craft. Now, if you're an entrepreneur, then you can start to multiply yourself, bring on other journeymen, cultivate in mentorship. We're missing so many things that through the journeyman process of construction, because last time I checked, machinery and AI is not going to replace H Vac and plumbing. Not happening.

Eventually it could. There could be a robot that comes out to fix that for you. But I've seen robots that now will run parkour. I have seen robots that actually pass the bar exam and medical exams for every single state in the continental United States and pass that 99, 0.9% efficacy, which means less than 1% of people were brighter than this programming that could actually memorize and calculate based on tests that are done. A prognosis for you relative to your health. So do I need physicians?

I would argue yes. Because of bedside manner and the customer experience.

Yes. And I would say that highly skilled nurses who did not have to go through the same 12 years of training and amass all the debt are the ones that 99.9% of the time are taking care of these patients. The doctors coming in the least amount of time on rotations, and it's to see the progress on the chart. Well, AI can actually measure the progress on the chart if the medication's working. So why do I go there? I have a son, senior at Baylor, graduating with a biochem major and a comp sci minor. Brilliant kid. Thank goodness he has his mother's brain and heart. True story. Now he's graduating. He was going to go pre med. My wife and I talked him out of it. Because for the next 12 years of education, by comparison to going into deep tech of nanotech technology and robotics.

To look at actually curing cancer, which in the next three to five years with CRISPR is going to be a reality. They've mapped the human genome. They can Actually figure this stuff out now. So why do I go there? Technology is advancing, Mario, at such a high rate that is changing the optics and the metrics with which we look at what society is supposed to be like. By 2026, 65% of all industries will be disrupted by AI. The trucking industry is already going to be disrupted by.

Unmanned vehicles. This is not some vaporware. This is reality. If people think, just look at Starlink. Elon Musk is launching, what is it, some insane number of satellites every single month. His goal is to wrap the Earth in a network of satellites that you will be able to have connectivity on your cell phone, Internet, the whole nine yards. If you thought, he's a rich man now, wait till he takes over global influence, where Twitter is streaming to your phone in the Kalahari Desert in the middle of the Atlantic Ocean.

And people know that's what one of Facebook's goals years ago might still be. They were testing stuff out. They wanted everyone on the planet to have an account.

Absolutely. And so to the point where they actually promoted it in schools, they wanted you to have a Instagram or Facebook page. And it's like, oh, wait a second, this kid's in third grade. What business does he have on being on Facebook or Instagram? The point in being is because it has to do with influence. And right now, the highest level of education is digital. Most kids don't get books. They get digital files. They get downloads. They actually get computers that are issued by the school that are locked down to the point that the only data they can get is what's sanctioned through that enterprise. That's it.

And I'm like, so what do you think's gonna happen? Do you think everyone's gonna be in the business of AI and how to manipulate it for their niche and use it? Or do you think.

I. I actually.

Believe in after 2026, 2030, like.

What'S going to be left that's not AI.

So there's a couple metrics to this. I know Elon Musk has been very concerned about AI and its proclivity to grow so quickly. So let me. Let me put it into these terms to give you an idea of expansion and growth ratio. AI 30 years ago was a grain of rice.

I'll use Chad GPT. So if that's a grain of rice sitting on my. My palm, Chad GPT 3.7 from a year ago is this entire room I'm in, which is about 20 by 30 filled from ceiling to floor with rice. That's the culminated intelligence that it actually effectively went from. So from 30 years ago to. To chat GPT 3.7, chat GPT 4.0 is the entire Tarrant in Dallas Fort Worth counties combined filled 40ft high with grains of rice. That's the cumulative knowledge that it is a mass in a year.

Watch what happens in the next six months to a year.

I was going to say, yeah, the next 12 to 24 months are going.

To.

The level of growth and expansion in computer programming. You don't even need to know how to code right now in order to write an app. There is an AI that will take your outcomes and goals based on the current models of C or Python, Java.

Python, yeah, the whole nine.

And it will write an app for you where it used to cost you 100k to have that done. It's nowhere near that cost. People that are going, you know, American Eagle, it's going to put companies like this that do web design out of business. Because now you can go onto Canva and all these other platforms, WordPress, and you can actually have all the prompts on all. You could say, hey, as the best website website designer working for Microsoft or Apple or whomever in that style, right? In energetic, engaging with business prompts to go ahead and take mammoth action, to solicit and elicit sales and retention of. It will write you the entire freaking script. And then you can go on 11 labs and sample James Earl Jones voice or. Or Samuel Jackson or.

Lawrence Fishburne, you know, whoever you want. Morgan Freeman. And now all of a sudden, Morgan Freeman is giving the pitch for your entire pitch deck. Well, when the universe was created, you know, I go, wait, what the heck? Now you might want Mike Tyson. I. I would prefer not. You know, it's ludicrous. Well, I saw this thing coming. And you're like, no, no, no. Okay. It's like, but here's the ticket. Who has the intellectual property for their voice you put out for public consumption? And now there's AI that can match it. And I'm like, okay, wow, this is getting a little crazy.

And then you have an AI lawyer.

Debating it, and, hey, it already passed the bar 99.9 efficacy. So it knows the law better than most attorneys and can actually scrub every case, study every file that any, Any assistant paralegal could create an argument for. And I go, what's the difference? I go, oh, it lacks human energy and connection. And I go.

Yeah, I was just gonna say, so what's left? It's reminded me of the movie Stealth with Eddie, and they're like, eddie's. The whole idea. And he's like, what song are you. Where'd you get that song? The Internet. He's like, how'd you find it? He's like, I downloaded them. He's like, which ones? He's like, all of them.

All of them.

Quantum computing.

Well, there was a case with Drake and the Weeknd, and there's a guy who's a producer, and he used AI to said in the style of Drake and the Weeknd, put together a ballad slash rap, and it produced it in five minutes. The songs, the lyrics, the tempo, the harmony, the music. He published it for one day and posted it and had to take it down immediately. Immediately.

I think David Gutter did something. He was testing it out at a concert for Eminem, and they thought it was like an actual announcement or something. And same type of deal.

It's the craziest thing. And so I'm saying now that the fear factor for people. And it's like, what do you mean? Hey, write me a ballad in the voice of Stevie Wonderful, you know, or Luther Vandross or Bocelli or, or. Or. Or. Or Johnny Cash, you know, Elvis Presley, if Elvis was still alive today. Go ahead and write me, you know, a cover of a modern song with Elvis's voice. It will do it. And the amazing part is, is that it's like going, does it increase happiness and fulfillment to other people who are listening to it? And at what point in time do we have this moral dilemma of, oh, because the estate of Elvis Presley isn't being REM that it's somehow wrong or bad? I go, huh?

Is art meant to be appreciated by the art collector and only have innate value for that person? Or is there a reason why for centuries they've had pieces up in the Louvre where everyone can enjoy them? And I go, huh? But it only has value because it's locked behind glass and plexiglass and sensors and. And that. So no one can steal it. And I go, interesting. Yet there have been millions and millions of lithographs and posters and, you know, cheap duplicates of it. And I go, but if it increases someone else's level of happiness, is it wrong? Because I actually believe that the artist. That's what their entire inspiration was, is to touch as many lives as they could with their work. And yet we've monetized it and made it where it's so exclusive now that now it's only has that value if you're the owner of it, if it's in your Estate if it's been insured by, you know, Lloyds of London. And I go, wow, what, what a, what a interesting concept when we start to look at what creates value. Because I know people are willing to spend insane amounts of money when the perceived value is there.

Yeah. And just having to protect that. And then the creative aspect, because I've heard the argument with the it'll build this, it'll do this, it'll do that. And I go, yes, from exist, existing stuff.

Right.

But it's because we've kind of perfected it over the years. And granted, it took 20 years to do it and it can do it in 10 seconds. But I think was the Angry Birds thing, it was like, was an existing thing. It's like making a Xerox machine. It's like, of course, yeah, the Xerox machine made a copy of it, but it's still a copy. Who was the originator in the creator? Nothing is just out of thin air, truly.

So here's the truth. And this is where we get into the philosophy of life itself. 99% of all problems on the planet already have solutions that have been solved. The issue is finding out the solution that someone came up with that most closely matches your value system and what your outcomes and needs are. So if that's the case, I go, whoa. Because as human beings, there's only so many conditions that arise. They go, oh, they're endless. I said, no, they advance with the advancement of technology because we have different challenges. The morality is still somewhat the same in 99.9 of these instances. And I go, okay, so with a high degree of efficacy, we can actually calculate what someone's response is going to be. Now, there's always going to be outliers. There's always going to be those mismatchers and people who are just, no, I'm weird, weird, and I'm different. I'm gonna do it just to tick you off. And I go, I love those people, by the way. I'm like, good. Whoa. Okay.

Why'd you do that? Because I can.

Well, like Elon, you know, hey, who takes on the whole automobile industry and is going to make electric cars when Fisker wasn't able to do it? And Toyota, even with the Prius, can take over the entire market. Nissan has the Leaf, but it goes 100 miles ago. I don't care. Watch this. My car goes 0 to 60 in 3.2 seconds and it'll go 350 miles on a charge and it looks better. And more and more sporty it's like, okay, but that wasn't enough. Let's go ahead and take on NASA. I like rockets and I want to go ahead and get us to Mars. So you know what I'm going to do? I'm going to privatize the space industry. You have to be a little out there to go after those types of things.

You don't think it's just ambitious?

Oh, I am.

I would say that it's divergent thinking. Because what he is doing is looking at the human condition and going, this is all temporary. What's going on now is all temporary. And he understands something that most people don't, and that is the human condition is that most humans will do what's easier than doing the hard thing to make themselves happier.

So let's test.

Let's test the pain and pleasure principle. How many people have known that working out is really good for them? That if you want to build muscle, you.

Everyone.

Everybody. So, in fact, if you were to actually exercise in health and vitality, you'd probably have fewer medical issues. But now the physicians.

No, you can't say that. That's not true. You were either with it or it's a. You got.

Well, if I look at obesity, if I look at high blood pressure, if I look at being addicted to sugars, I go, there are some things within your purview that you actually have a ton of influence over. One in particular is most people don't understand that most cancers are caused by dis ease. Which means that because you are under tremendous loads of stress, your adrenals are fatigued, your cortisol levels are increasing, your dopamine levels are dropping, your testosterone, you know, suppressed down. Because most men have been told, hey, don't take time for yourself. You have responsibilities to your family. And so now your testosterone doesn't naturally get to go back up again. You're forced to go into an estrogen building cycle, which is be loving, be kind, be a kind person. It's like, you don't have to be a jerk. There are innate needs that the physical body has. But until the physician goes, you know what? You need to take some time for yourself. Go work out, have at least 30 minutes a day of moving your body, eating a little bit more healthy and nutritious, and we can get this under control. Why? Because you're hypertensive, you're borderline diabetic. And right now, if you continue on this lifestyle path, you're not going to have happiness. In fact, it's going to shorten Curtail your life. So I actually love Simon Sinek's book, the Influence.

I agree with you. I was teasing because it's like, you can't tell someone that by working out. And. And you know, they know it, but they don't want to hear it. And that's not allowed. You can't speak truth. I mean, did you get that approved? Does it agree with everyone 100% of the time in every situation, everywhere on.

Earth simultaneously and the night? And the truth is no. For you at this time, this is what's required. But you've always known it, and you knew that working out would actually make you healthier and happier.

But why would I move towards happiness when I can go ahead and avoid pain?

So now that the physician said, this is a must for you, I'm telling you this is the prognosis. You've always known that had you done this, that you may not even be in this situation. In fact, that's the antidote is moving your body and, you know, finding moving body, mind and spirit, at least 30 minutes a day in each one of the categories. And people go, oh, so a 30, 30, 30 will make me happier. And I go, well, if you keep doing what you're doing now, that's what we call a slow death.

Yeah. Clearly what you're doing isn't working. So do anything different.

It's your picture underneath where it says insanity, and it's doing the same thing over and over again, expecting a different result. I would say the same thing as procrastination, Frustration, depression. You know, people are going, oh, I. You know, I do depression very well. It's like. Well, actually, it's because you're not feeling full.

You're not feeling like there's a compelling future. What feeds progress is possibilities. Whenever the human condition is that we know that there's something more, there's an opportunity. Hey, what if it could be better? Oh, my gosh. But this is not a mindset. It's a heart set.

Yeah, I heard long ago that confidence in the future will give you power in the present.

Absolutely. So one of my favorite quotes is from a very prolific movie spoken by a wise sage, and he said, yes.

Why do I feel like this is going to be straight out of Compton or something? It's.

It's pretty close. It's actually from a children's movie. And it's the. The phrase is yesterday's history, tomorrow's a mystery. So be grateful for the gift, because it's actually. It's called the President.

Yeah. What movie is it?

I've heard Kung Fu Panda, Master Oogway.

Ah, okay.

So out of the mouth of a tortoise in a children's movie comes sage wisdom. And when we take it at face value, all pain is affiliated to the past. It's with past failures. Past. All fear is in the future of the unknown. All loving connection, all growth, all contribution, all appreciation is in this moment right now. You can't appreciate tomorrow if you're not appreciating right now.

Yeah, and it's the same as I'll do it later. It's like, you're not.

When I have this, then I'll be happy. It's like you're not happy with this thing you have now. That was the dream two years ago.

Absolutely. Most people forget how blessed they are. I remind my children I said we weren't poor, but we were, I'll say, a working class family. My dad was in the military. My mom was a stay at home mom. She was a homemaker, and I use that term intentionally. She made our home, she made it home. And I never really, I don't believe at any given point in time had more than three pairs of shoes that I actually owned. One was a pair of cleats so I could play football and basket or football and baseball. When I switched sports, the cleats went away as I outgrew them and those became basketball shoes. But I had one pair of sneakers, one pair of dress shoes, and then whatever athletic shoes I was wearing. The other time I was either wearing flip flops or barefoot. Most time was barefoot. We grew up in Southern California. And so I share this with people because I look at my, my kids closet, Mike going, holy smokes, who are you, Imeldo Marcos? Like, it's like you have all different colors sneakers, you have multiple pairs of dress shoes. You, I mean, this one's called Friday.

And we only wear it on Fridays, Friday evening.

So putting it in perspective, I have a friend of mine, he sent his son to this private school in Switzerland and his roommate, although they were, well to do not like, you know, one of the royal family's kids who were going to the same school in Switzerland. This kid was 16 years old and was going to school with his roommate that had a different Rolex for every day of the week. He's 16, he doesn't even drive himself. And back home he has a different car for every day of the week. I'm like going, how much excess is excess.

Now why is this important? Well, my buddy finally goes and visits his son at this boarding school in Sweden. And he's like, okay, this is really cool. And he goes, dad, I'm gonna take you out to lunch. So he takes him out to lunch. The lunch bill for Sushi was over 300 bucks. And he's like, God, you eat like this all the time. Go, dad, I'm here five days a week, man. He go. He goes, wait, what? Like, I'm paying for dorm food. I'm paying for campus food. Not this. Well, he found out he racked up a hundred and fifty thousand dollars in credit card debt.

On his card in one semester.

Because he's trying to keep up with the Joneses. And. Or in this case, it was the, you know, Muhammad family. And it's like, okay.

This stops now. We need to have an intervention.

This was your son's friend or your son?

No, no, it was a friend of mine whose son was going to school, okay, 20 years ago. But I share this with you because it's one of those examples of going, you are the company you keep. And so it's not that the aspiration isn't there, but when you've never had to work a day in your life to have a different Rolex for every day of the week, a different car for every day of the week that you don't even freaking drive. You're not even there.

The appreciation isn't necessarily there at all.

No, it actually turns into expectation. I expect to have these things. And when our expectations aren't met, most people's expectations are falsified. They are a comparative analysis against what someone else has. And we go, I deserve that. I work as hard as they do. I should get that. And I go, no, you get what you're willing to tolerate. If you are willing to tolerate indecision, indiscretion, if you're willing to tolerate your own ego. And this is where the fallacy, and I'm going to close that loop was. We've been told since we were little kids that you can do whatever you put your mind to. It's baloney. You can do anything that you put your heart to. When you have a desire, when you have a need at such a high level, and it creates this insatiable drive, and it drives two things, Mario, that I love. One, divergent thinking. You don't think like everybody else. You start going, ooh, what don't I see? The second part is it fuels resourcefulness and it eliminates excuses and procrastination. Now, it doesn't mean it makes you more intelligent. This is where we go. I need to surround myself with other people that have more leader manager skills, that may be a little bit more people oriented, that might even be more of an entrepreneur than me.

You are the company you keep.

Yeah. Because you might have the idea and it might be your company and it should be, but it might not be your skill set. Well, it might be the skill set, but maybe you're not the one supposed to be doing it. If you can author a book and speak and you're supposed to be the visionary and CEO, like, you don't need to be not saying you can't or there's anything wrong with it, but there's a point where physically there's only so many hours in a day. And, well, it's one of my favorite things to explain to people because they're like, oh, I wanted to do that. And it's interesting to see who I have yet to see a business that grows, that has, hasn't let go of some portion to get other people involved. Whenever someone's going like this, oh, you don't know. You won't believe what the problem is. I'm like, it's different color. You know, it's wrapped in the. It's the same problem wrapped in a different color wrapper. It is.

I love Simon Sinek has this comparison between a finite mindset and an infinite mindset. In a finite mindset, you know, all the players. So think of it like a football team. You have a roster. You've got your whole, you know, you've got your whole array of talent and you know who to put in at what times. And if someone gets hurt, then you have someone. It's a plug and play. But you know, you have a roster. The second is that.

You know all the rules, and if you break the rules, there's penalties for breaking the rules. I'm like, okay, yeah, SEC trade, financial, ethical, moral. Okay, okay. The third, which is the most imperative is, is that there's only two solutions to the game. Winning or losing.

Are you playing to win? Are you playing to not lose? One of my favorite quotes from Robert Kiyosaki, like, there's a big difference. Are you playing to win? Are you playing to not lose?

Hate and pleasure. If the pleasure is like, oh, winning the game, boy, we're driven, we're motivated. We believe till we achieve. Not fake it till you make it. Fake it till you make it as, oh, we'll go through the actions. You know, we're probably going to get our butts kicked, but we're going to do the best that we can with the resources that we have. Let me just throw it up incense. You know, we're having exorcisms right on the sideline, and we're just, like, trying to keep scorched earth policy from happening at this point. And I go, what if we were to shift to an infinite mindset.

Huh? And this is what's really cool. And Simon says, excuse the pun.

We only know some of the players because as we're growing and cultivating to your point, there are some people who are going to have their freedom. They're moving at a different pace than we are. And so we are going to allow people to have their freedom because they have a different journey. They were with us for a reason and a season and a time, and now we get to release them, they get to release us. It's mutually beneficial. Doesn't have to be adverse. It's like, I like that because now you're going to bring people into your sphere of influence as you're shifting and growing, and change is going to happen with or without you. It's beautiful. One can cultivate and bring people into our sphere. It's like, this feels really good. This feels really good because now we have people who are standing for us and people that have different gifts and talents and give us different optics. Like, yeah.

And you're not dragging someone that doesn't want to be there. Likewise, if someone isn't supposed to be there, you're not hanging on.

Making them miserable too, right?

And that's reasons and seasons. And I go, love that, love that.

Two, There are no rules. And I go, whoa, whoa, whoa. Rules are the only thing that separate us from the animals. John Wick movies 1, 2, 3 and 4. And I go, okay, thank you, Winston, for that, that wonderful detail. He's the manager of the Continental in New York. Here's the ticket, though. It's not true when you have value alignment. And now people go, I value the same things that you value. We have different ways of getting there. So we have different rules, but our value systems align. Then you don't question someone's motive and intention because you know their heart, their disposition, their content of character. They may have very unorthodox ways of getting there. But how you do accounting and how I do accounting, I like an accrual accounting system. But you're going, oh, I use accrual, but also with a compounding. It's like, you know what?

Awesome.

Because I'm getting what I need. You're giving what you know, and now the value proposition is elevated. But we get a bunch of different optics, not just the ones I need, but I'm getting what I need in order to have this. The sanctity and security of knowing this information. I go, that's so cool. That's so cool. Because now I don't question intent. Last, there's no winning or losing. There's only staying in the game as long as you can. This is where I love that analogy of runners. There's runners, there's sprinters, and then there's marathoners. Sprinters and marathoners are in it to get to the finish line. They have different tactics though. Sprinters going all out, all out, 100 meter, 400 meter, 800. But boy, they are like flying. Even on marathons. The fastest marathon now has been run under two hours. The guy averaged 13 miles an hour running a marathon. Yeah, From Kenya. Remarkable. But he achieved it through science, nutrition, biohacking, pace, breathing at out. I mean, it's like, wow. I mean, if you weren't a gift enough runner before, but to break two hours for 26 miles, you're running at a pace on average of 13 miles an hour or greater or greater. It's remarkable. And you go, okay. But what's the difference? Both of those sprinters and marathoners are to win the race. People who like to walk love the journey, and they get to see a myriad of different things. They actually slow down and breathe and pace themselves. So now they have less tension, less wear. It doesn't eat up their body, it fuels them, it doesn't feed on them. You run relays, you run speed races, sprints. It's going to eat your body up. You do marathons, you have long recovery time. People go on walks, go, I'm going on a walk for the joy of it. And here's the cool part, they still get to hit.

And you can do it every day.

You can. And it's sustainable and it feeds you and fuels you instead of feeding on you. So I love runners. This is the same reason why I love people in certain silos within organizations. It's like this person is a numbers person. They love numbers and love numbers. Love them. They are happy as a pig in slop, being behind a desk and crunching numbers and turning in reports. They do not like being in front of people. They do not like being public announcement service people to read the report. They're like, they much rather death would be an easier thing for them than having to be a public speaker. And it's like okay, then what do we change? I said us.

We get to applaud and understand that when we judge any single portion of ourselves or someone else, that we actually lose access to the resources and that those people bring. That's not a smart strategy. So we need variety. But most organizations hire for congruity or for pedigree. Oh, Wharton School of Business, Harvard Law School. Oh, must be a smart person. Top of your class. Me too. Well, that's great. If you're feeding your ego and you want someone who's like you. I would say I'm actually looking for people who are better than me constantly.

And it helps build the efficacy around how we all get to cultivate and grow together. And it's like, this feels so much better. This feels so much more congruent. This feels so much more robust and fulfilling. And it's like, yeah, this is awesome.

And you walk away going, wow, I don't feel less than today. In fact, I feel more liberated knowing that I've turned this over to someone who has another set of eyes on it that are not me. And yet they applaud and invite me in to give insight, information, and distinctions. Not. Oh, I got it, boss. Don't worry.

Oh, yeah, they welcome it.

Exactly. It's like, wow, that feels a whole different way.

It's more fun, too, also, to. When you're doing it, like, you pick a career, you obviously want to enjoy it. You obviously want to make a difference. Well, I would hope that people want to make a difference and actually be constructive with it, but it's like, you're going to be doing this a long time. If you can't get through, oh, here's the weekend again. If you can't get through a few days, what are you doing? Even in the grand scheme of a year, okay, you had a bad week, you had two. Why aren't you changing it? And you're really going to do this 50 more times, let alone a lifetime?

Yes. And that's.

It's the whole thing, like you said, locking me in the room. And I'm like, we've. We've done financial books. Like, I actually very excited about that. But again, I'm going in the sheer numbers. 30 hours, 20 hours a day for 30 days. That's a whole lot of time.

It is.

Don't need even a tenth of that.

No, the difference is maybe a tenth of it. Well, so if I ask you, how rewarding was it, how fulfilling was it? And you go, well, for the time that I was dedicated and I scheduled to do it. It was really fulfilling. But if one of your top needs is variety, you're like going, dude, you don't know me at all.

Yeah, to the point of the robots and the AI, when people are like, oh, they're taking our jobs. It's like you're sitting there going.

Are humans not supposed to be doing that anyway? Get a robot to do it. Create something.

That's kind of the point. It's like, so do we need to send a human being into a burning building, or can we send a robot who is infinitely stronger and doesn't burn to death and can function and still extricate people or, or put out a fire or, you know, open up a window or a door or save someone's life? And I go, wow. Isn't the outcome to save lives, not to risk lives?

Yeah. Or at the least have it assisted with less people or, you know, I mean, Instead of sending 10 in, like.

You have, well, drones now. I mean, when we start to look at these whole premise of like the Metaverse and Ready Player One, all this stuff, the modalities of this are becoming reality. Gene RODDENBERRY in the 1960s, you know, it was like, ooh, space travel, lasers, communicators. I go, Motorola made the freaking flip phone and modeled it after a communicator from Star Trek. It was one of the best selling phones in the marketplace for how many years? The point in being is, is that what we can conceive, we can achieve, and that's the human condition, is that when there's a strong enough driver, you will continue to push and grow. Elon isn't driven by just numbers. He's driven by the journey. And that's why he starts to look at, hey, Twitter. Why? Multimedia public platform. I can put information out there, publicity, publicity. I can feed the narrative. And it's like, okay, he built Tesla where it was even profitable for like the first 10 years, yet he's still a billionaire. And I go, okay, well, someone getting paid. And so at the end of it though, it's like going, now it's profitable. How many Teslas do you see on the road? They're all over the place.

So at some point in time, it takes divergent thinking in order to help educate and show people what's possible. Running a marathon in under two hours when the first person on the planet ran under a five minute mile, then all of a sudden everyone starts breaking it. Why?

Because the possibility. Yeah, Roger Bannister, great story.

Because possibility became reality. So when we understand that now we're not faking it till we make it. We believe. Hey, he did it. I believe. I can do it too. It's like, ooh, possibility feeds progress, for sure. And you can start to see the modalities that this is how businesses are grown. This is how we cultivate stark raving fans and we elevate the level of value that we get to implement and inject out in the world. So.

Yeah, I know we got off on a bunch of tangents. I apologize. I get really.

I love it because this is what cultivates the thinking around it instead of just going, here's what I've been hearing. Here's what I've been hearing. Oh, because that wasn't curated to have it be what you need to hear to agree.

I love talking about a wide array of different things and it's one of the reasons I started the show because I always wanted in. There's people. I'm like, I can see you want to say something, but you're not. I'm giving you carte blanche, like, it's my show. We're not going to get in trouble. Say it. And it always get. Makes it that much more interesting instead of, hi, I'm here to talk about the thing again. On the thing again. Because I've done this 101 times. It's like, I can tell and no one has these conversations. And let me rephrase that. Very few people have these conversations. And I think more people should, whether it's on a show or just in person or whatever. Because it's like, oh, I never thought about it that way. I never thought about it that way. I never thought about it that. That way. Good.

There wasn't a Brooklyn Bridge till they built the Brooklyn Bridge. There wasn't skyscrapers till they had the ideas, like, where's. Where's the thin air? It's one reason I got into publishing video animation. Just creative thoughts. Everything I've ever done, because it's like literally recording stopped. Oh, well, that's fantastic.

We've gone a minute. I apologize.

One second, please, because I do not.

That's never happened in 400 plus episodes.

So what? What I was saying was the people that don't want to share their thoughts and everything, it's like nothing good comes from that because you have the best minds on the planet and no one is getting better for it. Like, why do you have to be the smartest person in the room?

It's an absolute ego trip when you should be going, where are the smartest mind you Know Elon, he's looking for the smartest people. NASA in the, what was it, 50s and 60s. They're not going, look at me. They're going, we have no clue. We need people that are smarter to pull this off.

And recording smarter people that are able to help you with. I mean, I'm doing the same thing. I'm always looking for the best and the brightest on my team to help with not only the show, but with publishing. And I also developed a Software to build WordPress websites automatically 10 years ago. And it was the same thing. Like, you lock me in that room. I was like, okay, we are doing hundreds and hundreds of sites for people, right? Why are we doing all of this? When it's the repetitive crap that you need to do, but doesn't necessarily need to be. Let's allocate four or five hours for it of human, you know, like, let's put that on the creativity bin. And I just started mapping out, like, I just like figuring stuff out, making it more efficient and then going, here's how weak. You can have more fun and be better. Like with the books.

Yes.

This is the coolest thing in the world. It's not going anywhere. It's been around 2,000 years. You can print them, you can give them to people, you can put your thoughts on it. And someone can. I was talking to someone today. When someone goes on vacation to get away from the tech, what do they take with them?

A book. Yeah, I. It's. Yes. So to your point, and here's the difference. Why do they bring a book? This is, this is. This is so important. They said it lets them feel a certain way. The. The words, words are currency. And the language that we utilize creates value within ourselves because every word has a value and a meaning. The beauty of this is, is when people aren't just reading for entertainment. Not that that's a bad thing. When they actually start exercising and taking mammoth action and it's no longer shelf help, it's no longer just for a distraction. It is actually fulfilling and it enhances their lives. And I go, okay. And that's not for me to decide or you to decide. We can put out, you know, sci fi. And I go, wow. Well, Gene Roddenberry, it's spurred an entire generation of Elon Musk and different people now where computative analysis and asking a computer to do something for you, it actually does it.

Yeah. Boston Dynamics with their walking dog robots even 10 years ago.

Absolutely. And now you look at Atlas and all these others and they're running Parkour. It's a 250 pound machine that's doing front flips and backflips and diving off of walls and you're like going rub ro. Okay, so you think you're gonna outrun RoboCop? Probably not. And so ultimately this is a reality check. And that is dare to dream big, have big, hairy, audacious, bold dreams. Trust yourself. And that doesn't mean be satisfied with yourself. It means appreciate where you're at now and knowing that you're not done cooking and that there's so much possibility and opportunity ahead of you if you allow yourself to live in that gift, in that space of contribution and growth and connection and going deeper with people. Because ultimately every business I know is P2P. You might think you're business to business, business, consumer, B2B, B2C. Every business I know is P2P. And that's people to people, every single one of them. Even if you're online at some point in time, there's an interaction, someone's fulfilling a qualification and need. If it's a product, services, you know, follow up, engagement, I said, there can be programs, but there's still a person behind it.

I've said that ever since I went full time in 08. And I go, I hope you have the best automated system and technology. I mean, I built the software like I wanted it better. Like, you should have that so you can spend more time with the people and focus on the customer service. At some point the email turns into a call and you have to talk to someone, right?

And so if that's in customer care, customer relations, quality control, I said. So to your point, the one thing that will never cease to exist is the human spirit in that exchange of energy. And I'm a fervent believer in this, that no amount of AI will be able to engage and create that same level of energetic connection to another living soul. And that's the human experience. That's the one thing that Asimov's Rules of Robotics can't, you know, work its way around. Even Sunny and iRobot. Just because you give something the ability to be able to ascertain or calculate emotions doesn't mean that it has, that it has them or is capable of sharing that same level of energy in exchange. It can mimic it. To your point, it can create a facsimile that highly assimilates it. And if you're someone that that's enough for you, fine. But for most people, love is a circumstance of connection and energy. It's not just, oh, you did this for me. Now I do for you. It's not that much of a horse trading or matching relationship.

Love that analogy. When I was studying 3D animation, I remember learning how to do the blend shapes for the face. Like Shrek. When he goes.

To your point of you're pulling from 36 to 100 or more different, you're going target output, target output. And you can blend them real quick and that's how they make it look natural. But again, it's a predetermined thing. You're just accessing information that's already there. It's not creating anew.

Exactly. The human condition applauds authenticity.

It can appreciate strategy, but it doesn't fall in love with it. It's quickly identified as a pattern and at some point in time becomes superfluous to the level of meaning that it has because it no longer has the same level of value because it's not unique.

Yeah, there's so many. And you got me thinking, and I appreciate it because I'm like, would there be a point where my, you know, have your people talk to my people? Like, would my AI bot be talking to your AI bot? And we closed a deal.

It's already happened. So they just had an experience where the first AI hired its first human employee.

Okay, yeah, no, I mean it like legit. It qualified the person, set up the parameters, how did it talk to them? It did it all through email.

I gotta look that up. Did not know that. That's interesting. But to your point now, where are they working? Who are they talking to to continue on the process?

So they're in a marketing division because the AI realized it doesn't have arms and legs. It doesn't have the ability to. It can go ahead and create copy, but it can't create the actual interface to implement this. So it said, I need a body that can actually fulfill the gap between what I can create. And so it asked. The question it prompted in ChatGPT was what do you need in order to make this, this campaign successful? It said, I need a human. And so it said, okay, what kind of human do you need? And it went forward and they qualified it and created the SOPs. The job description, the whole nine yards, predicated on what a marketing expert within the field of social media would be required for this computative analysis company. And it literally put out the job offer. It checked with human resources as to what the protocols were, what an offer letter would look like, what the engagement was, what the level of compensation with the going rate of return based on the investment, I was like.

Wow.

But it still needed a human body.

And this is the point until robotics gets into place where now there's going to be substitution and we're not at that point. So we're at this kind of precipice of exchange of human condition. And I go, oh, so are we labor now.

Because we're less expensive than the cost of the robotic AI?

Holy smokes. Are we the blunt instrument?

Something to think about.

Wow. I, I gotta ask, I, I want to keep going, but I have to ask you about books and stuff and we'll wrap this up with. You've mentioned so much good stuff and you've mentioned some authors. Being a publisher, I gotta ask you, what are your top favorite books that have helped you the most in business or life?

I'd say, I'd say Think and Grow Rich, which I know is like a reading staple for so many. I really do like Simon Sinek's book the Infinite Game. The A book for me that actually helped me understand the human condition a lot was Malcolm Gladwell's tipping point as to where we get when we have enough tension and build up and expression and then we move towards having to facilitate a change. It's like, oh, I love that.

I, I'm an avid, I'll say studier of human conditions. So I love spiral dynamics, love like Maslow's rules when you start to look at hierarchies of relations, relationship. And so I would say that for me.

Knowing Keith Cunningham, I'm not as huge a fan of Robert Kiyosaki and Rich Dad, Poor dad, because I know a little too much about what happened in that whole exchange. I'll go on record as saying I love the concepts, but there's some nuances that don't jive. But probably my. One of my favorite books of all time is John Gray's Men Are from Mars, Women Are From Venus.

Okay.

Coalesces relationships into such a salient understanding as to the biochemical as well as the human needs and conditions that both men and women have. And I've just learned after 35 years of being married to my best friend. And it wasn't always like that, by the way, that happy wife, happy life. And I am so blessed. I married up, she's drop dead gorgeous. She's the most kind and beautiful and heartfelt person I know and she's blessed me with three amazing young adults in our life and I couldn't, couldn't be a more blessed man. So for that I'm eternally grateful.

Yeah, it sounds like it all around. And not just that it sounded but this whole time, even before we started, you've been exuding it. And that's the thing. You can I joke with all people all the time. You can photoshop or video or whatever, you can put out there whatever you want. But at some points, you know, you can fool some of the people some of the time. You can't fool all the people all the time.

And I just live in this space. To be honest with you Mario, for me I'm blessed and I'm grateful and it's not shows.

It shows. I'm happy for you brother. And thank you for sharing everything you have. It's I've really enjoyed this.

Pleasure's all mine. I really appreciate your time and and for this opportunity to connect with you. This has really been a lot of fun.

I'm happy to hear it. Well, Expert Authority World, we have another great episode here today. I'll see you on the next one. And with that, have a great day. God bless.

You're already the expert, but have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you 247 and if so, how well are you promoting it? With my new book, the Expert Authority Effect Publishing Method, I take you through my process step by step. Visit eapublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction, lead and profit generating business book in eight weeks. Visit eapublishingmethodbook.com to get started. Now once again, that's eapublishingmethodbook.Com thanks for listening to today's episode. I would love to know what you enjoyed most from it if you haven't done so already. I invite you to connect with me on my new LinkedIn. You can go to it directly at eainterviews.com LinkedIn Once again, that's eainterviews.com LinkedIn lastly, check out the full eainterviews.com site for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I'll see you on the next one.