Episode

9 Oct 2023 · 39 min

0:00

Podcast episode (recorded Oct 9, 2023) featuring Liam Carolan interviewing Simon Anderson (co‑founder/CEO) and Sandy Donaldson (digital marketing exec) of Clark Anderson Properties, a Dundee-based full-service short‑term rental management company operating across Scotland. Key points: company began 2017 (first property Dec 2017); rapid growth from ~12 properties last year to ~80–85 at time of interview; handled ~410 reservations in a recent month; ~30% of bookings are direct (goal to increase); full turnkey service includes marketing, revenue management, guest communication, cleaning, laundry and owner portal access; tech stack includes HostAway/Hostelize (channel manager/PMS), Kigo (previous), AirGuide (digital guest guides, used for guest-facing info and internal property bibles), Canva, DocuSign, Monday.com and Stripe. Topics include team roles, partner role definition, owner relations, pricing/guest-first advice, and marketing (social + newsletter). Sponsor mentions promote Boostly books and Boostly services.

Questions this episode answers

Registered in 2017; first property taken on in December 2017.

About 80, closing the month at around 85 (growth from 12 the previous year).

Around 410 reservations in that month.

About 30% direct bookings.

Dundee, Scotland.

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