A hidden Instagram Hack To Getting More Bookings
3 Aug 2021 · 9 min
Mark Simpson shares an Instagram hack for hospitality: check your Tagged section to find guests posting about your property, then message them to build relationships and drive bookings. The Granary and Bike and Boot used this to get more reservations.
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Before we start today's episode of the Boosted podcast, I have got some exciting.
News to share with you.
For the month of July, I am giving away one month trial of the boostly content creator. Now, you may be asking and you may be thinking, well, what is the boostly content creator host that I have come into contact with in the five years of doing Boostly? And when I say to them, you need to be posting every single day on social media, you need to be emailing, emailing your guest and your list, they always say to me, I haven't got the time. And I can't think of a better month to promote the boostly content creator than July. Because right now everybody around the world is busy, busy, busy, busy. And they haven't got the time to think about the marketing or the social media or the emails, when in fact the best time to do marketing is when you're at your busiest because that means that you always have a pipeline coming through. So I created the boostly content creator for busy hosts. Now what do you get? Every single month you get 30 to 40 pieces of fresh social media content that you can use for your social media channels. LinkedIn, Instagram, et cetera. You also get video templates which are designed to stop the scroll on social media, which is really powerful. Email templates designed by expert copywriters that are working so well. Georgina Bearman messaged up in our Facebook group to say that she used one of the email templates and got free bookings, direct bookings instantly, which more than covered the cost. You also now get website headline generator tools. You get a money back guarantee and you can cancel anytime. The price is only five pound a month. And right now when you sign up, you go into the boostlycontentcreator.com you add to your basket in the coupon code section, you type in July and you get the first month free. Now that is only available for the month of July. After that it's five pound. If you don't want to continue, you can just cancel at any time. But please make sure that you go and you use the boostly content creator. My goal is a month in the month of July is to get 1,000 new hosts to register and sign up. This is how powerful I know this tool is because the email templates in itself are providing a massive return of investment and I would love for you to come and join. This is for new members only. Just go to boostlycontent creator.com add it to your basket, put in coupon code July and I'll see you on the other side. Right now we've got that out of the way. Let's get on with today's podcast episode. So I'm going to show you a really cool hack on how you can get really good content for your social medias. And you can also potentially tap into the influencer market as well. And it is all done via Instagram.
As and I've been racking my brains to think, I think this is the only social media channel where you can easily do this. Now, I don't know if you've ever realized, but there's a couple of different sections on your Instagram account and I'll just quickly show you it now. So I'm going to use the granary as an example. Now when you go to your Instagram.
Page, you will see that you have.
Posts, which is your posts. You've got any videos or reels that you do, but you've also got this section which is called tagged. This is what we're going to focus on. Now what the tag section means is that anybody in the world of Instagram has uploaded a picture and they've tagged you in the picture. Now this is really effective because your guests that are stayed with you could be uploading pictures to social media without you knowing it. And by simply by tagging you in it, then you get to see who this may be. Now what I love about this is not only can you see the tagged picture, now that's a bit random, ignore that. But you can see how many people have liked and engaged in it. So you've got a couple here. Now these are from when we had the business 52 likes, which is lovely. So you can go in and check it. So you can see and you can go and check out the person as well as doing the post. So 688followers is a writer and editor doing bits and bobs here. Looks like as a travel blogger is doing up to date stories, which is great. And again, you can see last active about eight weeks ago, seven weeks ago on the actual post. So again, it's interesting to see now again, if we come back to here, it's got a nice steady flow of people engaging in the posts. Pet, friendly, lovely little dog, etc. Etc. So again, this may be somebody that you want to keep in touch with. So what you could do here is you could reach out, send a message as you can still send a message directly on, on Instagram, doesn't matter whether they follow you or not. And you can reach out and Say hey, thank you so much for a picture.
It's fantastic.
We really hope you had a great stay. X, Y and Z. You can take the conversation so much further but you wouldn't have known that unless you checked out the tagged feature. Let's just scroll down a little bit more. This one 106 so let's go and check out the post. Yorkshire in the late summer just published a blog post about our family fallen in love with this part of England.
Link in the profile.
So there was a blog around it as well, which is fantastic.
And I know this is a long.
Time ago but again you can go and find out more about what they do. So journalist with a passion for blog, travel and art. As you can see here, Dutch based travel in Europe done a lot of traveling. So this is a, a really good way of keeping in contact with travel bloggers about influencers because they have a, an engaged following. And again they, they put together a blog about their stay at the granary which is, which is fantastic. Again you could use that. You could reach out, say thank you so much for X, Y and Z. It'll be great to keep in contact. And again just add them to a list of people you know when you need to get exposure and you know, in front of an audience.
Great people to stay in touch with.
Now let's bring it forward a little bit more. I mentioned Bike and Boot in the previous episode. This is them, this is their Instagram. Go check out Bike and Boot.
And again we go to the tag.
Section and you can look at everybody that is putting up pictures. And again, pet friendly. Pet friendly. Pet friendly. Which is what we, you know instantly you focus on bike as well. Biking384 so Photos by Scarborough News. So pro biker obviously has done a little partnership with, with the, with the property, with the Bike and Boot collaboration. And again, very, very interesting. And again, if they hadn't already started up a collaboration with the hotel, great one to reach out to because that is a very popular social media account as you can see here. But you get that all from the tagged section. So again you may already be having people, your guests guess right now, doing pictures, uploading them to social media, uploading them to Instagram and tagging you in. And if you're not, then why don't you ask? So real simple, send out an email. You can do it. Part of your email automation, you can send up a WhatsApp, you could put a message up, a little note up in the room in the property to say upload your holiday snaps to Instagram and put your AT symbol on it. And you never know who could be staying with you without knowing it. You could have someone who could have 20,000 followers, 30,000 followers, who's got a really engaged following. And one thing that we have learned about the influencer market is that when you follow somebody and you know, like, and trust them, if they put a recommendation or say, hey, I went to stay there, they're more likely to want to go and stay there as well. So again, tap into this. Create relationships, partnerships, collaborations, just like the bike and boot have done with the, with the Bike of Air. And you never know what will come out of it. And all it does is just take five minutes or 20 minutes once a month just to go in, go into Instagram, check that tag section, and go from there.
All right, everybody, as I do every day, I give you the tools, the.
Tactics, the training, but most importantly, the confidence to go and get more direct bookings. This is just one of many episodes. This is episode 300 plus of the boosted Podcast. You've got so much more to catch up on. If this is the first time that you're checking this, if you haven't already, please, like, subscribe. Share this video Share this episode with a host Share in Facebook groups Share on LinkedIn Sharing an email Whatever you.
Do, just tell the host that there.
Are ways you don't have to rely on airbnbooking.com I'll be back tomorrow with some more help and advice, but until then, be proactive, don't be reactive, and thanks for stopping by. See you tomorrow.
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