7 Ways to Get More Media Attention For Your Business - with Catherine Shields of South Coast Escapes S7E12

Foreign. To the Boost hospitality podcast we are in season 7, episode 12 and today I want to show you seven simple ways to get more media attention for your business. Today is no different from any any other because I have invited in a guest expert to talk about this. I've not got any ordinary guest expert today because I am so fortunate that the Boostly Academy is full of experts in their own field. And one of the Boostly Academy members is a lady called Catherine Shields. Now Catherine is based in Sydney or based in New South Wales, Australia, should I say. She is a ex creative on huge magazines such as Vogue, Marie Claire and Harper's Bazaar. Now she is an accommodation owner. She's got properties scattered around New South Wales. She also works on tourism boards and has used those skills in the past career to good effect to her accommodation businesses. The BBC's coast television series shot on interview scene on the front desk deck sorry of their beach house. And Catherine is going to share how she is able to get her property in front of publications, blogs and influencers. She's going to go through the few do's and don'ts and we're even going to give you a free PDF download that Kathryn mentions throughout this podcast interview. All you need to do go to booster.co.uk podcast, scroll down to season 7 episode 12, click on the link and it will be in there before you do leave. Go rate, review and subscribe this podcast. Also go check out the podcast sponsor which is hostfully hostfully designs digital guidebooks for your properties that will wow your guests and help you increase those direct bookings. Go check them out booster.co.uk guidebook or boostly.co.uk host fully. All right, without further ado, let's jump in and let's speak to Catherine. Catherine, let's get you on. If you could just spend a couple of minutes please, just introducing yourself where you are in the world, name of your hospitality business, what you were doing before the hospitality career and just, yeah, just fill in a couple of gaps please.

Sure. Hi everybody. I'm located about two hours south of Sydney on the east coast of Australia in a beautiful area called the Shoalhaven. I have an. I have five holiday rental cottages, three by the beach and two in the local country town. And I guess I got to be in this space from many years of investing in property and doing our properties with my husband who's an architect and I've always, always had an interest in, in property and that's how I became a an accidental post. So before that I had a fairly long career in the media and in advertising. So yeah, I've worked for a lot of glossy titles including things like Vogue, Harper's Bazaar, Marie Claire. I've worked on specialized titles and I've even edited our local glossy magazine here on the south coast.

Nice. So tonight we're going to be talking. Well tonight, this morning, so obviously right now. What time is it with you, Catherine?

20 past 6:00am so excuse the bags under my eyes.

No worries at all. Thank you so much for doing this. So it's 8:15, 8:21. Our time talking you on a totally different day, other side of the world. This is the beauty of doing this. So what we're going to talk about tonight, like I said in the title, we're going to showcase seven different ways on how to get more media attention. Because it's PR as some people call it, media, as other people call it. There's so many different variables of how to do it. There's so many right and wrong ways of doing it. But we just want to basically broke down some of the seven ways on how you can go about getting more media attention for your business. Because if you do it well, then your potential property can get opened up to a whole new audience of people. So let's go into number one. Number one on our seven steps is know your market, know your product. So Kathryn, over to you. Can you just break down what these seven steps are, please?

Okay, so this is, don't think that this is, is not for you because I think the, the media, your local, whether it's your local media or your national media, they are always interested in things to do with tourism. So you would be surprised how interesting you are. So it's just a matter of taking the right approach. So the first thing to do is to know your market and know your product. So have a think about where you fit into the scene. Those of us who've done a bit of work with Mark already have worked on our customer avatar. So if you've got your customer avatar, pull that out and have a look at that. The second is to shortlist and strategize the actual media you want to look at. Do you want me to go through.

The list, Mark, or let's just double, let's just double take. What I love is we're just diving straight into number two. But let's just double back just a wee second on number one. So know your market, know your, know your product, customer avatar, target market. Fantastic that you got to know this, which I talk about It a lot in the boostly academy and obviously we worked on it, Katherine. So could you just take a minute to just to go back? For anybody who doesn't know what customer avatar or target market means, could you just sort of lay out in simple terms what it means to you and I can obviously bounce in if needed.

Well, a customer avatar I guess is a made up person who is your typical customer. So if your typical customer is a middle aged mother who lives in the suburbs, then that's what your customer avatar is. It could be, you know, a family. Yeah, it could be a young millennial couple. It just depends on what sort of a product you have, wouldn't you say, Mark?

It's like yeah, 100% that totally agree. I always say and break it down is who would you like to be your ideal guest? Who do you want to be? The people that are going to walk your door and stay in your properties. Kathryn explained a couple of them there really well, but it's know who they are. So if you are a property, farm stay for example, farm stay property, and you want to attract an appeal to families, then you've got to sort of reverse engineer it and you've got to get very specific. So it's okay. So we want families, we want families with young children. We want, we want people that live in a two to three hour radius around us because they don't have to travel too far. Okay, so what sort of areas of the country that we looking at? You know, if you're based in Scarborough, you sort of go in Sheffield York, Newcastle. All right, great. So what, what type of TV shows would they be watching? What newspapers, what magazines would they be reading? What social media do they use? Once you really go specific and you deep dive on it, then what this means is that you then know your market and then when it says know your product, then that basically means you've got to know your property. So if you say that you want families, young families to come and stay in your properties, but your property isn't toddler proof. I've got a one year old savage. He is literally everywhere at the moment. You know, Elf on a Shelf is prodding this in December, it's no more because he's just ripped off. We put it on the floor. So we've had to really raise it up. So if your property has got a fancy big TV that hasn't been properly structured down or if there's breakables in it, then that is not really knowing what your product and your property is. Because if you're going to appeal to these young families and if you've got expensive things lying around and that's not, that's not really going to work. All right, let's move on to number two.

Part of number one is also about taking a critical look at your product. So if you are pet friendly, make sure you do pet friendly. Well, you need to be able to get ready for the media coming to take photos, or you need to get ready for new photos for yourself and have a think about your property. Does it need a little bit of work? Does your garden need work? Do you need to restyle the main bedroom so that it looks really good in the photos? So it's also about getting some ideas ready. Do you have somewhere for an Instagram moment? You know, just put something together and that's all on the PDF that you'll be able to download. Make sure you're Instagram ready. Okay.

And I love how Katherine has already teased the free PDF that she has very kindly put together for everybody that will be available on the download. So if you go into the show, notes boostie.co.uk you go to Kathryn's episode, which is episode 12 of season seven, you'll be able to get the free download that we are talking about. A real handy little PDF there. Right? So number one, let's move on to number two now, which is shortlist and strategize. So let's deep dive on this a little bit then. Katherine, can you just explain a little bit more about what this means, please?

Okay. This is all about which publications, which blogs, which journalists do you want to target? Which, you know, is it a local glossy magazine that you might want to get coverage in? Is it a newspaper? Is it an online blog? Is it an influencer? Is it a specialized publication? So if you're in a cycling area, do you maybe want to target a cycling magazine or a cycling blog? This is the sort of thing you have to really sit down and work through because you really need to get ready for where you think you're going to get the most coverage. And I suggested in the PDF that you build a scrapbook of the coverage you'd like to get and take a good look at who the journalist is. You know, keep a copy of that particular thing. Like we have it. Our national Sydney newspaper does a supplement twice a year called 52 Weekends Away. I've had my properties in there a few times and it's a great way to get bookings, so I normally take note of when they're coming out. And make sure I submit really good photos a few months beforehand so that when they come to choosing the properties you have a good chance for getting in it.

I like that. So let's just sort of break down that a little bit. Let's talk about the Sunday, the Sydney Morning Herald, 52 weeks away. So what two times in the year do they publish that? And then what steps do you make? What notes are you doing? When are you reaching out? What sort of like what does the timeline look like when you're going to do something like this, Katherine?

Well, you would, you would give them, you would send in your information a few months ahead because they will be planning a long way ahead. Don't send it too early, but maybe a couple of months because something like that would be like a magazine so they would have a long lead time. The other thing is the journalist has to come out and stay at your property. So usually they book and you don't necessarily know that it's them. So you have to be this is why you have to get your property ready in case you do get a secret shopper. Because you know that, that happened to me once where had a journalist who had a few glasses of wine and couldn't get the plug on my. I had a big Moroccan style bath and the plug was stuck and she couldn't get the plug to come out. And the whole review was about that. So it was a really a real lost opportunity.

Yeah, yeah. So basically the way that it would work would be number one, find out what times of the year they're going to be published, reverse engineer it again. So work a few months out, find the journalist name or the editor's name of that piece and then put your prep in, reach out and again journalists will come and stay and then you just sort of go from there. You said as well something about looking out for themes. So again, so you said the last one was glamping look out for themes. I mean the best way of doing this, if you haven't got a scrapbook, if you just want to start real simple, just get a Google sheet or a Microsoft Excel sheet and just start going into Google, start searching for publications for blogs or magazines that are around your niche. So again we're sort of veering back to number one slightly. So who is your customer avatar? What magazines are they reading? What blogs are they going to sort of get into the mind of your ideal guest? So if you are a property that has got fantastic cycle storage and if you are along one of the popular cycle routes, doesn't matter what country you're in, have a little look online and try and find out what are the main blogs, what are the main magazines, what are the main pieces of information that come up on the top ranks on Google. And again, go and find out who the editor of the magazine is or who's the owner of the blog and then sort of work backwards, get ready and then reach out and do your prep. Okay, so let's just move on to number three. It's a strong talking point. It's one that can make or break your business online. And it's photos, photos and more photos. If you could spend a couple of minutes, hey Kathryn, just break down what this means and what advice you can pass.

Okay, so really photos are the most important thing because you need to entice whether, whether you've got a TV show coming out or as a serious newspaper article. The thing that is going to get you noticed is your photos. So make sure you've done the prep. If you can possibly get a professional photographer in, do it. It's really worth the investment. If you're taking your own photos, make sure you really style things properly, make everything really neat. The thing that I do when I'm on photographic shoots is I take a photo even with my iPhone. I then, you know, scrutinize it for, you know, cords, electrical cords, or you know, messy things on the bed or, you know, things that you don't notice with the naked eye necessarily. And make sure you take photos, particularly outdoors of your property at the right time of day, so early in the morning, late in the afternoon to get fabulous skies and that sort of magic light. Just little things like that can make all the difference. And if you're doing interior shots, try to use natural light where possible because that's what we use in editorial. And use your photo editing software as well and try and get those, get the photos looking light and bright.

If anybody's watching or listening to this and go, I don't have a photo editing software. Now what you'll find with the modern phones, iPhones, Hawaii's and Samsung's, etc, is that they've all now got built in to their cameras. Cool. Little simple to use editing tools so you don't have to think when you hear. I always used to think when you hear the word photo editing, you thinking of Photoshop, you're thinking of those expensive softwares you got to go and buy. You can now just use them in your phone and you can create some pretty amazing stunning images. There's an app called Lightroom. It's a paid one, but again, not too expensive, but you can do it all on your phone. Now, you mentioned here about the power of Instagram. Now, do you find that the media, journalists or whoever will take a little look on your Instagram channel more than any other channel when they want to find out more about your property?

Absolutely. It's really important that you're on Instagram. So if you're not already on Instagram, there's no excuse you have to be on there. If you're in business, this is where this is the first place the journalists will go to check you out. They really need to know that you're credible, that you're professional, you know that you know what your product is. They will go online and check out all your photos. So it's really important to have a good looking Instagram account. The other thing to do is to create. Once the people are at your property, you need to create spaces for them to take an Instagram moment. So you'll see on the PDF, on the COVID I've put a photo of a girl who is at a restaurant in Brisbane that set up a swing with their logo on it so that people would take photos. So that's another important thing to do because whether people are Instagram influencers or just mum and dad travelers, everybody will take a photo for bragging rights. And if they can take one at your property with your logo in there somewhere, it's free advertising.

I call that Instagrammable. And I spent the first four months of 2019 in Bali and everywhere you go, property, restaurant, bar, has an Instagrammable theme or feature in there. It is crazy, but it works. You go and look on Instagram and you can see it because it makes, it stands out. People click on the image, they see where it's been taken because like you say, Katherine, they've got the logo of the business and it just sort of drives more eyes and more attention to that business. Now, we're not saying if you're based in the city centre of Sydney or you're based in the city centre of Manchester and construct a swing outside your property. Not saying that, but try and think of what you can do to make your property Instagrammable and again, sort of build it around your what we're going to talk about now story, but talk about build around your customer avatar. There's a gentleman who is part of the hospitality community who has got units and cottages in a certain part of the UK and they all of their properties. Also one of their property is decked out in Sherlock Holmes attire. You know, so it's got Brandon of the Sherlock Holmes and whatnot, which, again, it makes me think about it. The properties are very much Instagrammable, and again, you're gonna have people talking about it. There's a fantastic book on this called Talk Triggers by Jay Baer. It's available on Audible, available on all good book apps, but one to definitely download and have a read of, because it gives you sort of more ideas on how you can make your business talkable and Instagrammable. All right, let's go and talk about story angles. And this is something that I really wanted to chat to you about, because obviously this is what you used to do in a past life, and it's something that you're very good at. I've been looking at some of the examples you gave here, but can you just deep dive into, again, number four, story angles and what we can sort of gather from this?

Okay, so there are a myriad of story ideas out there. What you have to do is have a think about not only where you want to be, but the kind of story you would like or the kind of story you think is most likely to get you some media coverage. So it may not just be a glossy tourism mention, it could also be a news article. And, you know, this kind of exposure can really work well because you might find that you've got, instead of being hidden at the back in. In the travel pages, you might be on the front page or the page three, or you might be right up front and get a lot more eyes on your business. So ideas can come from, you know, some latest tourism statistics, something that you might know that you find is really interesting. You'd be surprised. Maybe everybody else would find it interesting. I've given you some examples on the PDF. Things like why pet friendly hotels are winning over new customers, Things like why millennials want authentic travel experiences, what makes a great business hotel. You know, the boom in glamping, why people want wilderness combined with creature comforts. You know, you can come up with any kind of story idea that it could be about a trend that your particular property addresses. So when you can find something like that, you don't have to write the story yourself. You just need to put a paragraph down and put some bullet points and what you think are the main interest areas.

I think just to jump on top of what you're saying, you've got to make the journalist life as easy as possible. They've got deadlines, they've got so many things going on and if you can put together something that will almost right itself, then you're going to stand a lot more chance of getting it featured. And again, don't try and make it salesy, McSalesy. Don't just sort of have the angle, as my business is the best in the county or we've won an award because that will be deemed as an ad and you'll just get sent straight to the advertising team. You've got to, like Catherine is saying here, research some of the latest tourism stats, look for potential story ideas, and again, if you're stuck on what to find for story ideas, look at what they featured in previous newspapers, publications, blog posts, etc. So use on what they're already writing as inspiration. Again, there's some really good angles. Katherine, in this PDF I'm going to share with all of you, has put together four examples that you can use and sort of mold and go to the next step, which is number five, which is making contact. So before I let Katherine sort of break down these approaches, right now what we've got is we've got an angle, we've got photos, we know our product, we know our market, we know who we're going to contact. So we've got our hit list here. Now, that hit list could be 1, it could be 10, it could be 20, you know, whatever you've got. This is where we're now going to make contact. So if you could just again, Katherine, explain about these different approaches, please.

Okay. Before you actually do make contact, I think I mentioned earlier on in the PDF, it's really important to stalk the media that you're looking at approaching. So if they have reader events and you can go to a reader event, just go check it out, you actually might meet the staff, meet the actual journalist at that reader event. Go onto LinkedIn. If you're not on LinkedIn, you should be on there. You can follow the journalists that you think are going to perhaps do something for you, look at their Instagram pages, follow them on Twitter, do all that stalky stuff. One of the things I also mention is, which is pretty obvious, is become an advertiser. So this doesn't mean that you have to spend a lot of money on advertising, but you could do something. A lot of the magazines like Country Living in the uk have a directory at the back for accommodation. So you could, for a little amount of money, advertise in their accommodation directory. And that gets you on the radar. And most magazines will support their advertisers. They will know that you exist so that if they are looking for places in your area or looking for somewhere, if they were wanting to shoot a fashion story on a farm, for example, you know, they might even look at your farm because you're an advertiser. The other thing is I've got on the PDF is you can try cold pitching, which is a long shot. It's not something that is easy to do and you will probably find you'll have to try and try again. But always make sure you pitch your idea to one place only. The worst thing you can ever do is send out the same idea to half a dozen different publications because if they find out that you've given that idea to their competitors, they will drop you cold. Because the worst thing, the biggest sin would be to have the same story appearing in two different publications. So don't ever do that. Just make sure. Just choose one publication for each story idea and target that particular publication one at a time. The other thing you can do is contact the journos by email directly or even try calling them. This is something that people don't think is possible, but you can really, you never know. And by calling someone direct, it's difficult for them to say no to, you know, while you're on the phone. Direct message is an effective way for contacting influencers and bloggers. Most of them answer their direct messages personally and this is a really good way to make contact and send your media kit via snail mail. That's always an old fashioned approach, but because nobody does it these days, it can often break through. So if you've got a simple media kit yourself, yeah, just send that through to the journalists directly.

I think there's three really good things to take away from this and it's. And again we're sort of going back on things. If we were to do it 10 to 15 years ago, it would be a lot more expensive or wouldn't have worked as well. So let's just go on the advertise advertising in media. Advertising on radio and TV is lowest it has ever been specifically in print because people now are just all assuming that everybody's just going to go on to online ads, pay per click. So you don't have to spend a lot of money doing this. But if you find the right publication for you. So you've done your research, you've done 4321 correctly, but we've just gone through you find the right one. So it's got a ton of readers, the ideal type of readers that match your property and You've done all of that and it all stacks up, then I would 100% be going in with the advertise option first. Why? Because just like anything, any newspaper application out there or any editorial, they are going to get so many cold pitches all the time, every single day. They will have email after email after email saying, hi, I'm an executive for Da da Da. I would love to have a post in your Da da da da. It just goes straight into the junk. But if you can go in and go, hey, I'd love to advertise with you. Can I look at your media kit? Can I have a look at like what price list, what you've got on offer. Go and just go in at the lowest one and it may be on the back page to start off with, but build up that relationship maybe one, two months down the line and then go back to them, just go, hey, you know, we'd love to work with you further. Is there anything that we could do? And like Katherine's saying they may need a photo shoot when they have a comment pitch. So there's two type of ways that PR works. It's reactive press or it's proactive press. And a lot of the times when it's reactive and there's like a new story that's broke specifically in your industry or in your niche, then they're going to need a quick segue, a quick comment or a quick news bite. And again, if you're on their radar, if you know the journo or the advertising team, then when it comes to it and they need it, you'll be one of the first ones down there black book that they're going to reach out to. So again, make contacts within the ads team, also make contact with the journalists, like Katherine said, go to events where they may be start to get to know them. This is like medium to long term planning, but to be perfectly honest, this is a medium to long term sort of game because the benefits are so big on the back of it. Actually tried this one that Catherine mentioned about calling the journals from our local paper. I called them out the blue. I had a bit of an in because I knew a friend of mine, worked in the sports desk. I called him and he patched us through, but I just had a chat with the Journal I really wanted to speak to and we were featured in the paper in our local area for something that we wanted to talk about and get and get across. So calling is a fantastic way because again, it's, it's what's Deemed as an old school method. Nobody calls anymore so try doing that. And again with the snail mail, we talked about snail mail but again nobody mails anything anymore. So if you can put together in a post and it doesn't have to be so much as a media kit, it could just be a box of donuts with a little note in just saying this is just a little gift from us to you in the journalist team and the sales team, whatever team from da da da da. Hope you enjoy if you ever need any, if you want, it'd be good to have a chat sometime. And again just 48 hours, give them a call to saying hope you enjoyed the donuts. I just want to speak to somebody about advertising or da da da. You know stalking on social media is also a great way. LinkedIn, Twitter, Instagram, we talked about this a lot in the boostly academy about how to reach out to influencers, how to work with influencers because influencer marketing is going to only get more popular and more higher return of investment over the course of the next few years. So again this is a great way of doing so. So number five, making contact is a fantastic thing. So I hope you're all making notes in that and again if you want to go back and rehash it, number five in the PDF I'm going to give you all access to by going to booster.co.uk podcast. Right, let's move on to number six, the pitch. What advice can you pass on here? Katherine?

Okay, so you're ready to go. You know where you're aiming, you want you've chosen your media or your media channel. Don't rush into it. Make sure you're well prepared. Make sure you have great photos, about four really good photos that represent your property. Well, there's a checklist, have a great short description of your property. Just do a single A4 page. Don't make it any longer than that. Make sure your grammar and spelling is perfect because quite often, as Mark mentioned, these journalists are really busy. There's a 24 hour news cycle. They will quite often copy and paste what you've given them. So make sure it's all perfect. If the spelling is wrong, they will just throw it aside. High resolution photos, sharp and in focus. Just make sure the quality is there. Make sure the size of the files is a decent size. Make sure you caption every photo. So if you just want to number the photos and have somewhere a description of each photo that's really important because the journalist will or the copy editor will have to get on the phone and call you and find out what is in each photo. If you've already done that for them, they will love it. A maximum one page story outline. You don't have to write the story, you just have to do a paragraph, intro and dot points of the main ideas and links to websites, links to other people they can get quotes from and finish. Make sure you finish with all the details like the address of your property, your phone number, your email, your social media links and contact details for any other people who may be able to provide more information because rarely will they just do a story on one person. They will normally try and get at least one other point of view or one other. For example, if it's a story on glamping, they might do two or three or four different types of glamping. So you might want to get together with some other people in your industry and put a pitch together that way. Which I think is another point, which.

Is the final one, which is number seven, which is something that a lot of people don't realize. And it's really good that you mentioned that when journalists put a story together and if you just again think about like the local radio or the magazine or whatever you've got together, you never is just one person's view. They've always got a few variables. So what number seven and what Kathryn's done here is basically we're sort of saying, hang on, it's not that tricky. Try and get a group of you together. And I'm going to let Kathryn walk through the fictional idea that she put out as an example in here. But it's something that would A, make your life easier, B, make the journals life easier and C, you get more chance to get in publicized. So yeah, just walk through, please, example number one of the fictional idea because it's a real good one.

Okay, So I put a couple of ideas together because I, you know, I have friends who are in this business as well who would be totally daunted by doing any of this. So I want to just give you some examples to show you that it's really not that hard at all. So the first example is travel trend. City families crave authentic farm experiences. Okay. That is something that a lot of the BSLI hospitality people have is that sort of farm stay experience. So do a little bit of research, the latest tourism report from Visit Britain or something that says that there's been say a 25% increase in the popularity of farm stay holidays across the UK in the three years from 2016. To 2019. Okay, this is just made up. So what I would do is say I had a farm stay and I have a couple of friends in different parts of the UK who have farm stays. I would maybe call them and say, let's do this together. Put all your photos together and say, you know, Alison Smith runs a historic Black Rabbit Inn, a farm stay, you know, in Devon. We have somebody else who has a farm stay in Yorkshire, and each one of them will be different and maybe aim at a slightly different market. And that will make for a really interesting story. So that's my first example. Should I talk about the second example, Mark?

Yes, please.

Okay, so this is a totally different idea. So serviced accommodation, this is a totally different vibe. And you're thinking, well, how do we make a story out of that? Most service apartments are fairly, you know, similar. They're not, you know, visually they're. They're not that interesting because they're hotel rooms. But what you can do is look for an angle. And the thing that I've noticed just watching the podcast is that a lot of these service accommodation people are young guys, they're young entrepreneurs. So I think it would be an interesting story to put a few of these guys together and talk about these guys that are young tech savage, tech savvy, and they're beating the hotel giants at the business travel game. That's what the story idea is. So I would get maybe five service department entrepreneurs together, find out where they are. I think it's interesting that they're not in London necessarily. They're in some of the regional cities. You know, that's interesting. And these guys are really doing, you know, they're, they're disruptors in the accommodation world and they're probably making a lot of the hotels very nervous. So there is the story. So if you're an SA person and you know of a few others, you could get together and pitch that story.

I like that. And right there we've got two angles, two stories, and then it's up to you now to go with it. I just want to take this opportunity just to say thank you so much to Katherine for doing, doing this. Number one, for doing it so early in the morning, number two, for doing something out of your comfort zone. And I think everybody will agree, watching this or listening to this on the podcast will agree that it was fantastic. So many things to take away, and everybody can take some away. That PDF is available. All you need to do is go to boostly.co.uk podcast, go down to episode 7 sorry. Season 7 episode 12 click on the link where we're talking about it with Katherine and you can go in there and you can grab it from there. Katherine, if anybody wants to find you on LinkedIn or any of the socials, where's the best place to go to say hi and say thank you for this episode?

I'm on Instagram under South coast escapes. I'm on LinkedIn under my name Katherine Shields and on Facebook at under my name or South Coast Escapes.

Nice.

And my website, which is southcoastescapes.com I.

Will make sure that we get all of those web links in the show notes so everybody can go back and check out in the blog post as well. Just want to say thank you so much for doing that. And again everybody, thank you so much for tuning in. You are doing amazingly well in downloading these podcasts, subscribing to these podcasts, rating and reviewing them. It's going up and up and up in the charts, which is fantastic. I'd like to take a minute to thank the sponsor of the Boost Hospitality podcast, which is hostfully hostfully help you design digital welcome packs and digital guides that will wow your guests. You can go and get a free one right now by going to Boostly. Or just go straight to Hostfully. H O S T L T F u l l y.com My spelling is a little bit crap on that one, right? Thank you so much for tuning in. As always, please go, rate, review and subscribe. I'll be back for a very special podcast coming up very soon. Thank you very much for tuning in.