0489 | Dakota Robertson

Howdy. My name is Dakota Robertson, founder of Growth Ghosts, and you are listening to EA interviews.

EA interviews episode 489, inspiration, transformation, success stories and the imperfect action round. Seven days a week. Join Mario Ficcini for today's expert Authority effect interview. You wanted to get more people to your website. Do you want to get more people on social media? Maybe you want to figure out what your brand voice is. Maybe you want to figure out how to just make people realize you're the definite go to business in your field.

You know the competition's doing it, but maybe you're not. There are some secrets that a lot of people don't know, and that's why I'm excited to have Dakota Robertson on today's episode. He's the CEO of Growth Ghost and it's a lot of fun talking about. You know, as a publisher, I love words and linguistics and stuff, but words, communication and ghost writing, if you're not using it in your marketing currently to increase sales and drive traffic, you're kind of missing the boat. And I'd even venture to say you might not even know what your own brand's voice is. I am so excited to break this down with you right after we thank our sponsor. Every business needs a book, including yours. And that's why I'm launching my new book to help you, regardless of where you think your current writing abilities are. Visit eapublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction, lead and profit generating business book in eight weeks. Once again, that's eapublishingmethodbook.com Here he is, ladies and gentlemen, Dakota Robertson. Dakota, how are you feeling today?

I am Pete Chikeen, jelly bean. How you doing?

I'm doing great. And it's so fun to talk about this because like I was saying, so many people, I think everyone knows about social media and they know about marketing and they know about sales, publishing, whatever the case is. But in your words, what would you say most people are missing? Because I kind of just gave my.

Standpoint on it, but I think personality, you know, I think a lot of people approach social media or even writing in general and they think it's just conveying information, but they forget about the emotional aspect and that's what builds a brand opposed to, you know, just building a following or just putting words on a page. Because if people wanted to just have information, they Google it or use ChatGPT.

Now that's a very good point. How. What, how do you interject personality into it. And when you're writing for other people in your team, how do you figure that out?

Yeah, I think it boils down to vulnerability. So a lot of people, they don't want to, you know, appear unprofessional or they don't want to.

They don't want to come across a certain way. So they just stay in the color, stay in the lines of the coloring zone. You know, they don't. They don't go out and venture, and they don't. They don't add personal stories. They don't tell people what their actual thoughts are. They just stay in the safe zone. And I find the brands that really pop off and that are adored by people are the people that are sharing their stories, the people that are sharing their opinions. And it might be polarizing, but that's how you build that community. Because people are kind of tired of everyone saying the same stuff in the same way. So if you can lean in and actually have the courage to share those stories, those opinions that people might be afraid to say, that's what's really going to connect with people. Because everyone's just waiting for. For the person to take the first step. And it's not until you actually share those stories that people like, oh, yes. And you can do that by, you know, looking at, okay, what are the things I've done in my life? You know, it might be failures, losses, wins, transformations, and sharing that. And naturally, when you even convey those stories, more personality is going to come up. You're going to light up when you talk about that stuff. So I find that's the biggest thing.

I was going to make a joke about people hiding stuff and say, you're telling me that not everyone tells the truth 100% of the time.

Crazy.

Yeah. Unbelievable.

Why do you think it is so hard to be vulnerable and open, especially with business stuff?

I think it's because we kind of live in a era nowadays, especially where it's very PC, you got to be politically correct. If you don't, you might get canceled, stuff like that. So that sure hasn't helped. And also, I mean, I think it's normal, you know, going through school or. Or, you know, whatever, growing up where you might get picked on or you might, you know, you're picked on for being different a lot of the time when you're growing up in society. So people. Yeah, the people will take that and you'll leave these imprints on them. So they go down, you know, down, down, down in life. And they're like, oh, well, last time I shared my opinion, someone shot me down. Or last time I raised my hand in class, I got the wrong answer, and it's humiliating. And they. They hold onto that and they. They transfer it to other areas in life, and they're like, oh, if I put my opinion out on social media, someone might call me out or something like that. So it is scary. But I find the more you practice vulnerability and the more you put yourself out there, the easier it gets. But the unsexy answer is, you just gotta keep doing it, and bit by bit, you'll build your confidence. But, yeah, it's an interesting path.

I actually just saw something on Social recently, and it said, I don't know a single entrepreneur that at some point in their career, especially starting up, was screwed over by a client or someone on their team. And it's like, how do you get past that? And I'm like, wow, I've never heard anyone talk about it. And I'm like, only one?

Yeah. You know, I have a whole collection. If you don't get a year or two in, you got a whole gang of that.

Yeah. You had said something. I'm trying to behave, but we'll see where this ends up. Being politically correct and.

All that stuff that's going on about people being afraid to say what they really want to say. And you had mentioned getting canceled and the vulnerability aspect. Do you think there's more fear around? Obviously, it's not natural. I don't think we're conditioned to be like, especially men, you know, share your feelings and all this, let alone for business. Do you think people are more afraid now than they were even three, four years ago?

Yeah, I. I think so. I mean, you look at the political climate and the social media climate, you know, you look at all these people getting canceled, right? Like, love them or hate them. You know, Andrew Tate got deplatformed. Trump got deplatformed on. On Twitter. And you look at it like, okay, these people are all the way up here and they're getting deplatformed. Like, what. What happens to me if. If I say something wrong? You know, like, will I lose my job? You know, not all of us are fortunate enough to have different streams of income. Maybe some of us rely on employers or xyz. What if they see it? And then what if I lose my job? You know, maybe I got a mortgage, kids to feed, all that. And that kind of keeps you afraid. So it's. Yeah, I think three, four years ago, it was easier to voice your opinions and Nowadays it seems like it's getting worse and worse, but I feel like we're getting to a point where people are getting kind of fed up with it and they're, they're pushing back. So I don't know, I'm going to be interested to see where it goes in the next 2, 3, 4, 5, 10 years.

Yeah, I'm smirking because you said you think people are getting fed up with it.

Yeah, Yeah, I think so too. Yeah.

Since you brought up the. Just this whole vein.

Especially with the political side.

You had talked about polarizing. Now I have my stance on this. I want to know yours, especially from a marketing standpoint.

Yeah. So I think people.

I think people create polarizing content for the sake of it, to get views and all that stuff. And I'm not really for that. I think if you hold polarizing views, then yes, absolutely. But if you're manufacturing it for the sake of marketing or getting clicks, I, I'm not for that. I. I like leaning into who you are. Exactly. Yeah. I mean, sure, you can, you know, maybe exaggerate a little bit, like certain parts of you. But I think if you're creating this whole new Persona, that's what I'm not really for. I like when people, you know, they, they're. They're true to themselves. I think that's pretty cool. But I mean, to each their own. I have different ways of doing stuff than other people.

But, yeah, I'm in agreement. I've seen people that are. They're super chill and super nice. Then all of a sudden you get an email and they're like, rah, rah, rah. I'm like, what in the heck is this? But there's the other people who. That's their natural state. And it's like, okay, you're gonna either like them or hate them. But I think too many people are too afraid to polarize even 10, 20% one way or another on anything. And I'm mainly asking from a sales and marketing standpoint thing here, but do you think it really does help separate who you're looking to attract and repel from a copywriting and just sales standpoint?

Oh, a hundred percent. Like the way I conduct my brand. I'm not super corporate. I am not super proper, super professional with my content. So that's not gonna attract those types of people. And I don't want to attract those types of people. I don't wanna work with those people. Cause I don't vibe with them. I vibe with the people, you know, that you Know, know they like to have fun, they still get stuff done, but at the end of the day, you know, they're, they're here to have fun and make some money and all that. Those are the people I want to help because those are the people I connect with. Those are the people I can speak to. And at the end of the day, like, that's what marketing is, you know, understanding the person you are speaking to and conveying a message that resonates with them and attracting those people. Like it's, it's, it's just as much about repelling the people you don't want to work with as much as it is about attracting people you do want to work with.

I'm in full agreement and I'm smirking again because.

Long before I even launched the show, I'm like, Even with clients 10, 12 years ago, I was saying I want to work with people that you'd want to hang out with.

Not just transaction. I can't stand just transactional and stuff. And everything you're saying, I'm like, yep, fun people. Like, like, you're cool. I'm glad you're here. And that I have no doubt. It's because we're both on the same wavelength with all this. So that's exciting. And I love hearing about this because again, so few people are talking about it. So, because I know how rare this is. Let's walk the listeners through. Where would you have them start? Would you have them start with a flyer, a brochure, their website? Is there something I'm not even thinking of that's new and cutting edge? That's like, okay, here's what you need to. Before you consider any social or digital platform, or maybe it's not even a digital platform. What, what are your thoughts on offline?

So I am biased towards social media. And the reason for that is because it's a, it's a two way street. You're going to get data from your content. So for example, I started on Twitter, now known as X, in 2020 of September. And you know, I didn't know what my brand was going to become or where I was even going. I was just, okay, I'm just going to start posting and see what happens. And the beautiful thing is, you know, you're getting data the whole time you're posting. Not even just on, you know, your post, but what you want to talk about and what's resonating with other people and what you enjoy. So as you put your thoughts out there as your teaching people what you know, you're getting that data. Let's say I post a hundred times in the span of a month. Okay, maybe 10 of those posts stand out and they get more engagement than usual. Well, I can take that like, okay, there's something here, there's something that's resonating with people. Let me create more content or more information on these 10 posts and you expand upon it, then maybe you do a hundred posts on that. Okay, here's the top 10% from those posts. And then you're going to iterate and create better marketing. You're going to have better ideas and then you can use that and create products, services and all that. That is going to resonate further with people. So it's, it's super powerful for not just when you have everything figured out, but figuring stuff out. And then on top of that, you mean you're going to connect with other people in your space just naturally, you know, if you're posting content on X, Y or Z, you're going to find more people in that, in that area. So it's, it's super powerful and it's totally changed my life. If you're consistent for, I mean, 812 months. It's, it's, it's crazy as long as you're taking that data and you're iterating upon it and refining it.

So I'm laughing because you said X, Y or Z and now the platform is X and I was just wondering if Y and Z are coming out next.

But yeah, that's, that's the add ons.

The, the consistency is key. Is the, is Twitter your favorite? Is there anything better? And what are your thoughts on LinkedIn?

Yeah, so I have 240,000 on Twitter, 200,000 on Instagram and then 35K on LinkedIn. And the only reason I've grown on those other platforms, aside from Twitter or X, whatever you want to call it, is because I've taken, yeah, X, Y or Z. I've taken the best performing tweets posts and I repurposed them on LinkedIn, I repurposed them on Instagram and again it's that data, right? So I was able to see what, what are the top posts I have on X? Okay, it's this one, that one, that one. Let's take those posts and put them on Instagram because the ideas are validated. So I use Twitter X as my test bed, testing mechanism because it's so easy to create the, the post. You know, I can whip out a tweet in 10, 30 seconds post it. Okay, this one got a hundred likes, this one got a thousand likes. Like, okay, there's something here with a thousand likes. Let's test it on other platforms. And it turns out that the stuff that works on one platform usually resonates with people on another platform. Because at the end of the day we're all humans. Obviously you got to adjust.

And we're all on the same platforms. All of them.

Yeah, exactly, yeah, 100%. And so you got to adjust a little bit toward the platform. So LinkedIn likes actionable tips a bit more than Instagram, Instagram likes video a bit more than Twitter. So you got to do a little bit adjusting. But I found it's, it's been fantastic.

What's Twitter like most frequency.

Twitter is all over the place. But Twitter really likes, it fluctuates. It likes actionable tips, it likes basic level information and it likes stories. But I found over the past three years it's been changing. Now the market is a bit more sophisticated on Twitter. Before you could get away with fortune cookie tweets, you know, really, really, really basic stuff. Now it's leaning more towards stories and authority based content where you're longer formal stuff. Yes, 100%.

I know the. Once I got the, the blue. The blue, whatever the heck they're calling it this week you can now do. They basically threw out the character limit.

Yeah, yeah. You can post really long stuff.

So you're using Twitter as the. Okay, so I know everyone wants to hear how many times a day? What's the secret formula? What's the best day? What's the best time? And I'm sure there are better ones. I know you have to test it for yourself, but would you say that just frequency is the name of the game for Twitter to. Or at least with what you're doing to figure out what works because it doesn't seem like there's a limit. I know Instagram and LinkedIn, last I knew they don't want you blown up 25 times a day.

Yeah, I found with Instagram and LinkedIn it's better to do one really quality post a day. With Twitter I would recommend three to five posts a day and.

Oh, not even once an hour, huh?

No, I wouldn't do once an hour. I think that's too much. I think you want to focus on quality and quantity. But yeah, I found if you, you are tweeting too much like say 24 times a day, then you're not going to be able to maintain quality and then that's Going to hurt your overall brand because you're just, you know, funneling dog doo doo.

You're trying to.

Every word. I probably shouldn't say game the algorithm.

Yeah, 100%.

Yeah. I think people are catching on to that and kind of over with it.

Yeah, yeah. It really shows them the quality of content too. If you're just spamming stuff, it's, it's not good and it just tarnishes your whole brand.

So don't post once, one to two times an hour. I remember when everyone was saying, yeah, it depends on your frequency. Like you can go up to two if it's a engaging audience or one if they're more mellow. I'm like, I don't know anyone that's gonna read 48 posts a day. Like they, they have nothing going on.

No, that's crazy. But commenting, though, that's where. If you're trying to get to 10,000 followers quick, the way you do that is by commenting. I would recommend 25 times a day.

And 25 commenting on 25 other posts.

Yes. So find the people that have the audience that you want and then comment 25 times on different, you know, make a list of 50 to 100 people. Comment on 25 of those every day. And don't just leave a comment where like, oh, good job. Or drop a fire emoji. Add to the conversation. So I like using the yes. And improv framework.

Yes.

Where you expand upon what the person is saying. Yes. And from my experience, or I had this one time, you know, add your own nuance, your own experience to the, to the original post.

So Twitter's the test bed. You copy it and repurpose it to Instagram and. Or reels or whatever Y or Z is called this Week. LinkedIn. What are, what do you do with Tick tock, Pinterest and YouTube?

So I don't touch Pinterest with TikTok, I haven't really gotten on there yet. But I'm going to take all my Instagram reels and I'm just going to throw them on TikTok. And then YouTube. I just started creating long form content on YouTube. But what I'm doing with YouTube is I'm taking my long form posts that are validated from Twitter X and I find the validated ones from that and then, okay, that's got the basis for my script and then I take my long form YouTube script and I turn it into a newsletter. So it's finding different ways to recycle content. Because once you are trying to grow on all these platforms, trying to create separate content for each one is just unmanageable. So you got to find ways to, you know, repurpose.

And I would, I would have to say most people probably don't have a 25 to 35 plus person content creation team. And even if you did, it just seems sloppy.

Yeah, 100. It's like, even if you have the.

Army to do it, like, you go fight behind that tree, you go over this one. Like, it just seems disjointed.

Yeah, it's, it's, it's a mess if you bring too many cooks in the kitchen. So I like keeping a lean team. I got probably like five people I work with.

Yeah, I was thinking of. Because everyone uses the example of like, oh, I'm going to do what Gary Vee does. I'm like, you know, he has like nine companies and like hundreds of people and like dedicated people to just follow him around and film stuff constantly.

Yeah, it's not really ideal for most people, I'd say.

So let's go back to this. I'm going to say the bird one, you know, you know, because I feel like the name just changed since we started. But.

Can you go deeper with this? This is fascinating. So do you do it on Twitter? Obviously. Repurpose it on the others? What else is part of your strategy for the Twitter? Like, how do you decide what are the three to five? And I'll just ask you a follow up. What if you want to do six, seven or eight? Like eight a day, every one, every four hours. Is there like a way you should stagger it or is it really just, you know, you probably shouldn't do three in the morning and then six at night and skip the middle of the day.

Yeah. So the way. Okay. The way I like to break Twitter down or social media in general is you have three categories you want to hit. You have growth content, so that's trending Topics, you know, ChatGPT back in, you know, a few months ago, or celebrities, you know, like people that are well known within your niche, like anything that's popular right now. So you want to touch on those topics and kind of tie it back to your brand. So if I was a writer, for example, and I was creating writing content, well, when ChatGPT was hot, maybe I would talk about the different ways you could incorporate it in your writing content. Or maybe you know someone like Stephen King. He's really well known in the writing community. Okay, maybe I could do a breakdown of Stephen King's top writing Tips, and I could make content on that. And that's. I create growth content because I want to get a lot of eyeballs on my account. I want to get people familiar with who I am because there's something in psychology called the mere exposure effect, where the more you tend to see something, the more you tend to like it. And if you like something, you're going to follow that thing, you're going to click on that thing, you're going to engage with it. So there's growth content, and then there's also authority content. So this is very crucial because a lot of people on social media, they're just creating fluffy motivational content, and that's all fine and dandy, but why do we follow people? Well, it's because they are giving us some kind of incentive to follow. And what better way to incentivize people to follow us than to solve people's pain points or solve their, you know, desire to get to a desirable outcome to get them closer there? So you do that with authority content. And that's actionable advice. You know, if I'm a writer, give you actionable advice on writing, and what that's also going to do is increase my perceived authority. Because if I'm the guy that's teaching you how to write and giving you all these tips, who are you going to go to when you want to pay someone for a writing product or, you know, writing services? So that's going to help you monetize social media. And then we have the personal content, and that's, you know, your story, your opinions, your worldviews, you know, stuff you got going on in life. And that's going to create relatability with your audience. They're going to be like, oh, you know, I. I know that person. I feel a connection with them. That's going to increase the engagement because, you know, they're going to keep coming back to your stuff because they feel that connection. So I call it the gap framework. You know, growth authority, personal content. And when you combine all three, it has a synergistic effect where people know, like, and trust you, and ultimately they buy from you. So that's the way I think about the categories of content. And, you know, I'll create, you know, one to five pieces of content a day trying to hit each bucket. And I mean, yeah, you can totally up the volume of that to, say, eight to 10 pieces of content a day. I just found, okay, I just want to create quality content. And if you can create quality content with 10, 20 pieces of content a day. Absolutely. Go for it. But you want to maybe start out small. Okay. See how you're doing with five pieces of content. Is this sustainable? Yes. Okay. You can up it and then also look at the data. All right. Am I getting less engagement if I up the content? Are people just sick of seeing my face? And, and maybe bring it back? So that's where the iteration comes into play. And you want to, you know, test different stuff, experiment. And I find over time, you know, you get your flow, you find your, your schedule. Okay, I can do this much without burning out. Let's keep this, keep this going.

And it's not so it's not so much. Don't go hard and fast rule. Don't go over four or five, six times. It's just you found that's what works best for you and your content. Maintaining it consistency and everything 100%.

Like, I've seen people write one thread or long post every day and sure, they've grown a crazy amount, but then they would get burnt out and they quit Twitter. They sure, yeah, they're growing, but if it's not sustainable, you're sol. And then in terms of the actual posting of the content, what I do is I will post at like 4, 4am, 6am and 8am or something early in the morning. And then you can use a third party scheduler like Tweet Hunter.

I was just gonna say you wake up early. Huh?

Oh, hell no. Hell no, I'm not doing that. But you can use a third party scheduler like Tweet Hunter or Hypefury, and you could schedule those tweets in so you don't gotta wake up.

And then you.

It also has a feature where it can auto retweet your post. So let's say I want it to retweet six hours later. Well, it'll just do that for me. And it'll do it three times a day or how many times a day you want to at whatever.

Oh, so you hit the afternoon crew and the night crew.

Exactly. So you're hitting different time zones. So you're maximizing engagement.

So many questions, so many jokes. I'm in a full agreement with you. When you said 4am, 6am I'm like dedicated to your craft.

Yeah, not that dedicated.

Don't blame you. You're just working smart. I always love it when the post, it's like the secret to success is waking up at 2 in the morning. I'm like, I'm probably still up at 2 in the morning. The Day before. There's no way. Anyway. Do you like to. You said tweet something in hype Fury. Do you recommend specific to Twitter only or something that can do all of them?

You can do all of them. I mean, sometimes I do stuff specific to Twitter, but I mainly just do all of them and then just test how they do and. Okay.

Would you ever recommend native content for Twitter?

I've heard LinkedIn likes it.

Yeah. I mean, if you. I've seen people talking about the Twitter algorithm lately on Twitter, X, Y, Z, and it's been doing really well and that's because it's relevant to those people. So the more relevant you can make your content to somebody, the better it's going to do typically.

So the likelihood that they're knocking you down for using a third party tool is a lot less.

On that and probably more of it was crap content to begin with.

100%. Yeah. There's no, at least to my knowledge, there's no penalty for using a third party scheduler because these, all these third party schedulers.

Yeah, they're massive.

Any third party, they're paying $42,000 a month to Twitter. So they don't want to penalize people for using those, those, those schedulers.

Yeah, they gotta make their ROI back.

Yeah, 100%.

So outside of social media, is there anything you think of that's worth focusing on to, to generate that ROI for the most sales and marketing or can you pull this all off just strictly with Twitter and different social medias done?

Right? Oh, you can do it off of social media if you, if you do it right. I mean, okay, this is one big thing, like actually do interesting stuff in real life, like actually work on a business, if that's your thing, or actually go out, talk to people, you know, create these experiences, get stories and then you can incorporate it into your marketing and your sales and your brand, which is ultimately going to get you more, you know, sales, surprisingly. It's crazy, but I mean, if you're just sitting on Twitter all day and you're just consuming, you know, social media posts, I mean, you're not really doing any, anything interesting and you're not going to be interesting or create interesting content if that's all you're doing. You got to go out and do stuff and it's kind of like a hunter and gatherer stuff. You know, if you're going out and getting all this information, actually applying this stuff, you know, you're, you're gathering and then when you're posting, maybe you're it's kind of like you're hunting for leads or followers and stuff like that. So keeping that mindset, you know, gotta be interesting to get people interested. But yeah, you can build a crazy business with social media. Like I've, I've changed my life just by posting a few times a day on social media and growing my business to a crazy amount.

Can we dive into that for a little bit? I didn't lead with it and you seem super down to earth and everything, but for everyone listening, you took your business from zero to six figures a month in three years, is that correct?

Yeah. So I've been averaging around a hundred thousand dollars a month. But yeah, I've done launches with my, my programs where it's $250,000 in one month and that's at 80, 85% profit margins. So it's not even, it's not even comparable.

It's not horrible.

Yeah, yeah, I'm not complaining. I don't have a business degree, I don't have a marketing degree, I don't have a writing degree, English degree. Sorry. See. But yeah, it's absolutely, absolutely mind blowing what you can do because you are building leverage. Like if you build an audience of ten thousand, fifty thousand, a hundred thousand people, those are people that know like and trust you to some degree. And that's going to compound over time. Like you get to 10,000 followers. You know, if you post a few tweets a day, you're going to grow like a bit more because more people seeing that stuff, more people are sharing your posts and then it gets more exposure. Like I tweet a few times a day and I grow by a few hundred followers. You know, it's absolutely nuts the exponential returns you get from social media, which you can't get with paid ads. Sure, you get, you can get a lot of customers with paid ads, but it's $1 in and you know, you get some kind of return hopefully. But those are people that don't really know like and trust you. And ads don't compound. As soon as you stop putting the dollars in, you stop getting the traffic. Social media, you know, sure, at the start it's hard to build, but long term, man, it's unmatched.

How long could you do it now if you were starting from scratch? Like today, when we're done with this episode, how long would it take you?

What did you do? So you said in three years, what did you do in the first year? Was it just all foundational? And then year two, it started taking off or did it only take six months and then it just kept growing?

Yeah. So I wish I could say I was just some genius and I figured it out from the start, but, like, first three months only grew to 750 followers, and then I restarted my account, and then it took me a year to get to 12,000 followers. And then.

And that's not horrible.

Yeah, I mean, yeah, it was good. I mean, I was obsessed with Twitter, though. Like, I was going hard. And then the second year, like, year one to year two, that's where it really started to click for me. And I went from 12,000 to 100,000 followers. And then now I think year two to year three, a hundred thousand to, I think two, forty something thousand followers on Twitter alone. So then the other social media platforms, that's a different story. But yeah.

Yeah. And I've noticed that exponentialism with people where when you have a quarter mil, half a mil, a million followers, you do put 1, 2 post out and you gain. I saw something, someone a few months ago was like, I gain more followers now than I did in the first three years. And I'm thinking of YouTube, because I'm on there a lot. But it was just like, wow, it's unfathomable. I mean, you're saying you got, what, to 750 the first year and now you get a few hundred a day?

Yeah, yeah, it's. It's pretty nuts. Especially once it clicks. You're like, oh, I just got to do X, Y and Z, you know, but it takes that all that time to acquire that knowledge. But, like, once you get it, you get it. You're like, okay, you know, just do X, Y. And then.

Could you do three years in one year now?

I believe I could, yeah.

How important are the hashtags?

Not at all. I think they hurt your content more than anything.

So how do you get people to find you and, like, pinpoint it? Like, does the algorithm just figure out, oh, you said the word here, and they send it to the people now?

Yeah. So there's. There's content, which is king, and then there's distribution. That's how I break down social media. So content, you know, it's content distribution, you know, that's traffic to your content, and there's different ways we can acquire that. So the easiest way or the cheapest way is commenting a bunch. So finding the accounts that have the audience you want comment on their stuff every day, what that's going to do is get the attention of the original poster. And hopefully, over enough time, they're going to, oh, I like the comments of this person. I'm going to follow them. Then you get increased social proof, you know, more credibility. But also their follower is going to see your comments and if they're good, they're going to click on your profile. They're check out your profile. Oh, okay. He talks about. She talks about what I'm interested in. Let me check out some of their content. If it's good, they're going to follow you. So you can get traffic that way and then you can also get traffic. No one talks about this. I feel like I'm exposing the matrix here, but please do. You can also, you can also buy retweets, comments or whatever on any social media platform from a lot of these accounts. So you can go to people on Twitter that have big accounts and, and if you see them retweeting people on their timeline, there's a good chance they sell retweets or they are trading with people in some form engagement. So you can reach out to them, message them like, hey, don't explicitly say, can I buy retweets? Or do you sell retweets? Because you can get banned for that against Twitter's terms of service. But you can say, hey, I'm interested in growing my account and I have a question for you. That would involve some money, but do you. It's better to ask off platform, do you have telegram or something like that? And then they'll be like, oh, yeah, a hundred percent. Like, they'll usually know what you're hinting at. And then you talk on telegram. And then you could buy, you know, retweets, like, how much do you charge? So that's another way you can get distribution. And then the other way is, you know, you can join Twitter spaces or have an engagement group, stuff like that. Just kind of get your name out there. But yeah, those are some of the ways.

Is there a percentage of.

30, 40, 30 or 64? Like, how would you break down? Like, should you be doing 80% comments and buying 10 or 20% and then doing Twitter spaces? 10 or 20%? Should you buy 60? Like, how would you break it down? Like, to have a nice balance of all of it?

I would. If, if you're 0 to 10,000 followers, I would focus on a ton of comments. Yeah, so I think that would be like your 80%. And then once you feel like your content is solid and it's getting decent engagement, like organically, that's the only time I would be like, okay, let's get some paid retweets on this. Because I already know. Yeah, because if you put retweets or engagement on bad content, it's like putting whipped cream on dog crap. So it's not gonna be really enticing. So, yeah, I would focus on a ton of comments at the start. You know, once you feel confident you're getting decent engagement, throw some retweets on it. And then Twitter spaces are super slept on. So I would hop on Twitter spaces, I would host Twitter spaces, I would interview people with a big audience, and that way I'll leverage their audience and I'll get followers from that. Because when you talk on Twitter spaces, then people are hearing your voice and they are connected way more. You know, they can hear tonality, they can hear you go into nuance more than a tweet ever could. So find Twitter spaces are amazing for growth.

I wonder if I can hook up the show to that like I did with Clubhouse.

I know you can live stream. I. I'm not sure how you do it with Twitter spaces, but I'm sure.

There'S a way because this is, this is going on. I don't even know if it's not been Periscope for some time, but I've had this on periscope ever since 2016. I mean, when Meerkat and Periscope came out years ago, I was on those because my background's in video production and all that, so it wasn't anything for me. But I know Instagram has been harder unless you have a third party tool. But I know we found workarounds for Clubhouse, like from an audio thing and looping different things around there. But those are all great insights and I appreciate you for sharing them and exposing them.

I think a lot of people are still treating whatever it's called like it first came out and they're like these short posts, but then all you have to do, I've told people, just take a look at like whoever you're following, see what they're doing.

You know, you just went to this seminar and they're saying, do 24 posts a day that are short form. But this guy over here is writing articles on there now. And you're following me 100%.

Yeah. You gotta practice what you preach, you know, like learn from people that are in the position you want to be in.

It's always funny to me when I see a Facebook ad that's like, Facebook's trash. Use YouTube ads or Instagram ads or Twitter ads, and then Twitter's doing the Same thing. Like. Like advertising, Facebook link.

Really? Yeah, 100%.

I got to ask you this.

You want yellow or black?

Black.

Nice. All right, we got the Wheel of whatever here. And I have a fun question.

Look at that.

You mentioned doing stuff for fun.

Yes.

What do you like to do for fun outside of killing it with all of this?

I was gonna say work. No, but travel. I love travel. Absolutely changed my life.

I've been traveling a lot for the past year, but I went on a backpacking trip when I was 19 to Southeast Asia, to Thailand, Vietnam, and Cambodia. Oh, wow. Absolutely changed my life. I did a month in each country, and it made me realize I value freedom. You know, location, freedom, time, freedom, work freedom, financial freedom. And that really shaped. Yeah, financial freedom. It shaped my life, and it's the reason why I pursued entrepreneurship and the reason why I'm doing what I love now.

So glad to hear you are. I gotta ask, what were you doing? So this all kicked off three years ago. What were you doing three and a half, four years ago? And how did you decide to go from A to clearly killing it with B?

I've been an electrician. I've been a Indian food delivery driver. I've been a server. I've been a medic. I've been a security guard. I've been a pizza delivery driver. I've done it all. And.

I would bounce around from job to job, but I would just be miserable. Like, I would hate being told what to do. I got to do X, Y, and Z. And.

I just. Yeah, I just didn't enjoy life. I was like, oh, is this what I gotta look forward to? And I would look around surrounded by miserable people, and I just couldn't take the pain anymore. So I.

Good for you.

I was. I was really determined on making a change, and I didn't know how, but I was gonna find a way to make it work. And, yeah, I was fortunate to stumble upon Twitter when I did and went all in on that.

Glad you did. Way to take the courage you're bringing me back. When I started my first business at 12, I never really had a career, job or anything.

But I sold that one to start this one in college a couple years ago.

You're a natural entrepreneur. That's awesome.

All right, we're going to thank our sponsor and come back for the imperfect action round. You've heard me say every business needs a book, including yours, and it's true. And that's why I'm launching my new book@eapublishingmethodbook.com so you can learn the seven steps to publish and promote your nonfiction lead and profit generating business book in eight weeks. But you know what, don't take my word for it. Take it from a few of my authors like Lori, I went from having an idea and a possibility to actually.

Getting my book published. Or Catherine, thank you for making my mom number one best selling authority.

Or Mary Alice, what he got done for me in three days regarding my book launch.

Unmanageable. John Cody I've worked with Mario over.

The phone and online and he's been very helpful in getting me where I needed to go with promoting my books. Rocio there's no way in the world I would have been able to do this with somebody else again. I've attempted it in the past. It didn't serve me. As a matter of fact, I ended up more frustrated than anything. So this has been a very seamless process.

Adele if you're looking for an amazing.

Business coach, I highly recommend Mario Ficini or Bill Benner. I can't make a higher recommendation than to work with Mario Ficini. He has been great for me and right now I won't work with anybody else except for Mario.

Hey, their words, not mine. Visit eapublishingmethodbook.com to get your copy and I look forward to hearing your transformation and as our next video success story. Once again, that's eapublishingmethodbook.com and we are back with the imperfect action round. Dakota, are you ready to take imperfect action?

Yes, sir.

Got three questions for you. Rapid fire answers. First one is what is the fastest path to the cache?

Just shooting at the hip and seeing what sticks and moving forward.

All right, number two, what is the biggest problem your prospects make and the fastest way for them to fix it?

It's a mindset problem. So they think they need to be an expert or they need to be like super perfect. But you know, the best way to get to that level is to, you know, be imperfect and actually put stuff out there and teach people a few steps behind you.

Don't be afraid of that vulnerability.

Yeah, 100%. Lean into it. Nice.

3. What is the best way to maximize customer lifetime value?

Really focus on the emotional experience just as much as, you know, the professional experience. So, you know, over communicate, really empathize with that person and focus on, okay, what are their needs? Not just professionally, but like how, how am I delivering the service, how am I talking to, talking to them? You know, are they getting the attention that they need and just Being obsessed with their experience.

Very good. Where would you like people to learn more about your courses and offerings?

Yeah, if you go to dakotarobertson.net you'll see all my stuff there. And yeah, that's, that's my main hub there.

And they can check you out on Twitter X or whatever it's called next week.

Yes, ongstorrite. W R I T. All right, very good.

As a publisher, I have to ask you what books have helped you?

Yes. Awareness by Anthony DeMello. This is more of a spiritual book, but it's been really formative with how I see the world and business and my relationship with myself and influenced by Robert Cialdini. Just understanding cognitive bias and yeah, I would say, oh, offer $100 million offers by Alex Ramelzine. His new book, $100 million leads have been really, really helpful for me in business.

Excellent. Well, thank you so much for everything you've shared and congrats on all your continued success.

Yes, appreciate the thoughtful questions, Mario, and thank you for having me on.

It was my pleasure. I wish we had more time actually. But thanks again and we'll see you soon.

Amazing.

All right, Expert Authority World. We have another great episode today. I'll see you on the next one. Have a great day and God bless. You're already the expert, but have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you 24 7? And if so, how well are you promoting it? With my new book, the Expert Authority Effect Publishing method, I take you through my process step by step. Visit eapublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction, lead and profit generating business book in eight weeks. Visit eapublishingmethodbook.com to get started now, once again, that's eapublishingmethodbook.Com thanks for listening to today's episode. I would love to know what you enjoyed most from it if you haven't done so already. I invite you to connect with me on my new LinkedIn. You can go to it directly at eainterviews.com LinkedIn Once again, that's eainterviews.com LinkedIn. Lastly, check out the full eainterviews.com site for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I'll see you on the next one.