7 Weeks To Launch! | The Expert Authority Effect™ Publishing Method Book

Seven weeks to launch Inspiration, Transformation, Success Stories and the Imperfect Action Round seven days a week. Join Mario Ficcini for today's Expert Authority Effect interview. Expert Authority World, do I have some exciting news for you. We are seven weeks away from the Expert Authority Effect publishing method launched December 6, 2022. And this has been just so exciting to get in your hands. It's a decade of information from helping hundreds of people publish their own books and market them and get it out there, get their message out with the world. So if you haven't got your hardcover copy yet, check out eapublishing methodbook.com and.

I want to I'm going to be doing this the next couple of weeks. So you know, got to promote it obviously. And today we're going to go to chapter two and that is position.

So last week I talked about the purpose, why you're doing it. So that's a long chapter. Where is it purpose?

I'm not actually going to read everything word for word. I do have the audiobook, but why only write a book when you can write why only read a book when you can write one position.

I don't even need the book. I wrote the thing. So here's the deal. Books. The root word of auth Author. The root word of authority is author. Okay? It positions you as the expert in your field. One of my requirements is you already have to be the expert in your field. I'm not just going to take someone that's one, doing bad stuff and two, not the actual expert and give them a bigger platform. But if you are, you absolutely should do this. It also has tangible benefits. When you're on stage and you want to give someone, you can mail it. It's, you know, there's benefits that are outside of email and definitely more than social. It does so much for you. But the question is in the whole chapter. I don't know if I should tell you what the whole chapter is about. You should read it. But I want you to get thinking about how do I want to be positioned? Do I want to be positioned as the expert? And if so, how. And I will tell you, you need to really think about this because it's not just I'd venture to say you want to be positioned as the best, you might be the best and you want to keep it there. You might be working on your way and becoming the best and want to be perceived as the best because that's where you're going. Or like you're not allowed in our my stuff, but you could Just be there trying to fake it. And you're nowhere near it. Keep working at it, but don't lie to people. The thing is, what is that positioning? You could be a pair of Chanel sunglasses, Oakley sunglasses, or Dolce Gabbana sunglasses. What is that positioning? I'd say they're all good. Nope, they're in the car. I was gonna say I got my Oakley's over here.

But you might not like Oakley's. You might want Dolce Gabbana, you might want Chanel, you might want Gucci, you might want whatever. I don't think any of them are bad, but they're all positioned differently. I should at least tell you the page number. I'm not gonna read the whole chapter plan. Plan is real good. Like real good. And positioning. I'm so. I actually rewrote a large chunk of it. People, places and things, customers and clients. It starts on page 25.

I talk about amusement parks on page 28. Cars. Page 29. Cadillac, Mercedes, Maserati, Ferrari, Bentley, Lambo. And I don't even name the other ones, but you can think of them.

You know. Here's another thing. I'll give you one of my quotes on page 31. It's not that you're not qualified, it's just that I don't like you. You might have all the positioning in the world, but no one likes you. That's not good either. So there's a lot of stuff I talk about here and I just wanted to briefly touch on chapter two, positioning. Get your copy of the book. We're seven weeks away. EA Publishing Method Book.

I'll see you in the next one.

You're already the expert, but have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you 24? 7? And if so, how well are you promoting it? With my new book, the Expert Authority Effect Publishing Method, I take you through my process step by step. Visit eapublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction lead and profit generating business in eight weeks. Visit eapublishingmethodbook.com to get started. Now, once again, that's eapublishingmethodbook.Com hey, thanks for listening to today's episode. I hope you got a lot out of it. I know I sure did. If you haven't done so already, I invite you to subscribe to the show. And also be sure to check out eainterviews.com for complete show notes. The full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I'll see you tomorrow.