8 Weeks To Launch! | The Expert Authority Effect™ Publishing Method Book

Eight weeks to launch Inspiration, Transformation, Success Stories and the Imperfect Action Round. Seven days a week, join Mario Ficcini for today's Expert Authority Effect interview. Perfection is pointless. And that's what I want to share with you today. And today's special guest. It's been over a year in the making, and I'm excited to share with you your bigger future, a way to reach more people, and a way to get your message out to the world like you've never done before and have it at a point you've never done it before. Not just getting out there, because it's one thing to be on tv, it's one thing to do podcast interviews, it's another thing to do. And national ad campaign. But have you refined your message?

It's real easy to take what you have and just go. And then it's out there. And a lot of people do that. And I see all the time. And now this past year, I've been hyper vigilant, looking at stuff, because my special guest today is.

My new book. And I've never said this.

But I'm launching it December 6, 2022, eight weeks from now.

And I would really like to get it in your hands before then because there's a few people that have advanced copies. There's a few people I've. That have advanced copies. And it's been an interesting journey. And I've thought about it, and this is why perfection is pointless. Because.

I have been hesitating all freaking day doing a bunch of stuff I don't even want to do. Most of it involving cleaning. I'm sure you never do that. And it's just like, what am I doing? What am I doing? And I go, I got to do this. I don't honestly want to because it's stirring stuff up in me. And your book will do the same thing. But you would think now, after helping hundreds of people in a decade of doing this, and this is either my fifth or sixth book, I would understand the process and be like, okay, no problem. But I remember hearing Barbara Corcoran on Shark Tank say, she still gets fear, but she breaks through it anyway. I'm like, wow, there's no magic. Like, if you're starting your business, don't think when you get to that next level, okay, so you heard someone speak, you read their book, you did the thing. And I remember what that was like because it's taken me back 10, 15, 20 years, going, man, if I could just get where they are. And it's surreal to think now I am where they were.

And I'm living my dream every day.

In many ways, it's gotten easier, but it's never really.

It's not like everything is simple, simple, easy and effortless. Constantly. There's always those resistance points. And I'm like, you know what?

I'm going to take my own advice that I tell my authors, stop being so selfish. It's not about you.

And this really isn't about me. I don't need another title. I don't need another book. I just thought about everything that has been going on the last couple of years and I go, I need to get this out there. Because I've always wanted to help more people and I'm playing too small. I'm being shy. And it's been a wild roller coaster ride of emotions more than anything but the second. And I was telling a good friend just yesterday who's going through some things unbelievable.

With her new book. And I was like, you know what? Ever since I made the Live from, you may have even seen it. It was last June of 21 and it was. I was like, you know what I'm gonna do? I'm gonna write this book, I'm gonna do this. I'm gonna help 10,000 businesses, all this stuff. And I was like, yeah, I'm excited. And then the weirdest crap started happening and I don't want to breathe any more life into that. And I'm trying to keep this short. I even started a stopwatch. I got 10 minutes, 22 seconds. It's gotta be under 15 minutes for two reasons. One, Instagram, keeping it short, keeping your attention. And I have to leave for dinner. I have been very excited to get this in your hands. And I don't know if I want to reveal the whole journey right now. And I'm very thankful because just looking at it.

There's so much and so many people that made this possible. I was scared out of my mind then into some degree. I still am. And I'm just so thankful that there was people that started with the COVID going, hey, I can help you with that. I, you know, hey, I can take a look at this. Hey, do you need this? There was someone else who wasn't even working for me at the time and was like, hey, you need to record the audiobook. Can I still, you know, I was trying to hire him.

I have since done that. And I'm thankful because she's amazing. But she wasn't ready at the time. It wasn't good timing. But she goes, hey, can I still support you in the studio just as a friend.

And it's not the first time she's done that as far back as high school and my in person event that you'll see pictures inside of the book and there's all these little things. And to say it's very emotional and personal to me is the understatement of the century. And I'm like, okay, I can only go play in the lawn and go fix something so much. I need to get dressed, put on this tie and do this and.

December 6, 2022 I'm officially this is going to be available and.

I don't think I can take much more than eight more weeks of freaking out. So I'm saying this a little tongue in cheek and it's way easier to help other people with their books. I'm very good at it. I have a great team that helps support me and you.

I just. There's been so much I couldn't even imagine already happening. I'm so thankful. But.

I just had to tell you. Dec 6, 2022 check out eapublishingmethodbook.com get your copy now because I this. Hold on, let's see which one I'm holding. Oh.

Okay. I'm not gonna show you. If you get one, you can look. But I peeled back the.

Thing to see which one. I have a couple here and I was making sure I was holding the right one. But this really is a limited special edition. Some of them are even certified. You'll have to check on the title page to find out about that. But I've been telling people, I'm not just saying it's a limited edition. I literally have X amount of books in boxes that I did a special run on.

Well, I'm sure you could tell it was a hardcover. But it's more than just a hardcover. I'll say that. Check out eapublishing method book.com and.

If you. I encourage you to invest in the promo that's going on right now because I have put so much into it and I know everyone says that, but I don't want to give too much away. There's stuff you don't even know about that's included, that's not even on the site. But I have done everything first class the whole way. I'm like I did with my show and I had the little video on here that said it's going to be the best looking and sounding and people are like, oh, I thought you were just. But you know. And then they come on the show, they're like, I've done hundreds of interviews. Your show, by far. You weren't lying. I'm excited to say I have pulled out all the stops. It's.

It's the first time I'm doing it exactly how I want to. And even more than I could imagine, I've always increased in.

What do you call it? The envelope. Push the envelope. What? They don't even make sense. What do you do? Leave it open or lick it shut? Push the envelope. That's not real difficult.

I've been studying more words and linguistics. It's like, some of these phrases, American idioms are like. Some of them are idiotic. Anyway, I've put so much into this because I want you to have the best possible experience you possibly can. And I wasn't. I actually only decided recently I'm gonna do a soft cover. I don't even want to, because I want you to experience what I'm holding in my hands here. And when you go like this, every single thing is meticulously done. They're gonna be there. I. I'm not going to release them for a while. But I was like, I don't even want people to get soft covers because they're just so blase, blah, nonchalant, run of the mill. And this is not. So with that being said, to. Jeez, I got five minutes. Today's reading is from the book, and I'm going to be doing these one a week. Preface, prologue, purpose. Okay, so I'm not going to read the book, although I did. I have audiobook version, and it's narrated by me. Written by Mario Ficini. Narrated by Mario Ficcini. So if you want to hear me literally read the whole thing, you can.

But purpose. What's your purpose for doing it? Let's skim through this little Cliff Notes version. I talk about.

Okay. I talk about your purpose. That's good. I talk about what you really need to get the book accomplished. That's right here on page seven.

Says it right there. There's the answer. Not gonna tell you. You can read the book. I talk about types of publishing. That's on page eight. I make some jokes on page nine and ten. And then I get into the good part about how, you know, leads and profit.

Time and money. I really break down in a way I think most people don't.

What the difference is from doing it. Oh, there's the napkin. I'll show you that kind of a picture. Get the book. You'll see it better.

Should you be doing this yourself or should you hire someone? That's a loaded question. Which kind of leads me into why I'm excited to be doing this and not just should I say this or save it till next week.

This is the foundation of something bigger I'm doing and I want you to be part of it. And I want to help more people. Okay, I've said that the book is just the beginning. Okay, I'm going to save it for another one.

There's this cool dollar to time comparison here. There's a chart on page 20.

And to talk about the ROI.

And then we're on to the next chapter. That's obviously the cliff notes version. 3 minutes and 15 seconds. So in conclusion, you should get a copy EA publishing method book.com.

Yes, three minutes. And what is your purpose for doing it? Are you doing it just to get another gold star and go look at me, I did a book. Don't do that. It is something so special and so many people just. I have a book. I have a 48 times best selling author. Why have you not done anything more with the book? Why is it just the book and it's only soft cover or it's only ebook or it's.

I am doing my darndest to behave. I did not in the book. And I call out a lot of this stuff because it's like it seems like authors are a dime a dozen now and just like the show podcast or dime a dozen businesses, dime a dozen ads are a dime. It's like everything is just.

Do you go to the movies to watch B movies that are subpar with okay actors or do you want the best?

Why are you just settling for okay in your business? If you have a book, what more could you have done with it? What more can you do with it?

That's what I'm excited about. I've crossed paths with so many people. They're like, oh, the person. Well, Thompson, the thing. They're just disappointed with the results. And I'm like, but you did a book. It's a show. Aren't they all equated equal? I use cars example Detroit. Detroit Motor City, baby.

You can get a Honda or a Lamborghini. You can get a Rolls Royce or not. There's differences. There's differences. So all these correlations of just. Well, I have one too. I'm. I ran into someone one time at a networking event years ago. Oh, I'm an author too. Then where's your book? Why name your hand? Why in your business card?

Oh, I do marketing too. Not like me, you don't.

No. No, sir. I'm sorry. No, that doesn't work for me. So more than just getting the book out there and reaching all new people, generating leads and profit, I'm going to show you how to do it in a way that most people don't. So it's actually useful for you and you're proud of it. And that's why I'm doing this. I got to wrap it up. That thing's clicking away and I. If nothing else, I'm excited to be sharing this because I checked something. I checked itunes before this. I did not do an eight week. I only did a one week. It kind of sounded like crap. I didn't know what I was doing and I sound way more confident. I'm really excited about this and I am confident. So I can't wait to get in your hands. Check it out. Eapublishingmethodbook.com I'll see you next week. Make it a great day. God bless.

You're already the expert, but have you transformed your expertise into a tangible asset that will generate qualified leads while increasing profit for you 24 7? And if so, how well are you promoting it? With my new book, the Expert Authority Effect Publishing Method, I take you through my process step by step. Visit eapublishingmethodbook.com today to learn the seven steps to publish and promote your nonfiction, lead and profit generating business book in eight weeks. Visit eapublishingmethodbook.com to get started. Now, once again, that's eapublishingmethodbook.Com hey, thanks for listening to today's episode. I hope you got a lot out of it. I know I sure did. If you haven't done so already, I invite you to subscribe to the show. And also be sure to check out eainterviews.com for for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I'll see you tomorrow. Behind the scenes. Secretary.