Black Friday 2019
29 Nov 2019 · 7 min
Mario Fachini argues that Black Friday discounts waste your time and offers free alternatives instead: a $299 audio training, books, and video courses. He recommends RescueTime to track where your hours actually go.
Questions this episode answers
November 29, 2019.
$299.
About three hours.
eainterviews.com/BlackFriday2019.
Chapters
Inspiration, Transformation, Success stories and the Imperfect Action round. Seven days a week. Join Mario Ficcini for today's Expert Authority Effect interview. I'm sick of it. I'm sick of it. Today only this 1/10 off of that yada yada yada, this deal only 10.99 all year. But today only 9.99. You're gonna save like millions of dollars, all kinds of crap. It's Black Friday 2019 and I'm just sick of this. And today I have no sale, no bs. But I do have a gift for you and that is no joke. Everyone is trying to sell stuff all friggin year long and out of nowhere. Every business needs a book, including yours. Would you like to save five plus hours with every prospect? Generate more leads and profit in your business businessbook.com and learn how you can implement this in your business. Today for 9.99. 1999. I remember when I was working at Best Buy and we had DVDs all year and this is like decades ago, but we had DVDs all year that were 10, 99. One penny less than 11 bucks and they were on sale for 9.99. And people that didn't even want to come in to buy that.
Would. I remember them destroying the container that they were all in and walking out with eight to 10 of them. So you come into the store.
And you want to buy. Maybe it's a tv, maybe it's whatever. And you have no intention of even buying DVDs, but oh my gosh, look, they're on sale. They're on sale. The people that like sales love this crap. And I'm going, she just spent 80 to 100 more. Sometimes two or 300 more. And it's like, I got a deal. No you didn't. You saved maybe nine or ten dollars overall. So anyway, before I go off on a tirade, I mean I could do a whole training on why. Maybe I'll do that next week, you know, let me know, let me know. An expert Authority world. Expert authority world.com. let me know if that's something you'd be interested in. Because I have a whole business teaching on around it. And whether you're selling stuff for 100 bucks or 1,000 if you discount it 10%, 20%, you just have to sell that much more. And we look at the wholesale cost and different things like that. But before I go off on that, everyone wants you to buy from them. I want to give back. And I've been told that I have a lot of great Content trainings, worksheets, hundreds of testimonials people have given me and how they've benefited, you know, over the years. And whether you have or not, I'd really like to give you something that's going to make a difference. So I have a couple of things I have if you want to improve your marketing message, if you want to improve your marketing messaging, I have an audio training program that is normally 299 and it's like three hours of specific training on messaging which every single business needs. I have books, I can send those to you as the PDF I got video marketing for business owners, the IWD Now Freedom platform, WordPress website builder book. My third one, the expert Authority Effect which the show is part of that brand how to position yourself as the go to expert, attract higher quality leads and be seen as the premier provider that you are. And also one that's really near and dear to me, my rich dad, the one and only one step success formula to unlimited wealth and it's a tribute book to when my father passed a couple years ago. And then I have live video trainings multiplication by subtraction, getting more clients and time by doing less. It's actually one of my favorite ones because we all could use more time but we still want to be profitable and get stuff done. That is a video training from one of my live events and want to attract dream clients. Use this strategy, the Expert Authority Trifecta Video video training again for my live event and as always the Expert Authority interviews app for iOS and Android. So whether you want one to all of the above, something in between, just go to the show notes page@eainterviews.com forward/Black Friday 2019 and that's it. I'm not going to sell anything for 10%, 20% off. I just, I want to give back as I do with the show. I know I have a lot of great stuff that will help you so it's yours. So I guess I should be saying Merry Christmas but I hope you didn't get trampled today or wasted your time with that but if you did, I'd really consider, I'd really encourage you to consider thinking twice about it and just what you do with your time. And you know, I'll throw something else in rescue time. I start every single one of my private clients off with this day one week one and I work with some of the, you know, six, seven, eight figure entrepreneurs that are the most successful, productive, you know, you name it. Just look at all the people on the show and every single one of them could be better with their time, including myself. And Rescue Time will show you how to do that. And it's always interesting because you can install it and then forget about it. I literally tell everyone, day one, week one, install this and forget about it. And then week two of training, I go, all right. They're like, what should I be working on? I go, fire up your computer. Let's check your stats. They're like, what do you mean? They're like, oh, yeah. And almost everyone can improve 10, 20%, even if they're already highly productive. But it's just, what is your time worth? You know, everyone likes a good sale. And, you know, there's some things that I was getting actually for the show and I planned on getting them anyway. And of course, yeah, if it's a better price, who wouldn't want that? Because that's more to invest somewhere else. But when you're just running around looking for $10 off here, $5 off here, I have a problem with it because too many people are neglecting other things. Friends, family and all that. They're too busy. Everyone's got 24 hours in a day. You know, what are you doing with it? And there's better things you can do. You can get it shipped to the house. Now you're not going to be a millionaire, you know, saving five bucks at a time, you know, and you have to add value. It's way easier to create a thousand or ten thousand dollars than it is to save your way to wealth. So this whole, whole thing, I've worked on both sides of it, you know, And I remember even when I was at Best Buy, that I told them, I'm not coming in. They're like, we're going to fire you. I'm like, I don't even know why I'm here. Go ahead. They didn't. But I did not work Black Friday. I'm like, I'm not wasting my day and time subjecting myself to this. And that was a very interesting time in my life. But even back then, I mean, decades ago, I was just like, absolutely not. So.
That'S it. Check out eainterviews.com Black Friday 2019. Hope you enjoyed this.
It's a little bit different episode than normal. How do I end it? All right, Expert Authority World. We have another great episode for today. I'll see you tomorrow. And as always, have a great day and God bless. Why every business needs a book, including yours. Would you like to save five plus hours with every prospect? Generate more leads and profit in your business. Now visit businessbookchecklist.com and learn how you can implement this in your business today. Hey, thanks for listening to today's episode. I hope you got a lot out of it. I know I sure did. If you haven't done so already, I invite you to subscribe to the show. And also be sure to check out eainterviews.com for complete show notes, the full interview video experience, links to the resources we mentioned, and more. Have a blessed day and I'll see you tomorrow.
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